Master of Science in Marketing

at University of Stirling United Kingdom

If you’re contemplating a future in the world of international politics, you’ll need to understand issues of power, alliances, conflict and peace on a global scale.

The University of Stirling will help you build a confident and well-rounded knowledge of all these issues and more – from the decision-making processes of influential organisations, through to the question of how international society is shaped. You’ll be learning in a research-led environment, where the latest political events are dissected by recognised experts. You’ll also benefit from our career-focused approach, which enables you to pick up the practical and analytical skills employers are looking for.

To further enhance your international outlook, you’ll have a chance to spend a semester abroad studying International Politics at one of our partner institutions. You can also combine International Politics with French or Spanish to add another valuable facet to everything you’re leaning.

Guest lecturers give you real insights into the professional applications of an International Politics degree. Our alumni include a former Secretary of State for Defence and Member of Parliament, and there really is no limit to where in the world a degree in International Politics can take you.

This course offers Spanish for all – from complete beginners to advanced speakers – and equips you to read, write and speak the language on an advanced level appropriate for the demands of today’s job market. You will also have the chance to acquire a critical awareness of the societies and cultures of Spain and Latin America, as well as transferrable skills that can be applied in a number of professional and academic settings.

In order to truly immerse yourself in Spanish and Latin American culture, you will spend an extended period studying abroad in Spain, Mexico, Chile or Argentina. This opportunity to refine your language skills will be enhanced by the research-led teaching you will enjoy in Stirling.

If you would like to explore multiple subjects, Spanish and Latin American Studies can be combined with a number of other courses. From Education or Business Studies to Law and Journalism, each combination is designed to help you work towards your vision for the future right from the outset of your studies.

Become a Sport and Exercise scientist with our BSc Sport and Exercise Science degree and you can transform lives and sporting careers.

As Scotland’s official University for Sporting Excellence, we place Sport and Exercise Science at the heart of everything we do. We prepare athletes for success on the world stage and improve the health of the nation through physical exercise. It’s why we're 1st in Scotland for research outputs in Sport (REF 2021).

Study our BSc Sport and Exercise Science degree and you’ll learn from our experts in sport and exercise physiology, nutrition, genetics, medicine, health and physical activity.

Our research and performance analysis laboratories enable you to develop your scientific and practical skills in a world-class learning environment. Our course will prepare you for the many career opportunities available in Sport and Exercise Science. Our research ranges from molecular mechanisms through to the whole body level.

Delivered by our experienced practitioners and leading scholars, our Masters degree in International Conflict and Cooperation prepares you to address a variety of challenges facing states and international organisations today. This course looks at the dynamics of international conflict and cooperation in light of major events such as the end of the Cold War, the 9/11 terror attacks, the Arab Spring and the COVID-19 pandemic.

We take a thematic approach to conflict resolution and the role of international organisations in order to focus on conflict prevention and management in specific geographical areas. The course also explores the development and regulation of conflict in relation to factors like natural resources and migration.

Contemporary dilemmas surrounding the politics of climate change negotiations, environmental and resource conflicts, civil war and ethnic tensions, human rights, international terrorism and humanitarian intervention provide some of the raw material for this MSc, which are studied in-depth over the course of the academic year.

Human Resource Management is a vital part of every business, and impacts everyone from junior members of staff to CEOs. With a CIPD accredited HR degree from the University of Stirling, you’ll gain far-reaching expertise in organisational success and unlock a wealth of professional opportunities.

The course will prepare you to make an impact on key areas of business such as recruitment methods, staff development, performance management and career progression. You’ll also be equipped to enhance an organisation’s adaptability by broadening the skills of its workforce and understanding its broader social and economic environments.

When you study HR at Stirling, everything you’ll learn is rooted in research and contemporary developments in the business world. The course reflects the rapid changes in employment practices, markets, technology and law – ensuring you graduate with the front-line knowledge you need to succeed.

Social statistics and social research provide policymakers, academics and others with valuable insights into the behaviour of people. This Masters course will give you an understanding of social research, with a particular focus on quantitative methods and social statistics.

