Master of Science in Marketing

at University of Stirling United Kingdom

With the rise of new communication channels, predominantly online, and the ability of consumers to impact on brand perception, more businesses than ever are identifying value in effective brand management strategies to protect and enhance their brand reputation. It’s reported that job opportunities in brand management were expected to grow by 14% in 2020 as a result (fastcompany.com).

The MSc Marketing and Brand Management course is accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma you will only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career.

Our Masters in Marketing and Brand Management gives you a thorough and in-depth understanding of marketing and brand management within commercial and non-commercial organisations. You will learn about the practice and theory of sustainable marketing, strategic brand management and digital marketing and advertising. Our course also gives the choice to further explore the role of brands and branding in specialist marketing areas such as supply chain marketing, retailing, or social marketing.

Our research-led teaching combined with a focus on practical applications is a key strength of this course and you will be taught by top researchers. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you opportunities to apply concepts, theories and frameworks to practical aspects. You will collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises.

Food from aquatic systems is essential for much of the world’s population. However, with wild catches of seafood declining in many places, aquaculture is playing an increasing role as an alternative source of high-quality, nutritious food - and as an employer. Controlling disease is important to the ongoing success of this industry.

This Masters in Aquatic Veterinary Studies provides you with training in the wide range of disciplines and skills you need for the investigation, prevention and control of aquatic animal diseases. You’ll develop an understanding of the biology, husbandry and environment of farmed aquatic species, as well as specialist expertise in aquatic animal diseases.

You’ll study at the Institute of Aquaculture, one of the top institutions in this field. It’s internationally recognised for both research and teaching and has more than 70 staff and 80 postgraduate students.

The Institute of Aquaculture has received the UK’s most prestigious academic honour – the Queen’s Anniversary Prize 2019. The honour recognises outstanding work that shows quality and innovation, and delivers real benefit to the wider world through education and training. It recognises our pioneering work in the world’s fastest-growing food production sector and our bid to tackle global hunger.

The Institute of Aquaculture has pioneered the development of aquaculture disease management. We have over 40 years of experience in investigating and controlling fish and shrimp diseases worldwide, which it uses to improve your problem-solving skills, ultimately equipping you to make a real contribution to the sustainability of aquaculture.

This Masters course is part of the St Andrews and Stirling Philosophy (SASP) Graduate Programme - which is Scotland's leading centre for graduate study in Philosophy, and one of the highest-ranked and largest philosophy schools in the United Kingdom. It also has an outstanding placement record for its graduates.

The course is primarily designed for recent philosophy graduates, and serves as a preparatory year for entry to postgraduate research by giving you a firm foundation of general understanding and skills in philosophy. Those skills will give you a sound basis for philosophical research.

The MLitt is a one-year taught course delivered mainly in St Andrews by staff from both universities. After gaining the MLitt, you may progress to a PhD at either Stirling or at St Andrews. Previous graduates have also gone on to leading institutions in the UK and abroad.

On this course, you’ll benefit from excellent teaching from authoritative and knowledgeable researchers in a wide range of areas, including the history of philosophy.

Our Masters degree in Gender Studies examines the history, context and development of key debates around gender, sexuality and identity, exploring commonalities and differences in the ways they have played out in a range of contemporary, historical and global cultures.

Developed by specialists who are passionately engaged with gender, feminist and queer issues, the strength of our programme lies in its interdisciplinary curriculum which branches across multiple fields ranging from: film, media and literary studies, sociology, history, philosophy, curation and politics.  

Through core modules like Understanding Gender, Researching Gender and Key Feminist Thinkers, you’ll explore a range of theoretical and methodological approaches for studying gender. You’ll also delve into the ways in which academic debate informs, is shaped by and is at times distanced from how gender actually ‘works’ in true situations.

The course places the application of learning to real-world contexts at the heart of its teaching. You’ll have the opportunity to apply your learning on a research placement. The course team has established links with potential placement providers from the third sector, as well as with a number of organisations who are committed to gender equality as part of their work in arts, culture and sport.

Choose our Criminology and Sociology degree and you’ll benefit from studying two closely related disciplines; with training both in criminology and the theory and methods of applied social science. Learn how to ‘think like a criminologist’ and apply criminology to the context of modern life, social diversity and inequalities in society. Criminologists are interested in how activities are defined as criminal, explanations for crime and social reactions to crime.

