Master of Science in Strategic and Digital Marketing

at De Montfort University United Kingdom

English Language with Teaching English to Speakers of Other Languages (TESOL) is a stimulating, thought-provoking course designed to make you think about how language functions in the world today.

English Language with TESOL at DMU allows you to combine the study of English Language with the key theoretical and practical issues involved in the field of Teaching English to Speakers of Other Languages.

The course is designed to enable you to develop your own ability to teach English to non-native speakers whilst enabling you to think about how language in general and English in particular functions in the world today. You will study linguistics, grammar, the evolution of the English language and a variety of writing styles, while also exploring the theory of how to teach English as a second language. You will acquire skills in the analysis of digital communication and the study of language through the application of digital tools and methodologies.

You will develop a set of linguistic and analytical skills, which will help you become a highly-skilled communicator and prepare you for a range of careers.

This course will help you to develop a wide knowledge of the range of business and marketing disciplines, the relationships between them and their application to practice.

Through specific modules you’ll be taught how to determine the impact of organisational, political, social, technological, cultural and ethical factors on the business and marketing environment.

You’ll examine and prioritise issues associated with management of business and marketing activities in a range of global business, industry and social contexts which allows you to understand a wide spectrum of opportunities both within the marketing and business world.

Thus, allowing you to enhance your knowledge on the methods and techniques that are used to develop evidence-based solutions to contemporary business and marketing challenges.

With that knowledge you’ll be able to critically interpret business intelligence and apply knowledge of enterprise management, brands and markets to propose, justify and implement effective business and marketing solutions.

Modules such as the Business Ethics and Social Responsibility will help you develop and apply values, skills, knowledge and behaviours that will enable you to contribute to the development of a just, peaceful and sustainable world.

Our programme is diverse, international in focus and innovative. We will teach you the skills for effective research and analysis, helping to hone your ability to absorb, communicate and critically analyse complex information.

Reflecting the globalised world we live in, the History curriculum covers a wide range of modern and contemporary European and non-European histories, exploring topics such as colonialism, decolonisation, immigration, ethnic minorities, racism and gender.

You will also gain an understanding of the role politics plays at local, national and global levels and explore the crucial issues in contemporary international politics that are impacting our world. Our research-informed curriculum provides both the practical tools and the theoretical knowledge to understand a wide range of political issues and respond to the current social, political and economic challenges.

As you progress through the course, we’ll challenge you with more in-depth explorations, and the subject matter will become increasingly complex. You can choose to specialise in either History, Politics or International Relations. You’ll be supported by a passionate teaching team who provide a dynamic learning environment and whose national and international expertise is embedded within the curriculum.

Arts and Festivals Management is the longest-running degree course of its kind in the UK and boasts enviable industry links.

In addition to deepening your understanding of academic debates, our course will equip you with the practical tools and skills needed to become a leader in key areas of the cultural arena, including theatres, music venues, galleries, museums and festivals.

You will develop a range of interdisciplinary skills such as teamwork, marketing and management theory, fundraising, business planning, licensing, health and safety, programming and cultural policy.

In your final year, you will have the opportunity either to produce a large-scale arts event of your choice or be part of the team producing, programming and running the high-profile annual Cultural eXchanges Festival. Previous events have featured inspiring guests such as Benjamin Zephaniah, Grayson Perry, and Meera Syal.

We will teach you to become an adept problem solver, with the ability to provide dynamic solutions within this continually changing and diversifying sector.

This course is aimed at entrepreneurs in the design industry with ambitions to apply their creative and analytical skills to business and social contexts. Your studies will explore and analyse business models, spanning from small and local to multinational corporations and social enterprises, preparing you to respond to the demands and contemporary challenges of the global design industry. The course is designed for students with a good working knowledge of Adobe Creative Suite applications, such as Photoshop, Acrobat and InDesign, and will develop these technical skills to an advanced level.

Our extensive choice of optional modules mean that this course can be tailored to suit you. Explore areas ranging from communication and commerce in global fashion markets, to the display, interpretation, and conservation aspects of museum and exhibition design.

