Bachelor of Arts (Hons) Joint Honours in English and Philosophy

at Manchester Metropolitan University United Kingdom

Whatever the brand, whatever the market and whatever the media, successful advertising comes down to a combination of creative thinking, commercial awareness and strategic insight. The kind of people who excel in the industry don’t just offer exciting ideas, but also have an excellent eye for detail, a flair for communication and an instinctive understanding of their audience.

You'll learn about consumer behaviour, brand management and digital marketing communications – to name a few areas. You’ll get to grips with the media landscape, exploring integrated campaigns that balance traditional and digital channels. Put your creative abilities to the test, turning your own ideas into memorable advertising and learn how it all fits in to a greater marketing strategy designed to build brands.

Graphic Design is a hands-on, ideas-driven studio-based course where you will learn a variety of approaches to visual communication. Distinctive creative personalities are nurtured and the unconventional is actively encouraged.

After developing your creative visual language in Year 1, you will be able to apply your skills to a range of personal and industry-related projects in Year 2. Your final year will see you develop a professional portfolio that reflects your personal interests and individual career aspirations.

At all stages of the course we focus on contemporary and relevant design that embraces intellectual curiosity and design as an experience. You have the opportunity to connect with industry, either through visiting speakers, live briefs or work experience.

From breaking news to cultural reviews, sports reporting to in-depth investigations, we’ll help you scrutinise, interrogate and report on the issues that really matter.

This degree is geared towards inquiring minds and creative thinkers seeking a career in journalism and the creative media industries. Throughout the program, we’ll encourage you to carve out your own creative identity as you express yourself through a variety of media and genres – including print, broadcast and digital publishing.

You’ll start with the core skills of interviewing and reporting, before going on to look at specialist areas like media law and ethics, magazine journalism, editing and production. You’ll also get the chance to work on live events and learn how to cover breaking news – all under the pressure of tight deadlines.

In your third year you’ll be able to focus on your own particular interests, such as sports and music journalism. You’ll also create a portfolio of original journalism, rooted in the real world – real people, real issues, real events.

Throughout it all, you’ll have access to the multimedia newsroom, TV studio and radio production facilities, getting you up to speed with all the latest technology. So, by the time you’re finished, you’ll have acquired the wide range of skills necessary to work in today’s multiplatform digital environments.

You may also have the opportunity to spend an extra year expanding your horizons, either studying with one of our partner universities overseas, or working on a placement with an organisation.

Placement options

You may have the opportunity to take advantage of placement opportunities both in the UK and abroad. Students currently on placement are working in a variety of roles over a huge span of industries.

Our dedicated placement team has developed excellent links with various industries. You will be offered support through a preparation program of activities, including guidance on selection procedures, working overseas, CV preparation, interview and selection techniques.

Understanding the link between foods, diets, dietary patterns, nutrients, and physical health is paramount in the current environment. And that’s where nutritionists can help.

You’ll look at the issues that make the headlines and the topics that touch our everyday lives. Whilst our relationship with food has never had a higher profile in the public sphere, the food industry is constantly adapting to new consumer trends and developments.

Many dietary factors can influence a person’s health, and throughout our course, you’ll gain a working knowledge of a range of contemporary nutrition issues such as the origins of nutrition-related illnesses, the chemistry of food and dietary assessment.

You won’t simply learn the theory behind nutrition, you’ll explore how it works through practical sessions.

We have chemistry and microbiology laboratories, a taste panel suite, a product development kitchen, a bakery and food quality testing equipment. We also have the capability to produce and develop new food products, test and analyse them, taking them through to the packaging and labelling stage.

This creates a holistic approach to our teaching and means you gain real-life experience whilst studying with us.

Our nutritional sciences degree also provides the option of spending an extra year working in a partner organisation on placement.

The world of business is full of opportunities. So where do you start? This practical course will help you find your calling in international business with modules ranging from consultancy to enterprise.

BA (Hons) Business Management includes everything you could want from a business degree, from expertise in our research areas of sustainability, strategy, and enterprise to events like our leadership series of guest lectures.

Applied business skills
You’ll learn the theory behind what makes a successful business. We focus heavily on giving you the practical knowledge you’ll need for your career – whether that’s starting your own business or working your way up in a big corporation.

By the end of this course, you should be able to think strategically. You should have an entrepreneurial mindset. And you should have the skills to be a successful manager anywhere in the world.

The new sustainable business
Profits aren’t the only thing driving businesses. We believe you need to conduct business in a sustainable and ethical way to be an effective manager. Our values underpin everything we do here at Manchester Met.

