Master of Science in Marketing and Brand Management

at University of Stirling United Kingdom

Our postgraduate Human Resource Management (HRM) course builds on core human resource management theory and practice to examine the range of people management challenges which organisations face. The course is accredited by the Chartered Institute of Personnel and Development (CIPD).

To study with us you don't need to have previous work or study experience in the field of Human Resource Management. As part of the course we deliver teaching in the key concepts and practices of HRM, alongside developing the practical skills you need to become a successful HRM professional. In your final semester you'll also have the opportunity to do a consultancy case study, acting as a HR consultant to fictional companies, while solving realistic HR problems.

We teach you the need for thoughtful and ethical management practice, and this course is no exception. Ethics and considerate practice should be the focus of organisations and is the foundation for our course.

We have a number of internationally recognised academics teaching on this course and available to help you during your studies. We offer a collaborative learning process and encourage you to talk about your work experiences, about what you believe good people management to involve, and where work practices need to be legislated.

Do you enjoy numbers the way others enjoy music, poetry or art? Do you enjoy using Mathematics to explain real-world phenomena and solve problems?

Mathematical training develops specific skills and broad analytical expertise, which are valued across all professions. There is also a particular demand for graduates who not only have quantitative skills, but also know how to use them.

This course delivers that sought-after combination – through our teaching style, and our focus on real-world applications of both mathematical and statistical techniques. For example, you’ll use the mathematics computing laboratories as an integral part of your learning process, making your study as much experimental as theoretical.

Our Computing Science and Mathematics division provides a stimulating and supportive learning environment, and we’ve a strong and active research group. Its primary interest is the application of mathematics to biology, economics and life sciences, and we offer combined Honours degrees in the relevant disciplines.

Social statistics and social research provide policymakers, academics and others with valuable insights into the behaviour of people. This Masters course will give you an understanding of social research, with a particular focus on quantitative methods and social statistics.

You’ll learn about social research methods and the theories behind them, while undertaking detailed training on a wide range of statistical methods. You’ll also gain a thorough knowledge of statistical software and learn a range of highly sought-after technical skills, including accessing, preparing, analysing and summarising complex quantitative datasets.

Modules cover core and advanced issues of social research design and techniques of statistical analysis. There are specialist modules that address important emerging areas in social statistics, covering data management,big data, and social network analysis. Students also choose one option module in another area of social research, for instance on qualitative data analysis or policy research.

Studying a modern language opens up a world of opportunities, and a French degree from the University of Stirling is designed with your future firmly in mind.

We focus on giving you in-depth knowledge not only of the language, but also of the factors that are shaping France and the wider Francophone world today. This contemporary, all-encompassing approach means you’ll graduate with a true grasp of France’s place in the world and a deep understanding of the language’s ongoing evolution and reach. You’ll be qualified to apply this knowledge in a host of professional arenas – with former French graduates from Stirling having gone on to work in areas as diverse as journalism, teaching, law and translation. There’s no formula or limit to what you can do with a second language, and the opportunity to spend an extended period studying abroad will further broaden your horizons.

Another advantage of studying French at Stirling is the flexibility of our degree programme. You can combine French with one of many other courses to further enhance your employability and pursue specific career goals from the outset. From Marketing and Mathematics to Computing Science and Professional Education, our complementary subject choices are as unique as your ambitions.

If you’re planning a career in accountancy or the financial sector, studying at the University of Stirling is the perfect starting point. Stirling ranks among the top 20 institutions to study Accountancy and Finance in the UK (The Times and Sunday Times Good University Guide 2022), boasting top class teaching and multiple industry accreditation.

Studying Accountancy and Finance gives you the capability to prepare, present and interpret financial information for a wide range of organisations, and the skills you learn will enable investors, lenders, management and others to make key decisions based on financial details. Our combined Accountancy and Finance course includes content specifically geared towards entering the banking and investment industries.   

The ideal path to a career in accountancy combines a university degree with recognised professional qualifications. The BAcc Hons Accountancy and Finance at Stirling has been created with this in mind, and successful completion of the course will result in many professional bodies giving you significant exemptions from their exams.

