Bachelor of Arts (Hons) in Marketing and Business Management with International, Placement or Entrepreneurship Year

at Keele University United Kingdom

The Sociology course involves a mix of compulsory and research-led modules to enable you to think independently, critically, and imaginatively about the issues that shape our everyday lives and our futures. Through a mix of lectures, seminars, and workshops you will study societies, social problems, and how they impact upon the lives of individuals.

We will consider how our lives are shaped by relationships with other people, institutions, habits, and ways of thinking that make up the complex societies in which we live. You will be encouraged to develop sociological explanations for the wide-ranging changes taking place in the contemporary world and think about potential solutions to social problems. In the final year of your studies, you will receive individual supervision to carry out your own piece of social research.

Biology at Keele focuses on the amazing world of organisms – from how they’ve evolved to their relationships with the environment and each other. Keele takes a broad approach to biology, examining the diversity of life and its evolution from the geological past. You’ll consider a range of biological concepts which may include the complexity of biological processes and mechanisms at molecular, cellular, organismal and ecosystem levels, and the related philosophical and ethical issues.

You’ll engage in activities to strengthen your skillset which might include sampling, recording and analysing data in the field and in our well-equipped labs. Complete this course over three years, or it may be possible (subject combination dependant) to add an extra year with an applied life sciences work placement or a one year study abroad placement between the second and third year.

Combining leading expertise from across both Keele Business School and the School of Computing and Mathematics, our course will deepen your understanding of the technical and commercial implications of data-driven solutions. 

Business analysts guide businesses to improve their decisions, processes, products and services through data analysis – bridging the gap between IT and business to improve organisational performance, create efficiencies and add value to the business. Grounded in theory and practice, our MSc focuses on developing your understanding of business, management, data analytics and data science within a global context.

With unique access to the combined expertise across Keele Business School and the School of Computing and Mathematics, you’ll gain a deeper insight into how businesses run their operations within today’s challenging economy. At the same time developing the technical skills and knowhow to identify, manage and analyse the most appropriate data sources to evaluate their performance.

Referring to real-life business examples and, where possible, working to solve actual client problems, you’ll gain a comprehensive understanding of the operational, human and environmental factors that influence performance within a business context, as well as the different quantitative and qualitative research approaches you can use to analyse these. We’ll look at the options for collecting data from various sources to support analytics programs, how to construct and quality assure datasets, the process of perform different forms of analysis and effective ways to summarise and present information in a way that senior management can understand.

You’ll graduate with a blended technical and commercial toolset that enables you to not only analyse organisations from different perspectives – strategically, functionally and operationally – but also come up with solutions that are technologically feasible and financially and functionally viable.

Biology at Keele focuses on the amazing world of organisms – from how they’ve evolved to their relationships with the environment and each other. Keele takes a broad approach to biology, examining the diversity of life and its evolution from the geological past. You’ll consider a range of biological concepts which may include the complexity of biological processes and mechanisms at molecular, cellular, organismal and ecosystem levels, and the related philosophical and ethical issues.

You’ll engage in activities to strengthen your skillset which may include sampling, recording and analysing data in the field and in our well-equipped labs. Complete this course over three years, or it may be possible (subject combination dependant) to add an extra year with an applied life sciences work placement or a one year study abroad placement between the second and third year.

This degree is combined with the study of geology. Geology is a science fundamental to modern day living, with geologists discovering society’s major resource needs including metals, minerals, energy and groundwater. The combined honours geology course at Keele looks at rocks, minerals and fossils - how they were formed, how they might have been deformed or altered over geological time, and what they can tell us about the history of the Earth and its past environments.

Keele’s teaching and research explore a wide diversity of chemistry, helping you to develop subject knowledge and transferable skills in a supportive learning environment. You’ll develop a solid foundation of theory and practical skills, building to cover advanced concepts and contemporary issues in chemistry in later years. You will gain experience with scientific instruments and techniques, and enjoy access to dedicated IT facilities. You’ll also learn to use chemistry in problem solving, and to present your theories and findings confidently and imaginatively.

