Master of Arts (Hons) in Marketing

at Heriot-Watt University - Edinburgh Campus United Kingdom

he MSc in International Marketing with Consumer Psychology provides insight into consumer behaviour against a background of international marketing concepts.

There are eight taught courses, divided equally over two semesters, followed by an international marketing with consumer psychology dissertation in semester 3.  Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners.

There are two sets of mandatory courses.  The first set provides the foundation in international marketing concepts (International Strategic Marketing, Contemporary Consumer Behaviour, Marketing Metrics, Branding and Communications, Research Philosophy and Practice). The second set delivers insights into the application of psychology to marketing decision making (Introduction to Human Factors and Psychology for Marketing).

In Semester 3 the International Marketing with Consumer Psychology dissertation is the capstone course where students “deep-dive” into their chosen area of research.  Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research.

Ranked 2nd in Scotland and 10th in the UK for Town and Country Planning and Landscape in The Times / The Sunday Times Good University Guide 2021.

Our MSc Spatial Planning and Real Estate Development course provides the foundation, knowledge and skills needed to work as a development surveyor or planner. On completion, graduates will be able to work either in the public or private sectors, advising on the complexities of property development to occupiers, investors, developers and planning authorities.

The course is designed to build understanding of the complex interactions and uncertainties of the development process. It provides students with the essential knowledge components of economics, valuation, planning, law, and regeneration and sustainability principles. It also develops an appreciation of the skills and tasks inherent in development projects, including community participation, satisfying the statutory planning considerations, undertaking the necessary financial appraisals, and achieving funding to make it happen.

This Construction Project Management course equips you with the theoretical knowledge and practical and technical skills to manage people and projects within the construction industry.

Construction Project Management at Heriot-Watt University is one of the longest-running courses of its kind in the UK, equipping graduates with the theoretical knowledge and practical and technical skills to manage people and projects within the construction industry.

A range of core modules covering management, procurement and technology-related subjects will give you a foundation in management principles while providing practical skills relevant to professional practice in construction.

You will also choose an optional module from a range of subjects drawn from our built environment courses, providing you with a broader understanding of built environment issues and an opportunity to tailor your studies to fit your interests and professional needs.

The postgraduate course in Urban Strategies and Design is delivered jointly by the Edinburgh School of Architecture and Landscape Architecture (ESALA) of the University of Edinburgh and Heriot-Watt University.

This course addresses the current need for interdisciplinary knowledge. It encourages the adoption of a comprehensive approach towards the delivery of socially-sustainable urban transformation, from local-specific to strategic metropolitan and regional interventions. Students study the wide and diverse range of social, economic, and political processes that determine the contemporary urban environment, and acquire the tools and skills to propose urban projects of diverse scales and specificities.

The City of Edinburgh offers an urban laboratory for project- and site visit-based exploration of current urban design issues in the UK. Furthermore, the city’s historic 'Geddesian' planning links, and contemporary international links with urban-focused institutions and bodies provide a strong platform from which to support student-led, location-based research projects.

The MSc International Management and Business Communication programme concentrates on developing professional communication skills in business contexts, as well as an understanding of intercultural and international business issues.

While students on this programme are not required to work in any language other than English, the skills you develop can of course be applied in any professional communication context, regardless of language. There is a broad range of optional courses in professionally relevant subjects so that students can choose exactly which areas they would like to specialise in and can therefore tailor the programme to their interests and their professional needs.

If you would like to pursue study of another language in addition to English, you may prefer to take the MSc Translating for Business degree, which allows you to develop language, communication and translation skills specific to a business context in English plus your choice of one or two other languages from French, German and Spanish.

Our MEng (Hons) Architectural Engineering covers a broad range of engineering-related disciplines including: mechanics, construction, energy, thermal performance, water and wastewater, acoustics, and human behaviour. The degree is designed to give you the knowledge and skills needed by industry to design buildings of the future that not only provide sustainable and low-energy built environments that have a positive influence on the health and wellbeing of the people who use them, but buildings that are also resilient and adaptable to future climate change. The later years of the degree focus on practical inter-disciplinary design and management skills, with an emphasis on your personal development as an Architectural Engineer within the professional environment.

The MEng (Hons) degree provides the opportunity for greater specialism in your preferred subject areas, plus enhanced practical experience of design management and problem solving with a 12-week industrial placement.

Our architectural engineering degrees are supported by the Architectural Engineering Industrial Advisory Board, which includes representatives from major multi-national employers, ensuring our degrees are exactly what industry needs.

Business Management at the Edinburgh Business School was ranked third in Scotland and top 10 in the UK in the Guardian University League Tables 2018. It also achieved the seventh highest level of student satisfaction in the UK in the National Student Survey 2018.