In fact, you’ll live and breathe sustainability while you’re here, studying in the environmentally-friendly business school. You’ll also get to work alongside innovative start-ups at Manchester Met-based Innospace, were we support people with great business ideas and the commitment to turn them into reality.

Placement options
The BA (Hons) Business Management degree offers the chance to spend a year getting a taste of professional life. It not only gives you the opportunity to develop your core skills and learn about how business really operates in your industry, but also shows employers that you’re ready to get to work.

The Business School Placement Team is ready to help. They offer a wide range of services, including employer presentations, advice and placement fairs. But it’s also up to you – the more proactive you are about applying for placement opportunities, the better.

Our specialised masters in Public History and Heritage draws on the research expertise of the Manchester Centre for Public History and Heritage, providing students with access to archives, historians and networks far beyond just those in the University.

The course trains students in the specifics of public history and heritage and is suitable for those considering a career in heritage management or associated fields, such as libraries and archives, tourism or local government, or wishing to progress onto higher research programs.

Big data is big business. As technology becomes more sophisticated, the power to harness information becomes more valuable. To keep up with competition and progress, businesses need graduates who can harness the power of big data and spot new opportunities and efficiencies.

This course gives you the ability to understand the applications, identify the opportunities and master the tools that turn business analytics into business impact.

You’ll cover a balance of techniques and practical skills, learning how big data can deliver the kind of insights that can cut costs, deliver efficiency and boost profits. There are a range of option units on offer, while your dissertation will offer you the chance to dive deep into a topic that interests you, so you’ll find plenty of opportunities to tailor your studies around your ambitions.

MA Design Innovation considers how design acts as a catalyst for innovation, leading to new products, services and user experiences. It focusses on design thinking approaches, to address contemporary societal and business challenges to develop a rich understanding of where design can add value. It will provide you with the skills to strategically apply design to solve complex problems in the global market.

The application of design thinking is explored with the latest research and practice in design innovation, design management and design strategy, that supports you to develop a holistic view of design and creatively apply the theory in your specialist area. Design research, empathy and user-centered development are at the core of the program that reveals unmet user needs and, in turn, generate insights that lead to desirable products and services in a commercial and societal context.

The course provides a balance of theory and practices through a series of lectures, seminars, workshops, cross-disciplinary collaborations, research visits and live projects to provide you with comprehensive knowledge of design innovation while giving practical skills to excel professionally.

Technology is disrupting almost every area of business and the COVID-19 pandemic has only served to accelerate the change.  As technology has increasingly become part of every business, data has become the new oil and businesses are striving to make the most of it in order to gain a competitive and lasting advantage.

But technology does not just happen on its own; it needs professionals to design, implement and manage technology systems.

Our BSc (Hons) Business Technology degree gives you the skills needed in a modern business environment. You’ll learn to identify business challenges, find technological solutions, manage technology projects and services, and analyse business data. This is an area that’s constantly evolving, so we’ll give you the tools to adapt to new ideas and new ways of working.

Discover your talents
With a wide range of topics, and the choice of optional units in other areas, you can really explore your interests. Business analysis, big data, app development, e-commerce, project management – whatever you want to specialise in, you’ll have the chance to develop a strong knowledge base.

As well as vital business skills such as global strategy and technology management, you’ll also learn about some of the biggest technologies of today. Cloud computing with AWS, enterprise resource planning with SAP, programming languages, and databases all feature on the course.

Develop in areas that are in demand
Many organizations are struggling to make the most of digital technology. They know it can transform their business, but they don’t know-how. We designed this program so you have the potential to support and eventually lead them through the digital transformation process.

There is also opportunity to specialize in routes with more emphasis on technology development, data analytics, project management and social media marketing, all of which continue to be in high demand in organizations.

Placement options
Our BSc (Hons) Business Technology degree offers the chance to spend a year getting a taste of professional life. It not only gives you the opportunity to develop your core skills and learn about how a business really operates in your industry, but also shows employers that you’re ready to get to work.

The Business School Placement Team is ready to help. They offer a wide range of services, including employer presentations, advice and placement fairs. But it’s also up to you – the more proactive you are about applying for placement opportunities, the better.

Develop a thorough understanding of quantitative and qualitative research methods. Explore theoretical approaches and the challenges of interdisciplinary research. Focus on a specific research project of your choice.

This master's degree combines core units in research methods with option units across education, childhood and youth, social policy and social work. You’ll gain a broad understanding of social science thinking and practices.