Master of Arts in Luxury Brand Management

at Goldsmiths, University of London United Kingdom

This MA draws on urban sociology to explore the meaning of cities, urban life and culture.

The programme covers topics including the politics of gentrification, urban community, infrastructure and the intricacies of urban culture, alongside lectures on urban policy, food politics, poverty and migration.
You will also zoom out to consider the broader meaning of urban sociology and its ongoing contribution to social science. With over two-thirds of the global population destined to live in cities by 2050, there has never been a more important time to research and understand urban life.

Why study MA Sociology (Urban Studies) at Goldsmiths?
Critically engage with urban work

• The degree brings together social analysis, activism, and inventive research methods to critically engage with various dimensions of urban work – from policy-making, research and cultural interventions, to the management of social programmes and institutions.

Take a multi-disciplinary approach

• The MA is distinguished by a focus on experimental empirical research and covers the following disciplines: sociology, geography, anthropology, architecture, cultural studies, history, fine arts, media and communications.

Experience research-led teaching

• We use research-led teaching to explore the importance of sociological knowledge in understanding cities, urban economies, culture, politics and social justice.

Analyse and explore spaces and places

• You’ll analyse the organisation of contemporary cities, including the built environment, commerce, housing, culture, political and social infrastructures. You'll also explore how distributions of wealth, power and culture in spaces and places are constituted through political, material and social processes.

Economists study how markets function. Marketing is about how to operate in markets. The Goldsmiths BA Economics with Marketing will help you develop crucial skills in both disciplines.

Why study BA Economics with Marketing at Goldsmiths?

• This unique course combines a rigorous training in economic theory and applications with cutting-edge insights and techniques from marketing practice.
• Our economics teaching is pluralist and interdisciplinary, so you'll be able to understand which tools are useful when tackling different problems in the real world. Our marketing teaching uses perspectives from psychology, sociology and management to keep you at the frontier of marketing practice.
• This degree will give you great flexibility in today’s competitive labour market: you can work in traditional economics jobs and in a range of management and marketing jobs that are looking for this unique set of skills. For example, you will be uniquely positioned for marketing jobs with a quantitative angle.
• To prepare for your future career, you'll have the opportunity to apply for a limited number of competitive placements. Placements take place at the end of your second year; they count as a 15-credit option towards your degree. Placements enhance your CV, bring theory and practical experience together, and help you develop industry contacts.
• Through the Erasmus programme, you can spend half of your third year at a university in Europe. You'll attend modules, experience a different culture and academic environment, and you'll have the option of learning or improving a foreign language.

The programme offers the possibility of engagement with the study of the cultural sector in developing and managing tourism and hospitality.

Cultural policies designed to support the arts sectors to enhance high value added tourism and to increase lengths of stay and repeat visits are increasingly being adopted by governments worldwide with the support of the tourism and hospitality sector.

This degree applies to those wishing to work in the arts and tourism sectors or perhaps in galleries and theatres associated with the hospitality sector. It is also for art practitioners and cultural professionals who wish to develop careers involving cultural tourism, cultural policy, culture-led regeneration and destination, city and country branding. It is also relevant to work in NGOs or the cultural policy arms of government and intra-governmental organisations and consultancies.

The MSc Data Science will provide you with the technical and practical skills to analyse the big data that is the key to success in future business, digital media and science.

The rate at which we are able to create data is rapidly accelerating. According to IBM, globally, we currently produce over 2.5 quintillion bytes of data a day. This ranges from biomedical data to social media activity and climate monitoring to retail transactions. These enormous quantities of data hold the keys to success across many domains from business and marketing to treating cancer or mitigating climate change.

The pace at which we produce data is rapidly outstripping our ability to analyse and use it. Science and industry are crying out for a new generation of data scientists who combine the statistical skills of data analysis and the computational skills needed to carry out this analysis on a vast scale.

Studying this Masters, you will learn the mathematical foundations of statistics, data mining and machine learning, and apply these to practical, real-world data.

