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Master of Science in Marketing Strategy and Innovation

Master of Science in Marketing Strategy and Innovation

at City, University of London United Kingdom

Overview

Fast-moving, skilful and critical to the success of any organisation, marketers understand consumers and create offers that entice them. This Marketing Strategy and Innovation course gives you a head-start.

Whether you want to break into marketing, start your own business, take over your family’s company, or just learn more about how to innovate new products and services, and create buzz and excitement around them, this postgraduate strategic marketing course is right for you.

This strategic marketing master's course is specifically tailored for students with little or no prior marketing experience and study background.

It will qualify you to get your first professional marketing position, even if you have studied fine arts, medicine, business, or physics before. If you are looking for a degree that deepens your advanced marketing knowledge, please take a look at our other MSc courses or our MBA programmes.

Some people equate marketing with advertising. Not you. You know that marketing is a multi-faceted business process involving creativity and innovation alongside analytical and strategic skills.

The MSc in Marketing Strategy and Innovation postgraduate programme gives you a sound understanding of the principles and state-of-the art practices of marketing.

You will acquire the latest knowledge on market research, customer analysis, innovation and design, brand management, advertising, digital and social media marketing, fashion brand management, storytelling, sponsoring, and many other current marketing topics.

Your lecturers bring these topics to life through interactive classes, case discussions, lectures with leading marketers, and hands-on innovation and communication tasks. You will, for example:

  • Work with a London start-up company on a marketing plan for the introduction of a new product to the UK market
  • Develop your own business idea, business model, and communication strategy and pitch it to a jury of London marketers and investors
  • Compete against classmates in a strategy simulation game where you experience how your marketing decisions would play out in the real world
  • Personally meet some of London’s finest senior marketers, from companies such as Unilever, Visa, Interbrand, and Unruly.
Read More

30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

12

Duration

City, University of London

Location

Master of Science in Marketing Strategy and Innovation Assistant Fee

$28000

Tuition Fee

$0

Average Cost of Living

$0

Application Fee

Master of Science in Marketing Strategy and Innovation Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's Degree.

     

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Where would you like to study*

Work Permit United Kingdom

There are various options through which a student can get a post study work visa in the UK. 
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea. 
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business. 
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK. 
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship. 
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.
 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

12

Duration

Study Visa

English Test Requirement

7.0

Minimum Overall Score

100.0

Minimum Overall Score

69.0

Minimum Overall Score

Other Courses by City, University of London,United Kingdom

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Whether your interests lie in fiction, non-fiction or particular genre fiction, we can empower your creative journey.

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Tuition

Natural Sciences & Mathematics

Bachelor of Science in Actuarial Science

You excel in and enjoy mathematics, especially modelling and probability. You love asking “What if?”.

The skills you gain on the Actuarial Science undergraduate course will kickstart your actuarial career. You can also enter careers in risk management, investment management or financial analysis.

If you enjoy mathematics, statistics, probability and economics you will find this course ideal. For the duration of your degree, you’ll delve deeper into these core subjects, as well as stochastic models, finance and financial reporting, business and, naturally, actuarial science itself. You’ll also produce a self-researched final-year project on an area that interests you and reflects your ambitions.

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Traditionally, actuaries have used data to solve problems in the financial risk area. However, the world of finance is being transformed by two major trends – the increase in the volume and types of data and the focus on risk management. This means some problems are now best solved using different data analysis techniques.

This course prepares you for these new challenges. You will explore the traditional actuarial approach to risk management but you’ll also learn about some of the newest areas of data science, including artificial intelligence and machine learning, and their practical application to finance and insurance.

As well as developing your understanding of mathematics, probability, statistics, economics and IT you’ll look into probability modelling, data analysis and the financial markets. You’ll also be able to demonstrate your skills and your ability to communicate your findings in your final year project.

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Individual and group engineering design projects demonstrate your expertise to future employers.

