Master of Science in Creative Advertising Strategy

at Manchester Metropolitan University United Kingdom

If you are interested in the way in which we communicate and how it can influence people, studying linguistics will help you unravel how language is inextricably linked to who we are.

Linguistics is devoted to the scientific study of natural language and concerned with how languages evolve, are structured and what they have in common. It also studies how languages are acquired and used.

Our program enables you to develop a sound knowledge of both theoretical and applied perspectives and places emphasis on English, with examples from other languages where appropriate. The core elements of the course teach you about sentence structure (syntax), meaning (semantics and pragmatics), forensic linguistics, and phonetics and phonology. You will also learn about language use and variation in different social contexts, the media, and intercultural settings.

Communicating effectively, critical thinking and developing rigorous analytical skills are valuable skills in the job market and are transferable to various professions.

BA Architecture is an innovative collaboration between Manchester Metropolitan University and The University of Manchester.

The course, which is appraised by the Architects Registration Board (ARB) and the Royal Institute for British Architects (RIBA), allows you to take the first step to becoming an architect.

You will benefit from the expertise of specialist practice and research-active lecturers, who provide a rich and stimulating environment in which to study architecture.

What's more, you'll be inspired by the world-famous city of Manchester - the industrial revolution birthplace turned 21st-century metropolis - and its vibrant, contemporary and innovative architecture scene.

Manchester is a showcase for recent regeneration and historic context, much of which has been designed with the involvement of our current students and graduates.

The city recognises the value of high-quality design, together with innovative and pragmatic approaches to resolving practical issues.

There is an increased need to visually communicate fashion-based ideas. This requires a creative who has a clear appreciation of and experience in developing fashion concepts, understanding and dealing with the associated critical pathways and the practical means by which to communicate. On this course, you will be encouraged to critically evaluate and creatively respond to these conditions and define your own new role within fashion.

You will be interested in the way fashion is consumed (beyond wearing it) and the opportunities this presents for developing innovative visual practice-based work. Fashion is changing due to many external factors such as digital platforms and media, and issues around sustainability. There are also changes in the role fashion plays and how it has become increasingly an exciting area for inter-disciplinary exploration within design, culture and society. At the heart of this are the new ways that fashion is becoming explored, extended, designed and consumed.

We will develop you to be a highly creative fashion visionary, with an emphasis to engage, explore, question, visualise, illustrate, develop and communicate fashion concepts, trends, products and ideas through publication, exhibition, art direction and styling.

Our BSc (Hons) Biology degree offers the chance to gain a solid grounding in the biological sciences – with the flexibility to develop your own interests and learn about the areas and aspects of biological sciences that match your career ambitions.

Study biology at Manchester Met and you’ll begin by learning the fundamentals of the subject, before exploring the areas that interest you most through a variety of option units. Along the way, you’ll explore the issues that shape our world and touch our lives – from molecular biology, microbiology and genetics, to ecology, animal behaviour, biodiversity and conservation.

The program also allows you to develop your own interests in areas such as comparative anatomy and physiology, plant science, brain and behaviour, population biology, biotechnology, biochemistry and the conservation of biodiversity, to tailor your learning to your career aspirations.

In our laboratories, you’ll get to grips with the latest equipment, as we help you develop a range of practical skills that you can take into your career. And, by getting out in the field, you can learn about biology out in the real world – whether in the UK or overseas.

Our biology degree also provides the option of spending an extra year expanding your horizons, either studying with one of our partner universities overseas, or working on a placement with a business or non-governmental organisation.

A degree in English and American literature offers the opportunity to study writers and writing from cultures both united and divided by a common language.

Reflecting the varied and flexible nature of English and American literature, this course enables you to explore both in equal depth, as you look at how writers from the entwined cultures have reflected and shaped the worlds around them.

