Bachelor of Arts (Hons) in Advertising and Digital Marketing (with Sandwich Year)

at University of Hertfordshire - De Havilland Campus United Kingdom

This course develops your understanding of the business of sport, exploring the sports industry in the UK, as well as from a broader global perspective. You’ll learn key business concepts and theories, using them to review modern sports businesses and best practice in sports management. Throughout the course, we put a strong emphasis on the leadership and management of sports events, as well as developing the strategic skills you’ll need to be successful in today’s sports industry. We’ll help you develop your entrepreneurial skills, so that when you graduate you’ll have a balanced portfolio of knowledge and practical skills which really boosts your employability.

Indicative course structure
A strong business degree is an incredible start to your career. By combining it with accounting you’ll have the chance to build a firm foundation in business with a strong focus on accounting practices.

You’ll study a whole range of key business areas, including accounting, marketing, operations, management, human resources and the role of business in society. We’ll also help you explore everything from strategic leadership, performance and business management to ethics, enterprise and creative problem-solving.

• Develop important skills and knowledge required to become an accountant.
• Enhance your employability skills by undertaking a 12-month work placement to gain the first-hand experience.
• Develop strong intellectual capabilities.

MArch Architecture & Urbanism is a Masters of Architecture award within the Design programme at the School of Creative Arts. Within the programme there is strong emphasis on professional practice and the real-world applications of design. You will develop key research skills and gain a good understanding of the work of other practitioners in your field.

The aim of the postgraduate programme is to equip you with the skills, knowledge and understanding required to practice at an advanced level, to foster your creativity and enhance your employment opportunities. You will work alongside artists and designers who are involved with a wide variety of media and forms and will benefit from visiting architects and design professionals. Induction, seminars and social events for students and staff mean that you will be part of a friendly and supportive postgraduate community, which also includes film makers, musicians and professionals working in new media. Senior research staff and internationally renowned artists work with postgraduate students, helping you to develop original and challenging work.

This programme focuses on architectural typologies and the built environment in the region, with an international and global view. The MArch Architecture and Urbanism pays particular attention to contemporary urban and architectural questions, including fringe conditions, peripheries, rapid and sustainable urban growth, gentrification, new towns and garden cities, future, smart and digital cities, suburbia, edge urban conditions, in connection with local communities and inclusive societies.

Indicative course structure

Economics drives business, informs policy and affects everyone’s lives. With its applied business focus, this course emphasises the economic analysis of key business functions and the industrial structure of market economies and the global environment. It will give you a detailed understanding of the principles of economics and teach you how to apply these principles to support decision making. As well as developing an understanding of the nature of pricing, investment, employment and many other decisions businesses have to take, you’ll have the option to study modules in marketing, accounting finance and human resource management.

You can also study a language with this course. You can be awarded the degree ‘with language’ in the title if you choose to study a foreign language in all years of study. 

• To receive a broad intellectual learning experience by studying economic issues within the wider political and social environment;
• to develop a critical understanding of the principles of economic theory;
• for an appreciation of different approaches to economic problems and their relevance for real life circumstances; 
• to develop the ability to apply the theories of economics to a range of decision making problems in business;
• to become equipped with a set of subject specific and transferable skills needed to pursue a successful career.

• Explore the most advanced studio techniques, technologies and processes at the forefront of current music production.
• Discover advanced compositional devices and strategy applicable to DAW-based realisation of original material.
• Unleash your creative potential and cultivate your own individual style to produce original works that stand out from the crowd in their artistic and technical sophistication.

The MA Creative Music Production is aimed at applicants specifically interested in applying studio technologies and production skills to the creation of their own original music (as opposed to “producing” other artists’ music). In addition to equipping students with solid bases in studio technology, processes and practices, the course addresses the purely formal, artistic and aesthetic aspects of music-making, and the specific compositional devices and strategy applicable to DAW-based realisations of original material.

By surveying the defining traits and aesthetic concerns of a number of popular genres centred on electronic composition-production, students develop a sophisticated awareness of current artistic and aesthetic trends, and an enhanced knowledge of the musicology of production. On this course, you will develop a portfolio of original works showcasing your talent as a composer-producer, opening up a wide range of possibilities for your professional career.

Fashion impacts upon all aspects of our lives and shapes our appreciation and understanding of the world around us. This course offers a commercially informed, creative and innovative design experience for tomorrow’s generation of fashion professionals. You’ll learn vital pattern-cutting skills in 2D and 3D as well as core manufacturing abilities. You’ll also enhance your freehand and technical drawing and illustration skills using traditional and computer-aided design methods.

As well as technical skills, you’ll explore the history of fashion and exciting innovations in contemporary design. Optional study trips, fashion shows, exhibitions and competitions will enrich your educational experience, while live industry projects could lead to your designs going into production and open up employment opportunities.

If you've already completed an Undergraduate degree, why not take a look at our Postgraduate degree and specialise in MA Fashion?

• We support freedom of expression and individuality and help our students to be industry informed, socially responsible and creatively prepared
• Our Fashion Design award offers an exciting balance of creativity, innovation and technical design helping to develop the next generation of fashion professionals in a rapidly changing industry
• Strong industry relationships with a number of leading brands and designers collaborating through live projects, work placements, competition sponsorship and graduate employment opportunities
• A great spacious contemporary environment including industry standard resources for you to thrive in
• A highly experienced and dedicated academic and technical team putting your learning at the centre of the programme

Diverse, dynamic and full of fresh challenges, event management can take you all over the world, working on concerts, corporate events, sports fixtures and festivals. Marketing is an essential part of it, raising events’ profiles and selling those all-important tickets. We’ve created a powerful, practical degree which brings these subjects together to help you launch a successful career, and this course gives you an in-depth understanding of event management, hospitality, marketing, advertising, sales, communications and public relations. Working with industry leaders and professional bodies, we’ve combined rigorous academic theory with real-world scenarios to help you explore why some events succeed and others fail.