Studying Neuroscience, you’ll explore a range of topics which may include how we learn and remember, how the brain controls the body, and how the brain can be targeted by disease but in some instances can repair itself. Within the course are interesting related disciplines such as neuroanatomy, neuropharmacology and neuropathology. 

Studying Criminology and Sociology will enable you to think independently, critically, and imaginatively about the issues that shape our everyday lives and our futures.

The compulsory sociology modules will provide you with a grounding in the key areas of the discipline: inequalities, social theory and research methods. Our programme covers a wide range of topics such as families, health, activism and protest, social media, globalisation and urban life. 

Likewise, the criminology programme introduces you to the theory, practice and research methods associated with criminology as a discipline, as well as offering the chance to learn in more depth about some of the key crime and criminal justice issues affecting contemporary societies. 

On this combined honours course, you’ll be studying life at the molecular level, investigating some of the most exciting areas of contemporary life science and medical research. You might explore the secrets of the human genome, or the individually tailored molecular therapies of the future. Particular emphasis is placed on human and mammalian biochemistry, especially relating to health and disease.

Keele’s excellent teaching and research explore a wide diversity of chemistry, helping you to develop subject knowledge and transferable skills in a supportive learning environment. You’ll develop a solid foundation of theory and practical skills, building to cover advanced concepts and contemporary issues in chemistry in later years. You can tailor your studies to reflect your interests, and learn how to pursue your own research.

You’ll have hands-on experience with scientific instruments and techniques, and enjoy access to dedicated IT facilities. You’ll learn to use chemistry in problem solving, and to present your theories and findings confidently and imaginatively.

On this course, you will develop a solid foundation of theory and practical skills, building to cover advanced concepts and contemporary issues in chemistry in later years. You will learn to use chemistry in problem solving and to present your theories and findings confidently and imaginatively. You may also have the opportunity to tailor your studies to reflect your interests, and learn how to pursue your own research, as well as gain experience with scientific instruments and techniques.

Geology is a science fundamental to modern day living, with geologists discovering society’s major resource needs including metals, minerals, energy and groundwater. The combined honours Geology course covers a range of topics which may include looking at rocks, minerals and fossils and geological processes.

On this Combined Honours degree you will learn about different methodological approaches to understanding individuals and the societies in which we live.

The psychological content of this degree will challenge you with exciting ideas and findings from across the psychology curriculum. Of particular relevance are the study of developmental psychology, social psychology, cognitive psychology and individual differences. Indicative topics include school bullying and the social dynamics of crowds.

The psychology modules on this course are accredited by the British Psychological Society, a necessary first step for many professional careers in psychology, such as clinical, counselling, educational, forensic, occupational or sports psychology, and a prerequisite to becoming a Chartered Psychologist.

The compulsory sociology modules will provide you with a grounding in the key areas of the discipline which may include: inequalities, social theory, and research methods. Our programme covers a wide range of topics such as families, health, activism and protest, social media, globalisation, and urban life. Studying Sociology will enable you to think independently, critically, and imaginatively about the issues that shape our everyday lives and our futures.

On this course, you will develop a solid foundation of theory and practical skills, building to cover advanced concepts and contemporary issues in chemistry in later years. You will learn to use chemistry in problem solving and to to present your theories and findings confidently and imaginatively. You may also have the opportunity to tailor your studies to reflect your interests, and learn how to pursue your own research, as well as gain experience with scientific instruments and techniques.

Environmental Science at Keele draws on the expertise of scientists within the disciplines of life sciences, chemical sciences and geosciences. This course aims to develop your scientific understanding and practical skills needed to help tackle many of the world’s major environmental (and societal) problems such as climate change, food security, water resources, pollution and conservation. Alongside studying topical global environmental issues, you will have the opportunity to develop a broad range of practical, laboratory and field-based skills to take into future employment.