You’ll explore English literature in all its major forms – prose, poetry and drama – and from all periods since the Renaissance. At the same time, you’ll look at literature from the USA, from its inception to the present day, relating it to key social and historical contexts, while considering American writers’ enduring struggle to articulate national identity.

The course engages with a range of theoretical perspectives on literature and culture, drawn from English and American Studies, and related disciplines. But, crucially, it also recognises that American literature is integral to, rather than separate from, the study of literature in English.

You may have the opportunity to spend a year expanding your horizons, either studying abroad with one of our partner universities, in the US or elsewhere, or working on placement within industry in Britain or abroad.

In your final year you will get the chance to explore your interests in depth with a substantial piece of project work presented as a thesis, building on the knowledge and skills you've been developing over previous years.

Our lively department is home to internationally renowned writers and critics, and there's a strong research culture, creating a learning environment that is both supportive and intellectually challenging. We pride ourselves on our excellent teaching and highly positive student feedback. And with our extensive cultural links both in Manchester and further afield, you'll be in the right place to begin building a creative network for your future.

With the rapidly changing nature of social and digital media, content needs to be designed strategically, engagingly and at pace.

Our BA (Hons) Future Media Production offers the skills and understanding to work at the forefront of the creative and digital sectors. It’s a course that will equip you with the tools to design, create, manipulate and deliver engaging digital media content for a wide range of audiences.

The course brings together key aspects of contemporary professional media practice, learning beyond the narrow confines of any single discipline. As such, you’ll learn alongside and collaborate with artists and designers across a range of exciting projects – laying the foundations for industry networking, technical and creative skills that will prove vital for a professional future in the creative media industries.

As a student at the School of Digital Arts you will work in an environment that is purpose-built for today’s fast-moving creative and digital sectors – offering boundary-breaking, cross-disciplinary learning that reflects modern project-based working practices. It’s a place that offers the opportunity to discover your passions and explore your role through collaboration within our dynamic creative community of animators, sound designers, filmmakers, games developers and more. And, just as it’s home to a cutting-edge creative community, it has the facilities to match. This means that you can develop industry-standard skills for creating content across the latest digital platforms.  

Just as SODA offers the perfect place as a creative student, Manchester provides the ideal setting. It’s a globally renowned and intensely creative city, second only to London as a hub for the UK’s media and creative sectors. The nearby MediaCityUK is home to major media and television businesses including the BBC and ITV, along with a host of independent operators, while the city also hosts a substantial animation, film and digital/tech sector. For students, it makes this a city for learning industry-relevant knowledge and workplace-ready skills. For budding creative media professionals, it makes the city a starting point for building a network, gaining experience and embarking on a career in the media, games and digital tech industries.

International marketing is vital for businesses to connect with their customers in an increasingly competitive, and rapidly evolving, marketplace. This course will give you the expertise necessary to thrive in this dynamic landscape.

You’ll gain the knowledge, technical and personal skills to operate across a range of dynamic and competitive international marketing environments.

We’ll provide you with knowledge from experts with extensive links to industry, people who understand what it takes to succeed in this field, plus leading researchers at the cutting edge of knowledge. Their expertise will help you develop an understanding of international marketing and how it’s applied in industry.

With the rapidly changing nature of social and digital media, content needs to be designed strategically, engagingly and at pace.

Our BA (Hons) Future Media Production offers the skills and understanding to work at the forefront of the creative and digital sectors. It’s a course that will equip you with the tools to design, create, manipulate and deliver engaging digital media content for a wide range of audiences.

The course brings together key aspects of contemporary professional media practice, learning beyond the narrow confines of any single discipline. As such, you’ll learn alongside and collaborate with artists and designers across a range of exciting projects – laying the foundations for industry networking, technical and creative skills that will prove vital for a professional future in the creative media industries.

