Bachelor of Arts (Hons) in Marketing and Business Management

at Keele University United Kingdom

Our Environmental Science combined honours course at Keele draws on the expertise of scientists within the disciplines of life sciences, chemical sciences and geosciences to emphasise the role and importance of scientific understanding and practical skills in the analysis and management of environmental problems. Alongside studying topical global environmental issues, you will have the opportunity to develop a broad range of practical, laboratory and field-based skills to take into future employment. You’ll also have the opportunity to do fieldwork and gain valuable work experience or study abroad at one of our partner institutions.

You’ll use mathematics to describe the physical world, and learn to plan and conduct investigations before reporting your results. Your course will be informed by the research interests of your teaching staff and laboratory sessions will enable you to investigate unfamiliar phenomena and acquire specialist techniques, but you’ll also develop invaluable transferable skills such as communication, IT and interpersonal skills. We are committed to supporting you throughout your studies, providing you flexible access to our staff to seek advice or feedback

This programme is accredited by the Institution of Environmental Sciences (IES), meaning you can gain free membership of the IES to support your personal and professional development in the environmental sector. The programme is also accredited by the Institute of Environmental Management and Assessment (IEMA) and therefore you may apply for free Student Membership of the IEMA which provides a range of benefits.

The programme's interdisciplinary approach to understanding some of the world’s most pressing problems means you’ll study a wide range of subjects, including the social sciences, arts, humanities and the natural sciences. We adopt an innovative approach to teaching, for example, previous students have engaged in 'living labs' where students have explored local issues and their potential solutions through field trips.

You will have the opportunity to apply knowledge and generate evidence and understanding by engaging with living communities and landscapes. Students will pursue hands-on research into Britain’s industrial, social, economic and cultural history as well as current/future-oriented issues which may include economic regeneration, social and political challenges and environmental sustainability, citizenship and creativity with opportunities for learning analytical, communication, presentational, writing and research skills. Whilst hosted in the School of Social, Political and Global Studies, Liberal Arts is closely associated with the Institute of Liberal Arts and Sciences (ILAS). As part of ILAS, our Liberal Arts students are encouraged to engage fully in the Institute's lively events programme, including the Grand Challenges Lectures series, interdisciplinary workshops, discussion groups and research seminars.

Our Environmental Science combined honours course at Keele draws on the expertise of scientists within the disciplines of life sciences, chemical sciences and geosciences to emphasise the role and importance of scientific understanding and practical skills in the analysis and management of environmental problems. Alongside studying topical global environmental issues, you will have the opportunity to develop a broad range of practical, laboratory and field-based skills to take into future employment. You’ll also have the opportunity to do fieldwork and gain valuable work experience or study abroad at one of our partner institutions.

You’ll use mathematics to describe the physical world, and learn to plan and conduct investigations before reporting your results. Your course will be informed by the research interests of your teaching staff and laboratory sessions will enable you to investigate unfamiliar phenomena and acquire specialist techniques, but you’ll also develop invaluable transferable skills such as communication, IT and interpersonal skills. We are committed to supporting you throughout your studies, providing you flexible access to our staff to seek advice or feedback

This programme is accredited by the Institution of Environmental Sciences (IES), meaning you can gain free membership of the IES to support your personal and professional development in the environmental sector. The programme is also accredited by the Institute of Environmental Management and Assessment (IEMA) and therefore you may apply for free Student Membership of the IEMA which provides a range of benefits.

We will equip you with the skills to tackle a range of increasingly problematic and complex issues which may include our ever growing and ageing human population, our medical problems and the impacts our actions have on each other and on life on Earth.

Combining Biochemistry and Biology gives you the chance to approach problems from the molecular and organismal level. The Biochemistry element of the course covers mainly mammalian Biochemistry and has a focus on health and disease. You’ll have the opportunity to engage in additional opportunities which may include field courses and research projects. You may also have the opportunity to apply for a placement.

Combining leading expertise from across both Keele Business School and the School of Computing and Mathematics, our course will deepen your understanding of the technical and commercial implications of data-driven solutions. 

Business analysts guide businesses to improve their decisions, processes, products and services through data analysis – bridging the gap between IT and business to improve organisational performance, create efficiencies and add value to the business. Grounded in theory and practice, our MSc focuses on developing your understanding of business, management, data analytics and data science within a global context.

With unique access to the combined expertise across Keele Business School and the School of Computing and Mathematics, you’ll gain a deeper insight into how businesses run their operations within today’s challenging economy. At the same time developing the technical skills and knowhow to identify, manage and analyse the most appropriate data sources to evaluate their performance.

Referring to real-life business examples and, where possible, working to solve actual client problems, you’ll gain a comprehensive understanding of the operational, human and environmental factors that influence performance within a business context, as well as the different quantitative and qualitative research approaches you can use to analyse these. We’ll look at the options for collecting data from various sources to support analytics programs, how to construct and quality assure datasets, the process of perform different forms of analysis and effective ways to summarise and present information in a way that senior management can understand.

