Bachelor of Arts (Hons) in Advertising and Digital Marketing (with Sandwich Year)

at University of Hertfordshire - De Havilland Campus United Kingdom

A degree in English Literature and Media will help you grow from passionate reader into a critical thinker and literary scholar, while learning how to apply similar skills of analysis to other representations of the world, through cinema, television, magazines, the internet, and the ways in which people communicate with each other.

On a degree in English Literature and Media, we’ll introduce you to writers who will open doors to contemporary worlds and cultures remote from your own, and also help you explore more familiar literature in ways that challenge your preconceptions. This means you’ll study literature written in English by writers from all parts of the globe, whose voices are relevant and important in our modern world. We’ll also develop your critical awareness of the media, sharpen your practical skills and get your career off to a flying start. In a fast-paced, multifaceted media world, people with the ability to write, design and harness new technologies are in high demand.

You’ll be taught by academic staff who bring fresh thinking to our accessible, engaging courses. Some are active researchers of international standing who bring their own passion for their discipline into the classroom; others are dynamic teachers with extensive industry experience.

Whatever your taste in literature, there will be something to interest and provoke you. From The Tiger Who Came to Tea to Jane Eyre, from Paradise Lost to Zadie Smith’s Swing Time, we’ll broaden your literary horizons and hone your critical thinking.

A core Literature module in your first year will equip you to read and interpret both traditional and contemporary literary texts critically as a scholar of English literature. Alongside this you can choose to revisit Shakespeare and consider his cultural relevance today through fictional, cinematic and TV adaptations; or to deepen your understanding of Gothic writing by tracing its origins back to the Romantic era.

In your second year you’ll focus on period-based literature from the Renaissance onwards and gain an understanding of literary history, from Elizabethan verse and drama, via Augustan poetry and the emergence of the novel in the 18th century, to the radical transformations of the Victorian age, and the emergence of modernity in the twentieth century. You’ll also have the opportunity to consider ways of reading that go beyond textual analysis or historical context, such as understanding literature through the political or ideological lens of Marxism, feminism and post-colonial theory.

You’ll have the chance to specialise in your final year, tailoring your literary study to reflect your own interests. Themed options include children’s literature, young adult fiction, Renaissance tragedy, European crime fiction, literary adaptations and the culture of print in the 18th century.

Your study of English Literature will enhance your ability to analyse and synthesise complex ideas, and to express yourself clearly in both written and spoken English. These skills will be hugely beneficial to your study of Media, especially when coupled with practical skills which help to prepare you for your future career. Design your own app proposal, create a hard-hitting ad campaign, build a brilliant website and craft an inspiring feature article -- all supported by our industry- experienced team. Working across different platforms and for different audiences, you’ll develop a packed portfolio that will demonstrate your skills, adaptability and ambition.

But you’ll need more than practical know-how to get published. So, we’ll develop your understanding of the global media industry, its influence on society, the legal and ethical contexts of your work and the impact of emerging technologies.

This MSc in Automotive Engineering is specifically designed to enhance the employment and promotional opportunities of graduates in mechanical and automotive engineering. The programme considers in depth key areas of automotive technology. Its integrated design covers both the technological and management aspects of the motor industry. The programme aims to:

• Equip you with the theory and the practice of relevant materials, technologies and analytical tools to provide solutions for automotive design and manufacturing problems
• Provide the opportunity for you to use creativity and innovation in the application of technology to the development of the automobile
• Focus on the links between vehicle programmes and the supporting skills of project management
• Develop your skills and application experience through case studies and project work
• Enhance your prospects of professional employment within the industry

This specialist degree focuses on game audio and film music, covering creative, technical and business. You’ll compose, produce, and implement music and sound for a huge variety of film, animation and game audio titles, and be part of networking and collaboration within the school of creative arts. With the support of industry professionals, you’ll analyse the styles of different composers and genres, understand film/ game workflows, explore middleware, and develop a critical understanding of how musical parameters affect visuals. You’ll also study the business aspects of this sector, pursue work experience and build the skills to become a creative, technical and entrepreneurial musician/ audio professional.

• You are fascinated by the potential of technology in the creative process and wish to explore the likes of Unreal Engine, Unity, WWise, FMOD, Logic, and Pro Tools.
• Involvement from our alumni, providing their experiences of how the course has helped them into employment.    
• You wish to understand and explore current trends in film music and game audio.
• Gain a BSc – because we genuinely explore the art and science of music composition/ audio design.
• You wish to be taught by current practitioners and exponents in the art of writing film and games.
• You wish to be part of a department within a school that includes filmmaking, animation and game design.
• The Music Composition and Technology for Film and Games degree is a unique and distinctive degree award in the UK.
• We have some of the best resources in the UK, including the £38 million Forum Hertfordshire, state-of-the art music studios and specialist film, animation and game design facilities. ?

The University of Hertfordshire MA in Creative Writing offers you the opportunity to develop your creative, critical and professional writing skills in a stimulating and supportive environment.