Partnerships and Opportunities
As part of our enterprise and employability focus, we give you many options to gain work experience.  You can undertake internships during the summer, engage in multiple work shadowing opportunities, and take on a year long placement between your second and third year. Our students have completed placements with a wide variety of businesses, such as Walt Disney, Bluehat Group, British Fashion Council, Givergy Events and charity organisations including Hope for Children.

Many students also choose to broaden their horizons through our study abroad programme in second year with one of our partner universities in Europe, North America or Australia. Some combine their language study options with a half-year of study in the language home country and then a further half-year work placement in the same country. Without a doubt, they come back with excellent skills in a second language in addition to fantastic memories, experiences and career skills.

Our partnership with Walt Disney World Resorts and the University of California Riverside gives our students the chance to study and work in the United States of America on this fantastic internationally renowned program.

You may also be interested in the following courses:

• Tourism Management
• International Tourism Management
• Event Management
• Event Management and Tourism

All three of our model design courses share the same First Year, giving you an excellent introduction to model making, prop making, sculpture and special effects. Building on this foundation, you’ll learn to use a wide range of specialist materials and processes to create original sculptural characters, props and set dressings – including the option of developing stop-motion puppets or collaborating with special effects students.

In your second year you will explore a wide range of specialist materials and processes such as sculpting, moulding and casting that enable the creation of original characters, props and set dressings

In your Final Year you’ll work on major projects and create a professional portfolio to impress employers. Throughout your studies you’ll have access to traditional model-making equipment and cutting-edge prototyping technologies. This course is accredited by Creative Skillset, reflecting the highest standard of teaching and facilities.

Model Design Facilities

Our students’ work in a large airy purpose built studio (with individual spaces for every student), which is situated above an extensive workshop that contain a wide range of traditional and cutting edge technologies. Students are able to use a wide variety of equipment/machinery and state of the art rapid prototyping facilities: laser cutters, 3D printers, CNC milling and routing. Our students also use a well-equipped sculpture studio, which has excellent life drawing and modelling facilities, a plaster mould making area and industry standard extraction in the fiberglass/resin casting room. The sculpture workshops also provide excellent brazing, soldering and welding facilities for most types of metal fabrication and finishing. In addition to these dedicated workshop facilities, our students are taught a variety of computer aided design processes in both 2D and 3D packages in computer suites, which are situated close to the Model Design studio. Our students have access to all of the facilities across the school including excellent photographic equipment/studios and printing.

This is a unique combination of three interrelated degrees with a combined first year (Model, Character and Special Effects). The lecturing staff all have extensive subject knowledge gained from careers in the creative industries, hence students achieve professional standards in their work. We have excellent links with industry and provide placements on major movies at leading UK film studios.

• You will explore a wide range of specialist materials and processes such as sculpting, moulding and casting that enable the creation of original characters, props and set dressings.
• You can also combine designing and making characters with animation using stop motion armatures, or with animatronics (in collaboration with students on the special effects degree).
• You will develop skills in traditional workshop machinery and cutting-edge technologies and have access to specialist industry standard facilities for sculpting, mould making prop making and model making.
• Outstanding links with industry, which provide excellent work experience opportunities and live collaborative projects.
• Leading visiting lecturers teach part time alongside their full time work in creative industries
• Character and Creative Effects students achieve consistently high graduate employment rates

Top up your two-year Foundation degree or diploma and join the Final Year of our information technology course. Alternatively, you can join the Second Year if you prefer. This course will allow you to choose from a variety of options, many with a technology and software development focus, that will give you a broad range of technical skills and knowledge. You’ll also work on a substantial practical project and enhance your general transferable skills.

If you already have a good HND or Foundation degree in Computer Studies or Software Engineering or an equivalent qualification, these two courses allow you to progress to a BSc (Hons) Computer Science or Information Technology degree through one year of extra study.

Our BA English Language and Journalism degree introduces you to the scientific study of the English Language and allows you to examine human communication in different contexts. You’ll develop a range of journalistic skills while exploring the ways language reflects society and how it is used for different purposes.

In your first year you’ll be introduced to the practical craft of journalism and explore the law and ethics surrounding journalism alongside core English Language modules. You’ll also explore the diversity of use of the English language including regional variants, pidgin and creole English, language and ethnicity, and slang and street English.

Our journalism team are highly experienced practitioners, who’ll help you develop the skills to produce work in different styles and for diverse markets. You’ll learn how to source stories and get hands-on experience as part of a vibrant student community and through work placements. You’ll take part in News Lab workshops, conduct interviews, write features and join lively group discussions.

Core modules in your second year focus on English grammar and the sounds of English. You can explore theories of how and why language developed and study language-related real-life problems such as plagiarism and crime investigation in forensic linguistics. You’ll also have the opportunity to specialize in news or feature writing, radio journalism or social media.

In your final year you can follow modules in different topics, including child language and communication, clinical linguistics, gender and language, and formulaic language, informed by our academics’ own research specialisms. You’ll also develop your journalism skills portfolio, examine journalism, government and the people.