Master of Science in Marketing

at University of Stirling United Kingdom

The history of the Scottish nation is dramatic, surprising and an infinite source of inspiration in popular culture. Studying at the University of Stirling will place you right at the heart of that history, with some of the most significant locations in Scotland’s past located right on your doorstep.

On this course, you’ll explore both the myths and the realities of Scottish History, unpicking the events that shaped a nation – from the wars of William Wallace to Scotland’s unprecedented impact on the wider world. You can expect in-depth insight into every aspect of Scottish History - political, social, environmental and economic – all of which will deepen your understanding of present-day Scotland at the same time.

History at the University of Stirling is highly regarded. In the most recent Research Excellence Framework, 98% of our research was classed as either world-leading or internationally excellent. That expertise feeds directly back into our teaching, ensuring you gain unique insights into Scottish History from some of its most respected scholars. Every step of the way, your employability will be a top priority - with career-focused modules, field trips and guest lecturers all designed to get you ready for the world of work. Our location in the shadow of so many famous Scottish events helps to distinguish your studies from other Scottish History courses.

Our English Language and Linguistics postgraduate degree gives you an excellent opportunity to study the complex workings of language and explore its central role in society. With the guidance of expert staff, you’ll explore how language works, how people use it, what people use it for, where it came from and how it changes.

You’ll learn to carry out independent research and engage with other researchers by writing, debating and delivering oral and written presentations. You’ll also play an active part in our regular Linguistics Reading Group meetings, which discuss articles on important and controversial linguistic topics.

The course also provides a grounding in theories and methods that are essential for a range of careers. You’ll graduate with an expert knowledge of contemporary linguistic theories and their application in a wider cultural context – including both generative and cognitive approaches to linguistic description, as well as the contexts in which these theories operate.

Our MSc International Journalism stands enables you to tailor your studies by choosing a practice- or theory-led route depending on your career ambitions.

Our Masters course in International Journalism introduces students from a wide range of academic and professional backgrounds to the theory and practice of journalism in a global context. The course is internationally-focused and deals with the practice of journalism across different media, cultural and regulatory environments.

With a combination of practice and theory, the MSc International Journalism at Stirling enables you to tailor your studies by choosing a practice- or theory-led route depending on your interests and career ambitions.

The course is provided by our Division of Communications, Media and Culture, which has a strong international profile, and builds on our existing strengths in teaching and research. In journalism alone, the Division has staff from South Africa, Venezuela, Pakistan, China and Ireland, as well as the UK.

Our Strategic Public Relations and Communication Management course gives you the chance to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills you'll need for a successful career in communications and public relations. You’ll gain a solid understanding of the theory behind public relations and communications, and have many opportunities to apply this theory to everyday communications and public relations practice, experience and phenomena.

By the end of your studies, you’ll have the necessary skills to work at managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations and communication strategies.

We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns may successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners. These also give you networking opportunities and an understanding of current best practice.

This course was established in 1988 and was the first degree in public relations in the UK and one of the first in Europe. Several prominent public relations academics and practitioners have completed their education at Stirling.

Humans share this planet with other animals and our interactions are at the core of our everyday lives. We farm and eat animals, we keep them as companions and for work, as models for humans in laboratory research, in animal-assisted interventions for positive behaviour change, and in education, entertainment and ecotourism. Depending upon our perceptions and attitudes towards animals, and in relation to the impact they have on us and the environment, we may actively attempt to conserve them, domesticate them or eradicate them.

In this Masters in Human-Animal Interaction you will learn interdisciplinary approaches and a diverse range of methods used to research our relationships with other species. The Masters covers a broad range of topics and looks at human–animal interactions across a wide range of contexts – from pet owning to animal-assisted interventions, zoos, farms and conservation.

You'll learn about the importance of both human and animal behaviour in shaping human animal interaction, and the associated ethical issues, as well as learning to critically evaluate methods for measuring attitudes, interactions and their outcomes.

You'll carry out a practical placement and research project to get direct experience tailored to your individual career goals. You will also learn from our recognised experts in human–animal interaction, whose specialisms include:

• The study of animal behaviour and animal welfare
• Animal-assisted activities and interventions
• Human and animal coexistence

How are our minds related to our bodies? Do we really have free will? What can we truly know about the world around us, about other people or about ourselves?

These questions lie at the heart of philosophy – and if you seriously want to search for the answers, this is the course for you. Our Philosophy BA will challenge you to develop a strong set of critical, imaginative and informed reasoning skills. It will also deepen your understanding of the nature of the human mind, language, morality and politics, art, science and logic. We offer breadth and variety – from modules focused on individual philosophers, to others built around specific topics such as metaphysics, moral philosophy and environmental ethics.

You’ll be introduced to key philosophical issues in your first two years, before focusing in on the areas that interest you most. Along the way, you’ll benefit from the expert insights of your lecturers and tutors, whose own cutting-edge research feeds into course content and keeps you on the frontline of academic thinking.

Our Philosophy course has consistently achieved top marks for student satisfaction, and your studies will play out in a supportive, vibrant environment with an extremely active Student Philosophy Society. If you want to investigate the burning questions that shape humanity while gaining vital employability skills, choosing Philosophy at the University of Stirling is the perfect starting point.

Sport plays an important role in society – contributing to health and wellbeing, community, education, social inclusion, and national prestige from success in global events. Its success depends upon skilled and enthusiastic individuals working to support athletes and clubs at all levels.

Our BA (Hons) course will teach you about:

• Sport in society
• The science of sports performance
• The nature of sports organisations
• Theory and practice of sport coaching and sport development
• Research underpinning sport coaching and sport development

Within those broader contextual themes, you will learn both the theory and research within the context of sports development and coaching, informing your personal development, skills and experiences, and laying the foundation for your future career.

We are here to help you prepare for a flourishing career in global business and offer you the option to specialise in International Business and Marketing or International Business and Entrepreneurship.

Throughout this Masters in International Business you’ll develop problem-solving and critical-thinking skills within the context of trading across national boundaries. By the end of the course you’ll have an expansive knowledge of how organisations operate across economies, currencies and regulatory frameworks. You’ll also become an expert in engaging with stakeholders from different cultures and working effectively with a multi-location team.

If you want to start your own venture, to develop entrepreneurial capacity in an existing organisation or to work in an international marketing function one of our optional pathways will target your skills.

The course covers core business subjects such as accounting, people management and strategy, in the context of international regulatory frameworks and business practices. It also emphasises ethical, environmental and sustainability issues, which are increasingly important within the global business environment.

BSc (Hons) Education (Secondary) degree and learn from world-leading academics and outstanding teachers who have strong partnerships with local schools. This gives you access to cutting-edge practice and research throughout your secondary teaching degree.

Our pioneering approach to professional education gives you time to develop as a secondary school teacher. With our four year teaching degree, you’ll be able to grow in confidence and critically reflect on your skills. The course gives you a more personalised learning experience than the Professional Graduate Diploma in Education (PGDE) route of only one year.

The Stirling Centre for International Publishing and Communication at the University of Stirling is a world-leading centre for postgraduate publishing studies, offering expertise in contemporary and historical publishing in the UK and beyond.

The MRes Publishing Studies is a research preparation Master’s course that offers students the opportunity for tailor-made Master’s study in the field of publishing studies. It also offers the opportunity to prepare for a PhD through concentrated research with a specialism in publishing.