Master of Science in Digital Marketing

at University of Southampton - Highfield Campus United Kingdom

With our marketing analytics MSc you’ll learn industry-specific skills to make strategic marketing decisions using data and evidence. You’ll use a multi-channel approach to analyse and interpret data.

If you’re curious about how data informs everyday marketing techniques and want to learn how to become a marketing analyst, then this MSc in marketing analytics is the course for you. We incorporate new and relevant industry-specific topics which are only covered by a small number of marketing analytics courses in the UK, topics include social media data analysis and text mining.

MSc Marketing Analytics is aimed at those who have:

• An undergraduate degree in marketing and a good understanding of quantitative studies or 
• Marketing work experience looking to specialise within an analytics role

We’re the first university in the UK to offer a marketing analytics master's. We collaborate with leading practitioners from the industry who inform the curriculum using best-practice marketing techniques and the latest research.

You'll learn how to:

• Integrate and use marketing channels within different markets or sectors
• Interpret and manage large datasets to make evidence-based decisions
• Use online analytics to analyse how consumer choices are influenced by social media
• Incorporate different marketing frameworks and behaviour models to create an analytical tool
• Use industry-standard data analysis software
• Learn from traditional churn modelling models to offer customer incentives to enhance business profitability

We are a world-leading university which integrates current marketing research with practical expertise in the best of digital marketing and data analytics. Our reputation has attracted students from around the world and expert teaching staff who are also leading researchers within the industry. 

We offer an international and inclusive learning experience which welcomes students from around the world. During your studies you’ll understand different perspectives from different cultures and countries which will teach you to be versatile in your approach to digital marketing analytics.

With our Business Analytics and Management Science master's, you'll develop your skills in business analysis and learn how to gain insights from data. You can also compete for an industry placement for the chance to get valuable experience.

This UK master’s degree will equip you for a career in data analysis. It is ideal for graduates with analytical skills who can use data to improve business performance and solve problems for organisations.

This business analytics master’s with management science is ideal for students with a background in quantitative study or work experience in this area. The course will help you to specialise in further study, advance in your current professional role or change your career.

Organisations are looking for people with analytical skills and an ability to form insights from data, to improve their performance and grow business intelligence. We've designed our MSc to teach you theory and practical application, which will prepare you for your future career.

We teach in partnership with the Centre of Operational Research, Management Sciences and Information Systems (CORMSIS), one of the country’s best analytics research groups.

As part of CORMSIS, your learning is informed by specialist research and you'll have a wider module choice in business and maths topics. This gives you a chance to customise your postgraduate experience.

You can either complete a dissertation or compete for a 3-month analytics summer project with an organisation, such as British Telecommunications, Deloitte or Ford. This competitive industry placement will boost your career prospects as you take on a real-world challenge and make a strong connection with the business. Whatever you choose, we'll give you career support to maximise your employment prospect.

MSc Business Analytics and Management Science is taught by supportive lecturers who bring learning to life through case studies, active discussions and practical exercises. The course content is based on the latest industry practice, ensuring you learn skills relevant to the current job market.

BSc Business Entrepreneurship with placement will give you a business management education, with a focus on entrepreneurship and its role in the economy and society. Your year-long paid work placement will give you valuable real-world experience. You'll gain the practical skills to plan, promote, finance and grow your business venture. You'll graduate with the ability to start your own business or bring entrepreneurial thinking to an established organisation.

Your A level results will determine which core or compulsory modules you'll need to take.

On this BSc Business Entrepreneurship course with placement you can:

• pend your third year on an approved industry placement in a business organisation
• learn about digital business models, technological innovation or digital marketing
• understand business fundamentals such as financial and management accounting
• benefit from hands-on experience of preparing business plans and presenting pitches to industry experts
• choose optional modules to help you develop your business management skills in areas such as strategic marketing, project management, finance and accounting, or operational management
• study interdisciplinary modules to learn practical skills such as programming and web design

Our expert research-led academics are well connected. Through them you'll gain insights from the best and most innovative London-based companies, as well as Southampton's entrepreneurial community.

