Master of Science in Management with Digital Marketing

at University of Hertfordshire - De Havilland Campus United Kingdom

Indicative course structure
A business degree is a powerful, career-launching qualification, and if you’re interested in a career in business, combining two subjects will give you sought-after skills, exciting experiences and a whole world of future career opportunities.

We’ve designed our course to get your career off to an incredible start. You’ll be able to study product innovation, consumer buyer behaviour, and marketing planning as well as key modules on managing media and communications and market and social research. Marketing is creative, strategic and hugely dynamic, spanning a whole range of jobs in advertising, social media, consumer insights, communications, market research, public relations, sales, brand management, product innovation, retail services and the creative industries.

Why choose this course?

• Open the door to a broad spectrum of careers in industry, commerce and the public sector.
• Develop your knowledge in a broad range of business areas.
• Learn the key elements of marketing and put theories into practice.

This course combines two highly respected subjects to give you a powerful business degree with real career potential. You’ll learn from Hertfordshire Business School’s highly experienced, research-active academic team. You’ll develop an in-depth understanding of the role finance and economics plays in the health of an economy, as well as have the opportunity to become part of a new generation of international financial experts.

As well as deepening your knowledge of these important areas, your lecturers here at Hertfordshire will be firmly focused on your employability, giving you the advanced skills that employers today demand.

• Understand the role economics and finance play in analysing current problems.
• Develop a firm understanding of key business functions, the industrial structure of market economies and the global environment.
• Learn how to analyse data from a financial point of view.
• Enhance your experience through a 12-month work placement or study abroad year.

Studying an MBA can transform the way you think and the way you work, change the way others see you and open up new leadership and management opportunities.

This full-time MBA enables you to develop the critical and reflective strategic leadership skills you need to succeed in an uncertain world, challenging your assumptions, cultivating flexible thinking, effective decision making and responsible management.

What will I study?

Our teaching and learning methods ensure you are able to actively engage with your own development. You’ll benefit from a blended learning approach which utilises web-based activities and reading, alongside simulations, reflective writing, discussions and live enterprise projects.

All of the teaching resources have been designed in a highly structured way and complementary way to take you progressively through business concepts and to give you confidence, enhance your skills and expertise when completing specific tasks.

A participative style is used throughout to enable you to learn from your fellow students, as well as from teaching staff. Experiential learning is central to our teaching philosophy.

There is a considerable emphasis on the utilisation of theory and knowledge to make sense of your own and fellow participants' experiences at work. Case study material is widely used alongside case histories developed by fellow participants.

The MBA at the University of Hertfordshire has multiple pathways for students:

• MBA
• MBA (Human Resource Management)
• MBA (Entrepreneurship)
• MBA (Digital Marketing)
• MBA (Finance)
• MBA (Healthcare)
• MBA (Public Services)
• MBA (Sustainable Industries)
• MBA (Data Analytics)
• MBA (Project Management)
• MBA (Management Consultancy)
• MBA (Information Systems)

All three of our model design courses share the same First Year, giving you an excellent introduction to model making, prop making, sculpture and special effects. Building on this foundation, you’ll focus on developing your artistic and technical skills to produce models, animatronics and other effects. You’ll also gain hands on experience of the specialist equipment used to produce rain, fire, smoke, wind and snow, and learn about the safe use of pyrotechnics.

In Second Year, you will acquire an understanding of special effects design and receive a thorough grounding in the practical aspects of this. You will be able to combine your artistic and technical skills to produce animatronics, action props, models and special effects.

In your Final Year, you’ll work on major projects and create a professional portfolio to impress employers. Throughout your studies you’ll use a mix of traditional techniques and modern technology. This course is accredited by Creative Skillset, reflecting the highest standard of teaching and facilities.

• Combine your artistic and technical skills to produce animatronics, action props, models and special effects.
• Gain ‘hands on’ experience of special effects equipment used to produce, rain, fire, smoke, wind and snow etc. and learn about the safe use of pyrotechnics.
• Use of traditional workshop machinery and cutting-edge technologies, plus access to specialist industry standard facilities for animatronics, model making and prop making.
• Close contacts with industry, which provide outstanding work experience opportunities and collaborative projects.
• High graduate employment rates for Special Effects students. 
• The only Creative Skillset Tick accredited Model and Special Effects course in the UK.

This new award in Robotics and Artificial Intelligence builds on existing research and teaching expertise in the School of Engineering and Computer Science and addresses a growing demand by government and employers for graduates with this range of knowledge and skills. The award is structured with a strong emphasis on practical work to build your skills and confidence in the usage and application of contemporary Robotics and AI technologies. You will learn the elements needed to build robots, from simple electronic circuitry, software engineering and control, to high-level robot intelligence and will learn how to develop robotic systems and bring the learning to life.

This course gives you the broad-ranging skills to support the development of automotive products. It blends practical study in workshops and well- equipped labs (such as computer simulation, design, vehicle technology, production and manufacture) with management and business studies modules. A particular focus is on group work, which will enable you to develop your team-working skills and improve your employability. You’ll also have the unique opportunity to work with engineering students in designing, building and racing a Formula Student race car.

• This BSc Honours degree course in Automotive Technology with Management is part of a suite of automotive related courses
• Our BSc Automotive Technology with Management students have previously completed work placement years at companies including: Nissan and Triumph Motorcycles
• Graduates highly employable in wide range of firms from Formula One to major motor manufacturers
• Involvement in Formula Student Competition from year 1, if you wish
• Recent Automotive Technology graduates have gone on to work at organisations including: Nissan, Dyson, and Bentley Motors
• You do not need an A-level in Mathematics or Physics to gain entry to this course, you simply need the correct UCAS points and your enthusiasm for the subject.

