Master of Science in Creative Advertising Strategy

at Manchester Metropolitan University United Kingdom

The Combined Honours program offers you an opportunity to study two subjects at degree level.

English:
English is a well-established humanities discipline, which explores the role of the written word in defining and transforming human experience. The modern discipline of English is rooted in the study of literature and the language in which it is written. Students of English can expect to study all major periods and forms of literature and to learn how to analyse literary texts by drawing on disciplines such as history, sociology and politics. The study of English develops strong critical thinking and communication skills, attributes that are highly valued in humanities graduates by employers. The English department has access to a community of internationally renowned writers and critics through the Manchester Writing School, one of the most successful of its kind in the UK. The Creative Director is Carol Ann Duffy DBE (Poet Laureate 2009-2019). You will develop the necessary skills in critical thinking and communication that are of value to graduates entering a wide array of career paths.

Spanish:
Proficiency in modern languages will give you the competitive edge in the global jobs market. In both the private and public sectors, there is demand for professionals with strong language skills who can work in culturally diverse environments. Studying Spanish at Manchester Met will give you the opportunity to learn from native speakers. Our languages department have created their own multicultural community, including British, exchange and international students, along with foreign language assistants, allowing you to be absorbed into the everyday use of your chosen language.

We have been providing professional language courses for more than 30 years and our staff are nationally, and in many cases internationally, recognised experts in their field. Our strong local, national and global links will help to enhance your study and future employment opportunities.

Placement options
If you take Spanish as a major or equal subject you will spend your third year in Spain or Latin America and we will assist you in choosing from a wide choice of partner universities where you can study.

Sport is part of Manchester’s DNA. It’s a big feature of the city’s history, character and economy – it’s also a big part of Manchester Met.

As one of few management courses in the UK focusing solely on sports, we cover topics including sport policy, marketing and business analytics.

Unlike other courses in the country, you’ll also explore areas such as politics, finance and law to understand how they apply to the sports industry.

The roles of buyers and merchandisers are key to the success of any fashion business. They are responsible for generating revenue through trading the product by assessing sales, customer demand, market trends, selecting, sourcing and managing products to maximize sales. The performance of these two roles is crucial to the success of the business.

The BSc (Hons) Fashion Buying and Merchandising course provide students with a thorough understanding of all aspects of the management of the product from concept to consumer, including the strategies needed to start a new business and improve business performance, helping students to succeed in a truly exciting field of work.

The breadth of knowledge gained from this course also includes product innovation, market analysis and business analytics with the essential skills needed to not only to secure graduate employment or start a new business, but for career progression to more senior functions through the focus on business strategy, supply chain and the management of people.

Students who graduate from this programme will have the ability to experiment with fresh approaches and have creativity and commercial acumen for the future buying and merchandising roles.

This course combines the study of art history, focusing on developments since the nineteenth century, with the essential practical skills and critical perspectives needed by the contemporary curator. And Manchester School of Art school provides a distinctive, vibrant environment in which to consider art’s historical development and its relationship to society.

The course shares much of its teaching with BA (Hons) Fine Art and Art History, and students from the two courses collaborate on projects and exhibition-making. It is taught by a multidisciplinary team of practicing artists, art historians, curators and theorists.

The University's exhibition spaces, cultural programs and collections are used in the course’s teaching, providing opportunities to acquire valuable, professionally relevant experience and skills. The course also enjoys links to the city and region's galleries and arts organizations.

Whatever the brand, whatever the market and whatever the media, successful advertising comes down to a combination of creative thinking, commercial awareness and strategic insight. The kind of people who excel in the industry don’t just offer exciting ideas, but also have an excellent eye for detail, a flair for communication and an instinctive understanding of their audience.

You'll learn about consumer behaviour, brand management and digital marketing communications – to name a few areas. You’ll get to grips with the media landscape, exploring integrated campaigns that balance traditional and digital channels. Put your creative abilities to the test, turning your own ideas into memorable advertising and learn how it all fits in to a greater marketing strategy designed to build brands.

Investigating disease at a cellular level means joining the fight against some of the most serious disorders afflicting humans. We’ve designed our MSc Cellular Pathology course to enable you to develop an advanced understanding of cellular pathology that you’ll need in a research or clinical context.

You’ll cover a range of different areas – exploring disorders, developing analytical techniques and getting to grips with histopathology.

You’ll also complete an independent Research Project, building professional-level research skills. This is your opportunity to explore the issues that fascinate you – making the most of our extensive links with hospitals across Greater Manchester to conduct research in clinically relevant areas in a real-world context.

Throughout the masters, will have the support of an expert team and access to specialist laboratory facilities.

Our course is accredited by the Institute of Biomedical Science (IBMS) which means our teaching is of a high standard and provides wide-ranging, research-informed education to ensure you develop the practical skills and experience that employers’ value.

Counselling and psychotherapy are terms for a wide variety of evidence-based talking and listening approaches which apply established theories to promote psychological change.

Alongside the main discipline of psychology, each year of this course offers specialist units where you’ll study the fields of counselling and psychotherapy.