You’ll graduate with a blended technical and commercial toolset that enables you to not only analyse organisations from different perspectives – strategically, functionally and operationally – but also come up with solutions that are technologically feasible and financially and functionally viable.

As a student on the programme, you will benefit from our research expertise and our links with industries that provide the foundation for work placement opportunities. All students on this MSc will undertake a 30 week placement with an industrial context, either in Keele University’s laboratories or at the industrial partner’s premises, which will ultimately boost your employability skills.

The focus of this master's degree is very much on each student acquiring the scientific knowledge, the technical skills and the wide range of professional skills to enable them to start their career working with confidence in an industrial or international laboratory context.

This one-year master’s programme (if full-time) aims to provide highly employable graduates who not only have a broad education in analytical sciences but also in the industrial context (commercial awareness and IP matters; science and technology transfer; entrepreneurship), together with a theoretical and practical understanding of the selected analytical techniques used in industry.

Keele’s Biochemistry programmes offer broad and stimulating coverage of modern biochemistry. Whether you choose to study as combined honours or single honours, you’ll be studying life at the molecular level, investigating some of the most exciting areas of contemporary life science and medical research.

You might explore the secrets of the human genome, or the individually tailored molecular therapies of the future. Particular emphasis is placed on human and mammalian biochemistry, especially relating to health and disease. 

The Human Biology element of this course is ideal if you’re interested in biology but are looking for a particular focus on the human body and how we’ve adapted to our environment. This course provides a broad understanding of the physiology of the body’s major systems as well as human health and disease and the relationship between the human body with the environment. You might explore the impact of nutrition and the environment on health, how humans in turn impact on the environment, and specialised topics such as human parasitology and human evolution.

Keele’s multidisciplinary approach puts human biology in context, so you’ll have input from a range of experts which may include clinicians, physiotherapists, nutritionists, geographers and conservation biologists. You may engage in additional opportunities which might include studying abroad and work experience. 

In this programme, you will be taught in our modern laboratory facilities and have access to equipment and our dedicated Crime Scene House. By studying this course you will develop a detailed understanding of the physiology and anatomy of the major systems of the human body. These concepts will build your understanding of Forensic Science, especially in areas such as forensic identification. The analysis of the unique biological molecules produced by the bodies of both the victim and perpetrator is often the key to solving a crime.

You will learn to use biological and forensic concepts to link a suspect to a scene. You will develop not only experience in forensic investigation, but also knowledge and skills in biological and analytical science. You will be working alongside academic and technical staff, supported by contributions from forensic professionals, in our modern laboratory facilities. 

Geology is a practical subject with applied problem-solving laboratory classes and field courses where you will learn how to interpret and map geological features, and explore for future geological resources. The course looks at rocks, minerals and fossils, how they were formed, how they can be exploited as a resource, and what they can tell us about the history of the Earth. It also covers geological processes such as earthquakes, volcanoes and plate tectonics.

It provides a diverse range of specialist options. We focus particularly on applied research skills: you will learn to collect, analyse and interpret different types of geological data, and to carry out your own research using specialist software and equipment. You will also complete a comprehensive and integrated UK fieldwork programme with no cost options.

As a student at Keele you will learn about the rapidly evolving science at the heart of global environmental change and discover new ways of understanding and appreciating the natural world around us.

Our focus on climate change, global responsibility, sustainability, and the application of professional geographical skills to real-world situations will prepare you for a wide range of careers and for life as a responsible global citizen. What you learn here will equip you for future employment and for a lifelong appreciation of the world around you.

The creative industries are now well-established as one of the fastest-growing and increasingly important sectors of the world economy, generating some $2,250 billion in revenues and representing 3% of world GDP, according to 2020 figures from Ernst & Young. Yet to manage creative activities and enterprises successfully requires both creative expertise and business acumen.

Combining media, cultural, management and business studies, our course provides a unique insight into global media and culture from both a corporate and creative perspective. Delivered jointly by the School of Humanities and Keele Business School, it considers production, distribution, marketing, consumption and regulation across a broad spectrum of creative industries, from advertising, gaming and publishing to art, fashion, music, film and TV.

Our practical approach means that you’ll learn about relevant theories, principles and concepts in real-world contexts and actively apply them – whether designing a communications campaign from a client brief for D&AD’s New Blood Awards or undertaking a ‘live’ consultancy or work placement project. One previous student mocked up a digital recruitment campaign for his employer, England Golf, the governing body for amateur golf, while another produced a set of online marketing videos for the World of Wedgewood visitor attraction.

You’ll benefit from our close links with a wide range of local arts and cultural organisations, such as the New Vic Theatre, which ensures content remains relevant and up-to-date. We will examine how social, political and corporate attitudes to media, entertainment and culture have changed over time and how form, content and distribution has been affected as a result. We’ll share case studies from our own research, as diverse as Korean cinema or South American rap.