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Master of Science in Marketing Strategy and Innovation

Master of Science in Marketing Strategy and Innovation

at City, University of London United Kingdom

Overview

Fast-moving, skilful and critical to the success of any organisation, marketers understand consumers and create offers that entice them. This Marketing Strategy and Innovation course gives you a head-start.

Whether you want to break into marketing, start your own business, take over your family’s company, or just learn more about how to innovate new products and services, and create buzz and excitement around them, this postgraduate strategic marketing course is right for you.

This strategic marketing master's course is specifically tailored for students with little or no prior marketing experience and study background.

It will qualify you to get your first professional marketing position, even if you have studied fine arts, medicine, business, or physics before. If you are looking for a degree that deepens your advanced marketing knowledge, please take a look at our other MSc courses or our MBA programmes.

Some people equate marketing with advertising. Not you. You know that marketing is a multi-faceted business process involving creativity and innovation alongside analytical and strategic skills.

The MSc in Marketing Strategy and Innovation postgraduate programme gives you a sound understanding of the principles and state-of-the art practices of marketing.

You will acquire the latest knowledge on market research, customer analysis, innovation and design, brand management, advertising, digital and social media marketing, fashion brand management, storytelling, sponsoring, and many other current marketing topics.

Your lecturers bring these topics to life through interactive classes, case discussions, lectures with leading marketers, and hands-on innovation and communication tasks. You will, for example:

  • Work with a London start-up company on a marketing plan for the introduction of a new product to the UK market
  • Develop your own business idea, business model, and communication strategy and pitch it to a jury of London marketers and investors
  • Compete against classmates in a strategy simulation game where you experience how your marketing decisions would play out in the real world
  • Personally meet some of London’s finest senior marketers, from companies such as Unilever, Visa, Interbrand, and Unruly.
Read More

30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

12

Duration

City, University of London

Location

Master of Science in Marketing Strategy and Innovation Assistant Fee

$28000

Tuition Fee

$0

Average Cost of Living

$0

Application Fee

Master of Science in Marketing Strategy and Innovation Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's Degree.

     

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Where would you like to study*

Work Permit United Kingdom

There are various options through which a student can get a post study work visa in the UK. 
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea. 
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business. 
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK. 
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship. 
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.
 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

12

Duration

Study Visa

English Test Requirement

7.0

Minimum Overall Score

100.0

Minimum Overall Score

69.0

Minimum Overall Score

Other Courses by City, University of London,United Kingdom

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The BSc Finance is for someone who knows they are interested in finance, and at this point would like to keep their eventual finance career options open. The skills you gain during your studies will equip you both for a career in finance or further, postgraduate study.

Our three degrees in finance (Finance, Banking and International Finance, and Investment and Financial Risk Management) provide detailed knowledge of how financial markets work, how companies make investment, financing and acquisition decisions and how modern banks operate. If you are looking for a career in finance and weighing up which aspects of the field excite you the most, this course if for you.

This course will sharpen your understanding of the broad disciplines involved, from corporate finance to asset pricing, international finance to corporate governance. Throughout your studies, you’ll focus on quantitative methods, enabling you to understand the cutting-edge techniques in use today. In the second half of the finance degree, core modules allow you to create a bespoke degree that matches your own interests. As a result, you will gain a good understanding of financial markets, its activities, and its products.

The jobs in this field are both exciting and well paid. They demand intellectual rigour and commercial acumen, and by selecting this course, you too can prepare yourself with the skills and competencies these jobs require.

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If you enjoy mathematics, statistics, probability and economics you will find this course ideal. For the duration of your degree, you’ll delve deeper into these core subjects, as well as stochastic models, finance and financial reporting, business and, naturally, actuarial science itself. You’ll also produce a self-researched final-year project on an area that interests you and reflects your ambitions.

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By exploring the diverse applications of computing science, you’ll keep your career options open and develop a broad portfolio of professional expertise.

You’ll become proficient in computing, coding, programming and problem-solving, as well as developing management and communication skills.

  • Develop systematic knowledge of computer science, with a focus on how software and programming can be used to solve real-world problems
  • Boost your professional credibility, employability and earning potential with a degree that satisfies the academic requirements for CEng status
  • Learn to code creatively and use programming languages accurately
  • Study in City’s computing labs, which include the latest hardware and software, such as state-of-art NVidia GPUs
  • Gain practical work experience with an optional one-year work placement
  • Study at master’s level in your fourth year, learning alongside our internationally renowned researchers at the cutting edge of the subject
  • Get three years of professional experience with our innovative Professional Pathway Scheme, combining paid employment and study.