You'll graduate with a business and entrepreneurship degree accredited by:

• CIMA (Chartered Institute of Management Accountants)
• AACSB (Association to Advance Collegiate Schools of Business)

Graduates have started their own businesses, and worked for consultancies such as PwC and Deloitte.

Human behaviour is a leading cause of physical illness worldwide. MSc Health Psychology teaches you how psychology can be applied to improve well-being and prevent and manage long-term conditions.

On this British Psychological Society (BPS) accredited degree, you’ll be taught by expert lecturers who are currently developing and testing interventions and theory in the field.  

Health psychology master’s graduates will be prepared to progress towards becoming a registered, chartered health psychologist.   

This UK postgraduate health psychology master’s will help you become a scientist practitioner in a health care setting.  

Health psychology applies the educational, scientific and professional psychological principles to:

• Promote and maintain health  
• Study the cause of illness
• Prevent, diagnose, treat and rehabilitate physical illness
• Psychological, social, emotional and behavioural factors in physical illness
• Improving health care  
• The formulation of health policy

In Msc Health Psychology your taught study will focus around three themes:

• Biopsychosocial aspects of health
• Psychosocial aspects of illness and disability
• Psychological aspects of the delivery of health care

On this master’s in health psychology, you’ll select optional modules to tailor the course to suit your career goals. Popular module choices include the study of CBT, sexual health and gerontology.

You have the opportunity to experience practical learning as an apprentice to a health psychologist over 12 weeks and develop your reading of research papers and discussing them in a journal club with students on the course.

Our health psychology master’s degree is taught by active leading researchers and experts across the different areas of health psychology, interventions and research methods. You’ll have the opportunity to attend seminars from researchers at the Centre for Clinical and Community Applications of Health Psychology.  

Previous students have pursued careers in the public, private and third sectors, working as psychologists in research, education and professional practice.

Discover our MSc in Transportation Planning and Engineering: Operations and study the issues relating to the operation and management of transport systems.  On this UK master's degree you'll study topics such as transport management and safety, and freight transport and logistics.You can study this course on a full-time, part-time or distance-learning basis.

This degree is ideal if you want a career in the transport industry or you're an experienced transport professional interested in enhancing your skills.

This master’s degree in transportation planning and engineering: operations covers everything from the fundamentals of modelling and economics, through to the application of software and planning tools using real life examples from around the world. It’s the perfect way to improve your capabilities and career prospects in the transport sector.

Your course highlights include field trips and a mock public inquiry, where you'll learn about  public engagement and the role of public opinion in the transport planning process.

Your taught learning includes modules on:

• Transport economics
• Transport data analysis and techniques
• Transport modelling
• Logistics systems operations

You’ll also have the chance to choose from a range of modules including:

• Highway and traffic engineering
• Transport, energy and the environment
• Railway engineering and operations
• Human factors in engineering

You’ll gain experience using a range of transport-related software and you’ll be able to hear directly from a range of industry guest speakers. You’ll also carry out an individual research project on a topic of your choice.

Develop the skills to design and develop future energy networks. This MSc power engineering degree looks at all aspects of sustainable energy generation, transmission and distribution engineering.

If you’re considering a career in the electrical power industry, this course will give you the skills in high demand from employers.

Through this master's in electrical power engineering you’ll gain an advanced understanding of the relationships between core types of energy, work, force, power and efficiency.  

You’ll learn about:

• The design and management of power systems
• Bulk electrical energy transport issues  
• The design and operation of electricity transmission and distribution networks  
• How to specify equipment through tools such as eracs and powerworld  
• The fundamentals and impact of current and future energy/power production methods

You'll get to personalise this master of electronic and energy engineering course to your interests and career aims, through a choice of modules and an individual project. You’ll also have access to research facilities, including our high-voltage laboratory and interdisciplinary clean room.

On this MSc in Acoustical Engineering you'll learn how to apply acoustics to technology. Our master's in acoustics will give you expert knowledge of the latest modern developments in sound, vibration and signal processing. You’ll graduate with the skills you need for a career in acoustical engineering or for continued study at PhD level.

