Master of Science in Marketing Analytics

at University of Stirling United Kingdom

The history of the Scottish nation is dramatic, surprising and an infinite source of inspiration in popular culture. Studying at the University of Stirling will place you right at the heart of that history, with some of the most significant locations in Scotland’s past located right on your doorstep.

On this course, you’ll explore both the myths and the realities of Scottish History, unpicking the events that shaped a nation – from the wars of William Wallace to Scotland’s unprecedented impact on the wider world. You can expect in-depth insight into every aspect of Scottish History - political, social, environmental and economic – all of which will deepen your understanding of present-day Scotland at the same time.

History at the University of Stirling is highly regarded. In the most recent Research Excellence Framework, 98% of our research was classed as either world-leading or internationally excellent. That expertise feeds directly back into our teaching, ensuring you gain unique insights into Scottish History from some of its most respected scholars. Every step of the way, your employability will be a top priority - with career-focused modules, field trips and guest lecturers all designed to get you ready for the world of work. Our location in the shadow of so many famous Scottish events helps to distinguish your studies from other Scottish History courses.

Autism is a lifelong neurodevelopmental condition, whereby autistic people experience and perceive the world differently to non-autistic people. Autistic individuals experience a constellation of different strengths and challenges, and autism is typically characterised by differences within social communication and social interaction, sensory sensitivities, focused interests and repetitive behaviours. Autism research has the potential to help us better understand and support autistic people and their families.

The MSc Autism Research is a unique course designed to provide students with an in-depth understanding of both psychological research methods and current topics in autism research. You'll learn about key areas of theory, current debates and ethical practices within autism research. The course aims to give you the skills and knowledge needed to conduct high quality autism research, focused on the priorities of the autistic community.

Our innovative approach combines training and teaching in psychological research methods with hands-on experience during a practical placement in an autism-relevant context, and the opportunity to engage in an autism-based research project.

Masters students have their own dedicated MSc office and are integrated into the thriving research culture of the Psychology department.

This Masters course is part of the St Andrews and Stirling Philosophy (SASP) Graduate Programme - which is Scotland's leading centre for graduate study in Philosophy, and one of the highest-ranked and largest philosophy schools in the United Kingdom. It also has an outstanding placement record for its graduates.

The course is primarily designed for recent philosophy graduates, and serves as a preparatory year for entry to postgraduate research by giving you a firm foundation of general understanding and skills in philosophy. Those skills will give you a sound basis for philosophical research.

The MLitt is a one-year taught course delivered mainly in St Andrews by staff from both universities. After gaining the MLitt, you may progress to a PhD at either Stirling or at St Andrews. Previous graduates have also gone on to leading institutions in the UK and abroad.

On this course, you’ll benefit from excellent teaching from authoritative and knowledgeable researchers in a wide range of areas, including the history of philosophy.

Studying a modern language opens up a world of opportunities, and a French degree from the University of Stirling is designed with your future firmly in mind.

We focus on giving you in-depth knowledge not only of the language, but also of the factors that are shaping France and the wider Francophone world today. This contemporary, all-encompassing approach means you’ll graduate with a true grasp of France’s place in the world and a deep understanding of the language’s ongoing evolution and reach. You’ll be qualified to apply this knowledge in a host of professional arenas – with former French graduates from Stirling having gone on to work in areas as diverse as journalism, teaching, law and translation. There’s no formula or limit to what you can do with a second language, and the opportunity to spend an extended period studying abroad will further broaden your horizons.

Another advantage of studying French at Stirling is the flexibility of our degree programme. You can combine French with one of many other courses to further enhance your employability and pursue specific career goals from the outset. From Marketing and Mathematics to Computing Science and Professional Education, our complementary subject choices are as unique as your ambitions.

Texts are all around us – from books and magazines to TV, email and the internet. The ability to analyse them and their often subtle meanings is a skill that can open doors in a wide range of professional fields.

English Studies at the University of Stirling offers you the perfect chance to dedicate yourself to reading and enjoying a range of great novels, plays and poems from across the world. Your own creative writing can form part of this degree, too – as we believe it aids your understanding of literary style and technique and develops your imagination. You’ll also have the opportunity to take a range of language-based courses which will inform your understanding and appreciation of literary texts. These are just some of the factors that make our BA a little different from other English courses.

