Bachelor of Arts (Hons) in Creative Advertising

at Leeds Arts University United Kingdom

Anyone can press the button on a camera. Our BA (Hons) Photography course will encourage you to critically consider every aspect of this art form, from the composition, to the audience and post-production.

You’ll learn about the world of visual language and image making, from art direction to curating, and learn to use a wide range of traditional and digital formats and equipment.

We’re looking for students with a range of interests and an open mind, who embrace broader practices around photography, which is becoming increasingly important as photographers work across genres.

This is an outward-looking course, designed to maximise your employability or freelance success on graduation. Beside learning extensive technical skills, you’ll benefit from enterprise and business skills (including copyright and licensing), networking, mentoring, work experience opportunities and guest speakers. Collaborations with students on other courses will help you to build a diverse portfolio of experience.

Our programme of internationally renowned speakers has included Martin Parr, David Brandon Geeting, Erik Kessels, Ewen Spencer, Haley Morris-Cafiero,Sohrab Hura, Julian Germain, Anouk Kruithof, Cristina De Middel, Guy Martin, Thijs Groot Wassink (WassinkLungdren), Simon Roberts and Kevin Cummins.

In the past there have been study visits to Paris, Los Angeles, Berlin, Shanghai, Tokyo and New York, plus day-trips within the UK and to the Format International Photography Festival in Derby. Course related educational visits/trips experiences can take a variety of formats including physical and virtual.

Our MA Creative Practice has been devised for creative practitioners, recent graduates and professionals who wish to examine, strengthen and deepen their practice within their own context.

This course offers a bespoke learning experience that is tailored to each student’s practice: a wide range of creative practitioners have all studied on this course.

The course encourages you to pursue an individual research interest for the duration of study which will allow you to examine and strengthen your own practice and place it at the centre of your studies. It addresses the needs of graduates who want to continue to develop their practice and identities in the context of the creative and cultural industries.

Students will maintain contact with other creative practitioners and develop freelance or other career paths in the context of a portfolio career. This course will also prepare those who wish to develop ideas for application to a practice-based PhD.

Our BA (Hons) Animation is a focussed course aimed at students interested in becoming a professional animator who can work across animated film, TV and related industries. You will work alongside other students who are collectively interested in animation production.

On this course students will learn practical and technical skills across a range of traditional and digital animation practice. A grounding in animation and related concepts and theories will help you make an informed choice when you begin to specialise on a specific area of animation practice. This is developed through practical investigation of the animation production cycle including narrative development, worldbuilding, character design, storyboarding, background/layout and animating using a variety of media and techniques.

We encourage collaboration both at course level and across the University, including live briefs and international competitions, helping you to focus on developing your specialist practice within animation.

Work experience and studio visits are supported as part of the professional practice elements of the course. Visiting professionals will give an insight into career development and industry practices.

Previous visiting professionals have included animators, modelmakers, sound designers, scriptwriters, producers and directors from companies such as CBBC, Aardman Animation, Mackinnon and Saunders, Cartoon Network and Golden Wolf. The course encourages students to attend festivals and conferences as opportunities arise. Through these you’ll learn to generate your own networking, collaboration and career opportunities, and how to find work and clients when you graduate.

This course explores creature design through animal anatomy, worldbuilding, and believability across a range of professional contexts, production methods, and industries. 

You will investigate approaches to developing creature designs inspired by existing animals. There is a focus on experimentation to create imaginative creature designs as well as ensuring believability through considering skeletal, muscular and surface anatomies. You will develop creatures and their life cycles, behaviours, relationships with other characters/creatures and interaction with the environment. There may be opportunities for cross-disciplinary influences from science to help inform creature design. Candidates are encouraged to position their work within a professional context to help inform the visual output and production method. There are opportunities for creature designers within entertainment design and beyond, such as paleo reconstruction (visualising prehistoric life) or speculative biology (visualising possible future evolution or life on other planets).

Developing a body of self-negotiated work, you will be supported by a team with diverse research and practical interests within creature design and work closely with visiting industry professionals. You will source briefs, work with clients and apply your contextual and industry informed knowledge and understanding to question what makes a creature design believable. The aim is to create believable creatures that engage with their environment and have a past, present and future.

Our Textile Design* course has an outstanding reputation for producing innovative, professional designers. We look for students who will develop their own ‘handwriting’, both anticipating and setting future trends within this field. We value the importance of personal engagement and celebrate diversity that informs creativity.

You will work alongside your peers where we foster a culture of creativity. The course offers you the opportunity to develop your creative practice through experimental engagement with materials and processes. The course actively engages with contemporary and global issues, and ethical concerns relevant to the practice of printed textile and surface design, such as: sustainability, collaborative practices and innovation in surface and textiles. Tutors are experienced educators, researchers and practitioners in the field of textile and surface design. Through their diverse links you will engage with a breadth of contemporary approaches.

The course is committed to external and professional practices with relevant currency, so that our graduates are fully prepared for direct employment by high street and designer brands, further study, self-employment or business start-ups. You will be given opportunities to  participate in a number of prestigious live briefs, competitions and employment related activities to ensure that you are as best prepared for employment in the creative industries as possible.