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Under the guidance of world-class professors and expert practitioners, you’ll learn how to identify, create and exploit entrepreneurial opportunities on our Entrepreneurship master’s course.

You are a curious, persistent, problem-solving, team-oriented and ambitious graduate interested in launching your own business, leading initiatives within large corporations or taking your family business to the next level.

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You’ll quickly realise that your studies put strong emphasis on balancing research-led teaching with experiential learning such as consulting for small-business owners, preparation for joining an accelerator and field trips.

It’s your fast-track guide through the intricate process of starting your own venture/initiative.

The overarching aim is to help nurture innovative and prosperous new ventures with responsible leaders who appreciate the demands of multiple stakeholders.

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This accredited integrated master’s covers structural, geotechnical and hydraulic engineering. Over four years, you will develop professional engineering skills, with a focus on innovative and sustainable solutions to infrastructure problems.

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Affordable and clean energy is key to meeting the challenges of climate change and sustainable development. On this MSc you’ll gain an understanding of technologies for energy production, and the knowledge and vision required to deliver a sustainable future. This programme will open-up real-world career opportunities across the sector.

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Health Sciences, Nursing and Emergency Services

Bachelor of Science (Hons) in Optometry

This course prepares you to work as an optometrist, making a real difference to the lives of people who suffer from vision impairment and sight loss.

You will learn about vision and the eye, through topics like optics, biology, eye disease and visual impairment. You’ll also learn about therapeutic solutions such as contact lenses and ophthalmic lenses and dispensing.

In your final year, you’ll develop your clinical practice by working in our very own eye clinic, City Sight. You will examine members of the public – from babies to the elderly – presenting with a wide range of ocular conditions and needs.

  • Practise in excellent facilities, which include a range of purpose-built clinics and laboratories on campus, as well as our clinic, City Sight
  • Learn from research-active academics who are leaders in their field and design the curriculum around cutting-edge developments in the discipline
  • Benefit from a clinical placement at Moorfields, the UK’s leading Eye Hospital.

Observe at the Royal National Institute of Blind People's resource centre in central London, learning about multidisciplinary low vision care.

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This academically rigorous and practical program will give you a strong foundation in quantitative risk assessment and decision making under uncertain conditions, linked with classical engineering economics and financial engineering. Building on your undergraduate degree your MSc will give you many career opportunities.

The benefits of this course are wide and varied and will help progress your future career.

From analyzing indecision within games theory to rebuilding a country’s infrastructure, you’ll explore the drivers in which businesses operate, and the challenges and opportunities that project managers face.

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The Engineering Systems course takes an interdisciplinary approach to complex systems and the analysis of interactions to enable the successful realization and use of engineered systems in industry and globally.

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Individual and group engineering design projects demonstrate your expertise to future employers and helps you transition from study to professional practice.

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  • Benefit from exceptional industry involvement in the degree programme, taking advantage of the London location of City, including undertaking projects set by industry and guest lectures from practising engineers
  • Study in world leading research facilities where different engineering systems are designed, developed and implemented for industry today
  • Take an optional placement year or placement over two summer periods to boost your employability, building on the strengths in research and their industrial collaborations across the Department of Engineering, where engineering systems thinking is put into practice to make impact to meet the needs of industry today

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Duration

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Tuition

Business & Management

Master of Science in Management

On this master's in Management, you’ll gain state-of-the-art analytical and practical tools to analyse complex strategic and operational management issues within a global context. The Management postgraduate programme provides you with an academically rigorous and professionally relevant education that will serve your career needs throughout your personal and professional development.

Your interests span a wide range of management topics and disciplines, from hard skills like problem analysis, critical thinking, finance and strategy to soft skills including teamwork influencing, leadership, negotiating and managing people.

You are looking to make that crucial first step into management or may already be working as a manager or entrepreneur.

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The Management master's course is based on an MBA style curriculum and is academically rigorous without neglecting the applied, practical aspects of your management education. Academic rigour is balanced with practical relevance.

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Duration

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Tuition

View All Courses by City, University of London, United Kingdom

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