Master of Science in Experiential Event Marketing

at Leeds Beckett University - Headingley Campus United Kingdom

Learn to master experiential marketing through event experiences and create a memorable impact on customers.

You’ll develop the expertise to operate at a strategic level in marketing roles in the events industry. This knowledge will enable you to make your business stand out.

As part of your course, you’ll:

• Gain an in-depth understanding of key political, social, cultural, environmental and economic issues that shape the marketing of events
• Analyse the identity of brands and their position within an international market
• Examine what experiential marketing means to people and how events can be created to evoke positive emotions
• Discover how relationship marketing helps harmonise brand positioning
• Learn how personality is used to bring brands to life during immersive experiences and activation events
• Be able to deliver safe, successful and memorable events in local, national and international settings

Data is recognised as a key asset in any organisation and a means by which to gain information, insight and understanding.

As part of this course, you’ll:

• Study data analysis techniques
• Learn how to apply your knowledge to investigate social issues, such as crime connections and business insight
• Cover key themes from data management and data analytics such as machine learning, to statistics and programming
• Gain an in-depth understanding of core data analysis techniques informed by a deeper knowledge of data principles and practical considerations
• Use open source data and tools such as python and SQL, tableau and KNIME
• Learn how to identify data to inform your investigation, ensure quality results, select appropriate analysis techniques for the task and choose methods to convey the message
• Understand the importance of ethics and data governance in your approach to data science

Your ability to understand how to work with data to gain insights and create narratives will make you an asset to any organisation or individual seeking to make evidence-based decisions. You’ll be able to apply your expertise to a wide range of areas including marketing channels, and scientific innovations such as smart houses.

Designed to address the government's ambition of filling the current digital skills gap, this course will provide you with the specialist IT skills set required to succeed in industry. You will learn to deal with complex IT issues systematically and creatively, enhancing your ability to evaluate and apply advanced theories and techniques to a range of situations.

We recognise that you will have your own personal career aspirations, and this course will provide you with the flexibility to tailor your learning. You can study MSc Information & Technology by individual programme of study (IPOS), or by choosing one of four pathways.

Taught at one of the largest providers of sport in UK higher education – this course will give you an in-depth understanding of the physiological and metabolic effects of exercise and training. You’ll develop the practical skills required to meet the specific needs of the client, be it optimal performance or improved health.

As part of your course you’ll:

• Build knowledge, expertise and applied experience from working with athletes
• Develop clinical exercise physiology skills working alongside physiologists and doctors on a research project

If you are passionate about driving the hospitality industry forward in an ever-evolving world and creating memorable experiences for your consumers, this course is designed for you.

As a student, you will have the opportunity to gain the skills and knowledge that will enable you to develop a career within the hospitality industry at a senior level. You will be encouraged to cultivate learning and knowledge so you can make strategic decisions, think critically and be an inspiring leader within hospitality.

Through real-world case studies, exposure to innovative and informative research and working with industry on live consultancy project, you will have the opportunity to really improve your employability skills.  Additionally, our MSc International Hospitality Business will also enable you to gain a deeper understanding of the international and local challenges facing the hospitality industry today and in the future.

Our MSc International Hospitality Management course will enhance your ability to investigate complex situations, think strategically and propose solutions that will enable hospitality businesses to thrive. You will gain first-hand experience and insight through guest lectures, field trips and connections with hospitality businesses, and there are placement opportunities for those that wish to choose them.

Our specialist teaching team includes research-active academics and industry professionals, such as Dr Miju Choi who specialises in strategic management and technology and Dr Alexandra Kenyon, who advocates co-creative experiences as a priority for hospitality businesses to become lodged in the memory of consumers.

We’re committed to giving you hands-on design experience.

As part of your course, you’ll:

• Learn through doing
• Gain a thorough grounding in electronics and how to apply, design and maintain them within a system from concept to the final electronic device
• Learn traditional theories and develop electronic products and systems
• Get involved in live projects that provide you with an opportunity to practise your skills straight away
• Develop expertise across a variety of topics such as configuring electronic devices through software, designing electronic products or programming embedded systems
• Understand how to find sustainable solutions to problems

You’ll develop skills that will allow you to make a difference to companies across a range of sectors. From the defence industry to controlling food manufacturing plants, this course will leave you well placed to pursue a career in whatever area interests you the most.

Develop the skills to perform digital forensic analysis on devices and implement cyber security mechanisms into any business.

As part of this course you’ll:  

• Combine expertise in two fields of national importance
• Analyse digital devices, such as hard drives, in computer forensics modules to identify and investigate their contents
• Understand how to use your knowledge of computer systems and networks to protect businesses and users from malicious attacks in computer security modules
• Learn practical investigative and 'hacking' techniques
• Use practical applications on our bespoke Hacktivity system that replicates real-world business systems and potential attacks

You’ll build expertise in the use of digital forensic techniques and analysis through tools used in industry such as Encase and XRY, and open source variants such as Autopsy and FTK Imager. If you join the university’s Ethical Hacking Society, you’ll explore the very latest developments in digital security and attend talks from industry experts to enhance your learning.

Taught by a team of experts, this course will enable you to become a leader in engineering management and gain the expertise needed to advance your career in process control and new product development.

As part of your course you’ll:

• Apply the latest technology and management systems to current engineering issues
• Invent products that address agile, environmental and management control issues
• Use simulated automation and management systems to analyse problems and test your solutions

Develop the skills to perform digital forensic analysis on devices and implement cyber security mechanisms into any business.

As part of this course, you’ll:  

• Complete an extra year of specialist study to achieve a masters qualification
• Combine expertise in two fields of national importance
• Analyse digital devices, such as hard drives, in computer forensics modules to identify and investigate their contents
• Learn to use your knowledge of computer systems and networks to protect businesses and users from malicious attacks in computer security modules
• Learn practical investigative and 'hacking' techniques
• Learn through practical applications on our bespoke Hacktivity system that replicates real-world business systems and potential attacks 

Your fourth year of study will enable you to develop expertise in the more challenging areas of digital forensics such as image and video forensic investigations. In security areas, you’ll study in-depth software security exploitation development and the analysis and implementation of security mechanisms to defend and analyse systems. Your final year will also develop your knowledge in research practices through a research or practical dissertation project.

Become an expert in cyber security and learn how to apply your knowledge to protect organisations from illegal attacks.

As part of this course, you’ll:  

• Develop a broad knowledge of computing as well as specific cyber security expertise and how to put it into practice
• Learn to use your knowledge of computer systems and networks to protect businesses and users from malicious
• attacks in computer security modules
• Study key topics including malware and vulnerabilities, secure coding, sandboxing, virtualisation, and ethical hacking and penetration testing techniques
• Learn practical investigative and 'hacking' techniques
• Learn through practical applications on our bespoke Hacktivity system that replicates real-world business systems and potential attacks.

You’ll gain experience of preparing and presenting work for use by courts of law and industry customers. Attending conferences will give you the opportunity to network with professionals and enhance your career prospects. You may also have the option to work with local employers as clients for your final year project.

As part of our Cybercrime and Security Innovation Centre, teaching staff on your course work with West Yorkshire Police to develop new ways of fighting cybercrime. This partnership will give you access to cutting-edge research and industry contacts, and an invaluable insight into the real-world applications of computer security.