You’ll study literary works from the medieval period to the present day, as well as learn about linguistics, creative writing and the history of the English language. Along the way, you’ll benefit from top-rated teaching, visits from outside experts and the annual staging of the Booker Prize Initiative on campus – giving you the opportunity to meet world-renowned contemporary authors and discuss their work.

Food from aquatic systems is essential for much of the world’s population. However, with wild catches of seafood declining in many places, aquaculture is playing an increasing role as an alternative source of high-quality, nutritious food - and as an employer. Controlling disease is important to the ongoing success of this industry.

Our Aquatic Pathobiology postgraduate degree gives you a unique opportunity to study the prevention, diagnosis and treatment of aquatic animal diseases in cultured organisms. You’ll study at the Institute of Aquaculture, one of the top institutions in this field. The Institute is internationally recognised for both research and teaching and has more than 70 staff and 80 postgraduate students. This Masters in Aquatic Pathobiology has been taught at the Institute for almost 40 years and is the only postgraduate degree of its kind in the world.

The course combines high-quality, practical work and field visits with class-based training in aquatic disease diagnosis and health management challenges drawn from real situations. You’ll also develop an understanding of the biology, husbandry and environment of farmed aquatic species.

The course can also be seen as preparation for anyone who plans to do a PhD in aquatic animal health or disease.

Our MSc International Journalism stands enables you to tailor your studies by choosing a practice- or theory-led route depending on your career ambitions.

Our Masters course in International Journalism introduces students from a wide range of academic and professional backgrounds to the theory and practice of journalism in a global context. The course is internationally-focused and deals with the practice of journalism across different media, cultural and regulatory environments.

With a combination of practice and theory, the MSc International Journalism at Stirling enables you to tailor your studies by choosing a practice- or theory-led route depending on your interests and career ambitions.

The course is provided by our Division of Communications, Media and Culture, which has a strong international profile, and builds on our existing strengths in teaching and research. In journalism alone, the Division has staff from South Africa, Venezuela, Pakistan, China and Ireland, as well as the UK.

The course provides specialised training in international accounting and finance, and helps you develop the reporting and analysis skills needed by organisations worldwide. It also enables you to gain an appreciation of international investment issues from a range of perspectives.

By the end of the course you’ll be able to offer employers an understanding of international reporting standards which have an increasing global relevance, along with an advanced awareness of international financial markets.

Our BA Hons Finance is the first undergraduate degree in Scotland to have Chartered Financial Analyst (CFA) Institute Affiliation Program status, underlining the embedded employability skills that students develop, as well as our cutting edge syllabus.

Rooted in international research and shaped by the latest developments in finance theory and practice, this course will give you a comprehensive understanding of how stock markets work, how companies reduce foreign exchange risk, why corporate governance matters and why financial crises occur. As you study, you’ll gain a thorough grounding in the theoretical and analytical skills needed for a career in corporate finance, investment management or financial services.

Your studies in Finance can also be combined with one of four complementary subjects, including our professionally-accredited Accountancy course. Graduating with an Accountancy and Finance degree from Stirling means you’ll be granted significant exemptions from professional exams when you begin your career.

Finance at Stirling is ranked among the best courses of its kind in the country and has an 87% student satisfaction rating, in the top 10 in the UK (National Student Survey 2021), making it the perfect starting point for a world of exciting opportunities.

Our MSc Digital Banking and Finance course is suitable for everyone, whether you already have related qualifications or experience, or want to change the direction of your career. The course is fully accredited by the Chartered Banker Institute, the oldest and largest UK professional body for bankers, making our course one of very few UK courses in banking and finance to offer this level of recognition.

As the world moves away from physical cash, replaced by cryptocurrencies, and physical banking is replaced by online banking and finance, our course focuses upon how technology and digital infrastructure is changing the way banks do business. You will learn how FinTech is changing bank management and finance, and how cryptocurrencies will change the way banking and finance operates.

You will acquire the analytical skills and the critical knowledge in this changing environment which will enable you to further your career in the new digital banking and financial sector. The course offers you practical business led knowledge and you can expect to see leading banking and finance experts from the sector in the classroom offering you the most contemporary industry thinking.