Master of Science in Strategic and Digital Marketing

at De Montfort University United Kingdom

The Graphic Design (Illustration) degree is taught in alliance with the Graphic Design degree, with module-specific teaching to develop a more personal visual language.

Graphic designers and illustrators need to be curious innovators and follow a reflective and explorative design process. They need to understand and engage audience. The Graphic Design (Illustration) course will build both your Graphic Design industry skills and develop your own personal visual style. You will be taught how to interpret briefs, identify and solve problems to create innovative design illustration solutions.

On the Graphic Design (Illustration) course you will have the opportunity to explore and experiment with an extensive range of media and craft skills, taught by expert practitioners. Working on projects that will allow your creativity and talent to thrive over all print, digital and analogue media, platforms.

Though our close relationships with industry you will be set live projects giving enabling you to have work selected and published.

The course will prepare you in all aspects of graphic design and illustration to prosper in the exciting, everchanging creative industry. You will work towards building a professional creative portfolio that will showcase your unique visual voice.

This course will enable you to develop a broad, industry-relevant understanding of information systems, with opportunities to specialise in your individual areas of interest.

Throughout the programme, students will build the skills and knowledge needed to operate as professionals in the field of information systems. During your studies, you will benefit from insight from DMU’s internationally-renowned research institutes, with ethics and the impact of computing and technology embedded within the modules.

Professionalism within an industry context is emphasized throughout, with strong links to BCS, The Chartered Institute for IT. Students are exposed to industry-standard concepts, tools and technologies and explore fundamental underlying principles. Our teaching staff contribute to the field either through internationally-recognised research or industrial consultancy, and many are members of centres that pioneer cutting-edge research.

On graduating from this course, our students are equipped with the skills needed for successful careers in industry or academia, as competent and independent lifelong learners. The programme will prepare you for careers in fields such as business information systems, intelligence analyst and developer roles, data and systems analysis and design, system, security, project and knowledge management and business consultancy.

Did you know that French is an official language in 32 countries, with a projected growth to 750 million people worldwide by 2050? Meanwhile, Mandarin Chinese is currently the language with the greatest number of speakers, and Spanish has more than 470 million speakers worldwide, including in Central and South American countries and the US.

Competence in another language is fast become an essential skill for success in the global job market. By combining your study of Education Studies with a language, you can develop your employability with a second language that helps distinguish you from other graduates. The skills acquired when learning a language are valued by employers and are transferable into many sectors.

You can start your study of languages at DMU in either French, Mandarin or Spanish at beginner, GCSE (intermediate) or advanced level and learn at a grade and pace that suits you and your needs.

Learning a new language not only helps to provide you with linguistic skills but can also enhance your skills in your native language and develop your presentation, written and critical skills.

You will cover Education Studies modules including Perspectives on Education, Inclusion and Diversity, Understanding Learning and Wellbeing, and Special Educational Needs, Disability and Neurodiversity. You will also take part in weekly language practice and conversation sessions, and intensive workshops, where you will develop your language skills through the study of the country and its society, culture and people.

Discover how the air transport business works and enhance your understanding of this dynamic sector. The Air Transport Management MSc has been developed by two leading aviation academics in conjunction with industry partners, to offer a critical, comprehensive and practical understanding of the structure and operation of the international air transport industry. It has been designed to equip future leaders with a range of transferrable and analytical skills that can be directly applied in the workplace.

You will study airline operations, including licensing, scheduling, fleet planning, and aircraft acquisition. You will explore the management and operations of airports and the key challenges facing the sector, and gain insight into the business models and strategies that determine the future of the airline industry. You can also tailor the programme to reflect your particular interests or career aspirations through focusing on a particular area of air transport management in your dissertation.

The programme is suited to both recent graduates and those with existing professional experience who wish to expand their knowledge of the commercial air transport industry. Graduates may choose to pursue roles within airlines, airport operators, air cargo companies, air navigation service providers, national regulators, government agencies and aviation consultancy firms.