As well as these statistical skills, you will learn the computational techniques needed to efficiently analyse very large data sets. You will apply these skills to a range of real-world data, under the guidance of experts in that domain. You will analyse trends in social media, make financial predictions and extract musical information from audio files.

The programme includes:

• A firm grounding in the theory of data mining, statistics and machine learning
• Hands-on practical real-world applications such as social media, biomedical data and financial data with Hadoop (used by Yahoo!, Facebook, Google, Twitter, LinkedIn, IBM, Amazon, and many others), R and other specialised software
• The opportunity to work with real-world software such as Apache

This programme is an innovative and interdisciplinary exploration into how social, cultural, and political institutions, decisions, and events have shaped societies and nations around the world.

There is much cross-over to explore between the disciplines of History and Politics. The BA History with Politics at Goldsmiths combines and synthesises methods and concepts from both disciplines to inform and stimulate study. Many History modules, such as those dealing with revolutions, ideas, and social movements, are, of course, centrally connected to politics. Meanwhile, Politics modules on feminism and anarchism are strongly informed by the historical precedents of modern movements and ideologies.

Combine the study of History and Politics

• Rather than focusing on chronology or strict historical periods, combining History and Politics encourages and facilitates explorations and analyses of key issues, controversies, themes, and debates. The study, analysis, and understanding of the past are as important today as they have ever been. Understanding past societies fosters emotional intelligence and allows us to appreciate the diversity and adaptability of human life. Understanding our pasts can help us to shape our futures in more intelligent, insightful, and compassionate ways.
• By combining the two disciplines, you will be able to peel back the formal veneer of political parties and institutions to reveal the major ideological, economic, social, and cultural conflicts which must be investigated to understand our world. This programme crosses boundaries between the traditional and the more radical understandings of political phenomena. Politics is much more than simply what happens in parliaments, it pervades the whole of society, domestically and internationally.

This course will teach you how to use game design to develop aesthetic awareness, and create meaningful experiences. Students learn how to build compelling mechanics, craft innovative narratives, and develop immersive playable environments. Together, we will push games into new territories and intellectual domains.

As technologies have integrated into our everyday lives, elements from games have been woven into everything, from the way museums educate the public, to how scientists do cancer research. With the rise of mobile games, console creators no longer hold a monopoly on gaming platforms. This new-found freedom has resulted in an explosion of independent games – from putting players in immersive augmented worlds, to telling transformational personal narratives, these new experiences are redefining the rules of play.

Games are now part of everyday life. As a result, markets previously dominated by traditional media have begun to leverage the ability of games to tell stories, generate knowledge, and educate the public. An explosion of games and apps has created a new breed of entrepreneur, who uses small teams to create projects accessible to millions.

Why Study MA Independent Games Design at Goldsmiths?

• This MA has several informal focus areas students can choose from:
  • Independent games design and development
  • Mixed reality (XR), playful experiences, and installation design
  • Games for change
  • Machine learning and game user experiences
  • Using Creative Coding and Physical Computing
• You can build skills to start your own game design studio.
• You will be mentored on how to grow in your creative career.
• When you graduate, you can use game design in a wide range of fields both inside and outside the game industry, including independent games, XR studios, interactive film, advertising and media outlets, journalism, non-profits, education, design, and fine arts.
• You will be part of a supportive community of games creators who actively release titles, and have access to a large library of video games and board games.

This distinctive degree supports your individual concerns and development and enables you to navigate your way through theory and practice, various fine art media, and thematic strands within the study of art history and visual cultures.

Why study BA Fine Art and History of Art at Goldsmiths?