This acoustic engineering course combines an understanding of engineering fundamentals with specialist knowledge of sound and vibration. We’ll develop your practical and problem-solving skills to apply them in fields including:

• Noise control
• Audio engineering
• Architectural acoustics
• Biomedical ultrasounds

You’ll study at the Institute of Sound and Vibration Research (ISVR) - a world-leading centre for acoustical engineering.

You can choose to study acoustic engineering as a general topic, but may also decide to specialise in signal processing or structural vibration:

• Signal processing provides in-depth training on modern signal processing techniques for biomedical applications and audio signal processing.
• Structural vibration emphasises the advanced techniques to model, measure and control vibration in mechanical systems such as railways and automotive applications.

Infuse your Electronic Engineering studies with the science and technology of light. Photonics engineering has many applications, from broadband internet to precision medical and industrial tools. It’s also vital for new technologies such as quantum and photonic computing, which uses photons for ultra-fast, energy-efficient data processing. This accredited degree will give you access to professional registration as a Chartered Engineer.

On this 4-year, integrated master's, you'll train in the fundamentals of electronic engineering. This will provide a basis for your specialist photonics studies. You'll choose from a huge range of specialist modules, covering the latest advances in areas such as :

• Fabrication and microscopy
• Optical communications
• Nanoelectronic and quantum devices
• Metamaterials
• Digital coding and transmission

You’ll learn under academics from our prestigious Optoelectronics Research Centre (ORC). The ORC has an impressive record of discoveries - our researchers developed the optical components that power today’s internet.

As part of this course you can:

• Use our research facilities, including a high-voltage lab and our £110m clean rooms
• Develop your enterprise skills with help from our startup supporter, Future Worlds
• Build your own unique electronic systems

This MEng Electronic Engineering with Photonics degree is accredited by the Institution of Engineering and Technology on behalf of the Engineering Council for the purposes of fully meeting the academic requirement for registration as a Chartered Engineer.

Our MSc Environmental Pollution Control course provides excellent training for careers in air, water and waste pollution management. Students explore the scientific basis of pollution and practical approaches to its control. Through the optional modules you’ll get the chance to learn about the legal and business framework and the many environments affected by pollution.

The ability to accurately monitor emissions to the environment and mitigate their harmful impacts sits at the heart of this diverse environmental science master’s degree.

On completing the course, you should be able to demonstrate knowledge and understanding of:

• The importance of environmental concepts, terms, principles and methods
• The value of using techniques and ideas in different subject disciplines
• The socio-economic context of environmental issues and the legal framework for environmental regulation
• The contribution of science, engineering or communication to the identification, understanding of environmental issues and concerns
• The human causes and consequences of environmental impacts
• General environmental concerns, which may include: biodiversity; environmental limits to economic or population growth

This course develops the professional skills required for a rewarding career as an environmental scientist in air, water and waste pollution management.

Use advanced data analysis techniques to explore pressing economic problems. This 3-year economics and data science degree combines training in economics with modern skills in data science. You'll graduate with the skills to work in finance, industry and the public sector.

Combine an in-depth understanding of economics with the ability to use a range of data science techniques. You’ll study with experts from the department of economics and learn to apply advanced techniques from data science and econometrics to economic problems.

You'll gain a specialist knowledge of:

• Economic theory from different schools of thought
• Applied economics
• Use of large datasets
• Machine learning
• Data and statistics
• Computational economics

You'll have the opportunity to:

• Use our Financial Laboratory (FinLab), a realistic trading room environment
• Put your economic theories to the test in our behavioural economics laboratory
• Gain vital work experience on Santander's Student Innovation Projects
• Gain a Bloomberg Markets Concepts qualification

On this flexible economics with data science course you can choose to learn the principles of finance, international trade theory or developmental economics. You'll be able to choose the subjects you want to study to suit your interests or future career.

This degree has a focus on employability, with options like a year in employment, and a semester abroad available in your third year.

You’ll graduate with a rare combination of advanced skills in data analysis, including big data, and training in economics. This will make you highly employable in a range of fields, including finance and the government data service.