Master of Business Administration (Digital Marketing)

at University of Hertfordshire - De Havilland Campus United Kingdom

Studying an MBA can transform the way you think and the way you work, change the way others see you and open up new leadership and management opportunities.

This full-time MBA enables you to develop the critical and reflective strategic leadership skills you need to succeed in an uncertain world, challenging your assumptions, cultivating flexible thinking, effective decision making and responsible management.

What will I study?

Our teaching and learning methods ensure you are able to actively engage with your own development. You’ll benefit from a blended learning approach which utilises web-based activities and reading, alongside simulations, reflective writing, discussions and live enterprise projects.

All of the teaching resources have been designed in a highly structured way and complementary way to take you progressively through business concepts and to give you confidence, enhance your skills and expertise when completing specific tasks.

A participative style is used throughout to enable you to learn from your fellow students, as well as from teaching staff. Experiential learning is central to our teaching philosophy.

There is a considerable emphasis on the utilisation of theory and knowledge to make sense of your own and fellow participants' experiences at work. Case study material is widely used alongside case histories developed by fellow participants.

The MBA at the University of Hertfordshire has multiple pathways for students:

• MBA
• MBA (Human Resource Management)
• MBA (Entrepreneurship)
• MBA (Digital Marketing)
• MBA (Finance)
• MBA (Healthcare)
• MBA (Public Services)
• MBA (Sustainable Industries)
• MBA (Data Analytics)
• MBA (Project Management)
• MBA (Management Consultancy)
• MBA (Information Systems)

In our so-called ‘post-truth’ era of fake news and alternative facts, what does it mean to communicate the truth? What are the ethical and philosophical issues journalists face in today’s globalised world?

Our BA Philosophy and Journalism degree allows you to examine our fundamental desire to communicate and discuss important shared events and experiences, through two distinct approaches. You’ll develop a range of journalistic skills while exploring and challenging the assumptions that frame the way we think, act and see the world around us.

In your first year you’ll be introduced to the practical craft of journalism, explore the law and ethics surrounding journalism and learn to think critically by examining reason and persuasion in the media, including the use of rhetoric and propaganda. You’ll also study social and political philosophy, covering topics such as freedom of speech and terrorism, and examine the nature of knowledge and reality.

All our philosophy lecturers are active researchers, so you’ll share the excitement of doing original work in a supportive and highly-rated academic community. Our Philosophy team is in the top 15 in the Guardian League Table 2019 and rates as one of the 100 best Philosophy departments worldwide in the 2017 QS rankings.

Our journalism team are highly experienced practitioners, who’ll help you develop the skills to produce work in different styles and for diverse markets. You’ll learn how to source stories and get hands-on experience as part of a vibrant student community and through work placements. You’ll take part in News Lab workshops, conduct interviews, write features and join lively group discussions.

In your second year you’ll delve into influential works of philosophy and political theory such as the themes in Plato’s Republic. You’ll also have the opportunity to specialize in news or feature writing, radio journalism or social media.

In your final year you’ll develop your journalism skills portfolio, examine journalism, government and the people and have the opportunity to develop your interests in topics such as political or feminist philosophy, or the philosophy of language.

• A flexible programme of study, allowing you to concentrate on areas you find especially interesting
• An exceptional academic team, conducting internationally renowned research
• Stimulating, innovative courses that allow you to make rewarding connections between two disciplines
• CV-building potential through work placements and extra-curricular activities

Motorsport’s not just exciting entertainment, but also an important part of automotive development. It challenges engineers to be innovative in using the latest technologies to design high-performance vehicles. You’ll find most modules on this course are common with those on our general automotive engineering degree. However, you’ll also learn about aerodynamics of high- speed vehicles and high-performance engine design, testing and mapping. One of the big highlights is to get involved in designing, building and racing a Student Formula car. This course is accredited by the Institution of Mechanical Engineers and is the first step towards chartered engineer status.

