Master of Arts (Hons) in Marketing

at Heriot-Watt University - Edinburgh Campus United Kingdom

The MSc Digital Marketing will equip you with the specialist digital marketing knowledge and skills that are sought-after by employers from all markets and sectors and is designed to position you as a marketing professional with digital expertise.

Our MSc in Digital Marketing enables you to transition to a digital marketing career by combining an accelerated introduction to marketing with a detailed consideration of digital marketing concepts and techniques.

There are eight taught courses (divided equally over two semesters) and a digital marketing dissertation in semester 3.  Part-time students register for 2 courses per semester and progress to the dissertation at the end of the second year. Assessment is specifically designed to develop professional career readiness and include collaborative projects with industry partners.

There are two sets of mandatory courses. The first set provides the foundations of digital marketing (Digital Customer Experience and Digital Marketing Analytics). The second set delivers core marketing knowledge (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications and Research Philosophy and Practice).

You can customise your degree to match your interests or career pathway by selecting two course options, one each semester.  Courses reflect digital marketing skills (social media management, database design, website development) and digital management competencies (strategy, entrepreneurship, consumer psychology, legal aspects, project management).

In Semester 3 the digital marketing dissertation is the capstone course where students 'deep-dive' into their chosen area of digital marketing.  Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.

The MSc in Digital Marketing forms part of a suite of specialist programmes at Heriot Watt University designed to meet the demands of the growing digital economy. The 'digital ready' masters programmes include MSc Digital Leadership, MSc Managing Innovation, MSc Information Technology (Business), MSc Business Information Management, and MSc Business Analytics and Consultancy.

This MSc in Logistics with Green and Sustainable Supply Chain Management from the Edinburgh Business School at Heriot-Watt University provides in-depth understanding of current practices, trends and issues in logistics and supply chain with a key focus on sustainability and green logistics.

It examines the impact of logistics on the environment along with ways of mitigating environmental damage, and considers the differences between the strategic, tactical and operational aspects of green logistics management.

Edinburgh Business School ranked 1st in Scotland and 4th in UK for marketing in the National Student Survey 2020. Our degree is characterised by three themes which will prepare you for a marketing career of the future - global, digital and sustainable.

This 3-year accelerated degree is suited to those who have completed A-Levels. The MA (hons) Marketing degree at Heriot-Watt University’s Edinburgh Business School is designed to develop key knowledge and skills related to professional marketing practices.

The courses you take on this degree will provide you with the platform to thrive in both academic study and the professional practice of marketing. Your learning will focus on three central themes that we believe will be key for future marketing professionals:

• Global marketing
• Digital marketing
• Sustainable marketing

Teaching on MA (Hons) Marketing is led by our internationally respected faculty who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practice from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.

As your studies progress through Years 1, 2 and 3 of this accelerated MA (Hons) programme you will study an increasing number of specialist marketing courses.

Fundamental ideas in pure and applied mathematics are developed together with key concepts in computer science. In addition to expertise in both subjects, the course fosters the intellectual skills of analytical reasoning, systematic problem solving and the development and clear communication of ideas. Students studying Mathematics with Computer Science study roughly 75% mathematics and 25% computer science.Those interested in a course with a larger computer science component can follow Mathematics and Computer Science (UCAS GG14). The split in this case is 50/50.

Petroleum engineering is central to safe, efficient and sustainable development of oil and gas assets to meet global energy and resource demands.

Since its establishment in 1975, the Institute of GeoEnergy Engineering (IGE) at Heriot-Watt University has delivered its internationally renowned petroleum engineering MSc programme, providing thousands of graduates with the knowledge and skills to tackle the oil and gas industry’s most challenging problems across the globe. The programme offers an interdisciplinary approach to exploration and extraction of petroleum resources.

Programme content

The programme encompasses a wide range of applied petroleum engineering fundamentals, leading to development of a technically well-prepared graduate with a sound knowledge of the industry – through eight taught courses and two projects. During the field development project, students work together on real field data, considering the technical, economic and environmental aspects involved. For the individual research project, students select a specialist topic, for example related to geosciences, enhanced oil recovery, production chemistry or advanced drilling and completions, offered both by the Institute and by the industry.

Data Scientists are one of the highest sought after roles within all industries. A brand new undergraduate programme for 2021/22.

From Finance to Social Media, the world revolves around Data! In order to remain relevant and competitive in all industries, businesses today must rely on data scientists to analyse their large sets of data and draw out performance boosting insights. In fact, data scientists are so highly sought after that In 2020 alone, there is expected to be nearly 3 million new job postings for professionals with data science and analytic skills.

This BSc (Hons) Data Sciences programme, will help you to get a head start in this innovative career. You will learn the technical and analytical skills to navigate through this data field and how to extract valuable insight from the vast amounts of data available to you.

Edinburgh Business School at Heriot-Watt University's MA (Hons) in Economics and Finance  will give you the skills to investigate, analyse and answer global economic questions as well as specialist understanding in financial theories and practice.

This degree does not require prior knowledge of the core disciplines of economics and finance. Study begins at an introductory level and the degree has a flexible structure to enable students to tailor their studies so that they can pursue their own interests.

As a result, graduates are able to embark upon successful careers, especially in market analyst, stockbroker, portfolio manager, performance analyst, and civil service, as well as a wide range of management roles. Graduates also pursue further study in economics and related disciplines at Masters and PhD level.

Your learning will be underpinned by the knowledge of highly respected economists who design and teach our courses with a real-world focus that stems directly from their global research into economic issues.

Finance courses are taught by academics and experienced practitioners and you will have the opportunity to make use of the university’s state-of-the-art Bloomberg Finance Lab to gain employable, practical finance skills.

This course provides graduates with advanced mathematical skills and fluency in their chosen language, offering a valuable combination of technical expertise and linguistic excellence. Mathematical and language skills will be enhanced by studying mathematics for a year at one of the foreign partner universities. Languages on offer are French (G1R1), German (G1R2) and Spanish (G1R4). Graduates in mathematics and languages are consistently near the top of graduate employment tables, and the coupling of disciplines in this degree course ensures a highly marketable qualification.

In the Business Management GA programme our objective is to develop the general management and business knowledge and skills of participants in the context of contemporary private and public sector organisations, large and small.

Employees examine organisations, understand workings and relate theories to actual business practices. Throughout the programme we develop the management and business skills necessary for a professional organisation.

BSc Psychology at Heriot-Watt University is accredited by the British Psychological Society – an accreditation required for anyone who wishes to pursue a career as a professional psychologist.

Psychology uses scientific methods to examine key themes in the relationship between mind and behaviour. Through psychological study, we can explore the influence biology has on behaviour; the way humans develop from early infancy to adulthood; and the way people perceive the world, think, solve problems and make decisions.

At Heriot-Watt, we begin with a problem and consider how psychology can help us address it with practical solutions for the real world. We have four specialist research labs which facilitate the work of academics and students alike.

Heriot-Watt’s BSc Psychology degree is informed by the work and knowledge of research-active academics whose expertise in psychology covers three key areas:

• Work, Society and Environment
• Lifespan Health and Wellbeing
• Cognition, Brain and Behaviour

During this degree you will study Cognitive Psychology, Developmental Psychology, Individual Differences, Psychobiology, and Social Psychology. You will develop advanced skills in research, data gathering, data analysis, and report writing. You will also build your creativity, leadership, teamwork, communication, presentation, and problem-solving abilities. In Year 4 you will undertake your own research project.