As a student at the School of Digital Arts you will work in an environment that is purpose-built for today’s fast-moving creative and digital sectors – offering boundary-breaking, cross-disciplinary learning that reflects modern project-based working practices. It’s a place that offers the opportunity to discover your passions and explore your role through collaboration within our dynamic creative community of animators, sound designers, filmmakers, games developers and more. And, just as it’s home to a cutting-edge creative community, it has the facilities to match. This means that you can develop industry-standard skills for creating content across the latest digital platforms.  

Just as SODA offers the perfect place as a creative student, Manchester provides the ideal setting. It’s a globally renowned and intensely creative city, second only to London as a hub for the UK’s media and creative sectors. The nearby MediaCityUK is home to major media and television businesses including the BBC and ITV, along with a host of independent operators, while the city also hosts a substantial animation, film and digital/tech sector. For students, it makes this a city for learning industry-relevant knowledge and workplace-ready skills. For budding creative media professionals, it makes the city a starting point for building a network, gaining experience and embarking on a career in the media, games and digital tech industries.

Placement options

SODA Placement Year
As part of your studies with SODA, you will have the chance to take a year working on placement within the industry. During your year, you will spend at least 36 weeks working within an organisation in the industry, developing workplace skills, practical understanding and genuine industry experience.

Sport is part of Manchester’s DNA. It’s a big feature of the city’s history, character and economy. And it’s a big part of Manchester Met too. We created one of the first sports marketing degree in the country and we’ve worked with experts in the industry to make it as useful as possible for your career.

Throughout the course you’ll learn what makes sports marketing so special. You’ll develop key skills in areas like brand management, digital marketing and commercial sponsorship.

The course prepares you for real life in the industry. So, you’ll complete practical projects like developing a sponsorship proposal, creating a digital marketing campaign or putting together a business plan for a new sports enterprise. To add even more to your CV, you can spend a year on placement with an employer, or go abroad to study at one of our partner universities.

We provide plenty of opportunities for you to learn from experts in the industry. We organise guest lectures and help you volunteer at sports organisations and events. We have links with the likes of Manchester City Football Group, GB Taekwondo and British Cycling.

Study Abroad

Instead of a placement, you’ll have the opportunity to spend up to a year overseas, studying with one of our partner institutions across Europe, or beyond. Go abroad in the third year of your degree, and you’ll not only learn about other cultures, improve your language skills and discover more about yourself – you’ll also boost your career prospects.

Having first-hand knowledge of another country’s cultures and traditions can take you far in a range of careers. And, by going abroad you’ll also demonstrate the kind of independent spirit and adaptability that many employers want.

To survive, thrive and succeed in business, it’s not only about managing people, developing strategies and driving performance within the organisation. It’s also about understanding and engaging the market – identifying your position in the competitive landscape, developing an offering that meets demand and communicating with your target audience effectively.

With this business and marketing degree, you’ll delve into business operations, looking at how some of the world’s most successful organisations manage finances, lead staff and harness technology, as well as learning about the key issues in business today – from sustainable development to ethics in a global environment.

It’s a course that’s designed to help you prepare for the workplace, so we don’t limit your learning to the classroom or lecture theatre. Once you’ve discovered and discussed the theories in lectures and seminars, you’ll have the chance to turn ideas into action. We run various business and enterprise competitions that provide skill-building, CV-boosting experience. You will also have the option of spending a year on a placement, building on your skills in a professional environment.

As such, you’ll leave us with a blend of business understanding and marketing intellect. It’s a powerful mix. Whether you see yourself running a start-up, getting onto the fast-track to senior management or making waves in an agency environment, our BA (Hons) Business and Marketing can help you pave the way.

Study Abroad
Instead of a placement, you’ll have the opportunity to spend up to a year overseas, studying with one of our partner institutions across Europe, or beyond. Go abroad in the third year of your degree, and you’ll not only learn about other cultures, improve your language skills and discover more about yourself – you’ll also boost your career prospects.

Having first-hand knowledge of another country’s cultures and traditions can take you far in a range of careers. And, by going abroad you’ll also demonstrate the kind of independent spirit and adaptability that many employers want.