Bachelor of Arts (Hons) in Creative Advertising

at Leeds Arts University United Kingdom

The MA Photography course promotes innovation and experimentation. Through an examination of contemporary photographic practices you will learn to contextualise cultural and ethical uses of photography within a range of different photographic genres.

The course will examine strategies to resolve projects into different outputs such as publications, exhibitions and digital platforms, as well as emphasising the need to find an audience as being integral to a sustained and successful practice. There will be opportunities for external visits and the chance to attend events such as the Unseen in Amsterdam, Photo Paris and Photo London in order to enable engagement with the wider photographic community and industry. You will be able to attend talks by visiting professionals to the University, with examples of previous speakers including: Laia Abril, Haley Morris-Cafiero, Cristina de Middel, Guy Martin, Bruno Ceschel, Anouk Kruithof, Ewen Spencer and Elaine Constantine.

This course will advance, widen and deepen your existing fine art practice through a series of modules designed to enable your progress through practice-led research. Dialogic exchange is at the heart of this course of study, staging, at its core, teaching and learning approaches in the form of regular dynamic group work, supported by individual tuition.

This course cradles all specialisms within contemporary practice such as painting, drawing, sculpture, text, performance, media and sound. The core seminars will use group work to explore the wider field of practice within which such disciplines are situated, and deepen individually nuanced discourses through an individual tutorial programme.

Working with subject specialists you will be introduced to practice-led research approaches to advance your knowledge acquisition of advanced critical and analytical methods and approaches in your own practice. The programme of study will explore your creative ambitions in the context of both knowledge and market-led fields.

The course begins with a sharing of personal intentions through exhibiting your own work to peers, and progresses to a conclusive moment of public sharing, where you will materialise theories, concepts, techniques, processes and crafts as artwork. You will be supported to articulate your ideas in visual, oral, written and material forms.

Our Textile Design* course has an outstanding reputation for producing innovative, professional designers. We look for students who will develop their own ‘handwriting’, both anticipating and setting future trends within this field. We value the importance of personal engagement and celebrate diversity that informs creativity.

You will work alongside your peers where we foster a culture of creativity. The course offers you the opportunity to develop your creative practice through experimental engagement with materials and processes. The course actively engages with contemporary and global issues, and ethical concerns relevant to the practice of printed textile and surface design, such as: sustainability, collaborative practices and innovation in surface and textiles. Tutors are experienced educators, researchers and practitioners in the field of textile and surface design. Through their diverse links you will engage with a breadth of contemporary approaches.

The course is committed to external and professional practices with relevant currency, so that our graduates are fully prepared for direct employment by high street and designer brands, further study, self-employment or business start-ups. You will be given opportunities to  participate in a number of prestigious live briefs, competitions and employment related activities to ensure that you are as best prepared for employment in the creative industries as possible.

The course offers unique opportunities to develop a portfolio of creative and critical writing in a lively and stimulating environment.

Writing is a valuable social currency and opens up doors. The creative possibilities of the written word are enhanced and invigorated by working collaboratively alongside established visual and performing arts courses.

You’ll write in the real world and be encouraged to enter competitions, write for review, write to briefs, and write alongside visual and performative creatives. You will be guided through a range of creative writing landscapes including writing for performance, prose writing, short fiction, art criticism, poetry, script writing, novel writing, new media and zines. You will be encouraged to think locally and globally about the place, purpose and reach of writing, exploring online platforms as well as the potential of the festival, gallery and event space.

You will learn to successfully employ a range of critical thinking skills that will enable you to make sound and valid judgements about the value and role of fiction and non-fiction, becoming a critical reader, thinker and producer of language. You’ll consider the role of writing as a social, cultural, historical and political meaning maker, and explore its contemporary relevance. A positive approach to a writing life is emphasised. You are encouraged to develop cultural awareness and a reflective, self-aware and critically analytical mind-set that will equip you to take on the writing world with a portfolio of transferable skills.

This exciting and creative course nurtures individuality through collaboration. It is designed to produce ‘Ideas That Work’ from creative professionals in advertising.

We’ve developed exceptional links with leading national and international agencies such as McCann, Ogilvy, BJL, Havas Linx, Atomic London, Intermarketing, Golley Slater, Jaywing, CreativeRace, Home, Uniform and TBWA, which will maximise your exposure to industry practice.

Creativity sits at the core of our proposition and we encourage originality and innovative thinking. Our ‘Actively Creative’ philosophy helps you to experience first hand creative challenges which are developed both in-house and through our industry contacts.

Our tutors have considerable industry experience spanning art direction, copywriting and branding. They will support you to understand and analyse advertising, so that you can use what you discover to inform and develop your own work.

You’ll have the opportunity to enter prestigious international competitions which have included D&AD New Blood Awards, YCN, The Drum Chip Shop Awards, and AdVenture in past years. Top agencies have offered coaching, mentoring, work critiques, live briefs, workshops, competition briefs and work experience possibilities. Our students regularly win work experience opportunities with agencies.

Our MA Illustration course encourages students to question and expand the nature of their practice, the modes of dissemination and the context in which they situate themselves.

