Bachelor of Arts (Hons) in International Business and Marketing

at Keele University United Kingdom

If you do not meet the requirements for direct entry into our BSc (Hons) Biology and Data Science Degree degree, our Foundation Year can provide an alternative route into your degree.

Keele University is consistently ranked among the top universities for student satisfaction, and we have over 70 years’ experience of teaching a foundation year to students. On the Keele Foundation Year, you’ll study on campus, joining our community from the outset, and you will have access to a range of support.

International Business will help you to appreciate the diversity of international work cultures and acquire the skills to help manage them. You’ll learn about the global business environment, international business strategies, supply chains and cross-cultural management. In Marketing you will learn how to plan and implement successful marketing strategies. There are exciting opportunities to explore branding and digital marketing and how to implement these in the context of international business. There’s also a firm grounding in the wider social context of organisation and a broad reflection on the ethics of business and marketing. The variety of optional modules available on this course will also enable you to further develop your skills and insights. 

Film and Media Studies are the study of screen art and communication forms that have become central to every aspect of contemporary life. Alongside the detailed analytical and historical study of film, you will analyse diverse cultural texts such as television, photography, advertisements, magazines, digital media and news. You will investigate the relationship between historical and cultural movements and media and film production, exploring how these forms are products of their time and place. You will also combine the analytical and technical study of film and media with the opportunity to produce work of your own, ranging from photography and video to magazines online.

Our law degree examines law in its social, political, ethical, historical and international contexts. You’ll explore core legal subjects such as crime, torts, contract, land, equity and public law, developing your understanding of the rules which structure relationships between governments and citizens, and between private individuals. You’ll study principles and doctrines of English, European and International law and have plenty of opportunities to develop your practical skills. You can take part in both internal and external competitions in mooting (practising oral arguments), client interviewing, negotiation and could volunteer (subject to a selection process) as a Community Legal Companion, within the innovative CLOCK programme or in our Divorce or Commercial Law Legal Advice Clinics. 

This course is aimed at developing your programming skills from a very basic level, using Python, so you can move onto more advanced programming concepts used in other modules. Our experienced lecturers will help you develop an advanced knowledge of software engineering methodologies, as well as data analytics and databases.

You will develop and extend the practical skills that are necessary for the designing, building, deployment and evaluation of distributed information systems and enterprise applications over the Internet, with a focus on security issues.

Studying History and Politics at Keele will enable you to develop your appreciation of various global histories and political arenas, whilst enjoying the rich history of our local area. In your spare time, you might find yourself exploring the largest collection of Anglo-Saxon metalwork most likely deposited in the 7th century in the then Kingdom of Mercia. The Staffordshire Hoard provides a window to England in the 6th and 7th centuries and also to the warrior elite that existed during these times and now rests less than 5 miles away from Keele.

Whether interpreting acts of resistance, assessing economic change, describing environmental behaviour or understanding acts of oppression, an appreciation of the past is essential to understanding where we are today and how we’re attempting to shape the future. Even societies in the very distant past can be highly relevant in this respect, which is why history and politics work very well together as subjects. You will learn the skills of the historian as you deepen your understanding of eras, continents and cultures from political, social and religious perspectives, and you will learn to use that knowledge to analyse the way in which societies govern themselves today. You’ll develop an understanding of different approaches to history and politics, developing a range of methods used in their pursuit. 

You will study fundamental mathematical and statistical techniques alongside modern software development methods. You will have the opportunity to apply your learning using authentic datasets in our cutting-edge computing laboratories.

You'll explore a range of advanced technical topics which may include cloud computing, as well as academic research, industry-focused professional skills and practical problem-solving ensure you are fully equipped for an exciting and intellectually stimulating journey as a Data Scientist.

On this programme, you will also combine the key principles of Neuroscience with more specific areas of the subject such as neuroanatomy, neuropharmacology and neuropathology.

Working in diverse ways, including our well-equipped labs, you’ll develop independent research skills as you learn to acquire, interpret and analyse data from multiple sources. You will also understand how neuroscience can help us understand medical problems and improve the quality of life. 

On this course, you will learn to use chemistry in problem solving, and to present your theories and findings confidently and imaginatively. You will explore scientific instruments and techniques, and enjoy access to dedicated IT facilities. You also may have the opportunity to tailor your studies to reflect your interests, and learn how to pursue your own research. 

In an increasingly globalised economy, almost all businesses operate internationally. Trade, investment and finance cut across national boundaries and are governed by a complex web of transnational laws and regulations. As a result, the demand for professionals with a rich understanding of how law and business operate at a global level continues to grow. This LLM in International, Commercial and Business Law offers students with undergraduate qualifications in Law or Business the opportunity for advanced study in both disciplines and prepares them for the challenges of advising companies, governments and other institutions on issues such as the regulation of international trade, foreign investors' rights, and international litigation. 

Working with published writers from within and outside the University, the Keele Writing MA offers participants an opportunity to improve their writing and to bring it up to publishable standard while learning more about the critical and intellectual context in which their work is situated.

Students on the Keele Writing MA also participate directly in the development and maintenance of the events, publications, workshops and short courses which constitute Keele's vibrant writing culture - typically through opting to gain experience in one of the areas in which writers often establish a secondary income – reviewing, editing and teaching.

You can study full-time or part-time for this MA. It is also possible to take short courses in Creative Writing, delivered as part of our MA programme, as well as Certificate and Diploma-level courses in the subject.