Bachelor of Arts (Hons) in Marketing (with Placement Year)

at De Montfort University United Kingdom

The language you speak shapes the world you see. This degree helps you understand both better, and to make connections between what you study and what goes on in the world beyond the classroom.

You will develop skills in linguistic analysis and your own abilities to use language adeptly and appropriately in any potential context. You will also acquire a range of key transferrable skills including, among others, textual analysis, synthesis, writing and general presentation skills, which will equip you for a wide range of careers.

We live in a world governed and connected by technology. At DMU we believe that you should study the nature of the 'wired' environment and how it influences who you are. As part of our approach to digital humanities, you will have the opportunity to see how communication and language operate on web-based platforms, and how the application of digital tools and methods can deepen the knowledge of your chosen subject area.

This course will help you to develop a wide knowledge of the range of business and marketing disciplines, the relationships between them and their application to practice.

Through specific modules you’ll be taught how to determine the impact of organisational, political, social, technological, cultural and ethical factors on the business and marketing environment.

You’ll examine and prioritise issues associated with management of business and marketing activities in a range of global business, industry and social contexts which allows you to understand a wide spectrum of opportunities both within the marketing and business world.

Thus, allowing you to enhance your knowledge on the methods and techniques that are used to develop evidence-based solutions to contemporary business and marketing challenges.

With that knowledge you’ll be able to critically interpret business intelligence and apply knowledge of enterprise management, brands and markets to propose, justify and implement effective business and marketing solutions.

Modules such as the Business Ethics and Social Responsibility will help you develop and apply values, skills, knowledge and behaviours that will enable you to contribute to the development of a just, peaceful and sustainable world.

Our course combines academic excellence and professional practice, with a focus on producing festival-ready animation, building an online presence, and creating an industry-standard showreel to prepare you to work in the industry. 

We encourage you to be innovative, creative and push the boundaries of storytelling and artistic style. You will receive a grounding in the fundamental skills of animation, with the opportunity to develop more specialist skills from the second year of study. 

You will develop your own distinct style and voice, as well as enhancing your technical and creative knowledge by studying modules such as 2D Animation, Critical Studies, and Visual Communication. 

Our excellent facilities include dedicated animation, recording and sound studios, graphics studios, computer suites, and a suite of Cintiq stations. You will be supported to master professional tools, such as TVPaint, Photoshop, Premiere Pro, and After Effects.

The field of data analytics is becoming increasingly more relevant and important. Insight-driven businesses are said to be growing at an average of more than 30 per cent each year, creating a demand for professionals skilled in data analytics.

This course provides a broad understanding of information systems coupled with in-depth exploration of analytics knowledge and concepts to help you derive valuable information and insights from data. The course covers a range of subjects to prepare for a career in the sector, and benefits from insight from DMU’s internationally-renowned research institutes, embedding ethics and the impact of computing and technology within the modules.

Professionalism within an industry context is emphasized throughout, with strong links to BCS, The Chartered Institute for IT. Students are exposed to industry-standard concepts, tools and technologies, exploring the fundamental underlying principles of data analytics. Our teaching staff contribute to the field through internationally-recognised research or industrial consultancy, and many are members of centres that pioneer cutting-edge research.

On graduating from this course, our students are equipped with the skills needed for successful careers in industry or academia, as competent and independent lifelong learners. The programme will prepare you for careers in fields such as data and systems analysis and design, system, security, project and knowledge management, big data architect roles, data consultant roles and business consultancy.

Building enterprise is seen as one of the most effective ways to realize individual promise and spur the economy. Entrepreneurial minds are constantly refining ways to produce and deliver goods and services, develop new products and services, or indeed create new industries. Preliminary research shows how vital entrepreneurial thinking is to this process, driving our national prosperity.

Whether you want to launch your own business or change an existing organisation, this programme immerses you in the world of creative business thinking, helping you to prepare for employment after university. You will develop your entrepreneurial and creative skills and apply them to real-world situations.

