Bachelor of Arts (Hons) in Marketing and Media

at Keele University United Kingdom

Explore contemporary issues in international relations and diplomacy, international business and international law and develop a genuinely international mindset. You will analyse the major political, business and legal aspects of how international processes work and study the relationships between national governments and other international players. transnational corporations, international governmental organisations (e.g. the United Nations), and non-governmental organisations, such as businesses, charities and pressure groups. 

You will study accountancy with a specialism in finance, exploring the design and use of accounting and financial systems and how they are affected by individuals, organisations, markets and society. Core financial and management accounting modules will be supported with the opportunity to study specialist topics such as taxation, corporate governance and audit. Finance modules are designed to introduce and explore the theories leading to the design of financial institutions, the services they provide and the products they sell. Observational and analytical skills will be developed and practiced throughout your study. 

The LLM in International Law and Global Health explores the intersection of health and law at the international level, including global health governance, the international right to health, and legal interventions to prevent and respond to infectious and non-communicable diseases. The LLM will provide you with both a general understanding of how law operates on the global stage and in-depth expert knowledge of the regulatory frameworks that govern issues such as pandemic management, equitable access to medicines, or pharmaceutical patents. 

Keele takes a broad approach to biology, examining the diversity of life and its evolution from the geological past. You’ll consider a range of engaging biological topics which may include the  complexity of biological processes and mechanisms at molecular, cellular, organismal and ecosystem levels, philosophical and ethical issues. You’ll develop your practical skill set through a range of activities which may include sampling, recording and analysing data in the field and in our well-equipped labs.

Through your study of computer science, you’ll learn to use technology to create new opportunities and to solve a wide range of problems, benefiting every aspect of society from the home to business, government and beyond. You'll consider how biology and computer science have influenced each other, as is evident from the success of evolutionary algorithms, which you may explore through topics which could include Natural Computation and Computational and Artificial Intelligence.

Studying Neuroscience, you’ll explore a range of topics which may include how we learn and remember, how the brain controls the body, and how the brain can be targeted by disease but in some instances can repair itself. Working in diverse ways, including our well-equipped labs, you’ll develop your independent research skills as you learn to acquire, interpret and analyse data from multiple sources. You’ll also understand how neuroscience can help us understand medical problems and improve the quality of life.

For the Forensic Science element of the course, you will be taught by academics and forensic professionals, and gain valuable lab and crime scene experience, helping you to stay ahead in this fast-moving science. You will be taught in our modern laboratory facilities and have access to equipment and our dedicated Crime Scene House. 

This course will provide you with a broad education in the core areas of forensic science. Your studies will focus on key topics in forensic chemistry, analytical science, forensic biology and criminalistics science. You will develop your analytical science skills, enabling you to analyse a variety of forensic of evidence. This is complemented by additional emphasis on professional practice and an understanding of the roles of the crime scene investigator and the forensic scientist as an expert witness in the court. You may be able to study abroad for a semester (dependant on subject scheduling) or a year at one of our partner universities.

You’ll learn to use technology to create new opportunities and to solve a wide range of problems, benefiting every aspect of society from the home to business, government and beyond.

Our teaching is informed by our cutting-edge research, and we also reflect what’s happening now in industry. There’s a strong emphasis on programming – but don’t worry if you don’t have A Level Mathematics because the course covers what you need to know. You’ll have access to our computing labs, based on Microsoft Windows and Linux, plus a wide range of software. Our excellent central location is ideal for industrial placements, with over 40 companies situated on the Keele Science Park alone.

Biology at Keele focuses on the amazing world of organisms – from how they’ve evolved to their relationships with the environment and each other. Keele takes a broad approach to biology, examining the diversity of life and its evolution from the geological past. You’ll consider a range of biological concepts which may include the complexity of biological processes and mechanisms at molecular, cellular, organismal and ecosystem levels, and the related philosophical and ethical issues.

You’ll engage in activities to strengthen your skillset which may include sampling, recording and analysing data in the field and in our well-equipped labs. Complete this course over three years, or it may be possible (subject combination dependant) to add an extra year with an applied life sciences work placement or a one year study abroad placement between the second and third year.

This degree is combined with the study of geology. Geology is a science fundamental to modern day living, with geologists discovering society’s major resource needs including metals, minerals, energy and groundwater. The combined honours geology course at Keele looks at rocks, minerals and fossils - how they were formed, how they might have been deformed or altered over geological time, and what they can tell us about the history of the Earth and its past environments.

Throughout the business element of your degree, you will learn the fundamentals of business management and explore concepts and debates around a range of topics, which may include organisational behaviour, accounting and human resource management. While developing effective skills in listening, negotiating and persuasion, you’ll become adept at problem solving and decision making. You will also explore and apply theories about the nature, management and experience of employment in its local and global contex.

Our Data Science graduates are trained from first principles in Computer Science and Mathematics. The two disciplines are blended seamlessly throughout your degree. You will study fundamental mathematical and statistical techniques alongside modern software development methods. You will have the opportunity to apply your learning immediately using authentic datasets in our cutting-edge computing laboratories. You will also undertake significant development projects, including a final year data science dissertation. You'll explore a range of advanced technical topics which may include cloud computing, academic research, industry-focused professional skills and practical problem-solving. 

The course will cover the fundamentals of engineering in medicine, introduce you to the latest developments in medical technology and expose you to the challenges of working with patients through clinical visits. Learning and teaching methods include lectures and demonstrations from medical and engineering specialists, practical classes using state-of-the-art facilities and seminars with leading national and international researchers.

Graduate destinations for our students could include: delivering non-clinical services and technology management in a hospital; designing, developing and manufacturing medical devices in the private sector; working for a governmental regulatory agency for healthcare services and products; undertaking further postgraduate study and research (PhD); pursuing a university-based, academic research career; or providing technical consultancy for marketing departments.

Astrophysics is active wherever the laws of physics are being tested to the limit – and beyond. Keele will help you to use astronomical observations, mathematical models and computer simulation to develop theories explaining some of the most complex phenomena. You’ll develop your mathematics and computing skills, and apply them to solving a range of problems in the laboratory and beyond (you’ll have access to Keele’s own on-site observatory). We are committed to supporting you throughout your studies, providing you flexible access to our staff to seek advice or feedback.