Master of Science in Marketing Analytics

at University of Stirling United Kingdom

How are our minds related to our bodies? Do we really have free will? What can we truly know about the world around us, about other people or about ourselves?

These questions lie at the heart of philosophy – and if you seriously want to search for the answers, this is the course for you. Our Philosophy BA will challenge you to develop a strong set of critical, imaginative and informed reasoning skills. It will also deepen your understanding of the nature of the human mind, language, morality and politics, art, science and logic. We offer breadth and variety – from modules focused on individual philosophers, to others built around specific topics such as metaphysics, moral philosophy and environmental ethics.

You’ll be introduced to key philosophical issues in your first two years, before focusing in on the areas that interest you most. Along the way, you’ll benefit from the expert insights of your lecturers and tutors, whose own cutting-edge research feeds into course content and keeps you on the frontline of academic thinking.

Our Philosophy course has consistently achieved top marks for student satisfaction, and your studies will play out in a supportive, vibrant environment with an extremely active Student Philosophy Society. If you want to investigate the burning questions that shape humanity while gaining vital employability skills, choosing Philosophy at the University of Stirling is the perfect starting point.

As you study, you’ll develop core skills in finance, investments and data analytics – all of which can be applied in a final dissertation on a finance-related topic of your choice. You’ll also be taught how to use programming languages (e.g. Python, R) to analyse data and get a thorough understanding of core financial theory and investment practices. In addition, you'll have the opportunity to use professional financial databases, such as Bloomberg, Eikon and S&P Capital IQ.

The Master of Research in Humanities offers you the opportunity to pursue a bespoke, one-to-one programme of Masters study in a structured, interdisciplinary and research-driven environment. In it, you will undertake an extended piece of research within a programme of study designed together between you and your supervisor(s). The MRes can be pursued for personal or career development, or as a stepping-stone to doctoral study (PhD) and is available across a broad range of disciplines in the Faculty of Arts and Humanities including Communications, Media, and Culture, English literature, Film and cinema, History, Law, Linguistics, Philosophy, Politics, Religion, Scottish literature. We have particularly strong offerings in the following areas, among others:

• Eighteenth-Century Studies
• Gothic studies
• History of the Book / History of Reading
• Renaissance studies
• Scottish studies
• Translation

Our BA Hons Finance is the first undergraduate degree in Scotland to have Chartered Financial Analyst (CFA) Institute Affiliation Program status, underlining the embedded employability skills that students develop, as well as our cutting edge syllabus.

Rooted in international research and shaped by the latest developments in finance theory and practice, this course will give you a comprehensive understanding of how stock markets work, how companies reduce foreign exchange risk, why corporate governance matters and why financial crises occur. As you study, you’ll gain a thorough grounding in the theoretical and analytical skills needed for a career in corporate finance, investment management or financial services.

Your studies in Finance can also be combined with one of four complementary subjects, including our professionally-accredited Accountancy course. Graduating with an Accountancy and Finance degree from Stirling means you’ll be granted significant exemptions from professional exams when you begin your career.

Finance at Stirling is ranked among the best courses of its kind in the country and has an 87% student satisfaction rating, in the top 10 in the UK (National Student Survey 2021), making it the perfect starting point for a world of exciting opportunities.

Attracting students from all over the world, this unique course is designed to meet the sport sector’s need for well-qualified managers who can combine management and financial skills with a specialist knowledge of sport and its unique institutional nature. You’ll learn how to apply your insights to the inherent challenges of sport management – from conducting research into event planning, to advising organisations on the impact of policy changes.

The course is taught by leading experts in the subject, whose research helps to ensure you’re being taught about the most up-to-date industry trends. You’ll also have invaluable opportunities to undertake a period of professional practice with a sporting organisation, either virtually or in person, and be involved in organising a sports event with our industry partners. By the time you graduate, you’ll be well equipped to turn your passion for sport into your profession.