Through writing workshops and intensive tutorial-based supervision our teaching staff - all established authors themselves - will help you improve your own writing as you explore the advanced craft, theory and techniques of poetry, prose and drama.

Whether you have an unfinished novel you’re passionate about or want to learn how to write powerful dialogue or create memorable characters, this MA Creative Writing offers a range of modules that give you both literary context and practical professional guidance.

In all modules you will be taught by lecturers who are themselves professional practitioners and who bridge the gap between creative and academic approaches to their fields. These include two award-winning playwrights, Simon Vinnicombe, whose work has been produced at the National Theatre, Old Vic and around the world, and Drew Pautz, who is additionally a screenwriter and director whose work has also been performed at the National Theatre. As a feature film screenwriter he has worked with UK and European production companies.

Guided by our staff, you’ll take two core Writing Workshop modules examining creative and critical processes in your first two semesters. These workshops provide supportive spaces for you to contribute your own writing, reading your work to your fellow students and learning in turn to critique their work from a writer’s point of view.

Other modules may change but could include Working as a Writer and People and Places. As part of Working as a Writer you’ll submit your work to magazines and creative writing competitions, helping you to gain a practical understanding of the publishing world and how to approach editors and prepare your work for publication.

People and Places focuses on aspects of writing with communities, including the methods and approaches writers have used to portray communities or locations in creative work, and the tradition of writers working with communities to create joint artistic projects.

In your final semester you’ll complete a dissertation. This can take the form of a novel, script for stage, TV or film, a work of creative non-fiction, short story or poetry collection. Wherever your writing ambitions lie, this is your opportunity to add polished work to your portfolio and look ahead to your future writing life.

We give you:

• Teaching staff who are all published authors, poets or dramatists
• Visits and talks by writers, editors and agents working across the creative writing industries
• Opportunities to create and develop a portfolio of work, whether poetry, prose or drama
• A platform for publishing your work and a springboard for your future life as a writer

Diagnostic radiographers play a vital role in healthcare by producing patient centred imaging services for the diagnosis and treatment of injuries and disease. Our BSc (Hons) in Diagnostic Radiography and Imaging delivers the knowledge and clinical experience you require to become a skilled and competent diagnostic radiographer and reflects the rapidly changing face of healthcare in the UK.

This is a full-time three year vocational degree where Radiography students will learn a wide range of subjects to enable our graduates to be safe and confident practitioners, able to deliver high quality care to patients. You will learn human anatomy, physiology and pathology, using radiographic images, along with an understanding of the equipment used to image patients. During your training you will develop excellent communication skills and learn to work in a team environment putting the needs of the patient at the centre of everything you do. In addition, you will acquire an appreciation of research methods with respect to diagnostic radiography and the importance of evidence-based practice in relation to the profession.

The degree is delivered with student spending time each year at the University campus studying and gaining practical experience at our affiliated NHS hospitals developing where students become competent in the knowledge and skills they have been learning.

Why choose this course?

• Develop clinical skills during time in our dedicated university imaging labs and spending time on clinical placement working with qualified practitioners.
• Study with other health professions. Interprofessional modules taught reflect the multi-professional, team approach in healthcare today.
• Excellent Career Prospects. 100% of our Diagnostic Radiography graduates went on to employment or further study within 6 months according to the latest national Destination of Leavers from Higher Education (DLHE) survey.

Indicative course structure

A business degree is a powerful, career-launching qualification, and if you’re interested in a career in business, combining two subjects will give you sought-after skills, exciting experiences and a whole world of future career opportunities.

This degree gives you an in-depth understanding of today’s business world. You’ll explore accounting, marketing and human resources, as well as the fast- moving international financial sector – from financial markets and investments to banking and economics. It’s an ideal choice if you know you’d like a respected business degree and you’re interested in finance but perhaps not yet sure where you’d like to specialise. It enables you to bring both disciplines together, and to understand how they interact and impact on society.

• Strengthen your knowledge on how to smoothly combine business and finance.
• Dive straight into understanding how business operates.
• Benefit from our links with local industry and commerce.
• Enhance your experience through a work placement or study abroad year.

Philosophy explores and challenges the assumptions that frame the way we think, act and see the world around us. Film is one particularly powerful medium in which this can be achieved. Further your skills with a unique film course which combines the study of film as an art form with learning the practical skills of film making whilst engaging with a variety of deep philosophical issues.

In your first year, you’ll be introduced to film criticism, genre and style. In your philosophy modules, you will be introduced to a variety of philosophical issues ranging from the nature of reality, knowledge and mind, to questions about how we should live, what we should value, and what would be the best way of organizing society. There is also a philosophy module dedicated to exploring the scope and limits film and what it can represent about reality.

All our philosophy lecturers are active researchers, so you’ll share the excitement of doing original work in a supportive and highly-rated academic community. Our Philosophy team is in the top 15 in the Guardian League Table 2019 and rates as one of the 100 best Philosophy departments worldwide in the 2017 QS rankings.