Our course also covers all core elements of psychological study as required by the British Psychological Society (BPS), from lifespan development, neuropsychology, and research methods, to social and critical, and abnormal psychology.

In addition to theory, you’ll also learn basic practical counselling skills. Some of these skills may include how to offer acceptance, empathic listening, questioning techniques and how to develop practitioner resilience. You’ll mostly learn through role-play in pairs and small groups, listening, observing and giving feedback to your peers.

With a toolkit that mixes the creative and the technical, an animator does all this and more. Whether working in the artistic or commercial worlds, animators produce the moving images for anything from film and broadcast media to digital platforms and video games. Our BA (Hons) Animation course brings together key aspects of contemporary professional animation practice to help you prepare for an exciting range of careers, from animation to concept art to games development.

As an animation student you will be part the School of Digital Arts, a vibrant community that offers the chance to explore every aspect of what it means to work in the digital arts. You will work across a range of creative practices – just as the professionals do – to collaborate on cross-disciplinary group projects, alongside photographers, sound engineers, filmmakers, games and media professionals. And, just as we mirror industry practices, we also work with industry-standard tools – learning within a brand new, purpose-built building that comes equipped with the latest emerging technologies for animation, filmmaking and more.

Manchester offers an ideal setting as an animation student. A global, creative city, it has a long-established history of animation and is home to Cosgrove Hall Films – creators of numerous children’s animations and whose company founders were both students of Manchester Metropolitan University. Today the city has a thriving industry, with a significant TV, film and digital production presence at MediaCityUK, which is home to the BBC, ITV and a host of independent media companies, all of which offer you some inspiring opportunities.

With a course that’s built on our local heritage and that makes the most of our industry links, you’ll have the chance to develop the skills, build the network and gain the experience that rewarding careers are made from.

Placement options

SODA Placement Year
As part of your studies with SODA, you may have the chance to take a year working on placement within the industry. During your year, you will spend at least 36 weeks working within an organisation in the industry, developing workplace skills, practical understanding and genuine industry experience.

SODA Study Year Abroad
You can choose to spend an academic year studying with an approved partner university overseas, developing your core skills while demonstrating your initiative by engaging with a challenging curriculum at a foreign institution. This offers practice credits from the host university, after you’ve completed Level 5 of your SODA program.

If you take the four-year placement route, Year 3 will be spent on placement.

Our integrated masters will set you on the path to an exciting career in the rapidly evolving world of electrical and electronic engineering.

Study at Manchester Met and you’ll start off by getting a solid introduction to key engineering principles, before specialising with subjects like electrical energy systems, control and automation and electronic systems design. You’ll also learn to use advanced engineering software as you develop your analytical skills and work on more cutting-edge topics.

Much of your learning will take place through projects, reflecting the multidisciplinary world of work. In these projects, set by academic colleagues and industry contacts, you’ll learn what it takes to come up with creative solutions to current engineering problems. You’ll get feedback and advice directly from industry insiders, giving you the chance to find out exactly what it takes to impress a potential future employer.

This degree is accredited by the Institution of Engineering and Technology (IET) on behalf of the Engineering Council for the purposes of fully meeting the academic requirement for registration as a Chartered Engineer.

Photography offers an exciting range of career paths and specialisms and this course provides the perfect starting point for them.

You will have the opportunity to discover and push the boundaries of current practices and approaches. You’ll discover how photography can be used to tell powerful stories and communicate your personal interests within cultural and industry contexts. You will also have an opportunity to explore a wide range of different subject areas such as fashion, documentary, editorial and commercial photography. Throughout the course you will have the chance to experiment in a purpose-built studio, darkroom and digital facilities.

As a Photography student you will be part of the broad, dynamic creative community at the School of Digital Arts. As such, you will have units and classes taught across all our courses, with the chance to collaborate on projects with animators, sound designers, games developers and a range of other media-focused students. It’s an approach designed to mirror the cross-disciplinary practices you’ll find in the professional world, while giving you the chance to explore the creative directions that interest you most. Matching that professional approach, our purpose-built school provides professional-standard tools – a brand new creative playground for producing photographic work at the cutting edge of emerging digital technologies. It’s a school and a course designed to give you the vital industry and artist networking, technical and creative skills to prepare you for a career in the photographic and related industries.

Manchester offers a fantastic backdrop for it all. Studying here puts the country’s second-largest media and creative sector on your doorstep, with a globally recognised photographic industry and a substantial animation, film and digital/tech sector. At MediaCityUK, there’s a mix of national broadcasters and independent operators, while the city is home to a wide range of major media businesses. Manchester has a dynamic artistic and cultural scene that houses some of the best public and independent museums and galleries in the UK . So, whatever path you want to pursue in photography – or in the wider media, arts and digital tech industries – Manchester offers all sorts of opportunities for building a network, gaining experience and making a great start in your career.

Placement options

SODA Placement Year
As part of your studies with SODA, you will have the chance to take a year working on placement within the industry. During your year, you will spend at least 36 weeks working within an organisation in the industry, developing workplace skills, practical understanding and genuine industry experience.