Master of Science in Experiential Event Marketing

at Leeds Beckett University - Headingley Campus United Kingdom

Data is recognised as a key asset in any organisation and a means by which to gain information, insight and understanding.

As part of this course, you’ll:

• Study data analysis techniques
• Learn how to apply your knowledge to investigate social issues, such as crime connections and business insight
• Cover key themes from data management and data analytics such as machine learning, to statistics and programming
• Gain an in-depth understanding of core data analysis techniques informed by a deeper knowledge of data principles and practical considerations
• Use open source data and tools such as python and SQL, tableau and KNIME
• Learn how to identify data to inform your investigation, ensure quality results, select appropriate analysis techniques for the task and choose methods to convey the message
• Understand the importance of ethics and data governance in your approach to data science

Your ability to understand how to work with data to gain insights and create narratives will make you an asset to any organisation or individual seeking to make evidence-based decisions. You’ll be able to apply your expertise to a wide range of areas including marketing channels, and scientific innovations such as smart houses.

As part of your course, you’ll:

• Create and deliver a diverse range of events from conception through to evaluation
• Learn to manage events staff and suppliers, as well as adhere to licensing requirements
• Study complex and challenging issues within events management – including the operation of event organisations and their management, and how to plan events in a sustainable way

Events have increasingly become important markers and influencers in our lives. Whether in sport, the arts, business or politics, not a day goes by without a major event taking place somewhere in the world.

Event managers are in demand by organisations that require specialists to deliver every facet of the event in a proactive and skilful manner.

Coming with some experience of events, whether through volunteering at a school prom or working directly in an events environment, this course will build a solid foundation for your continuing study.

Our applied management course is dedicated to getting you into the events industry, and our experienced lecturers will help you find your way. All modules on the course are contextualised into the events industry - everything you learn will have a practical application when you begin your career.

Develop the skills to perform digital forensic analysis on devices and implement cyber security mechanisms into any business.

As part of this course you’ll:  

• Combine expertise in two fields of national importance
• Analyse digital devices, such as hard drives, in computer forensics modules to identify and investigate their contents
• Understand how to use your knowledge of computer systems and networks to protect businesses and users from malicious attacks in computer security modules
• Learn practical investigative and 'hacking' techniques
• Use practical applications on our bespoke Hacktivity system that replicates real-world business systems and potential attacks

You’ll build expertise in the use of digital forensic techniques and analysis through tools used in industry such as Encase and XRY, and open source variants such as Autopsy and FTK Imager. If you join the university’s Ethical Hacking Society, you’ll explore the very latest developments in digital security and attend talks from industry experts to enhance your learning.

We’re committed to giving you hands-on design experience.

As part of your course, you’ll:

• Learn through doing
• Gain a thorough grounding in electronics and how to apply, design and maintain them within a system from concept to the final electronic device
• Learn traditional theories and develop electronic products and systems
• Get involved in live projects that provide you with an opportunity to practise your skills straight away
• Develop expertise across a variety of topics such as configuring electronic devices through software, designing electronic products or programming embedded systems
• Understand how to find sustainable solutions to problems

You’ll develop skills that will allow you to make a difference to companies across a range of sectors. From the defence industry to controlling food manufacturing plants, this course will leave you well placed to pursue a career in whatever area interests you the most.

Computer science graduates are in demand. By completing this degree, you’ll gain the knowledge needed to work at the forefront of this exciting sector.

As part of this course, you’ll:

• Study fast developing areas including Software Engineering, concepts in artificial intelligence, networked communications and cloud-based systems
• Learn the principles of computer science and how to apply them to problems across different industries
• Work with a variety of tools including Microsoft Azure, Amazon Web Services (AWS), Python, Java, OpenStack, Eclipse, Visual Paradigm, Android Studio
• Enhance your teamworking and project management abilities using the agile skills and techniques that are widespread in many industries, while honing your expertise in emerging technologies

Industry affiliated

This course is accredited by the British Computer Society – Chartered Institute of IT (BCS). BCS recognises the quality of our curriculum, assessment, student support and all elements of the course. This means that what you’re learning is current and in-line with industry requirements.

As part of your course, you’ll:

• Gain the knowledge and skills to think critically, be reflective and have the potential to transform and drive forward hospitality businesses through successful marketing practices
• Put hospitality, business and marketing theory into practice with visits to local industry and the chance to work on live projects, such as creating branded social experiences, communication plans for hospitality businesses and by developing exceptional guest experiences

You’ll have the opportunity to make insightful decisions based on market trends within and beyond the hospitality sector.  All of which means your project management skills will develop by creating exciting solutions that benefit consumers and the hospitality industry in an ever-changing marketing environment.

You’ll also have the option to tailor assessments to specific areas of interest including food trends, sustainability and technology.

A series of field trips will allow you to witness the hospitality industry first-hand, while guest lectures and research seminars will enable you to network with and learn from professionals.

Designed to meet the competency requirements and professional standards set by the Sport & Exercise Nutrition Register (SENr), this course will prepare you to become a professional sport and exercise nutritionist.

You’ll help athletes prepare for their chosen sport by providing them with the specialist nutritional programmes that will aid their performance.

As part of your course, you’ll:

• Study the science of food, developing your understanding of how nutritional composition and diet can influence sport and exercise performance
• Work across the spectrum – from elite athletes to recreational performers – and learn how to conduct interviews, assess the dietary intake of individuals and design personalised nutritional interventions

Refining your understanding of the key disciplines of nutrition, physiology and psychology, your course will enable you to put your learning into practice through a placement in a setting of your choosing. This could include working within a professional sports environment.

Develop core competencies which sit at the heart of sport marketing.

As part of your course, you’ll:

• Gain an applied industry insight into the dynamic global sport marketplace
• Build a sound theoretical and applied understanding of the subject area
• Work independently and collaboratively through a range of workshops, debates, reflective tasks and authentic assessments
• Enhance your industry expertise to develop the core capabilities in a range of sport market contexts
• Develop valuable skills in communication, problem-solving and strategic decision making

Deepen your understanding of the key issues and challenges facing professionals in contemporary sport development settings in the UK and around the world.

As part of your course, you’ll:

• Critically examine aspects of sport development, including strategic management, leadership, governance, diversity and inclusion, and sport for development
• Develop a specialism in an area of interest and vocational relevance during your independent project
• Enhance your problem solving, creativity, decision-making and leadership skills
• Have the opportunity to undertake a professional project in partnership with a sport development organisation

Designed for those with a desire to understand and enhance physical education and sporting experiences for young people – this course will provide the ideal stepping stone for recent graduates wishing to diversify their knowledge, as well as current practitioners working in schools or within the field of youth sport.

As part of your course you’ll:

• Build a critical understanding of contemporary practice
• Apply different models and theories to develop expertise in creating inclusive PE and youth sport settings
• Promote lifelong engagement in physical activity to a range of individuals and communities