Bachelor of Arts (Hons) in Advertising and Digital Marketing (with Sandwich Year)

at University of Hertfordshire - De Havilland Campus United Kingdom

Our Graphic Design BA (Hons) program is driven by a desire to develop graduates that are ready for employment. The course is committed to teaching you how to generate brilliant concepts and the skills required to execute them beautifully. Briefs will allow students to explore the widest definitions of contemporary graphic design by encouraging them to explore their own interests, be experimental and push the boundaries of the subject. Projects will focus on creating typographic and image-based solutions including posters, books, websites and films as well as packaging, identity and typeface design.

We have an enviable record of success. In recent years our students have won over 100 awards in all of the most prestigious national and international design competitions. These include: at least one D&AD pencil every year since 2011; Designer of the Year at New Designers; countless other ISTD, YCN and agency competitions; and various runners-up/finalists’ places in other competitions such at the Penguin Random House Design Award.

Clever, original ideas are vital for a successful career working at the top end of the profession and our course is committed to teaching students how to generate brilliant concepts. We foster a fun yet demanding atmosphere that encourages our students to think independently, question the world around them and be opinionated. Our proximity to London allows us to easily bring in high-quality visiting tutors, all of whom have worked for renowned agencies, and inspiring guest speakers.

• Outstanding connections to industry, including high profile live briefs and visiting speakers.
• A forward-thinking, ideas-driven curriculum which prepares our graduates for a wide range of careers.
• A flexible approach which encourages exploration and experimentation in a wide variety of formats.
• A reputation for success in the most-coveted student award schemes.

This highly practical and participatory course will provide you with the skills and knowledge you need for a career in legal governance. The two compulsory modules – Legal Risk Management, Governance and Compliance, and Corporate Governance – offer a solid grounding on which you can build with a range of optional modules to suit your own unique requirements.

The Legal Risk Management, Governance and Compliance module introduces you to the basic concepts of project management in the context of risk management. It provides an in-depth understanding of some of the core challenges faced by businesses in this area, as well as knowledge of the relevant regulatory frameworks. In the Corporate Governance module, topics such as corporate governance theories, law and practice are covered. You can then build on this foundation with two additional modules from the range of optional modules on offer, to fit your own needs and preferences. Alternatively, you can combine it with other complementary study routes, and graduate with a named joint pathway.

Why choose this course?

• In the fast-moving corporate world, skilled, knowledgeable legal practitioners are always in demand. The University of Hertfordshire is well known for its strong links with industry and its high-quality staff, all of whom are specialists in their fields. You can therefore be sure that the teaching is always up to date, relevant and supported by cutting-edge research and practice.
• The complementary pathways that are available mean that you can shape your study route according to your personal career goals and ambitions, which will also further enhance your attractiveness to potential employers.
• Hertfordshire Law School has helped graduates forge successful careers for 40 years. You’ll benefit from our reputation for being forward thinking, innovative, and responsive to the world around us.
• The innovative, flexible and practical teaching methods will enable you to develop the intellectual, transferable interpersonal and practical skills you will need for your career in the professional, commercial, business, or academic sectors. 

What will I Study?
The focus of this course is on active, practical learning to develop the skills required for employment. Class seminars are supported by group work, which are fantastic opportunities to pool knowledge and resources and to work collectively on problem-solving and real-world scenarios. Role plays, debates and discussions will enhance your skills of negotiation, persuasion, presentation, leadership and teamwork. A peer support and mentoring scheme is also available, which will further enhance all these vital skills and abilities.

This course is ideal if you have an interest in technology and software development and how they can be applied to benefit individuals and organisations.
Core topics include foundations of computation, programming, multimedia, networks, databases, operating systems, software engineering and professional issues. In addition, you’ll choose from a wide range of specialist modules to tailor your degree to your interests. As well as gaining an understanding of the wider context in which systems operate, you’ll develop your communication and team-working skills. Thanks to the nature of this degree, you’ll develop the broad skills many employers are looking for while keeping your career options open.

You will be taught the fundamental principles of the subject, which will be illustrated with current real-world technologies and applications wherever possible.

A degree in English Literature with Film will help you grow from passionate reader and film-fan into a critical thinker able to understand literary and cinematic works by applying a wide range of critical, theoretical, political and historical perspectives. The disciplines of Literature and Film Studies are highly complementary, and as you progress through your degree you will find many fruitful connections between them.

This fascinating degree is both geographically and historically wide-ranging. This means you’ll study literature written in English from the Renaissance to the present day, by writers from all parts of the globe; and alongside this, you’ll explore film and television from America, Asia, Britain and the rest of Europe, from the earliest days of moving images to some of the most exciting contemporary work being produced today.