You’ll explore fascinating questions surrounding the criminal justice system, the social contexts of crime, and the relationship between behaviour and punishment. Why and how do people break the law? How can the criminal justice system define this, and how do we police, prosecute and punish people?

Our Criminology and Sociology course reflects the latest developments in social research and is taught by experts in their fields.

Our Masters in Sustainable Aquaculture explores the principles of aquaculture and the key factors influencing the viability of aquatic animal farming and food production systems. You’ll develop an understanding of aquatic animal biology, environmental issues, nutrition, reproduction and genetics, disease and health management.

With practical application at the core of your studies, you can choose to focus on specific aspects of sustainable aquaculture, including:

• Advanced broodstock management
• Aquaculture policy and planning
• Livelihood analysis
• Environmental management and biodiversity
• Feed formulation and resources
• Aquatic animal health control
• Epidemiology
• Ecotoxicology

You can also explore the commercial business of sustainable aquaculture, with optional modules covering marketing, business studies and economics. You’ll learn the skills necessary to establish, manage and appraise aquaculture enterprises and development projects from within the industry or public sector.

People have an enormous impact on their environment through resource use, habitat loss and degradation, and climate change. Understanding how our actions impact the ecological balance across the planet has never been more important.

Our BSc (Hons) Ecology and Conservation course will teach you the science of ecology and conservation and provide practical training in field and laboratory techniques. You will understand how animals, plants, fungi and microorganisms interact with their environment, as well as the relationship between people and the rest of the biosphere. It will also provide you with a deep understanding of the complex relationships between environments and their inhabitants. You’ll learn about the policies and management strategies that aim to safeguard our biodiversity and the ecosystem services upon which humans depend.

Stirling is a superb place to study Ecology and Conservation. We’re near to diverse landscapes and can link up with more environmental and conservation organisations than anywhere else in the UK. Several organisations have offices on our campus, including the Royal Society for the Protection of Birds, British Trust for Ornithology and the Bumblebee Conservation Trust. We work closely with these and other organisations, including conservation charities and Government agencies in conducting research, arranging placements and field training for our students.

This course offers Spanish for all – from complete beginners to advanced speakers – and equips you to read, write and speak the language on an advanced level appropriate for the demands of today’s job market. You will also have the chance to acquire a critical awareness of the societies and cultures of Spain and Latin America, as well as transferrable skills that can be applied in a number of professional and academic settings.

In order to truly immerse yourself in Spanish and Latin American culture, you will spend an extended period studying abroad in Spain, Mexico, Chile or Argentina. This opportunity to refine your language skills will be enhanced by the research-led teaching you will enjoy in Stirling.

If you would like to explore multiple subjects, Spanish and Latin American Studies can be combined with a number of other courses. From Education or Business Studies to Law and Journalism, each combination is designed to help you work towards your vision for the future right from the outset of your studies.

Social statistics and social research provide policymakers, academics and others with valuable insights into the behaviour of people. This Masters course will give you an understanding of social research, with a particular focus on quantitative methods and social statistics.

You’ll learn about social research methods and the theories behind them, while undertaking detailed training on a wide range of statistical methods. You’ll also gain a thorough knowledge of statistical software and learn a range of highly sought-after technical skills, including accessing, preparing, analysing and summarising complex quantitative datasets.

Modules cover core and advanced issues of social research design and techniques of statistical analysis. There are specialist modules that address important emerging areas in social statistics, covering data management,big data, and social network analysis. Students also choose one option module in another area of social research, for instance on qualitative data analysis or policy research.

Our Strategic Public Relations and Communication Management course gives you the chance to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills you'll need for a successful career in communications and public relations. You’ll gain a solid understanding of the theory behind public relations and communications, and have many opportunities to apply this theory to everyday communications and public relations practice, experience and phenomena.

By the end of your studies, you’ll have the necessary skills to work at managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations and communication strategies.

We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns may successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners. These also give you networking opportunities and an understanding of current best practice.

This course was established in 1988 and was the first degree in public relations in the UK and one of the first in Europe. Several prominent public relations academics and practitioners have completed their education at Stirling.