Our BA (Hons) Fashion Design is a three year, full time, practice-based course that embraces the diversity of fashion in the 21st century.

In close alignment with the fashion industry we offer inspirational visiting speakers, live projects and competitions, industry visits, and invitations to fashion events, all of which authenticate the currency of our course and its ability to produce ‘industry-ready’ graduates. Our dedicated teaching team support the development of practice-based skills, professional attitudes and intellectual abilities which are necessary to succeed as a professional fashion practitioner.

During your studies, gallery and residential visits where possible will offer a cultural insight into the fashion ecology and inspire your work. Course related educational visits/trips experiences can take a variety of formats including physical and virtual. You will also explore the context of historical and contemporary fashion and the wider factors that influence fashion design thinking including gender, sustainable practice and ethics, enabling you to become an informed fashion design thinker whilst recognising your identity as a creative fashion design practitioner.

Our established relationships with the fashion industry offer you the opportunity to enhance your portfolio and increase your awareness of the professional expectations of potential employers. Working with partners, that have included the British Fashion Council’s ‘Colleges Council’ and Graduate Fashion Week, we offer opportunities to enter high profile competitions, attend seminars/presentations and showcase your work on a variety of platforms.

This exciting and creative course nurtures individuality through collaboration. It is designed to produce ‘Ideas That Work’ from creative professionals in advertising.

We’ve developed exceptional links with leading national and international agencies such as McCann, Ogilvy, BJL, Havas Linx, Atomic London, Intermarketing, Golley Slater, Jaywing, CreativeRace, Home, Uniform and TBWA, which will maximise your exposure to industry practice.

Creativity sits at the core of our proposition and we encourage originality and innovative thinking. Our ‘Actively Creative’ philosophy helps you to experience first hand creative challenges which are developed both in-house and through our industry contacts.

Our tutors have considerable industry experience spanning art direction, copywriting and branding. They will support you to understand and analyse advertising, so that you can use what you discover to inform and develop your own work.

You’ll have the opportunity to enter prestigious international competitions which have included D&AD New Blood Awards, YCN, The Drum Chip Shop Awards, and AdVenture in past years. Top agencies have offered coaching, mentoring, work critiques, live briefs, workshops, competition briefs and work experience possibilities. Our students regularly win work experience opportunities with agencies.

Our MA Animation course gives practitioners a year to create an animated film from start to finish. You will engage in a critical dialogue with practice, theory and the professional aspects of animation.

The course provides space for the animators to make work of cultural value, but understand commercial practices. The curriculum is designed to allow both individual and collaborative practice to take place. However, we positively encourage collaboration as it is a key part of the animation production process, enabling you to undertake ambitious projects.

The course will provide you with the space to develop animation, think and question what animation has the potential to be and how it communicates to an audience. You also will have the opportunity to explore emerging technologies and new approaches to storytelling such as the use of VR and game technologies.

You will be supported by a team with diverse research and practical interests within animation including 2D and 3D animators, modelmakers, scriptwriters and you will also engage with visiting industry professionals. The course will present you with the opportunities to work with other creatives on the course and across other MA courses within the institution. The objective is to enable students to produce engaging work across all forms of animation from animated shorts, documentary and experimental practices.

Our MA in Digital Fashion offers a unique route for creatives interested in the digital future of fashion. It will enable through practice-led research and new sustainable methods of design and fabrication to reach a new frontier of fashion design.

Fashion is a dynamic field with trends currently pointing to significant innovations in digital design and production to facilitate the creation of multiple digital and physical products from both fashionable and functional briefs. The emergence of additive manufacturing as a new method for manufacturing, along with the increasing acceptance of smart and wearable tech, will allow students with technical abilities and/or understanding of traditional fashion design and pattern cutting skills to push their ideas into new terrain.

Students will use 3D programs, such as CLO 3D, which allows an intuitive method of design, as well as scanners and laser cutters in innovative ways throughout the modules. Graduates enjoy a wide range of employment prospects due to their transferable skills and most relevant digital skills for today’s modern fashion industry. The course supports individuals’ career aspirations and students can tailor their work towards their aim.

The course offers unique opportunities to develop a portfolio of creative and critical writing in a lively and stimulating environment.

Writing is a valuable social currency and opens up doors. The creative possibilities of the written word are enhanced and invigorated by working collaboratively alongside established visual and performing arts courses.

You’ll write in the real world and be encouraged to enter competitions, write for review, write to briefs, and write alongside visual and performative creatives. You will be guided through a range of creative writing landscapes including writing for performance, prose writing, short fiction, art criticism, poetry, script writing, novel writing, new media and zines. You will be encouraged to think locally and globally about the place, purpose and reach of writing, exploring online platforms as well as the potential of the festival, gallery and event space.

You will learn to successfully employ a range of critical thinking skills that will enable you to make sound and valid judgements about the value and role of fiction and non-fiction, becoming a critical reader, thinker and producer of language. You’ll consider the role of writing as a social, cultural, historical and political meaning maker, and explore its contemporary relevance. A positive approach to a writing life is emphasised. You are encouraged to develop cultural awareness and a reflective, self-aware and critically analytical mind-set that will equip you to take on the writing world with a portfolio of transferable skills.