Taught by lecturers with industry experience, this course will hone your key competences as you study core topics that cut across business and entrepreneurial practice. Innovative modules will teach you relevant knowledge and equip you with practical skills. You’ll be able to take part in a collaborative consultancy project with businesses in the Leicester area and simulate a new venture creation using SimVenture software. You will also have the opportunity to pick the optional final year module, Venture Creation Project, where you will get to create a feasible and compelling solution to a new business venture within a specific market and pitch your idea to a panel consisting of staff, experienced entrepreneurs and potential investors.

Designed to meet the increasing demand for effective project management across all industries, this course focuses on the key principles behind project management methodology.

Project management is crucial in all business fields, from the financial sector and information technology, to healthcare and public services. This course helps equip you with the skills and expertise required to to undertake complex business planning in the modern global business environment.

This course is an ideal choice if you’re interested in progressing into a new career or if you’re already a professional who is hoping to gain formal accreditation of existing knowledge and skills.

Real-world challenges and tasks such as product development, change management, software development and event management all benefit from a structured management approach, and this course can teach you how to master this skill. You’ll balance theoretical analysis with practical experience to develop a critical and questioning approach to the conceptual underpinnings of project management. You’ll also have the opportunity to undertake an in-depth dissertation, allowing you to focus your studies on an area that’s of interest to you or relates to your current line of work.

The Graphic Design (Illustration) degree is taught in alliance with the Graphic Design degree, with module-specific teaching to develop a more personal visual language.

Graphic designers and illustrators need to be curious innovators and follow a reflective and explorative design process. They need to understand and engage audience. The Graphic Design (Illustration) course will build both your Graphic Design industry skills and develop your own personal visual style. You will be taught how to interpret briefs, identify and solve problems to create innovative design illustration solutions.

On the Graphic Design (Illustration) course you will have the opportunity to explore and experiment with an extensive range of media and craft skills, taught by expert practitioners. Working on projects that will allow your creativity and talent to thrive over all print, digital and analogue media, platforms.

Though our close relationships with industry you will be set live projects giving enabling you to have work selected and published.

The course will prepare you in all aspects of graphic design and illustration to prosper in the exciting, everchanging creative industry. You will work towards building a professional creative portfolio that will showcase your unique visual voice.

Journalists play a vital role in a democracy, and this course offers the opportunity to pursue a career that is not only exciting, but also crucial for informing debate and discussion on a wide range of questions affecting our lives.

The course is designed to enable flexibility to allow you to focus on specialist areas of your choice, which include music journalism, lifestyle and sports while also preparing you to challenge the status quo. Throughout the degree, you will be encouraged to focus on core issues of social equality, social justice, protest and marginalised communities in the UK.

You will learn the traditional core skills of researching, interviewing, writing and web-publishing, and gain multimedia skills within video and audio production. The journalism sector requires graduates who possess a broad digital multi-platform skillset, knowledge of media law and political structures, and have the ability to question structures in society. 

Exploring primarily modern and contemporary history, our course is diverse, international in focus and innovative. Reflecting the globalised world we live in, the curriculum covers a wide range of European and non-European histories and explores topics such as colonialism, decolonisation, immigration, ethnic minorities and gender.

This course will hone your ability to absorb, communicate and critically analyse complex information. As you progress through the course, we’ll challenge you with more in-depth explorations and you can deepen your own historical interests. You’ll be supported by a passionate teaching team who are leading experts in their fields and provide a dynamic learning environment with a variety teaching and assessment methods.

You will learn about British, South Asian, European, African and North and South American history and also discover unique specialist topics such as history of photography and history of sport and leisure. You can also select a route through this degree in English Literature or Education.

The Criminology with Psychology degree examines the causes, legal framework and responses to crime, combined with the study of psychology.

Students will cover a range of material to develop a holistic appreciation of criminal justice matters. For example, whilst students will explore a range of theoretical perspectives on causes of crime and philosophical justifications of punishment, they will also develop a solid understanding of how the criminal justice system works in practice. We encourage our students to develop as critical thinkers engaging with the world around them and preparing them for life after university.

The majority of this course is led by the Criminology team and so is suited to those with a predominant interest in society as a whole – please see the module breakdown for more detail.