Bachelor of Arts (Hons) in Marketing Management with Placement Year

at Leeds Beckett University - City Campus United Kingdom

As part of your course you’ll:

• Develop your expertise in the strategic management of integrated marketing communications and advertising
• Study broader marketing areas such as market research and digital communications
• Understand how to use your communications expertise to build relationships with specific target audiences
• Learn how to support the achievement of business objectives and development through marketing and advertising management
• Have the opportunity to be mentored by marketing practitioners

Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour.

As part of your course you’ll:

• Gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas
• Learn how to understand the thought processes behind every consumer purchase
• Develop the acumen for business management so you can oversee finance, economics, accounting and people 

What would you do if a rival company launched a cheaper product to compete with yours, or the demand for your product shrank in one part of the world? This course will give you the chance to gain real-life business and marketing expertise. You'll test your marketing skills against simulated challenges in our business simulation suite and attend workshops and networking events.

You’ll learn from expert teaching staff with a wealth of professional experience and close working links with the business community.

Explore design in the intersection between art, gaming and technology.

As part of your course you’ll:

• Apply the fundamentals of design theory to game art and related visual media
• Develop practical 2D/3D visualisation and compositional skills
• Establish your practice in the form of a personal portfolio
• Understand the application of critical studies in relation to game art and what is required when working on the production of digital assets within game engine and visualisation technologies
• Undertake personal, detailed academic and practical research in relation to your specialised subject area
• Validate your creative process through your dissertation and portfolio of work

You’ll engage with a series of stimulating summer projects before your course starts, designed to prepare you for first year of study.

Informed by an intellectually stimulating and challenging academic environment and developed in consultation with industry, including game studio and Rockstar Leeds, you’ll build a strong practical skillset focused on developing your creative practice.

Your learning will be results-driven, taught by staff with a wealth of experience in the principles, theory and application of design.  Our strong links with industry will give you opportunities to start building your professional network whilst you study.

Your attendance at annual events such Games Republic, London’s Vertex 2D/3D art conference and guest lectures by leading practitioners such as Disney Animator Aaron Blaise will give access to the world's best creatives.  

Specialist facilities:-
Within specialist facilities, software such as ZBrush, 3ds Max, Maya, Substance Painter, Adobe Creative Suite and HD screen-based drawing tablets, will provide you with the opportunity to reach your creative potential.

With the next generation of games consoles upon us, the demand for 'Hollywood' quality soundtracks to match the increasingly impressive visuals in games has never been greater. If you are a sound designer or composer, this course gives you the opportunity to explore the issues and opportunities that interactivity presents.

Your course has been designed by a teaching team who have professional experience and links to the games industry, ensuring the latest developments in games audio are reflected in your study. You will gain up-to-date skills in sound design and interactive composition, and explore the importance of music and sound in other media.

You will have access to a suite of high-quality professional music studios, and you will develop your expertise using real-world game engines, middleware and prototyping tools to implement sound and music into games.

Our close links with local and national music, arts and festival organisations provide you with opportunities to test your knowledge and skills in a variety of practical settings.

Develop your skills in product design and professional practice.

As part of your course you’ll:

• Gain insight into user requirements, economic, environmental and ethical considerations, as well as materials, manufacturing, production and industry capabilities
• Use your insights to help inform the design of your products
• Design a range of products for both commercial and domestic use, including furniture, interior products, consumer goods and sustainable products
• Work on live industry briefs, which will ensure you’ll be working in real world settings to design products that make a positive contribution to the world around us

Project management is an important facet of organisations across all sectors and industries. Accredited by the Association for Project Management (APM), this course will teach you how to work effectively with others and cultivate the range of technical skills required to be able to deliver projects effectively.

As part of your course, you’ll:

• Manage the people, time and financial resources that are required to deliver successful projects
• Enhance your knowledge of the principles, roles and techniques of project management
• Learn how to use contemporary digital technologies, including project management software
• Develop the ability to communicate with stakeholders at all levels

Feedback and progress assessment, extra-curricular seminars, field trips and the involvement of industry experts as guest speakers will enrich your learning experience and your knowledge of current issues in the project management context.

Immerse yourself on a physically, intellectually and emotionally challenging course. This degree will prepare you for an extremely rewarding career.

As part of this course, you’ll:

• Have access to diverse placement opportunities, including Leeds Teaching Hospitals Trust and Leeds Community Healthcare Trust, within secondary and regional care units, community teams and GP practices
• Spend 50 per cent of your time on practice placements
• Develop the practical skills needed to care for adults with acute and long-term illnesses across a variety of settings
• Focus on areas of personal interest within healthcare during the volunteering strand of the course

Combine business knowledge and your managerial skill set with financial expertise to help give you an advantage when you enter the competitive financial services industry.

As part of your course you’ll:

• Complete finance modules that count towards accreditation with the Association of Chartered Certified Accountants
• Put what you've learned into practice by taking part in a live business consultancy project where you can work with established businesses, charities and third sector organisations
• Develop skills and experience that will make you more attractive to future employers

If you take a paid work placement in your third year, you’ll develop and enhance your employability skills.

As well as having the option to gain experience on a placement, you’ll take part in workshops and work on a consultancy project within a start-up business.

Our guest lecture series will help give you access to the enterprise expertise present in Leeds, the northern powerhouse of the region's businesses and economy. Past speakers include the CEO of the London Stock Exchange, the Chief Executive of the British Bankers Association and the Chief Economist of Yorkshire Bank.

Learn the essentials of business leadership, critical thinking and analytical skills, underpinned with a thorough grounding in the key principles of business management.

By specialising in human resources, you will gain an understanding of how to use an organisation's best resource - its workforce - to achieve its strategic goals and get the very best out of each individual and team. You will also study key perspectives on human behaviour, how these behaviours are affected by times of uncertainty and change and what you can do to mitigate these challenges.

This course is ideal for graduates of non-business related courses who want to boost their employability by adding fundamental business and management skills to their CV - with a particular leaning towards human resource management.

With a strong focus on practical learning, you will make use of our purpose-built business simulation suite, allowing you to devise rapid response strategies to address a range of business-critical challenges and crisis situations. Immediate feedback from a facilitator will help evaluate and improve your analytical and decision making skills.

You will be taught through lectures, seminars and tutorials, using both individual and group work. Your tutors are academic experts, many of whom are Fellows of the Higher Education Academy, and industry practitioners, qualified to professional chartered status in their respective fields.

This industry accredited degree will enable you to play an important role in society.

As part of your course, you’ll:

• Understand the responsibility for protecting public health
• Study how to uphold the maintenance of health environments
• Examine complex environmental health problems and learn how to formulate effective solutions
• Learn about the enforcement, education and the issuing of advice while working in partnership with other agencies
• Be taught by environmental health practitioners experienced in key areas such as food safety and health and safety

Hands-on learning
You’ll be taught in our state-of-the art science laboratories and acoustic facilities. This hands-on approach will allow greater interaction with your lecturers and will enhance your learning.