With us, you will discover design management and design thinking, and gain a thorough understanding of brand management. We will teach you to examine the role of design in service industries, and develop your business planning skills with an awareness of international markets. You can also further your understanding of marketing, web presence and in-store retail design and explore creative solutions to the major sustainability issues within the industry.

Throughout the course we will empower and support you to challenge conventions, experiment boldly, and take risks. We will help you to develop new ways of thinking about design, and prepare you to embrace a high level of executive responsibility in any design, creative or digital media technology business.

Economics explains the problem of scarcity and human behaviour that shapes the world we live in, and that businesses operate in. From standards of living to the causes of market crashes, the impact of economics plays a critical role in all our lives.

In this course you will develop proficiency in a variety of quantitative techniques as well as learn how to apply economic reasoning and tools to analyse real world problems and policy. You will also gain the analytical and critical evaluation skills to recognise how national and global issues affect the performance of a business.

You will have an opportunity to build real skills for future employability. This includes state of the art knowledge in digital software and applications, as well as core skills in writing, presenting and teamwork.

You will study a range of modules, including Macroeconomics for Business, Data Modelling and Analytics and International Economics, Sustainability and Emerging Markets which are all taught by leading experts in their fields.

Developed by a pharmaceutical and cosmetic team, this degree course provides an understanding of the chemistry and formulation of pharmaceuticals and cosmetics, from design through to manufacture.

Our research-active academics have experience in the fields of pharmaceutics, engineering, cosmetics,  chemistry, pharmacology and microbiology. Their strong collaborations with the pharmaceutical and cosmetic industries mean that this curriculum is continuously reviewed to ensure we’re equipping our students with the advanced skills sought by graduate employers.

On this course, you’ll cover compounding, formulation chemistry, pharmaceutical processes and technologies, microbiology, professional and quantitative science skills, cell biology and chemistry, pharmaceutical formulation, pharmacology, chemical analysis, quality and stability, cosmetic science and products, and pharmaceutical product development and manufacture.

A constantly evolving sector, the multibillion-pound computer games industry is now worth more than double its value in 2007. This offers graduates extensive career opportunities in a rapidly expanding field.

This course provides an opportunity to develop your interest in computer games into a set of skills which will help you start a career in this exciting industry.

You will study the latest techniques and resources for developing standalone, web-based and mobile games, featuring exciting graphics and animation, becoming familiar with the basic architecture and design elements of computer games and programming languages relevant to games development.

On this course, you can specialise in menswear, womenswear and or fashion knitwear, and will study a range of topics including fashion illustration, innovative concept development, pattern cutting and computer-aided design (CAD) for fashion and design development - preparing you for a career in a creative multibillion-pound industry where you can benefit from countless opportunities to develop, progress and learn new skills.

You will be introduced to the academic, professional, industrial and commercial challenges of design practice. There are opportunities to work with leading brands on live projects, work placements and competition awards, thanks to the course’s unparalleled links with the UK and global apparel industry.

The first year provides grounding in fashion and design through practical, creative and technical classes and projects, while the second year is more focused, with emphasis on experimentation, in-depth project research and 3D development.

You will gain skills such as tailoring and fashion prediction, thanks to the major project in the third year giving you the opportunity to set your own briefs and create a final collection of work to showcase your unique vision and talent, as well as entering national and international competitions.

We are delighted DMU was named best in learning experience in 2019 by The Business of Fashion, the internationally renowned website which assesses the world’s top programmes.

Studying Human Resource Management at DMU allows you to explore various issues raised by contemporary management, work, and employment developments. Our degree focusses on the purpose, values, specialist knowledge and core behaviours of the Chartered Institute of Personnel Development.

The course offers you a diverse career path where you will be able to gain expert knowledge in managing employee relations, managing equality, diversity and inclusion, learning and development, organisational development and consultancy and critical issues in human resource management. To prepare for your future career, you will also acquire critical attributes that employers value, based on CIPD core knowledge. These include commercial acumen, self-reflection and emotional intelligence, research and project management, people practice, culture and behaviour, evidence-based practice, change management, and HRM and technology.