In both disciplines, you’ll be taught by research-active academics who bring fresh thinking to our accessible, engaging courses. We’ll introduce you to writers and film-makers who will open doors to contemporary worlds and cultures remote from your own, and also help you explore more familiar works – both textual and visual – in ways that challenge your preconceptions.

Whatever your taste in literature, there will be something to interest and provoke you. From The Tiger Who Came to Tea to Jane Eyre, from Paradise Lost to Zadie Smith’s Swing Time, we’ll broaden your literary horizons and hone your critical thinking.

A core Literature module in your first year will equip you to read and interpret both traditional and contemporary literary texts critically as a scholar of English literature. Alongside this you can choose to revisit Shakespeare and consider his cultural relevance today through fictional, cinematic and TV adaptations; or to deepen your understanding of Gothic writing by tracing its origins back to the Romantic era.

In your second year you’ll focus on period-based literature from the Renaissance onwards and gain an understanding of literary history, from Elizabethan verse and drama, via Augustan poetry and the emergence of the novel in the 18 th century, to the radical transformations of the Victorian age, and the emergence of modernity in the twentieth century.

You’ll also have the opportunity to consider ways of reading that go beyond textual analysis or historical context, such as understanding literature through the political or ideological lens of Marxism, feminism and post-colonial theory. You’ll have the chance to specialise in your final year, tailoring your literary study to reflect your own interests. Themed options include children’s literature, young adult fiction, Renaissance tragedy, European crime fiction, literary adaptations and the culture of print in the 18th century.

At the same time, your minor in Film will further hone your analytical skills, and give you a sophisticated appreciation of the craft of filmmaking. You’ll look at how the film and television industry has evolved and adapted to new technologies, how novels are recreated in film and how film gives us fresh perspectives on the world. You’ll also have opportunities to design and run film programmes, write and produce your own short films and hear guest lectures by film, television and media professionals. Topics covered range from silent movies to the Golden Age of Hollywood, the birth of the blockbuster, the influence of European style on American film, the way digital technology has transformed the industry, and why franchises have proved so successful, from James Bond and Star Wars to the Marvel cinematic universe.

This multi-award-winning course will give you a thorough grounding and understanding of the commercial applications of illustration. Our aim is to develop creative thinkers and visual communicators who aren’t confined by the conventional boundaries of the industry. We encourage you to think imaginatively to develop engaging and purposeful ideas, and to execute them beautifully. The First Year is about core skills and finding the right pathway. Teaching guides you to be creative, generate ideas and solve problems, with workshops in software, typography and printmaking. Later, we focus on professional projects, emphasising commercial constraints and expectations. We also explore areas like digital design, interaction and motion graphics. In the Final Year you’ll produce a high-quality portfolio.

We have an enviable record of success. In recent years our students have won over many awards in all of the most prestigious national and international design and illustration competitions. These include: the overall winner of the Carmelite Prize, coveted D&AD pencils; various awards at New Designers; countless YCN awards; and many short listings and nominations in competitions such as the Penguin Random House Design awards, Folio Society, the London Transport and Lloyds TSB Illustration awards.

Clever, original ideas and excellent craftsmanship are vital for a successful career working at the top end of the profession and our course is committed to teaching students how to achieve these skills. We foster a fun yet demanding atmosphere that encourages our students to think independently, question the world around them and be opinionated.

Motorsport’s not just exciting entertainment, but also an important part of automotive development. It challenges engineers to be innovative in using the latest technologies to design high-performance vehicles. You’ll find most modules on this course are common with those on our general automotive engineering degree. However, you’ll also learn about aerodynamics of high- speed vehicles and high-performance engine design, testing and mapping. One of the big highlights is to get involved in designing, building and racing a Student Formula car. This course is accredited by the Institution of Mechanical Engineers and is the first step towards chartered engineer status.

• This BEng Honours in Automotive Engineering with Motorsport will give you the opportunity for hands-on motorsport from your first year onwards, if you wish by getting involved in the design, build and racing of a single-seater race car in the UK Formula Student Competition;
• Your studies will reflect the latest thinking in the industry as the School is supported by a Motor Industry Advisory Panel which includes representatives from many well-known automotive companies;
• Our MEng Automotive Engineering with Motorsport students have previously completed work placement years at companies including: McLaren Automotive, Mercedes-Benz Grand Priz Limited and Mercedes AMG High Performance Powertrains;
• Your MEng studies involve an extra year and will provide you with a broader and deeper understanding of the subject
• Recent Automotive Engineering graduates have gone on to work at organisations including: Williams Grand Prix Engineering, McLaren Racing Limited, and Renault Sport.