In your second year, you’ll be able to select areas on which to focus, such as on influential works of philosophy, ethics, metaphysics, the philosophy of mind, and social and political philosophy. There is also a philosophy of art module, which tackles the question of the relation between artistic representations (in various media) and reality. In your film modules, you’ll also gain knowledge of film production and you’ll think more about European or US cinema.

In your final year, you’ll have the opportunity to make your own video essay as one of your film modules, and will delve deeper into more specialist areas of philosophy, such as the philosophy of language, the philosophy of psychology, or feminist philosophy.

• A flexible programme of study, allowing you to concentrate on areas you find especially interesting
• An exceptional academic team, conducting internationally renowned research
• Stimulating, innovative courses that allow you to make rewarding connections between two disciplines
• CV-building potential through work placements and extra-curricular activities. Previous students in this department have had year long paid placements at Warner Brothers in London, Hatfield House and local museums.
• An expert film team with in-depth knowledge of the film industry plus the opportunity to get involved with local cinemas and our own bespoke film club.

Do you have a story to tell, or have you always wanted to be a writer? Perhaps you want to learn how to be a critical reader or gain a greater understanding of the craft of writing.

Studying English Literature and Creative Writing with us will help you find your voice, whether as a poet, playwright, novelist or scholar of literature.
This joint course combines the study of literature with the practice of creative writing. Studying literature will give you a greater understanding of how literary texts work, while this improved critical insight will help you put principles into practice in your own creative writing.

We offer a stimulating and supportive place in which to explore your ideas, hone your craft and understand literary texts. Our creative writing modules are taught by lecturers who are themselves award-winning practitioners and who bridge the gap between creative and academic approaches to literature. They include our poetry lecturer Wayne Holloway-Smith, winner of the Poetry Society’s Geoffrey Dearmer Prize and Seamus Heaney Prize nominee.

Over the three years you can choose specialist creative writing modules in poetry, creative non-fiction, drama, short story writing and prose fiction. Those specialisms are reflected in our English Literature modules, which range from children’s and young adult literature to film adaptations and work written in English from all over the world.

By the time you graduate, you will have a polished piece of work which has the potential for publication. Recent successes for our students include short stories published in Bandit and AnotherLenz magazines and poetry published in Rising and international magazine Poetry London.

In your first year, an underpinning core module, Becoming a Writer, will introduce you to genres and forms and examine the universalities of dialogue, plot and language. A second core module, Identity and Contemporary Writing, introduces you to some of the most exciting new writing as a model for your own work, while an optional module enables you to specialise in writing for the screen.
The practicalities of getting published or working in literary publishing are explored in a creative writing module in your second year taught by a former editor of Granta, the renowned magazine of new writing. For your final year your particular creative interest can be channelled into a long piece of writing, which can be poetry, prose or drama.

One of a range of degrees from the taught Masters Programme at the School of Computer Science our course is especially designed for graduates of numerate subjects other than computer science. It is mostly taught separately from the other courses. It intensively covers a broad range of the key principles and techniques of computer science.

There is an emphasis on software development, in particular when applied to solving problems in other disciplines. Depending on the modules chosen, it can lead to a career in areas such as systems development, IT management, or the deployment of advanced applications in specific disciplines.

• This MSc is one of a range of advanced courses within our postgraduate masters programme in Computer Science, this particular course provides you with a specialism in software engineering.
• You will develop knowledge and skills in the models, methodologies, measures and tools that can be employed in software development considered as an engineering discipline.
• You will be taught by a highly-regarded and long-established computer science department with strong links to business.
• Half the research outputs in Computer Science at the University of Hertfordshire have been rated at world-leading or internationally excellent in the Research Excellence Framework (REF) 2014.

This course focuses on high-end 3D games art and has been recognised as one of the best courses of its kind. It explores the digital modelling of characters and environments, shading techniques and level creation. You will explore the design side as well by using the latest software in our award-winning Film, Music and Media Building. You’ll discover how to create optimised shapes and textures and apply them to real-time 3D graphics. You’ll also explore games and gaming trends, looking at scenarios that can be applied to PCs, consoles and interactivity and VR. This course is accredited by Creative Skillset, reflecting the highest standard of teaching.

• The 3D Games Art & Design degree is the study of games art rather than games programming.
• Creative Skillset Accredited.
• The degree explores digital modelling of characters and environments, and develops animation as well as shader techniques and level creation.
• You will be taught to create optimised geometry and textures and apply them to PC game engines, gaining an understanding of the technological restrictions of real-time 3D graphics.
• The degree examines sound tracks and creating sound effects.
• You will explore games and gaming trends, looking at scenarios for PCs, consoles and interactive TV.
• Our students and graduates frequently win awards - Sam Bang recently won 2016 Search for a Star competition. Find out more about him.
• Voted School of the Year and Game of the Year in both Next Gen and Virtual Reality categories in the Rookies 2016.