Drawing from multidisciplinary methods of working, students will be confident to explore and extend the concepts of communication, narrative and situated illustration through research, practice and discursive critique.

The course will allow students a stimulating, open thinking space for speculation, collaboration and exploration of the boundaries of what the discipline can be. The course recognises the power of illustration as a tool for looking closely, seeing and communicating in a way that is resistant to trend or restraints of process or medium. The course situates students at the forefront of the illustration research discipline, with authorial and innovative practice at the centre.

The course is supported by a team with diverse research and practical interests from the fields of illustration and its broader visual cultures. Research and dissemination methods will be introduced and developed with the support of visiting industry professionals, workshops, lectures and seminars with opportunity to situate work in relevant professional contexts – publishing, heritage, exhibitions, conferences and events. The course methodology centres around the ideas of observing, questioning and responding to the world, seeking out ideas and examining how these are communicated.

This course offers opportunities to engage with diverse and innovative approaches to fashion image-making. It will develop your knowledge and understanding of the lens-based fashion industry and encourage an experimental, creative approach to produce visually striking photographs and films.

Our vibrant and collaborative learning environment will promote the exchange of ideas, and offers ‘hands on’ industry experience in the form of live briefs, publishing and exhibition opportunities, educational trips and commissions. Collaborating with students across the University and with wider creative communities locally, nationally and internationally is supported.

Your programme of study is informed by current and emerging industry contexts and practices, and you will work with highly skilled practitioners and specialist tutors, responding to exciting projects and briefs that develop your creativity, professionalism, preparation for the work place and offer real-life learning opportunities.

The course integrates creative practical projects with analysis of historical, cultural and social contexts of fashion image-making and you will be encouraged to take an experimental and questioning approach to your practice. We invite internationally renowned speakers to give an insight into current industry practices and offer opportunities to engage with external practitioners. In the past our students have been on study visits to Paris, Milan and New York, plus day-trips within the UK. Course related educational visits/trips experiences can take a variety of formats including physical and virtual.

Our BA (Hons) Animation is a focussed course aimed at students interested in becoming a professional animator who can work across animated film, TV and related industries. You will work alongside other students who are collectively interested in animation production.

On this course students will learn practical and technical skills across a range of traditional and digital animation practice. A grounding in animation and related concepts and theories will help you make an informed choice when you begin to specialise on a specific area of animation practice. This is developed through practical investigation of the animation production cycle including narrative development, worldbuilding, character design, storyboarding, background/layout and animating using a variety of media and techniques.

We encourage collaboration both at course level and across the University, including live briefs and international competitions, helping you to focus on developing your specialist practice within animation.

Work experience and studio visits are supported as part of the professional practice elements of the course. Visiting professionals will give an insight into career development and industry practices.

Previous visiting professionals have included animators, modelmakers, sound designers, scriptwriters, producers and directors from companies such as CBBC, Aardman Animation, Mackinnon and Saunders, Cartoon Network and Golden Wolf. The course encourages students to attend festivals and conferences as opportunities arise. Through these you’ll learn to generate your own networking, collaboration and career opportunities, and how to find work and clients when you graduate.

Our BA (Hons) Fine Art course immerses you in a diverse, creative community where you are encouraged to learn the business of becoming an artist in the contemporary world.

This engaging course is housed within specialist studio communities, each led by experienced teams of artists. You will engage with a range of strategies to support the development of your studio practice with an emphasis on craft, skill and critical thought.

You will be supported to produce work that spans a diverse range of media. You will embrace appropriate forms of resolution such as painting, sculpture, drawing, photography, installation, performance, screenings, text or sound works.

On joining the course you will embark on an initial period of orientation, induction and familiarisation which draws from our long history of traditional art education. You will then work in one of the specialist communities where there will be regular critiques, seminars and material workshops involving students from different levels of the course.

We engage with cultural visits to galleries and exhibitions, and you can take inspiration from nearby Leeds Art Gallery, the Henry Moore Institute as well as the award-winning Yorkshire Sculpture Park and The Hepworth Wakefield. Course related educational visits/trips experiences can take a variety of formats including physical and virtual.

You will be encouraged to seek opportunities to exhibit your work, gaining valuable experience and practical skills that will help to prepare you for a range of rewarding careers in this exciting discipline.

Our MA Animation course gives practitioners a year to create an animated film from start to finish. You will engage in a critical dialogue with practice, theory and the professional aspects of animation.

The course provides space for the animators to make work of cultural value, but understand commercial practices. The curriculum is designed to allow both individual and collaborative practice to take place. However, we positively encourage collaboration as it is a key part of the animation production process, enabling you to undertake ambitious projects.

The course will provide you with the space to develop animation, think and question what animation has the potential to be and how it communicates to an audience. You also will have the opportunity to explore emerging technologies and new approaches to storytelling such as the use of VR and game technologies.

You will be supported by a team with diverse research and practical interests within animation including 2D and 3D animators, modelmakers, scriptwriters and you will also engage with visiting industry professionals. The course will present you with the opportunities to work with other creatives on the course and across other MA courses within the institution. The objective is to enable students to produce engaging work across all forms of animation from animated shorts, documentary and experimental practices.