• This BEng Honours in Automotive Engineering with Motorsport will give you the opportunity for hands-on motorsport from your first year onwards, if you wish by getting involved in the design, build and racing of a single-seater race car in the UK Formula Student Competition;
• Your studies will reflect the latest thinking in the industry as the School is supported by a Motor Industry Advisory Panel which includes representatives from many well-known automotive companies;
• Our MEng Automotive Engineering with Motorsport students have previously completed work placement years at companies including: McLaren Automotive, Mercedes-Benz Grand Priz Limited and Mercedes AMG High Performance Powertrains;
• Your MEng studies involve an extra year and will provide you with a broader and deeper understanding of the subject
• Recent Automotive Engineering graduates have gone on to work at organisations including: Williams Grand Prix Engineering, McLaren Racing Limited, and Renault Sport.

This course has been developed in accordance with industry guidelines to give you a professionally grounded, challenging and creative education, focusing on architecture, principles of urbanism, landscape and building construction. You’ll work within a professional, studio-based architectural environment on a variety of industry projects, including houses, shops, museums, public buildings, squares, cities and civic centres.You’ll also visit and analyse places and engage with the social, political and economic factors that influence architecture and society. By working individually and in multidisciplinary teams, you’ll gain an understanding of cultural and urban conditions, learn how to improve the built environment and develop a sharp commercial awareness of the architecture industry.

The BA (Hons) Architecture award will provide graduates with a professional network to facilitate early career development after graduation.

The School of Creative Arts prides itself on providing our students with a strong technical and professional design education, and we place significant value on the preparation of our students for the world of work.  

The Architecture programme has a range of world-class industry partners who engage with us in teaching and learning and in providing current and future thinking on contemporary practice.

We place our students in a unique position to understand, explore, and intervene in the changing landscape as it evolves from the ideal social settlement of the Garden Cities of the early twentieth century to the post-war New Towns and future cities.

This new award in Robotics and Artificial Intelligence builds on existing research and teaching expertise in the School of Engineering and Computer Science and addresses a growing demand by government and employers for graduates with this range of knowledge and skills. The award is structured with a strong emphasis on practical work to build your skills and confidence in the usage and application of contemporary Robotics and AI technologies. You will learn the elements needed to build robots, from simple electronic circuitry, software engineering and control, to high-level robot intelligence and will learn how to develop robotic systems and bring the learning to life.

This course is ideal for students who are both creative and analytical, who want to learn about the business of fashion and who still have a desire to design and make, but ultimately want a fashion business-centric career. The course considers the complexities surrounding the global fashion industry to provide an in-depth appreciation of how products are manufactured, supplied and sold. Ultimately, you’ll gain the experience, knowledge and entrepreneurial skills to start your own company or to enter an existing one with a sound understanding of the business of fashion.Our strong collaborations with the likes of Ted Baker, Ally Capellino and Maria Grachvogel open up opportunities for live projects, work placements, competitions and employment.

The BA (Hons) Fashion and Fashion Business award is intended to equip graduates with the knowledge and skills to work in fashion business. The learning will prepare students to take up careers in a variety of fashion business roles including Buying, Merchandising, Sales and Marketing and Communication.  Fashion and Fashion Business is for students that are both creative, and analytical, who want to learn about the business of fashion, who still have a desire to design and make, but ultimately wish to pursue a fashion business centric career.

• We support freedom of expression and individuality and help our students to be industry informed, socially responsible and creatively prepared
• A unique course embracing an industry led Concept to Customer philosophy
• Exciting speakers from across the fashion industry and opportunities to attend company insight days and events.
• Strong industry relationships with a number of leading brands and designers collaborating through live projects, work placements, competition sponsorship and graduate employment opportunities
• A great spacious contemporary environment including industry standard resources for you to thrive in
• A highly experienced and dedicated academic and technical team putting your learning at the centre of the programme

Indicative course structure
The course looks in depth at a range of core business areas, including accounting, marketing, operations and human resources. At the same time, you’ll gain a specialism in tourism, in which you’ll explore career planning in the tourism industry, passenger tourism transport, visitor attraction management, strategic tourism planning and responsible tourism. There's also the chance to travel and experience different cultures and study tourism’s impact on domestic and international destinations.

• Gain the skills and expertise you need to start a career in the dynamic and challenging tourism industry.
• Develop a firm understanding of the role of organisations in society.
• Develop your knowledge in a broad range of business areas.