This degree, MA (Hons) International Business Management, puts specialist business theory through a real-world filter. It develops the specialist knowledge and interpersonal skills needed to thrive in the positions, organisations and industries of the future.

The theory taught at Edinburgh Business School is informed by the industry experience and research expertise of our staff. They bring their subjects to life with a dynamic mix of lectures, tutorials, interactive workshops and case study-informed learning.

In Year 1 you will study a common suite of mandatory courses to provide you with a solid, universal understanding of the key principles and practices of modern business. Maintaining a consistent programme of study across all seven International Business Management pathways in Year 1 means it is easy for students to switch their specialism as they move into their second year.

Year 2 introduces functional areas of business and management such as marketing, operations management and human resource management. Years 3 and 4 offer greater choice to allow you to tailor your degree to your career aspirations.

In addition to specialist business knowledge, you will develop important transferable skills, such as critical thinking, problem solving, communication and team working, as well as creativity, confidence and research abilities. These skills will help you succeed in your career and personal life.

The International Master in Industrial Management (IMIM) is a unique multi-site masters programme offered through a strategic partnership of leading universities in the area of industrial management.

This 24-month programme is studied at Heriot-Watt University (HWU) Edinburgh for Semester 1, then Universidad Politécnica de Madrid (UPM) for Semester 2, then your choice of Politecnico di Torino, Northwestern Polytechnical University of Xi’an, Tecnológico de Monterrey, or Heriot-Watt Dubai for Semester 3.

Semester 4, the Master Thesis, can be studied 'anywhere in the world' at a university with links to the IMIM Consortium or other industrial or public organisations - it is organised for you as part of the programme and gives you the opportunity to put your learning into practice.

The overall aim of the program is to provide students from a scientific or engineering-based background with business skills relevant for pursuing managerial careers in internationally orientated manufacturing and service industries.

Following completion of this degree, you will be able to design and manage complex organisations and industrial endeavours, in particular those where technology plays a key role. You will be able to diagnose problematic situations in those organisations and then conceive, and put into practice, alternative solutions and processes of continuous improvement.

We have designed this degree to address the challenges of globalisation in an increasingly digital world. We've created a program structure that offers a coherent but also diverse set of pathways beginning with the principles of management in today’s world through to the value chain and the operations within it. In addition, you are able to specialise in one of three key fields of management – innovation in industry and services; technology and entrepreneurship; or the challenge of execution.

Another key feature of the program is its integrative teaching approach aimed at developing the ability of students to tackle managerial issues in an interdisciplinary manner. The fourth semester is entirely devoted to industry-related project work in close collaboration with companies, forming the basis for a master thesis to be submitted towards the end of the semester.

The international education of IMIM students is a valuable asset to be spent in global companies and makes it easier for our graduates to find a job in one of the 27 EU Member Countries, or outside Europe in companies linked with Europe. IMIM alumni are developing their careers in different functional roles, different industries and different geographical locations.

Successful candidates will achieve both an MSc in Industrial Management (International) from Heriot Watt University and an International Master in Industrial Management from Universidad Politécnica de Madrid.

Our BEng (Hons) provides a broad-based education in electrical and electronic engineering. During the first three years students study topics from low current electronics to high power systems. In Year 4 you can choose from a set of specialist courses to complement your thesis topic selection.

Our teaching philosophy:
The philosophy behind all of our programmes is 'learning by doing'. Our programmes are designed to be practical and allow students to develop skills beyond traditional academic content.

Students work on both individual and group projects from the third year onwards, providing them with valuable hands-on experience. The projects challenge you to solve a real-life problem – such as the project in which our students helped design an electronic egg to monitor penguin incubation.

Heriot-Watt University's Interpreting and Translating MSc degree is a twin-focus programme of study which will prepare you for an exciting, international career as a professional translator and interpreter in one or two of the following languages combined with English:

• Chinese
• French
• German
• Spanish

This specialist programme has been tailored to meet the needs of industry and will allow you to develop the ideal balance of theoretical knowledge and practical skills.

Studying MSc Interpreting and Translation at Heriot-Watt University will give you access to our excellent translation and interpreting facilities which include our recently refurbished interpreting labs.

Your learning will focus on developing a professional standard of expertise in specific areas of interpreting and translation such as:

• Technical and scientific translation
• Subtitling and audio-visual translation
• Use of Computer Aided Translation tools
• Sight translation
• Simultaneous interpreting
• Consecutive interpreting and note taking
• Sight translation

You will develop these skills to the highest standard and learn about the different approaches and skillsets required from interpreters when working in distinct professional contexts such as healthcare, court and legal, educational and conference interpreting.