Bachelor of Arts (Hons) in Marketing and Media

at Keele University United Kingdom

In today’s globalised, highly competitive world, experts have predicted marketers, writers and salespeople will be among the most
in-demand jobs of the next decade – with skills in content  creation and curation, social media strategy, digital marketing and analytics the most sought-after.

On this course, you will be trained from first principles in Computer Science and Mathematics. The two disciplines are blended seamlessly throughout your degree.

You will study fundamental mathematical and statistical techniques alongside modern software development methods. You will have the opportunity to apply your learning immediately using real-world datasets in our cutting-edge computing laboratories.

You will undertake significant development projects, including a final year data science dissertation led by academics with research specialities in artificial intelligence, big data and statistical modelling. You'll explore a range of topics that cover advanced technical topics which may include cloud computing, as well as academic research, industry-focused professional skills and practical problem-solving ensure you are fully equipped for an exciting and intellectually stimulating journey as a Data Scientist.

You will look at philosophical topics about knowledge, ethics, language and the nature of the mind and world from both historical and contemporary perspectives. You will learn reasoning skills, how to evaluate arguments and be encouraged to present and defend your own views. You'll explore a broad range of topics which may include the Philosophy of Mind and Philosophy of Science, which specifically address philosophical questions concerning psychology.

In psychology, you will learn about what the latest psychology research, including studies published by our own friendly and approachable staff, tells us about human behaviour from social, developmental, biological and cognitive perspectives. We will show you how to design and conduct your own psychological studies in our well-equipped laboratories, using a range of techniques including interviews, surveys and experiments. You will also learn about how our understanding of psychology changes over time.

Effective management to maximise the performance of human resources (HR) is central to any business success. Employers need managers who can proactively and positively influence organisational strategy, developing and implementing the policies, benefits, employee relations and engagement that helps them recruit and retain the best talent.

By studying this professionally-accredited master’s degree, approved by the CIPD, you’ll gain cutting-edge strategic knowledge to leverage the employment relationship, needed now more than ever in the turbulent, competitive world of work where being able to change and innovate are critical success factors.  

Natural Sciences allows you to study a broad range of disciplines within a Single Honours programme. You choose one core discipline as a named route, accounting for half of your learning, that ensures you have a solid grounding in an established discipline. The remaining half of your learning is through an even mix of programme-specific interdisciplinary modules that cover the full range of disciplines offered by the programme and your own choice of elective modules that allows you to mix and match different subjects.

Does de-constructing narratives and considering the context of literary works capture your imagination? Do you enjoy analysing literature from the Renaissance through to the present day? Throughout your studies, you may study the work of William Shakespeare and Emily Bronte, explore new ways of reading texts from postcolonial or feminist perspectives, and engage in stimulating debates about the value of literature in the modern world. English Literature and Creative Writing at Keele encourages you to explore iconic literary works, whilst learning about the creative process, and compiling your own portfolios of creative writing.  In the beautiful surroundings of Keele Hall, you can enjoy readings from an exciting range of published poets and novelists.

Politics is not just a concern of politicians. It is about big issues such as the environment and human rights. Political engagement can change lives and encourage changes in government in the UK and elsewhere. Politics at Keele seeks to understand society and the events and forces which shape it, engaging with questions of power, justice, conflict, legitimacy, accountability, and governance. You will explore why citizens are increasingly disillusioned with politics; what a democracy is; when and how it’s legitimate to protest; and the effects of different models of government. You can tailor your studies to your interests, whether theoretical, historical or oriented to specific issues. You can study abroad for a year, or learn a language as part of your course. Politics at Keele is informed by our research expertise which currently includes environmental politics, security studies, European and American politics, and international relations.

This Environmental Geoscience pathway through the Geology degree combines the study of the geological aspects of the Earth, including its structure, formation, composition, history, processes, hazards and materials, with key topics in environmental science, including climate change, contaminated land and remediation, water, soil and air quality, and the sustainable use of resources.

Environmental Geoscience is a practical subject with an emphasis on critical analysis and problem-solving. The learning environments we use include the traditional lecture setting, but you will spend more time with hands-on learning in labs, practical classes and on fieldwork using a wide variety of equipment and software. A diverse range of specialist topics are covered, and you will conduct your own research projects. All of our single honours students are offered a work placement module in year 2.

You will acquire a wide range of transferable skills, including communication, decision-making and problem-solving skills, and the ability to research, evaluate and synthesise information from diverse sources.

One of the oldest industries still in existence, ever since the first bartering and exchange systems the role of banking has been constantly evolving. Now, ground-breaking technology – the driving force behind new developments like digital lending, neobanking, automated and personalised customer experiences – is making a career in the financial services more exciting and rewarding than ever before.

Fundamental to the design of our programme is the emphasis on practical skills needed to work in the banking sector. While learning about retail and private banking, banking regulations, capital markets, econometric analysis and finance in a global markets, you’ll tackle multiple financial scenarios and work with real-world data in our state-of-the-art Bloomberg Suite, which features industry-leading technology and information captured from the world’s largest financial organisations.

You will develop a rigorous understanding of modern banking challenges faced by industry and wider society, following the latest research in the field of banking and finance.

Studying alongside a diverse international body of students from a wide range of national and social backgrounds, you will develop as a global citizen, vital in today’s globalised world of work. You will expand your professional networks and learn to appreciate different cultural backgrounds and personalities.

This MSc Banking and Finance will be suited to those aspiring to or currently working within the banking sector and wider financial services. Achieving this qualification will demonstrate to employers here in the UK and overseas that you have advanced your knowledge in financial management, particularly in core banking activities, financial planning, investment, liquidity and risk management.

Content of this master’s degree has been purposefully designed to meet the criteria set out by the Chartered Banker Institute (CBI). It is our intention to apply for accreditation as soon as the relevant conditions to do so have been met.* Long-term, if you want to progress up the ranks within retail banking or corporate/private banking, Chartered Banker status is considered the ‘gold’ standard. Holders of the title are recognised as highly qualified, professionals with a detailed knowledge of the modern banking sector and its ethical and professional requirements.

Combining leading expertise from across both Keele Business School and the School of Computing and Mathematics, our course will deepen your understanding of the technical and commercial implications of data-driven solutions. 

Business analysts guide businesses to improve their decisions, processes, products and services through data analysis – bridging the gap between IT and business to improve organisational performance, create efficiencies and add value to the business. Grounded in theory and practice, our MSc focuses on developing your understanding of business, management, data analytics and data science within a global context.

With unique access to the combined expertise across Keele Business School and the School of Computing and Mathematics, you’ll gain a deeper insight into how businesses run their operations within today’s challenging economy. At the same time developing the technical skills and knowhow to identify, manage and analyse the most appropriate data sources to evaluate their performance.

Referring to real-life business examples and, where possible, working to solve actual client problems, you’ll gain a comprehensive understanding of the operational, human and environmental factors that influence performance within a business context, as well as the different quantitative and qualitative research approaches you can use to analyse these. We’ll look at the options for collecting data from various sources to support analytics programs, how to construct and quality assure datasets, the process of perform different forms of analysis and effective ways to summarise and present information in a way that senior management can understand.

You’ll graduate with a blended technical and commercial toolset that enables you to not only analyse organisations from different perspectives – strategically, functionally and operationally – but also come up with solutions that are technologically feasible and financially and functionally viable.