Bachelor of Arts (Hons) in Creative Advertising

at Leeds Arts University United Kingdom

This course provides the framework and critical discourse for the candidate to develop, create, and publish a graphic novel over the course of study.

You will research and develop sequential narrative methods, world-building techniques, and graphic novel publishing and immersive technologies. Engaging with the breadth and depth of what a sequential narrative could be, you will critically examine and contextualise your work in relation to emerging social, political, cultural, and ethical issues. You will work individually and collaboratively to produce a graphic novel that questions the role of the comic artist, audience, distribution and immersive media.

You will be supported by a team with diverse research and practical interests within sequential narrative, comic art and graphic novel culture, working closely with visiting industry professionals. You will challenge what a graphic novel can be, working collaboratively with writers, artists, publishers and readers – the aim is to create externally-engaged, progressive, inclusive, and immersive graphic novels for a diverse and growing readership.

Our BA (Hons) Fine Art course immerses you in a diverse, creative community where you are encouraged to learn the business of becoming an artist in the contemporary world.

This engaging course is housed within specialist studio communities, each led by experienced teams of artists. You will engage with a range of strategies to support the development of your studio practice with an emphasis on craft, skill and critical thought.

You will be supported to produce work that spans a diverse range of media. You will embrace appropriate forms of resolution such as painting, sculpture, drawing, photography, installation, performance, screenings, text or sound works.

On joining the course you will embark on an initial period of orientation, induction and familiarisation which draws from our long history of traditional art education. You will then work in one of the specialist communities where there will be regular critiques, seminars and material workshops involving students from different levels of the course.

We engage with cultural visits to galleries and exhibitions, and you can take inspiration from nearby Leeds Art Gallery, the Henry Moore Institute as well as the award-winning Yorkshire Sculpture Park and The Hepworth Wakefield. Course related educational visits/trips experiences can take a variety of formats including physical and virtual.

You will be encouraged to seek opportunities to exhibit your work, gaining valuable experience and practical skills that will help to prepare you for a range of rewarding careers in this exciting discipline.

This course is a creative adventure which introduces you to an exploration of communication through image making and conceptual thinking.

Central to this will be your development and understanding of skills and processes using traditional and new media, theory and production methods. It offers fantastic opportunities for you to become an innovative illustrator and creative practitioner, learning to build and manage your own professional practice.

You will have opportunities to apply your skills across a range of illustrative applications including, but not limited to, editorial, publishing, packaging, product, print, music design, advertising, character and animation.

You will use our excellent links with professional illustrators and creatives, agencies and experts across the creative industries to develop a professional focus to your personal practice through live projects, competition briefs and industrial experience. We will help you generate your own networking, collaboration and exhibition opportunities.

On graduation you will have an awareness of the professional opportunities available to you and the confidence and understanding to make informed decisions about your future.

The overall aim of the course is to help individuals to develop into independent, creative thinkers with the ability to deliver critically and visually engaged work within the professional context of contemporary illustration and the wider creative industries.

Our studios are creative spaces with an innovative and engaging atmosphere. You will benefit from exposure to the structures and disciplines of a studio environment, learning how individual and collaborative creativity combine to produce work.

This course will encourage you to develop your own voice, opinions and individual understanding of graphic design. You will build the discipline and skills you need to succeed in a professional environment, such as peer presentations, group feedback sessions and collaborative projects. You will explore how the application of type and image can solve problems and communicate ideas, which will engage and challenge your audience.

The BA (Hons) Graphic Design course offers opportunities to collaborate with creatives from other disciplines with different skills to your own. Developing your creative understanding you will be able to communicate both visually and verbally. You will gain a wider understanding of the creative, social and ethical context of contemporary visual culture. You will seek problems to solve and audiences to connect with.

Our industry links are extensive, with an array of visiting professionals delivering lectures, seminars and workshops, and setting live briefs.

Our Textile Design* course has an outstanding reputation for producing innovative, professional designers. We look for students who will develop their own ‘handwriting’, both anticipating and setting future trends within this field. We value the importance of personal engagement and celebrate diversity that informs creativity.

You will work alongside your peers where we foster a culture of creativity. The course offers you the opportunity to develop your creative practice through experimental engagement with materials and processes. The course actively engages with contemporary and global issues, and ethical concerns relevant to the practice of printed textile and surface design, such as: sustainability, collaborative practices and innovation in surface and textiles. Tutors are experienced educators, researchers and practitioners in the field of textile and surface design. Through their diverse links you will engage with a breadth of contemporary approaches.

The course is committed to external and professional practices with relevant currency, so that our graduates are fully prepared for direct employment by high street and designer brands, further study, self-employment or business start-ups. You will be given opportunities to  participate in a number of prestigious live briefs, competitions and employment related activities to ensure that you are as best prepared for employment in the creative industries as possible.