You’ll learn about social research methods and the theories behind them, while undertaking detailed training on a wide range of statistical methods. You’ll also gain a thorough knowledge of statistical software and learn a range of highly sought-after technical skills, including accessing, preparing, analysing and summarising complex quantitative datasets.

Modules cover core and advanced issues of social research design and techniques of statistical analysis. There are specialist modules that address important emerging areas in social statistics, covering data management,big data, and social network analysis. Students also choose one option module in another area of social research, for instance on qualitative data analysis or policy research.

Sport is a global phenomenon that captivates audiences and transcends boundaries. Underpinning it all, the business side of sports is a dynamic, competitive industry in its own right, involving instantly recognisable brands and hugely popular products, services and events.

Our Sport Business Management course equips you to meet the industry’s need for technically competent, customer-oriented and commercially-minded practitioners who can apply their knowledge across the domestic and international sports markets. You’ll graduate with core management skills and an understanding of key contemporary issues in sport business – from marketing and branding, to sponsorship, event management and corporate social responsibility.

Everything you study will be rooted in the needs of industry, and you’ll be taught in realistic, sports-based working environments. As a top sports university, Stirling provides a unique context for your studies: a place where Olympians train combined with one of the best 25 business and management schools in the UK for research impact. Your career in the sports business starts here. 

If you have aspirations of working in the heritage, conservation or tourism sectors, our dedicated Heritage and Tourism degree is the perfect starting point. This course is a fully integrated degree taught in conjunction with Forth Valley College. You'll spend the first two years studying at the college and the final two studying at the University of Stirling campus, whilst benefitting from dual registration and the full range of their combined resources and facilities.

The course is supported and shaped by leading organisations such as Historic Environment Scotland, VisitScotland and Scottish Canals, and delivered jointly by the University of Stirling and Forth Valley College. Your studies will reflect the importance of combining academic knowledge with a firm grasp of management and business. You’ll learn about heritage, tourism, history, exhibition design, sociology, marketing and environmental studies – as well as the challenges facing the management and promotion of historic and natural environments in Scotland and beyond.

Every aspect of the course is informed by the internationally-recognised expertise of our academic staff and their extensive networks with professional partners, helping to distinguish our programme from other heritage and tourism courses. You can be confident that everything you’re learning is rooted in the latest academic and applied industry thinking, and designed to prepare you for a career in the heritage and tourism sectors. You’ll also apply your skills in real-world settings while you study – further sharpening the skills you’ll put to use when you transition into the exciting professional world of heritage and tourism.

With the rise of new communication channels, predominantly online, and the ability of consumers to impact on brand perception, more businesses than ever are identifying value in effective brand management strategies to protect and enhance their brand reputation. It’s reported that job opportunities in brand management were expected to grow by 14% in 2020 as a result (fastcompany.com).

The MSc Marketing and Brand Management course is accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma you will only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career.

Our Masters in Marketing and Brand Management gives you a thorough and in-depth understanding of marketing and brand management within commercial and non-commercial organisations. You will learn about the practice and theory of sustainable marketing, strategic brand management and digital marketing and advertising. Our course also gives the choice to further explore the role of brands and branding in specialist marketing areas such as supply chain marketing, retailing, or social marketing.

Our research-led teaching combined with a focus on practical applications is a key strength of this course and you will be taught by top researchers. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you opportunities to apply concepts, theories and frameworks to practical aspects. You will collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises.

Artificial Intelligence (AI) is currently enjoying a period of great interest due largely to advances in data driven AI and machine learning. Technologies such as self-driving cars, intelligent assistants (like Alexa), and AI health care have made AI an increasingly everyday technology, and one that will revolutionise the way we live and work in the years to come.

Modern AI is concerned with giving computers human-like abilities such as sight, learning, conversation and creativity. AI is a popular topic to study because there is a growing jobs market for AI and Data Science skills and because it is an exciting new field of computing.

Our data driven MSc Artificial Intelligence course capitalises on the success of well-established postgraduate courses in Big Data and Data Science for Business preparing industry ready graduates sought after by AI companies.