Our Intelligent Systems MSc provides you with knowledge of the various models of computational intelligence, an insight into their theoretical basis, and the skills to apply the associated techniques to a wide variety of industry problems.

Course modules include Computational Intelligence Research Methods, Fuzzy Logic, Natural Language Processing and Mobile Robots, and you will have opportunities to use the knowledge you acquire in a range of application areas to suit your interests, from robot control to games development.

Building enterprise is seen as one of the most effective ways to realize individual promise and spur the economy. Entrepreneurial minds are constantly refining ways to produce and deliver goods and services, develop new products and services, or indeed create new industries. Preliminary research shows how vital entrepreneurial thinking is to this process, driving our national prosperity.

Whether you want to launch your own business or change an existing organisation, this programme immerses you in the world of creative business thinking, helping you to prepare for employment after university. You will develop your entrepreneurial and creative skills and apply them to real-world situations.

Taught by lecturers with industry experience, this course will hone your key competences as you study core topics that cut across business and entrepreneurial practice. Innovative modules will teach you relevant knowledge and equip you with practical skills. You’ll be able to take part in a collaborative consultancy project with businesses in the Leicester area and simulate a new venture creation using SimVenture software. You will also have the opportunity to pick the optional final year module, Venture Creation Project, where you will get to create a feasible and compelling solution to a new business venture within a specific market and pitch your idea to a panel consisting of staff, experienced entrepreneurs and potential investors.

The media and communication industry has a widespread influence on the world around us, and this degree course helps enable you to be a part of that revolution.

By studying both the theory and practice of media and communications, this course can equip you with the skills and insights required to be successful in the media environment.

This can enable you to progress into diverse careers in sectors such as PR, journalism, marketing, entertainment, international relations, politics and education.

A modern focus in the teaching of this course enables students to adapt to changes and developments in industry and proficiently use the most up-to-date technology.

Our Product Design course helps you to take your imaginative ideas and make them real. To do that you need both the creativity and the technical skills to bring your ideas to life.

On this course you’ll study the fundamentals of maths and science, electrical, electronic and mechanical principles, and simulation and fluid dynamics, as well as the functional and market-led requirements of product design.

You’ll look at specific areas including technology integration, computer-aided design (CAD) and 3D design, sustainability and design for manufacture, and be taught by academics with current industry connections.

Psychology is the scientific study of the mind and how it shapes and influences our behaviour. On this course, we explore human behaviour using sound scientific methodology – observation, measurement, and testing – to understand how and why people function in the way they do.

Gaining a professionally accredited psychology degree is an essential first step to a career as a psychologist or to move on to postgraduate study. Our graduates thrive in careers where an understanding of societal issues is key – in criminal justice, education, social work, research, advertising, human resources and healthcare.

On the course you’ll study core areas including biological, cognitive, developmental and social psychology, and you’ll cover personality and intelligence, research methods, and historical perspectives. You’ll also complete a work experience placement where you’ll see academic theory applied in practice.

This highly practical course has been designed with the future in mind. Taking into consideration growing disciplines such as artificial intelligence, you will study several defined business areas that reflect the ever-changing needs of the market. These include modules such as Digital Transformation and Innovation in Business and Ethical and Responsible Leadership.

Employability is at the heart of our Business Management course. Alongside the opportunity of a year-long placement, you will also work on integrated case studies, which will give you the opportunity to hear from and gain insight into global brands such as Apple and Amazon. You will step away from the confines of your text books and apply your theoretical knowledge to practical business simulations set by executives from these global businesses.

You will receive an excellent grounding in all aspects of business management, incorporating knowledge from a range of disciplines such as accounting, economics, finance, human resource management, marketing, and sustainability.

A Business Management degree at DMU can open up an exciting career path in a wide range of specialist areas such as project consulting, project management, and digital transformation. Previous graduates from this degree have gone on to successful careers in world-renowned organisations, including Amazon, Goldman Sachs, Caterpillar, HP and The Body Shop.