Our BA Philosophy and Media degree allows you to learn more about how various media function and to examine the philosophical issues surrounding our attempts to represent the world. You’ll develop practical and theoretical knowledge of how various media techniques are implemented, whilst exploring and challenging the assumptions that frame the way we think, act and see the world around us.

In your first year, you’ll be introduced to a variety of ways in which communication can be achieved. You will learn to think critically by examining reasoning and persuasion and how that might be inflected by the medium in which it is conveyed, including the use of rhetoric and propaganda. You’ll also study social and political philosophy, covering topics such as freedom of speech, as well as examine the nature of knowledge and reality. There is also a philosophy module dedicated to exploring the scope and limits film and literature in what they can represent about reality.

All our philosophy lecturers are active researchers, so you’ll share the excitement of doing original work in a supportive and highly-rated academic community. Our Philosophy team is in the top 15 in the Guardian League Table 2019 and rates as one of the 100 best Philosophy departments worldwide in the 2017 QS rankings. The media staff are academics and practitioners in the creative industries and will give you the knowledge and understanding to be successful for a career in media.

In your second year, you’ll be able to select areas on which to focus, such as on influential works of philosophy, ethics, metaphysics, the philosophy of mind, and social and political philosophy. There is also a philosophy of art module, which tackles the question of the relation between artistic representations (in various media) and reality. You’ll also gain knowledge of research methods in the communications industry and learn about publishing.

In your final year, you’ll delve deeper into the media industry and into more specialist areas of Philosophy, including the opportunity to develop your understanding of the nature of communication in the philosophy of language module, or on the nature of the representation of women in the module on feminist philosophy.

• A flexible programme of study, allowing you to concentrate on areas you find especially interesting
• An exceptional academic team, conducting internationally renowned research
• Stimulating, innovative courses that allow you to make rewarding connections between two disciplines
• CV-building potential through work placements and extra-curricular activities

Excitement, international travel and working in a high- performing team to achieve success are just some of the major attractions of motorsport. It’s an industry that allows you to work at the cutting edge of automotive technology. This course will give you the skills necessary to support motorsport engineers as they push the boundaries and strive for optimum vehicle performance. Benefiting from world-class expertise and facilities, you’ll study a wide range of modules, including the fundamentals of vehicle and engine design, as well as high-tech computer-aided design and manufacturing techniques. You’ll also have the unique chance to work with engineering students in designing, building and racing a Formula Student race car.

• This BSc Honours degree course in Motorsport Technology is part of a suite of automotive related degree courses
• Involvement in Formula Student Competition from year 1 - design, build and race single-seater race car
• Excellent facilities in automotive engineering technology
• World Class Expertise NB materials, vehicle dynamics, structural analysis, aerodynamics and CAE
• Our BSc Motorsport Technology students have previously completed work placement years at companies including: VW Racing, Hyperion Motor Racing, and RP Aero Systems
• Recent Automotive Technology graduates have gone on to work at organisations including: Mercedes Benz, Vantage Engineering, and Bentley Motors
• You do not need an A-level in Mathematics or Physics to gain entry to this course, you simply need the correct UCAS points and your enthusiasm for the subject.

More about the Course
Motorsport is not just exciting entertainment, but also an important part of the development side of the automotive industry.  The competitiveness of the sport drives engineers to develop innovative ideas and take advantage of up and coming technologies that, if successful, could be employed across the main automotive industry in future.  This course will give you the combination of skills necessary to support motorsport engineers as they strive for efficiency and optimum performance in their vehicle design.

Film and television production is one of the largest growth areas in the creative industries, with major international productions coming to the UK to find the best crews and creatives in the world. Taught by industry professionals and using the latest technology, you will develop the practical skills, creative abilities, technical expertise and business know-how to really kick-start your career. You’ll also take advantage of our excellent links with industry partners, including Warner Bros Studios Leavesden and Elstree Studios, as well as opportunities for work placements and employment.

The Film and Television program is a ScreenSkills and CILECT accredited course that provides an environment in which students can grow into confident television and film practitioners. We are proud to be among the top 20 for film production, nationally (The Guardian), delivering industry ready graduates into the workplace.

Our course is designed to put the industry and its needs at the heart of our teaching.  Students learn professional skills from the outset, managing and producing their own location and studio-based shoots, and getting the opportunity to experience a variety of key roles on set and in post-production.

Our close partnerships with leading industry figures ensures that students hear about the latest commercial developments, while also putting into practice the long-established methods and techniques, workflows, and standards employed by film and television companies globally.

During your studies, you can take control of your own specialist career development, choosing to focus on those areas of production and post-production that best suit your passions and employment aims.

With modules covering the theory, history and contemporary practice of film and television, the course gives you an understanding of the industry’s past while preparing you to take an active part in its future.

Indicative course structure

Economics drives business, informs policy and affects everyone’s lives. With its applied business focus, this course emphasises the economic analysis of key business functions and the industrial structure of market economies and the global environment. It will give you a detailed understanding of the principles of economics and teach you how to apply these principles to support decision making. As well as developing an understanding of the nature of pricing, investment, employment and many other decisions businesses have to take, you’ll have the option to study modules in marketing, accounting finance and human resource management.

You can also study a language with this course. You can be awarded the degree ‘with language’ in the title if you choose to study a foreign language in all years of study. 

• To receive a broad intellectual learning experience by studying economic issues within the wider political and social environment;
• to develop a critical understanding of the principles of economic theory;
• for an appreciation of different approaches to economic problems and their relevance for real life circumstances; 
• to develop the ability to apply the theories of economics to a range of decision making problems in business;
• to become equipped with a set of subject specific and transferable skills needed to pursue a successful career.