Are you fascinated by the creative possibilities of technology and software? Do you love solving complex problems as part of a team? If yes, software engineering could be the career for you. You’ll be in high demand for developing the systems that are the foundation and glue of our modern world, and that transform our experiences in communications, business, entertainment, gaming and healthcare.

Our degree will teach you creativity, logical analysis, problem-solving and how teamwork builds complex systems. You’ll study practice and techniques for real-world software design and associated programming technologies, gaining practical experience in software development.

According to the 2020 ScotlandIS Scottish Technology Industry survey, about 100,000 people are working in digital technologies professions. This is a growth of 9% since 2016. The growth has been strongest in web design and development, IT business analysts, architects and systems designers, programmers and software development professionals. Our graduates are highly sought-after. To help you build strong links with industry, we offer three-month summer placements and one-year placements with local SMEs and large corporates. Students also have the opportunity to engage with an international teaching environment through our exchange programmes.

With the rise of new communication channels, predominantly online, and the ability of consumers to impact on brand perception, more businesses than ever are identifying value in effective brand management strategies to protect and enhance their brand reputation. It’s reported that job opportunities in brand management were expected to grow by 14% in 2020 as a result (fastcompany.com).

The MSc Marketing and Brand Management course is accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma you will only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career.

Our Masters in Marketing and Brand Management gives you a thorough and in-depth understanding of marketing and brand management within commercial and non-commercial organisations. You will learn about the practice and theory of sustainable marketing, strategic brand management and digital marketing and advertising. Our course also gives the choice to further explore the role of brands and branding in specialist marketing areas such as supply chain marketing, retailing, or social marketing.

Our research-led teaching combined with a focus on practical applications is a key strength of this course and you will be taught by top researchers. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you opportunities to apply concepts, theories and frameworks to practical aspects. You will collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises.

This Masters course is part of the St Andrews and Stirling Philosophy (SASP) Graduate Programme - which is Scotland's leading centre for graduate study in Philosophy, and one of the highest-ranked and largest philosophy schools in the United Kingdom. It also has an outstanding placement record for its graduates.

The course is primarily designed for recent philosophy graduates, and serves as a preparatory year for entry to postgraduate research by giving you a firm foundation of general understanding and skills in philosophy. Those skills will give you a sound basis for philosophical research.

The MLitt is a one-year taught course delivered mainly in St Andrews by staff from both universities. After gaining the MLitt, you may progress to a PhD at either Stirling or at St Andrews. Previous graduates have also gone on to leading institutions in the UK and abroad.

On this course, you’ll benefit from excellent teaching from authoritative and knowledgeable researchers in a wide range of areas, including the history of philosophy.

Artificial Intelligence (AI) is currently enjoying a period of great interest due largely to advances in data driven AI and machine learning. Technologies such as self-driving cars, intelligent assistants (like Alexa), and AI health care have made AI an increasingly everyday technology, and one that will revolutionise the way we live and work in the years to come.

Modern AI is concerned with giving computers human-like abilities such as sight, learning, conversation and creativity. AI is a popular topic to study because there is a growing jobs market for AI and Data Science skills and because it is an exciting new field of computing.

Our data driven MSc Artificial Intelligence course capitalises on the success of well-established postgraduate courses in Big Data and Data Science for Business preparing industry ready graduates sought after by AI companies.

Equip yourself with a rich breadth of knowledge in business and management with our flexible Business Studies course.

When you choose Business Studies at Stirling, you won’t just be stepping into a leading UK business school – you’ll also open the door to a world of opportunities with the freedom to access subjects from all over the University and, if you wish, combine your degree with one of 17 different subjects. From Spanish to Sports Studies, Psychology to Law, Computing to Accountancy, our flexibility is your strength as you pair your passion with an in-depth grounding in business.

This course will grow your managerial expertise and put foundations in place to ensure you continue developing through your professional life. You’ll also learn how organisations are structured, and gain insight into what makes them function best. Speakers from industry visit regularly to complement our own research-led teaching – giving you real-world and rounded knowledge of business and the tools needed to succeed in it.