Bachelor of Science (Hons) in Data Science with Applied Business Informatics

at Keele University United Kingdom

The course is designed with the aim of producing a new generation of potential global industry leaders with a broad, solutions-focused knowledge of the applied pharmaceutical sciences and who are able to participate in and manage global product development teams.

This year-long, 180-credit MSc is split into three, equal-credit semesters. The first semester of the course aims to equip you with the necessary business skills and integrate this with the pharmaceutical science knowledge needed in product development and management with two business modules delivered by our Keele Business School. The second semester continues to build on this knowledge but also has more laboratory-based modules to allow you to develop your laboratory skills and demonstrate how well you are able to apply the necessary pharmaceutical knowledge required within each session. The final semester allows you to specialise into an area of your interest with a project that can either be research or audit based, in an appropriate subject relating to pharmaceutical development and business management.

On this Combined Honours degree you will learn about different methodological approaches to understanding individuals and the societies in which we live.

The psychological content of this degree will challenge you with exciting ideas and findings from across the psychology curriculum. Of particular relevance are the study of developmental psychology, social psychology, cognitive psychology and individual differences. Indicative topics include school bullying and the social dynamics of crowds.

The psychology modules on this course are accredited by the British Psychological Society, a necessary first step for many professional careers in psychology, such as clinical, counselling, educational, forensic, occupational or sports psychology, and a prerequisite to becoming a Chartered Psychologist.

The compulsory sociology modules will provide you with a grounding in the key areas of the discipline which may include: inequalities, social theory, and research methods. Our programme covers a wide range of topics such as families, health, activism and protest, social media, globalisation, and urban life. Studying Sociology will enable you to think independently, critically, and imaginatively about the issues that shape our everyday lives and our futures.

In this programme, you will be taught in our modern laboratory facilities and have access to equipment and our dedicated Crime Scene House. By studying this course you will develop a detailed understanding of the physiology and anatomy of the major systems of the human body. These concepts will build your understanding of Forensic Science, especially in areas such as forensic identification. The analysis of the unique biological molecules produced by the bodies of both the victim and perpetrator is often the key to solving a crime.

You will learn to use biological and forensic concepts to link a suspect to a scene. You will develop not only experience in forensic investigation, but also knowledge and skills in biological and analytical science. You will be working alongside academic and technical staff, supported by contributions from forensic professionals, in our modern laboratory facilities. 

Biology at Keele focuses on the amazing world of organisms – from how they’ve evolved to their relationships with the environment and each other. Keele takes a broad approach to biology, examining the diversity of life and its evolution from the geological past. You’ll consider a range of biological concepts which may include the complexity of biological processes and mechanisms at molecular, cellular, organismal and ecosystem levels, and the related philosophical and ethical issues. You’ll engage in activities to strengthen your skillset which may include sampling, recording and analysing data in the field and in our well-equipped labs.

BSc (Hons) Geography Combined Honours at Keele allows you to focus specifically on your preferred area of physical geography. This course explores the Earth's varied landscapes and the complex, potentially fragile, global systems that connect them. As a student at Keele you will learn about the rapidly evolving science at the heart of global environmental change and discover new ways of understanding and appreciating the natural world around us. 

Our focus on climate change, global responsibility, sustainability, and the application of professional geographical skills to real-world situations will prepare you for a wide range of careers and for life as a responsible global citizen. What you learn here will equip you for future employment and for a lifelong appreciation of the world around you.

You will study accountancy with a specialism in finance, exploring the design and use of accounting and financial systems and how they are affected by individuals, organisations, markets and society. Core financial and management accounting modules will be supported with the opportunity to study specialist topics such as taxation, corporate governance and audit. Finance modules are designed to introduce and explore the theories leading to the design of financial institutions, the services they provide and the products they sell. Observational and analytical skills will be developed and practiced throughout your study. 

Our programme is designed as a balanced blend of mathematics, statistics and computer science, tailored to understand the business context of AI and data science applications. You will study fundamental statistical techniques alongside modern software development methods applicable in areas of business such as finance and econometrics. You will also explore the ethical, psychological and social aspects of such applications.

In our computing laboratories, you will have the opportunity to apply your learning immediately using authentic datasets. You will undertake significant hands-on projects, including a final year data science dissertation led by academics with research specialties currently in artificial intelligence, big data and statistical modelling. You will explore a range of advanced technical topics which may include game theory, or international finance, as well as academic research, and practical problem-solving in order to become a skilled professional able to manage data complexity in a field in high demand, both in industry and research.

In Philosophy, you will study texts, think about ideas and formulate your own philosophical theories. You will explore central themes – such as moral and political philosophy, logic, epistemology, and the philosophies of mind, religion and science – and will consider key philosophical problems about the nature of the world, the mind and various solutions proposed. You’ll learn about different philosophical traditions past and present, including Anglo-American, Indian, Buddhist, Greek, French and German philosophy. You’ll enhance your logical and critical thinking skills, and develop the use of sound arguments to defend your views while detecting fallacies and other argumentative weaknesses. You'll learn to present your work in a variety of ways. Keele has a thriving student-led Philosophy Society, and the programme engages widely with other universities, especially through its Royal Institute of Philosophy lecture series.

Studying this degree will provide a solid grounding in the core principles and practice of forensic science, as well as an understanding of the wider context of crimes and responses to them.

You will develop not only experience in forensic investigation, but also knowledge and skills in analytical science, thereby laying the foundation for your future career. You will work alongside academic and technical staff, supported by contributions from forensic professionals, in our modern laboratory facilities. You may also learn from active criminological researchers who specialise in areas such as criminal justice, prisons, rehabilitation, community safety, and a range of different forms of policing. 

In addition you will examine the nature and causes of crime and offending plus the methods used to collect and analyse criminological data.

This course is accredited by the Chartered Society of Forensic Sciences.

We have then combined this with our own research into the barriers that underrepresented and non science, technology, engineering and mathematics STEM) students face when studying AI/Data Science courses, to create the course content, state-of-the-art delivery design, contextual assessments and pastoral support.

This course aims to support students, from both STEM and non-STEM disciplines by providing those without prior experience, the foundations of areas such as programming and mathematics, so that all students can then progress to more advanced areas such as Machine Learning, Data Analytics, Visualisation, Cloud Computing, the “Internet of Things” and Intelligent Systems. During the course, students will also further develop their academic and professional skills and get the chance to work with other students and external organisations to make real interdisciplinary and societal impact in taught modules, an A.I. and Data Science ambassador scheme and as part of an industrial project/placement.

By taking this combined programme, you will study educational practices and processes from a variety of perspectives. You will define, describe and work with key concepts such as equality of opportunity, class, gender, marketization and social exclusion. You will learn to relate contemporary education policy to wider processes of global, economic, cultural and social changes and have opportunities to observe how these processes affect teaching practice by doing placements.

The compulsory sociology modules will provide you with a grounding in the key areas of the discipline: inequalities, social theory, and research methods. Our programme also covers a wide range of topics such as families, activism and protest, social media, globalisation, and belief systems. Studying Sociology enables you to think independently, critically, and imaginatively about the issues that shape our everyday lives and our futures.