Bachelor of Science (Hons) in Data Science with Applied Business Informatics

at Keele University United Kingdom

Geology is a practical subject with applied problem-solving laboratory classes and field courses where you will learn how to interpret and map geological features, and explore for future geological resources. The course looks at rocks, minerals and fossils, how they were formed, how they can be exploited as a resource, and what they can tell us about the history of the Earth. It also covers geological processes such as earthquakes, volcanoes and plate tectonics.

It provides a diverse range of specialist options. We focus particularly on applied research skills: you will learn to collect, analyse and interpret different types of geological data, and to carry out your own research using specialist software and equipment. You will also complete a comprehensive and integrated UK fieldwork programme with no cost options.

As a student at Keele you will learn about the rapidly evolving science at the heart of global environmental change and discover new ways of understanding and appreciating the natural world around us.

Our focus on climate change, global responsibility, sustainability, and the application of professional geographical skills to real-world situations will prepare you for a wide range of careers and for life as a responsible global citizen. What you learn here will equip you for future employment and for a lifelong appreciation of the world around you.

One of the oldest industries still in existence, ever since the first bartering and exchange systems the role of banking has been constantly evolving. Now, ground-breaking technology – the driving force behind new developments like digital lending, neobanking, automated and personalised customer experiences – is making a career in the financial services more exciting and rewarding than ever before.

Fundamental to the design of our programme is the emphasis on practical skills needed to work in the banking sector. While learning about retail and private banking, banking regulations, capital markets, econometric analysis and finance in a global markets, you’ll tackle multiple financial scenarios and work with real-world data in our state-of-the-art Bloomberg Suite, which features industry-leading technology and information captured from the world’s largest financial organisations.

You will develop a rigorous understanding of modern banking challenges faced by industry and wider society, following the latest research in the field of banking and finance.

Studying alongside a diverse international body of students from a wide range of national and social backgrounds, you will develop as a global citizen, vital in today’s globalised world of work. You will expand your professional networks and learn to appreciate different cultural backgrounds and personalities.

This MSc Banking and Finance will be suited to those aspiring to or currently working within the banking sector and wider financial services. Achieving this qualification will demonstrate to employers here in the UK and overseas that you have advanced your knowledge in financial management, particularly in core banking activities, financial planning, investment, liquidity and risk management.

Content of this master’s degree has been purposefully designed to meet the criteria set out by the Chartered Banker Institute (CBI). It is our intention to apply for accreditation as soon as the relevant conditions to do so have been met.* Long-term, if you want to progress up the ranks within retail banking or corporate/private banking, Chartered Banker status is considered the ‘gold’ standard. Holders of the title are recognised as highly qualified, professionals with a detailed knowledge of the modern banking sector and its ethical and professional requirements.

Studying Neuroscience, you’ll explore a range of topics which may include how we learn and remember, how the brain controls the body, and how the brain can be targeted by disease but in some instances can repair itself. Working in diverse ways, including our well-equipped labs, you’ll develop your independent research skills as you learn to acquire, interpret and analyse data from multiple sources. You’ll also understand how neuroscience can help us understand medical problems and improve the quality of life.

For the Forensic Science element of the course, you will be taught by academics and forensic professionals, and gain valuable lab and crime scene experience, helping you to stay ahead in this fast-moving science. You will be taught in our modern laboratory facilities and have access to equipment and our dedicated Crime Scene House. 

This course will provide you with a broad education in the core areas of forensic science. Your studies will focus on key topics in forensic chemistry, analytical science, forensic biology and criminalistics science. You will develop your analytical science skills, enabling you to analyse a variety of forensic of evidence. This is complemented by additional emphasis on professional practice and an understanding of the roles of the crime scene investigator and the forensic scientist as an expert witness in the court. You may be able to study abroad for a semester (dependant on subject scheduling) or a year at one of our partner universities.

Studying History and Politics at Keele will enable you to develop your appreciation of various global histories and political arenas, whilst enjoying the rich history of our local area. In your spare time, you might find yourself exploring the largest collection of Anglo-Saxon metalwork most likely deposited in the 7th century in the then Kingdom of Mercia. The Staffordshire Hoard provides a window to England in the 6th and 7th centuries and also to the warrior elite that existed during these times and now rests less than 5 miles away from Keele.

Whether interpreting acts of resistance, assessing economic change, describing environmental behaviour or understanding acts of oppression, an appreciation of the past is essential to understanding where we are today and how we’re attempting to shape the future. Even societies in the very distant past can be highly relevant in this respect, which is why history and politics work very well together as subjects. You will learn the skills of the historian as you deepen your understanding of eras, continents and cultures from political, social and religious perspectives, and you will learn to use that knowledge to analyse the way in which societies govern themselves today. You’ll develop an understanding of different approaches to history and politics, developing a range of methods used in their pursuit. 

In Astrophysics, you will learn to formulate and tackle problems – from below the level of the atomic nucleus to astronomical scales. Astrophysics is active wherever the laws of physics are being tested to the limit – and beyond. Keele will help you to use astronomical observations, mathematical models and computer simulation to develop theories explaining some of the most complex phenomena.