Our BA Politics & International Relations and Journalism degree gives you the opportunity to study current challenges in national and international politics while developing a range of journalistic skills that will help you understand how key events are communicated in our so-called ‘post-truth’ era of fake news and alternative facts.

This degree focuses particularly on the interactions between media distribution and political governance while also giving students the opportunity to study both subjects in their breadth and diversity. We will ensure that your studies enhance knowledge, understanding and academic confidence and deliver strong transferrable and professional skills for a career, not limited to, but particularly in media, publishing and public relations.

During your studies you will explore topical practical and theoretical questions. You might explore issues which arise as a result of increasing political focus on different dimensions of security and its governance, for example in the modules ‘Security & Governance’, ‘Terrorism and Security’ or ‘The State in the 21st Century’. Journalism modules complement this by giving you the opportunity to consider how changing political conditions impact  in areas of media production from news to features and online journalism. A module entitled ‘Journalism, Law and Ethics’ explores why we need an understanding of the regulatory framework to work as a journalist.

You will be taught by experts who work at the cutting edge of their research disciplines. Our journalism team are highly experienced practitioners who will help you develop the skills to produce work in different styles and for diverse markets.

Your learning experience will include subject-specific methods such as producing news items and features for a target readership and a variety of transferrable skills built through both subject areas, such as, structured argumentation and strong oral and written
communication.

You will be able to undertake a placement or study abroad year to gain professional experience or increase global awareness to build skills relevant to your studies in Politics and International Relations or Journalism.

The MSc Management is designed to provide you with a multidisciplinary approach to management. Upon graduation, you’ll be equipped with the personal and professional skills needed to be competent and successful managers in modern businesses.

You’ll develop a strong foundation of understanding of the role of management and its implementation across different industries. From developing an understanding of the role of management in the wider international economy, to the responsibilities of management to society, sustainability, and the planet, you’ll explore management from a range of perspectives.

Business operations are becoming ever-more complex in today’s global economy. The acquisition, storage, movement and the transportation of goods both to the organisation and to customers, requires managers with strong leadership and supply chain management skills. This course will prepare you with the skills and knowledge to boost efficiency and drive business forward no matter what industry.

So, whether you’re a graduate looking for a broad management qualification, or a professional who is looking to progress into management through a formal qualification, the MSc Management will provide you with an exciting learning journey.

The course has been developed to enable you to develop advanced knowledge and skills in the following areas:

• Business Analytical Methods and Information Technology
• Business Problem Structuring and Solving
• Consultancy Skills in the Business Environment

These themes are explored through modules in Business Analytics, Computer Simulation, Creative Problem Solving, Consultancy Skills and Business Statistics. The course also includes a project based module where you will solve a problem for a client using the knowledge and skills acquired during your study. There is then a further applied consultancy project, which allows you to independently research, investigate and analyse a current business problem.

The course focuses on

• Computational, mathematical, philosophical and management science approaches to business analytics
• Developing problem solving skills
• Enhancing your ability to use business software and other information technology
• Encouraging independent and creative thinking
• Effective communication in all formats appropriate to a business environment.

Study with a top History department and be taught from the cutting edge of historical research. Learn to think and write imaginatively about the past with our colleagues in Creative Writing.

Our BA History and/with Creative Writing gives you the opportunity to study two subjects that will help you to hone the investigative skills of the historian, while developing your writing style.

Through our diverse and inclusive History curriculum you will learn about an array of cultures and identities. What links our work is our focus on people’s history and everyday lives. This is represented strongly in our first year programme, which will
give you an insight into the making of the modern world through exploration of faith, magic and medicine, campaigns for freedom and equality, Africa and the world, and America from Hamilton to Trump.

Throughout your degree, the common link between the two disciplines will be your analysis and interpretation of texts. As historians you will learn to analyse historical documents and debates among historians, while in Creative Writing you’ll explore
published texts, breaking them down to examine writing techniques.

The art of writing, honed over the course of your Creative Writing studies, will benefit you in the final year of History if you choose to write a dissertation. This extended piece of work will grow out of a topic that interests you. There is also the option in Creative Writing of workshopping an idea, which, by the time you graduate, will have developed into a solid piece of work that you can continue working on or submit for publication. Maybe one of your history modules will inspire you to write a historical novel!

We give you: 

• An exceptional History team, conducting world-leading research (REF 2014), and a team of published writers guiding students in Creative Writing,
• Stimulating, innovative courses - our History students reported almost 94% overall satisfaction with their course (2018 National Student Survey)
• A flexible programme of study, allowing you to concentrate on areas you find especially interesting and the scope to write a History dissertation on a topic about which you are passionate
• The prospect of graduating with a solid piece of work that could be further developed or submitted for publication
• CV-building potential through work placements and extra-curricular activities