Bachelor of Arts (Hons) in Marketing and Business Management

at Keele University United Kingdom

On this course, you will be trained from first principles in Computer Science and Mathematics. The two disciplines are blended seamlessly throughout your degree.

You will study fundamental mathematical and statistical techniques alongside modern software development methods. You will have the opportunity to apply your learning immediately using real-world datasets in our cutting-edge computing laboratories.

You will undertake significant development projects throughout the course such as a final year data science dissertation led by academics with a range of research specialities which currently include artificial intelligence, big data and statistical modelling. You will explore a range of advanced technical topics which may include cloud computing, as well as academic research, industry-focused professional skills and practical problem-solving ensure you are fully equipped for an exciting and intellectually stimulating journey as a Data Scientist.

You will study fundamental mathematical and statistical techniques alongside modern software development methods. You will have the opportunity to apply your learning using authentic datasets in our cutting-edge computing laboratories.

You'll explore a range of advanced technical topics which may include cloud computing, as well as academic research, industry-focused professional skills and practical problem-solving ensure you are fully equipped for an exciting and intellectually stimulating journey as a Data Scientist.

On this programme, you will also combine the key principles of Neuroscience with more specific areas of the subject such as neuroanatomy, neuropharmacology and neuropathology.

Working in diverse ways, including our well-equipped labs, you’ll develop independent research skills as you learn to acquire, interpret and analyse data from multiple sources. You will also understand how neuroscience can help us understand medical problems and improve the quality of life. 

BA (Hons) Geography at Keele allows you to focus specifically on your preferred area of human geography, or to explore Geography as an integrated discipline concerned with people and their environment. You will develop interdisciplinary perspectives, problem-solving skills and the ability to research, evaluate and synthesise information from diverse sources.

Your course may include training in professional and research skills, and opportunities for either a module or a whole year of work placement.

This single honours programme has been accredited by the Royal Geographical Society (with IBG).

You will study educational topics such as the nature of learning, the history of education, and educational policies and practices that aim to promote inclusion and social cohesion. Studying Education at Keele, either on its own or with another subject, will help you explore the many ways that education can change and effect modern society.
The course further examines topics such as changing ideas around childhood and learning, digital technologies, citizenship, race, play, work, the political nature of schools, and the impact of poverty on both the results and experience of education.
You may also have opportunities to explore these issues abroad by doing an International Year, which can lead to an enhanced degree title in BA (Hons) in Education with International Year.

In this programme, you will be taught in our modern laboratory facilities and have access to equipment and our dedicated Crime Scene House. By studying this course you will develop a detailed understanding of the physiology and anatomy of the major systems of the human body. These concepts will build your understanding of Forensic Science, especially in areas such as forensic identification. The analysis of the unique biological molecules produced by the bodies of both the victim and perpetrator is often the key to solving a crime.

You will learn to use biological and forensic concepts to link a suspect to a scene. You will develop not only experience in forensic investigation, but also knowledge and skills in biological and analytical science. You will be working alongside academic and technical staff, supported by contributions from forensic professionals, in our modern laboratory facilities. 

For the Computer Science element on this course, you will learn the underpinning theories of software, hardware and computing techniques – and how to apply them in the real world. You’ll learn to use technology to create new opportunities and to solve a wide range of problems, benefiting every aspect of society from the home to business, government and beyond.

Our teaching is informed by research, and we also reflect what’s happening now in industry. Combined honours students can follow a set of modules providing a specialism in information systems, evolutionary systems, or creative computing, whilst single honours students cover all these strands. There’s a strong emphasis on programming – but don’t worry if you don’t have A Level Mathematics, because the course covers what you need to know. You’ll have access to our own computing labs, based on Microsoft Windows and Linux, plus a wide range of software. 

For the Physics element of the course, you will learn to apply mathematics and computing to formulate and solve a wide range of physical problems. You’ll use mathematics to describe the physical world, and learn to plan and conduct investigations before reporting your results. Your course will be informed by the research interests of your teaching staff and laboratory sessions will enable you to investigate unfamiliar phenomena and acquire specialist techniques, but you’ll also develop invaluable transferable skills such as communication, IT and interpersonal skills. We are committed to supporting you throughout your studies, providing you flexible access to our staff to seek advice or feedback.

You will reflect on the ways in which individual and business consumers are affected by, and drive the development of, a range of marketing and communications techniques. Looking at this from local, national and global perspectives, you will explore the role of consumers in society and will learn how to understand and communicate with them. You’ll also examine the impact of marketing on the culture of businesses, governments and other organisations. In the marketing modules you’ll learn how to plan and implement a successful marketing strategy.

You’ll learn to use technology to create new opportunities and to solve a wide range of problems, benefiting every aspect of society from the home to business, government and beyond.

Our teaching is informed by our cutting-edge research, and we also reflect what’s happening now in industry. There’s a strong emphasis on programming – but don’t worry if you don’t have Maths A-level, because the course covers what you need to know. You’ll have access to our own computing labs, based on Microsoft Windows and Linux, plus a wide range of software. Our excellent central location is ideal for industrial placements, with over 40 companies situated on the Keele Science Park alone.

Technical expertise allows developers to understand problem situations and undertake developments in these technical areas, however, to actually create high quality systems requires effective management of software engineering activities. The Software Engineering specialism therefore equips you with the techniques and processes to undertake team-based agile development of software systems, based on the needs of clients and users.

Biology at Keele focuses on the amazing world of organisms – from how they’ve evolved to their relationships with the environment and each other. Keele takes a broad approach to biology, examining the diversity of life and its evolution from the geological past. You’ll consider a range of biological concepts which may include the complexity of biological processes and mechanisms at molecular, cellular, organismal and ecosystem levels, and the related philosophical and ethical issues.

You’ll engage in activities to strengthen your skillset which may include sampling, recording and analysing data in the field and in our well-equipped labs. Complete this course over three years, or it may be possible (subject combination dependant) to add an extra year with an applied life sciences work placement or a one year study abroad placement between the second and third year.

This degree is combined with the study of geology. Geology is a science fundamental to modern day living, with geologists discovering society’s major resource needs including metals, minerals, energy and groundwater. The combined honours geology course at Keele looks at rocks, minerals and fossils - how they were formed, how they might have been deformed or altered over geological time, and what they can tell us about the history of the Earth and its past environments.

Does de-constructing narratives and considering the context of literary works capture your imagination? Do you enjoy analysing literature from the Renaissance through to the present day? Throughout your studies, you may study the work of William Shakespeare and Emily Bronte, explore new ways of reading texts from postcolonial or feminist perspectives, and engage in stimulating debates about the value of literature in the modern world. English Literature and Creative Writing at Keele encourages you to explore iconic literary works, whilst learning about the creative process, and compiling your own portfolios of creative writing.  In the beautiful surroundings of Keele Hall, you can enjoy readings from an exciting range of published poets and novelists.