Education at Keele is distinctive because of its strong focus on contemporary issues in education and policy making. Studying Education means considering its relationship to the economy, its historical evolution, its impact on people’s life chances and identities, how education is organised, and how learners learn. Keele aims to introduce you to many of the big questions concerning education and schooling both in the UK and also internationally. Why do we go to school? What should we learn? How should we learn it? What is the main aim of education? How is educational success linked to students' gender, race and socio-economic background?

In looking at these types of 'big' questions and thinking historically, sociologically and philosophically, the course thinks critically about all aspects of education including primary, secondary and university levels. Whether you are intending to teach or just have an interest in education, this course will explore your assumptions about learning and consider your own school experiences. 

Studying Geography and History at Keele will enable you to develop your appreciation of various global histories, and an array of world issues whilst enjoying the rich history of our local area. In your spare time, you might find yourself exploring the largest collection of Anglo-Saxon metalwork most likely deposited in the 7th century in the then Kingdom of Mercia. The Staffordshire Hoard provides a window to England in the 6th and 7th centuries and also to the warrior elite that existed during these times and now rests less than 5 miles away from Keele.

The History element of the programme will carry you chronologically from the medieval period to the present, and span the globe. You will be introduced to a wide range of history – from political, social, economic and cultural history to the history of gender, health, sexuality and religion. Throughout your first year, you may engage in modules that encourage you to explore topics such as how European rulers tried to strengthen their authority with the increase of military power between the late fifteenth and late seventeenth centuries, or some of the key defining moments in History which may include the 1720 South Sea Bubble in Britain, the 1791 Haitian Revolution or the 1933 Bauhaus movement.

Throughout the Geography element of the degree you'll focus specifically on your preferred area of human geography. This highly interdisciplinary course provides you with a strong theoretical and practical background in human geography giving you the understanding and professional geographical skills to explore an array of world issues from different perspectives. Our staff's diverse research interests and creative methods reflect a modern human geography that can develop your skills to address contemporary societal issues such as climate change, sustainability, health and migration from political, economic, social and cultural perspectives. What you learn here will equip you for future employment and for a lifelong appreciation of the world around you.

You will learn to harness the concepts and debates in organisational behaviour and management, including the diversity in decision making across the private and public sectors.  You may explore topics, such as: markets and consumers, their behaviours and how to understand and communicate with them and gain an appreciation of contemporary issues facing marketers and managers, such as ethics and sustainability. You may also examine contemporary digital marketing, where skill requirements evolve rapidly and employer demand is high. The variety of optional modules available on this course will also enable you to further develop your skills and insights. 

The Human Biology element of this course is ideal if you’re interested in biology but are looking for a particular focus on the human body and how we’ve adapted to our environment. This course provides a broad understanding of the physiology of the body’s major systems as well as human health and disease and the relationship between the human body with the environment. The multidisciplinary approach to Human Biology is supported by input to the programme from staff with diverse expertise.

The Medicinal Chemistry element of the course will enable you to develop a deep understanding of the complex chemical and biological processes involved in the design and manufacture of drugs and other therapies for treating disease. This course prepares you to help solve problems at the intersection of chemistry, biochemistry, molecular biology and pharmacology. The goal of medicinal chemistry is to support the search for new drugs to treat conditions such as heart disease and cancer. You’ll work in well-equipped laboratories, and learn to conduct effective independent research. You’ll develop essential skills for employment, such as problem solving, presentation and communication.

This programme has been carefully developed for students who are interested in gaining advanced knowledge of psychological theory as this relates to social and political issues and the potential for such knowledge to generate progressive social change. The degree programme will equip you to engage critically and analytically with these issues and help you to develop novel ways of thinking about yourself, those around you and society at large. The theoretical and applied nature of this programme will offer you the opportunity to study how psychology helps interpret some of the most pressing social and political issues facing human society in the 21st Century and how it can contribute to tackling some of them.

In addition to your taught components, you will have the opportunity to undertake a dissertation project on a topic of your choice under the direct supervision of a member of staff. You will be able to use quantitative, qualitative, or mixed-method approaches.

A further unique feature of this degree programme is that it involves you in the design and implementation of an Action Research Project that is aimed at bringing a tangible, positive change on or off campus in collaboration with your fellow students and under the supervision of your Module Leader.

The programme is aimed primarily at students with a degree in Psychology but will also be valuable and relevant to students with an interest or background in Criminology, International Relations, Politics, Sociology, History, and other relevant Social Sciences degrees. Applicants without a degree will be considered on a case by case basis, where they can provide evidence of relevant professional experience or other experiential prior learning.

You will reflect on the ways in which individual and business consumers are affected by, and drive the development of, a range of marketing and communications techniques. Looking at this from local, national and global perspectives, you will explore the role of consumers in society and will learn how to understand and communicate with them. You’ll also examine the impact of marketing on the culture of businesses, governments and other organisations. In the marketing modules you’ll learn how to plan and implement a successful marketing strategy.