Our MA Graphic Design explores the fascinating relationship between design-led practice, industry engagement and critical analysis.

You will build a body of self directed work informed by contemporary graphic design practice and emerging debates within the field of design. Driven by problem analysis, critical debate and design innovation you will develop briefs, engage with an audience and work collaboratively. Your investigation will explore the relationship between visual and contextual research, investigating the social, political and ethical contexts of your work.

You will be supported by a team with diverse research and practical interests within graphic design and visual culture, working closely with visiting industry professionals. You will source briefs, work with clients and apply your contextual and industry informed knowledge and understanding to question why graphic design needs to exist and who is the audience - the focus is on becoming a problem seeker not just a problem solver.

Our MA Illustration course encourages students to question and expand the nature of their practice, the modes of dissemination and the context in which they situate themselves.

Drawing from multidisciplinary methods of working, students will be confident to explore and extend the concepts of communication, narrative and situated illustration through research, practice and discursive critique.

The course will allow students a stimulating, open thinking space for speculation, collaboration and exploration of the boundaries of what the discipline can be. The course recognises the power of illustration as a tool for looking closely, seeing and communicating in a way that is resistant to trend or restraints of process or medium. The course situates students at the forefront of the illustration research discipline, with authorial and innovative practice at the centre.

The course is supported by a team with diverse research and practical interests from the fields of illustration and its broader visual cultures. Research and dissemination methods will be introduced and developed with the support of visiting industry professionals, workshops, lectures and seminars with opportunity to situate work in relevant professional contexts – publishing, heritage, exhibitions, conferences and events. The course methodology centres around the ideas of observing, questioning and responding to the world, seeking out ideas and examining how these are communicated.

Our BA (Hons) Visual Communication course offers a truly multidisciplinary environment underpinned by design methods. Students on the course create work which both, reflects their own interests, and responds to the requirements of the contemporary creative industries.

We provide an opportunity to develop a personal and professional understanding of visual communication within a range of contexts including: studio-based practice, live projects, collaborative learning and work-related learning. Through a carefully structured three-year process, students will learn to become practitioners in visual communication or further study.

Learning and teaching is based on design problem-solving methods, which draw upon the academic and industry experience of the staff team. The teaching uses ideas and terms from film, television, graphic design, photography, illustration and event design.

External engagement through work-related learning is central to our approach, with all students having the opportunity to work on live projects and many engaging regularly with businesses and external partners. Our alumni work in a variety of fields including illustration, television, photography, graphic design, film, animation, visual merchandising, and teaching. Graduate employers include industry leaders in all areas of the creative sector. In addition many alumni are now established freelance practitioners working for clients across the UK and overseas.

The MA Photography course promotes innovation and experimentation. Through an examination of contemporary photographic practices you will learn to contextualise cultural and ethical uses of photography within a range of different photographic genres.

The course will examine strategies to resolve projects into different outputs such as publications, exhibitions and digital platforms, as well as emphasising the need to find an audience as being integral to a sustained and successful practice. There will be opportunities for external visits and the chance to attend events such as the Unseen in Amsterdam, Photo Paris and Photo London in order to enable engagement with the wider photographic community and industry. You will be able to attend talks by visiting professionals to the University, with examples of previous speakers including: Laia Abril, Haley Morris-Cafiero, Cristina de Middel, Guy Martin, Bruno Ceschel, Anouk Kruithof, Ewen Spencer and Elaine Constantine.

The course offers unique opportunities to develop a portfolio of creative and critical writing in a lively and stimulating environment.

Writing is a valuable social currency and opens up doors. The creative possibilities of the written word are enhanced and invigorated by working collaboratively alongside established visual and performing arts courses.

You’ll write in the real world and be encouraged to enter competitions, write for review, write to briefs, and write alongside visual and performative creatives. You will be guided through a range of creative writing landscapes including writing for performance, prose writing, short fiction, art criticism, poetry, script writing, novel writing, new media and zines. You will be encouraged to think locally and globally about the place, purpose and reach of writing, exploring online platforms as well as the potential of the festival, gallery and event space.

You will learn to successfully employ a range of critical thinking skills that will enable you to make sound and valid judgements about the value and role of fiction and non-fiction, becoming a critical reader, thinker and producer of language. You’ll consider the role of writing as a social, cultural, historical and political meaning maker, and explore its contemporary relevance. A positive approach to a writing life is emphasised. You are encouraged to develop cultural awareness and a reflective, self-aware and critically analytical mind-set that will equip you to take on the writing world with a portfolio of transferable skills.