• You’ll gain the expertise that will help you develop independent thought and confidence in your practice, as well as transferable skills suitable for employment in the creative industries.
• Studying both the theory and practice of fine art means you’ll be able to take a critical approach to your work and think about it in the wider context of art history.
• We're renowned for our strengths in the creative and visual arts, as well as humanities subjects, so you'll be able to benefit from this wide-ranging expertise.
• We're ranked 15th in the world for art and design (QS World University Rankings by Subject 2021).
• Staff on the programme are practising artists, curators, academics and writers, here to help you develop your practice, focus your research and respond to the work that you make.
• Our teaching takes advantage of the many galleries, art spaces, museums, cultural facilities and specialist libraries in London and on campus you'll have access to a studio space and excellent facilities including specialist art practice areas, as well as the newly opened Goldsmiths Centre of Contemporary Art.
• Invited artists, curators, gallerists, administrators and funders will provide you with specialist advice and further information to complement your studies and prepare you for professional life after graduation.

This degree encourages you to develop an independent critical involvement with works of art and visual culture, to examine changing historical conceptions of art and the artist, and to explore the visual arts in their wider cultural and political contexts.

Why study BA History of Art at Goldsmiths?

• You'll investigate modern and contemporary art, art theory and visual culture from around the world, approaching the subject from a fresh perspective which puts an emphasis on key areas of debate rather than chronology.
• We'll explore visual culture in all forms to broaden your outlook. You’ll not only examine the kinds of artefacts you might see in museums and art galleries, but also those that make up our everyday environment: like architecture, city and landscapes, adverts, TV and film, websites, the body, and street style.
• You’ll study at one of the top creative universities in the UK (Which? University 2018) based in vibrant South-East London, where you’ll discover everything from art spaces and studios to foodie pop-ups and markets.
• Our London location means you can take advantage of the many galleries, art spaces, museums, cultural facilities and specialist libraries the city has to offer.

The best journalism is based on a sound understanding of the history that has shaped the world we inhabit today.

There is a strong and growing tradition of deeper journalistic investigation into issues and events in the recent and more distant past (however that might be defined). This might be to unearth new knowledge, to investigate and reinterpret existing thinking, or to revise and update past ideas and understandings.

This innovative, collaborative, and interdisciplinary programme, jointly delivered by the Department of History and the Department of Media, Communications and Cultural Studies, emphasises that the causes and results of events in the past are fiercely contested by historians.

Why study BA History and Journalism at Goldsmiths?

• History - the study, analysis and understanding of the past - is as important today as it has ever been, and it continues to make vital contributions to how we comprehend and interact with the world around us. It is a relevant, dynamic, fascinating and important field of study which, at Goldsmiths, is approached in creative, innovative and exciting ways.
• Understanding past societies fosters emotional intelligence and allows us to appreciate the diversity and adaptability of human life. Understanding our pasts can help us to shape our futures and, crucially, help us shape those futures intelligently, insightfully, fairly, and with compassion.
• The essential skills of researching, interviewing, and writing in a number of different long-form and short-form styles and formats are delivered alongside tuition for a range of digital tools including video reporting, the use of social media for research and dissemination, and how to work in the world of online, multimedia journalism.
• An international body of staff research and deliver modules covering a wide geographical range including Asia, Africa, the Americas, the British Isles, Eastern and Western Europe, and the Middle East. Academic staff in both departments are nationally and internationally recognized award-winning experts in their fields who are at the forefront of research excellence and research-led teaching.

The BA Anthropology & Media programme combines anthropological and communications theories to provide you with a better understanding of cultural diversity, and a critical knowledge of communication processes.

Why study BA Anthropology and Media at Goldsmiths?

• You'll be taught by some of the leading names in anthropology, media, communications and cultural studies. And you'll have access to industry-standard practice facilities.
• You'll receive a solid grounding in anthropological methodology and practice, and in key media debates including representation, and symbolism. Most importantly, you'll learn how to apply these insights to the contemporary world.
• You'll develop the practical and transferable skills to help you find a career in media or anthropology – our recent graduates are now working as news readers, editors, journalists, producers, and photographers.
• You’ll be able to specialise and design your own learning experience in third year, choosing four Anthropology modules, and two Media, Communications, and Cultural Studies (MCCS) modules.
• We regularly host industry debates and talks by international figures; recent guests have included Danny Boyle, Gurinder Chadha and Noel Clark.