Explore the fundamental theories of physics and gain the skills to understand the world in terms of forces and particles in small or complex systems. During this fascinating course you’ll learn to comprehend everything from the streamlined shape of dolphins to the quantum encryption of messages. The course is informed by our internationally excellent and world- leading physics research, which covers areas such as the microphysics of air quality, atmospheric physics, light scattering, quantum optics and mathematical physics. You’ll also have the option of spending a year working in industry or at a research institution. Study abroad opportunities are available at universities in Europe, Australia and the USA.

• Our degree lets you study the fundamental theories behind Physics and their application to modern-day research and technology. We will take you from the knowledge that you have gained in your school or college studies right the way to the most up-to-date developments.
• During your second and third years you begin to specialise in experimental physics or more theoretical and mathematical concepts. You can choose from a range of options in your final year, including Nonlinear Systems, Rocket Performance and Propulsion, Physics of Stars, Nonlinear Systems, Partial Differential Equations, Dynamics and Geometry, Further Numerical Methods or Quantum Computing.
• You will also carry out a final year investigative project in a cutting-edge area of Physics research. You will be closely supervised and guided by one of our experienced researchers in the Centre for Atmospheric & Instrumentation Research. Previous projects have included designing a calibration system for airborne ice sensors, modelling the behaviour of soliton waves in the oceans, and examining quantum dynamics using topological methods.
• If you are continuing on our MPhys programme it is possible to extend your project into your MPhys year. We also have an innovative strand of industrial projects supported by the Institute of Physics that give you direct experience of working in industrial research.

All three of our model design courses share the same First Year, giving you an excellent introduction to model making, prop making, sculpture and special effects. Building on this foundation, you’ll focus on developing your artistic and technical skills to produce models, animatronics and other effects. You’ll also gain hands on experience of the specialist equipment used to produce rain, fire, smoke, wind and snow, and learn about the safe use of pyrotechnics.

In Second Year, you will acquire an understanding of special effects design and receive a thorough grounding in the practical aspects of this. You will be able to combine your artistic and technical skills to produce animatronics, action props, models and special effects.

In your Final Year, you’ll work on major projects and create a professional portfolio to impress employers. Throughout your studies you’ll use a mix of traditional techniques and modern technology. This course is accredited by Creative Skillset, reflecting the highest standard of teaching and facilities.

• Combine your artistic and technical skills to produce animatronics, action props, models and special effects.
• Gain ‘hands on’ experience of special effects equipment used to produce, rain, fire, smoke, wind and snow etc. and learn about the safe use of pyrotechnics.
• Use of traditional workshop machinery and cutting-edge technologies, plus access to specialist industry standard facilities for animatronics, model making and prop making.
• Close contacts with industry, which provide outstanding work experience opportunities and collaborative projects.
• High graduate employment rates for Special Effects students. 
• The only Creative Skillset Tick accredited Model and Special Effects course in the UK.

This specialist degree focuses on game audio and film music, covering creative, technical and business. You’ll compose, produce, and implement music and sound for a huge variety of film, animation and game audio titles, and be part of networking and collaboration within the school of creative arts. With the support of industry professionals, you’ll analyse the styles of different composers and genres, understand film/ game workflows, explore middleware, and develop a critical understanding of how musical parameters affect visuals. You’ll also study the business aspects of this sector, pursue work experience and build the skills to become a creative, technical and entrepreneurial musician/ audio professional.

• You are fascinated by the potential of technology in the creative process and wish to explore the likes of Unreal Engine, Unity, WWise, FMOD, Logic, and Pro Tools.
• Involvement from our alumni, providing their experiences of how the course has helped them into employment.    
• You wish to understand and explore current trends in film music and game audio.
• Gain a BSc – because we genuinely explore the art and science of music composition/ audio design.
• You wish to be taught by current practitioners and exponents in the art of writing film and games.
• You wish to be part of a department within a school that includes filmmaking, animation and game design.
• The Music Composition and Technology for Film and Games degree is a unique and distinctive degree award in the UK.
• We have some of the best resources in the UK, including the £38 million Forum Hertfordshire, state-of-the art music studios and specialist film, animation and game design facilities. ?