Bachelor of Arts (Hons) in Illustration

at Norwich University of the Arts United Kingdom

Building your creative and professional skills in a variety of techniques and approaches to illustration is at the heart of our well-regarded course at NUA.

Our BA (Hons) Illustration degree course has a reputation for challenging conventional thinking. We will help you to develop your personal style as your expertise grows in drawing, print, collage and multi-media.

You will explore visual storytelling and both digital and analogue image-making: from the page to the screen, to installations and interactive experiences.

Step towards an illustration career

Live projects, competitions and collaborations will offer work opportunities to prepare you for a successful career in illustration.

You will develop your own way of thinking about illustration, storytelling and the connection of images to text or the spoken word.

We will help with advice about working in the creative industries, including freelance careers, employment and entrepreneurship, and practical tips on handling commissions and negotiating with clients.

You have the opportunity to study architecture in an art school environment at NUA, developing professional skills in a creative community where improving the world around us through innovative and responsible design is our primary focus.

A distinctive combination of imagination and exploration, research and critical evaluation will be at the centre of your approach to the built environment.

You will acquire skills in technical aspects of spatial design using a variety of traditional and contemporary techniques, from drawing and model-making to 3D digital design.

Our BA (Hons) Fashion Communication and Promotion degree will offer you insight into the technical expertise and creative strategies that successful fashion businesses use to grab attention.

As you build your knowledge of fashion marketing, you will develop skills that will make you attractive to employers, including:

• Market segmentation
• Branding and brand development
• Promotional strategies
• Competitor analysis and more!

And you will follow in the path of graduates who are set up for successful fashion media and marketing careers after work experience, live projects and internships with brands like Adidas, Vivienne Westwood and Vogue.

Our new BA (Hons) Fashion Marketing and Business degree course will offer you an insight into the commercial fundamentals, marketing strategies and core brand development techniques that are used to run the fashion industry today.

You’ll create dynamic marketing campaigns, retail concepts, buying proposals and business plans that will allow you fully understand and operate within successful fashion businesses.

As you build your knowledge of fashion marketing, you will develop skills that are sought after by employers, including:

• Marketing and Promotional strategies
• International Fashion Branding
• Fashion Retail and Visual Merchandising
• Fashion Buying and Merchandising

And you will follow in the path of graduates from our sister course, Fashion Communication and Promotion, who are set-up for successful careers after work experience and internships at brands such as Vivienne Westwood, Jimmy Choo, Net A Porter and Adidas.

Our BA (Hons) Fashion course will encourage exploration in concept development, pattern cutting, and professional garment construction supported by technical skills and couture levels of craftsmanship.

Your technical expertise and understanding of materials and industry markets will grow by working on design competitions and briefs for high profile companies such as Burberry and ASOS.

Guest lectures, seminars and workshops with acclaimed practitioners, stylists and academics will give you insight into how the industry works.

We will help you to develop a professional portfolio to showcase your design identity and profile the quality of your manufactured garments to employers.

Fashion design skills
We’ll encourage you to innovate as well as to understand historic and contemporary trends in fashion.

You’ll develop essential technical skills to support your design thinking, including:

• Design development
• Planning
• Pattern cutting
• Garment construction
• Tailoring.

Our BA (Hons) Animation degree course will encourage your individual creative exploration and development helping you choose which specialism to focus on.

You will master the magic of bringing characters and stories to life through a range of animation techniques at NUA – from 2D, 3D CG to stop motion.

Interactive lectures and practical workshops will help you explore character design and sculpting.

You will learn the fundamentals of animated storytelling through workshops and masterclasses in dynamics, storyboarding and character creation.

What you will learn

• Explore the three major animation techniques: hand drawn and digital 2D, stop motion and digital 3D
• Gain understanding of the principles of animation: dynamics; character design; storyboarding; animatic production; animation production; sound design; skills of observation and life drawing; acting for animators; editing; compositing and show reel design
• Explore theory in character analysis and narrative structures
• Develop an understanding of media roles and practices
• Work collaboratively through a series of projects designed to allow you to establish a good practice, essential for the animation industry
• Explore your chosen areas of specialisation and develop your skills, with the potential to combine techniques
• Develop an understanding of audience, context, film language, and the elements of compelling storytelling
• Bring together all your learning and experiences to create a personal portfolio with a great showreel
• Engage with a collaborative project with either your peers or external collaborators, allowing your creative skills to be tested in an industry-standard practice
• Produce a personal showcase of your specialist skills and an original, animated short film.

Your creativity and professional craft, creative expression and problem-solving skills will grow at NUA as you explore interior design as a way of addressing human needs and social challenges.

Our BA (Hons) Interior Design degree will encourage you to consider how people react to spaces as you gain experience of designing for a range of interiors: from homes and housing projects to hotels and shops, restaurants and offices.

Professional and design skills

Working in our Interior Design studio and workshops, you will explore how scale, light, colour, materials, texture and their acoustics affect human reactions as you consider the social implications of design.

And with the support of our expert academics and technicians, you’ll master a variety of techniques and visualisation methods, including:

• Sketching by hand
• Industry-standard 3D digital platforms
• Collage
• Photography
• Model-making

You will explore how words and images can come to life on the page and screen to tell stories and to deliver information. Our highly regarded course will nurture your love of type, typography, typefaces, image creation and art direction.

You will use industry-standard software to explore a broad range of editorial design approaches from storytelling with text and images to mastering typography, book binding and specialist print finishing, to complex data visualisation and infographics.

Experiment and explore the broad context and future of textile design at NUA as you develop your professional skills and personal style through commercial and creative briefs.

Our BA (Hons) Textile Design degree course will encourage you to try a range of techniques, from traditional processes to 21^st century technology; including:

• Screen-printing
• Weaving
• Knit, stitch and material explorations
• Digital design and making with industry-standard equipment.

You have the opportunity to study architecture in an art school environment at NUA, developing professional skills in a creative community where improving the world around us through innovative and responsible design is our primary focus.

A distinctive combination of imagination and exploration, research and critical evaluation will be at the centre of your approach to the built environment.

You will acquire skills in technical aspects of spatial design using a variety of traditional and contemporary techniques, from drawing and model-making to 3D digital design.