  • Benefit from exceptional industry involvement in the degree programme, taking advantage of the London location of City, including undertaking projects set by industry and guest lectures from practising engineers
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Tuition

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  • Learn about the design, analysis and testing of aeronautical and aerospace vehicles and associated technology
  • Study in industry-standard specialist facilities including our flight deck, motion simulators, wind tunnels, fuel injection systems, formula car simulator and flight test course
  • Prepare for professional practice in your final year, with an in-depth individual design project based on industrial needs
  • Boost your employability with an optional 12-month professional placement - past hosts include Airbus, DHL, British Airways, EDF Energy
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  • Progress to a high-tech career in the airline and aircraft industries
  • Shine at interview with practical examples to showcase your expertise, thanks to real-world projects throughout your studies
  • Benefit from our industry connections and outstanding reputation as the first UK university offering aeronautic engineering.

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  • Access world leading laboratories, including our flagship Geotechnical Centrifuge Facility, where you conduct research and test your theories
  • Get hands-on experience with concrete, soil and other materials testing equipment
  • Take an optional placement year or placement over two summer periods to boost your employability. Recent placements have included Balfour Beatty, AECOM, Arup, Interserve and Network Rail
  • Enjoy easy access to leading civil and structural engineering contractors and consultants thanks to our central London location

48 month

Duration

$ 19770

Tuition

If you love mathematics, especially modelling and probability, and you are interested in the use of coding, data and IT to solve real-world problems, then you will find this course ideal for you.

As you would expect, the Data Analytics and Actuarial Science undergraduate course sets you up for a career in actuarial science. However, the course will also prepare you for a career in the wider fields of data analysis and risk management, or in investment management or financial analysis.

Traditionally, actuaries have used data to solve problems in the financial risk area. However, the world of finance is being transformed by two major trends – the increase in the volume and types of data and the focus on risk management. This means some problems are now best solved using different data analysis techniques.

This course prepares you for these new challenges. You will explore the traditional actuarial approach to risk management but you’ll also learn about some of the newest areas of data science, including artificial intelligence and machine learning, and their practical application to finance and insurance.

As well as developing your understanding of mathematics, probability, statistics, economics and IT you’ll look into probability modelling, data analysis and the financial markets. You’ll also be able to demonstrate your skills and your ability to communicate your findings in your final year project.

48 month

Duration

$ 22000

Tuition

You are fascinated by the financial world and that complements your love and talent for mathematics, especially modelling and probability. You love solving problems and setting up, then challenging, hypotheses.

The Finance with Actuarial Science undergraduate course will equip you with financial risk management and analysis skills that will boost your career prospects in investment management, risk management or actuarial science. Financial engineering or financial analysis careers will also be open to you.

Discover the different aspects of the financial world and in particular how assessing and managing risk is vital for success. To develop the skills you need to understand these ideas, you’ll take a mixture of financial, mathematical, statistical and actuarial modules. You will apply your new technical and analytical skills to solve a wide range of business problems.

In the first year your focus is on building a firm foundation in mathematics, statistics and economics as you begin to develop your understanding of financial risk.

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48 month

Duration

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Tuition

Mathematics is the universal language of today’s global economy.

Whether you are managing an investment portfolio, encrypting financial transactions, building the next smart-phone or predicting the path of a hurricane, you will be doing it with Mathematics.

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  • Understand the universal nature of mathematics as a discipline that knows no borders or language barriers
  • Master a wide range of mathematical topics and techniques, such as calculus, probability, linear algebra and mathematical physics
  • Learn to apply abstract and logical mathematical methods to real-world problems
  • Boost your employability with an optional paid one-year work placement – past students have secured placements at organisations such as Axa, Barclays, Bloomberg, Disney, Microsoft, Toyota and Warner Music
  • Take special career development modules to understand mathematics’ essential role across all industries and the opportunities available to you.

Explore your interests through a research project chosen from a wide variety of mathematical topics – past projects have included everything from life-saving mathematics in medical imaging, to wallpaper patterns.

60 month

Duration

$ 18450

Tuition

This programme enables you to learn new data science techniques and be part of exciting current industry developments. You’ll learn specialist skills to help you progress in your career.

The benefits of this course are many and varied. You will build knowledge of the data science field, learn new techniques, and be part of exciting current industry developments.

By the end of the course you will have specialist skills in data acquisition, information extraction, aggregation and representation, data analysis, knowledge extraction and explanation, which are all in high demand and will help progress your career.

Discover how you can benefit from training resources provided to students on this course as well as opportunities to take part in workshops and seminars with our partners in industry.

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Duration

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