From a basic understanding of how to analyse financial statements, through to an in-depth knowledge of economics, taxation and reporting, our Accountancy and Finance degree covers everything you’ll need to know to join the thousands of Stirling graduates who have successfully transitioned from this course into the professional world.

Our BSc (Hons) Sport Psychology degree will enable you to develop an in-depth understanding of the diverse, complex, and wide-ranging territory of the disciplines of psychology and sport and exercise psychology. The course will explore academic knowledge and practice associated with sport and exercise psychology, analyse psychological issues across a range of sport and exercise psychology settings (for example, from local communities to high performance settings), examine research evidence associated with sport and exercise psychology, and investigate a myriad of contemporary issues facing practitioners. The course will provide you with the knowledge and skills needed to be a successful contributor to the disciplines of psychology, sport psychology, and exercise psychology at local, national, international and global levels. The course will also provide you with:

• Skills and abilities in critical thinking, problem solving and creativity, allowing you to apply these effectively in the sport and exercise psychology sectors.
• The ability to be an independent learner, capable of critical analysis and competent in communicating through a range of mediums to a range of audiences.
• Knowledge and understanding of the value of inclusion and diversity in sport.

Our Investment Analysis students have successfully competed in the prestigious CFA Institute Research Challenge, winning a place in the UK Final in ten out of twelve years. The competition is considered the “investment Olympics” for university students, and requires participants to assume the role of investment analysts and produce a report on a publicly traded company with a buy, hold or sell recommendation. The opportunity to be a part of our CFA Institute Research Challenge team gives you a unique opportunity to test your knowledge in a 'real-world' scenario.

On this Masters course you’ll:

• Study the use of qualitative and quantitative techniques to value investments
• Develop and evaluate portfolio management strategies
• Cultivate the ability to extract essential information from financial reports
• Understand risk management tools
• Assess macroeconomic and market trends
• Analyse financial data relating to investments
• Tearn about the techniques used to value investments and investment portfolios
• Understand the importance of investment regulation and ethics

The growing pressure on natural resources has prompted a search for new and renewable energy forms. Alongside other significant impacts upon the environment, energy production, distribution and use have become a priority area for governments, businesses and non-governmental organisations across the world. With a growing demand for employees with specialised global legal knowledge in energy and environmental law, we’ve designed this course specifically to meet that need.

On this Masters course, you’ll explore the intersections between energy, environment and regulation. Expert staff have come together to provide graduates with an in-depth understanding of international energy and environmental law, as well as of key areas of energy management, environmental policy and economics.

You’ll be taught by expert staff in law, politics, economics and environmental science. They’ll give you clear insight into the relevant legal, political and economic issues related to energy and environmental law at the national, regional and, particularly, the international level.

Marine Biology is the study of specialised plants and animals and how they’ve adapted to the challenges of living in a marine environment. It’s also concerned with the impact human activity has on the health of the oceans and their sustainable management, directly addressing the UN’s Sustainable Development Goal 14: Life below Water.

Our course is truly multi-disciplinary. It draws on other Biology disciplines, including Ecology and the physical and environmental sciences, to understand a habitat that covers around 71 per cent of the earth’s surface.

We teach you the dynamics of aquatic systems and the biology of their organisms. You’ll learn about the science of diving and other underwater techniques. Our mix of practical work, fieldwork and research projects will ensure that you’ll be ready for your career working with the oceans.

Our MSc Business and Management course gives you the knowledge and skills you need to be an inspiring, effective and resilient manager. We combine management theory with development of practical skills, and our course is taught by internationally recognised subject experts.

The course focuses on operations and strategic management, and explores the need for managing limited resources effectively, with maximum business impact. This is the ideal Masters if you're looking to take your first steps into management. We cover the major functions of organisations – accounting, marketing, operations, people and talent management. Finance and economics are integrated through our strategic orientation.

We aim to create industry leaders, managers and entrepreneurs, who're confident in the use of business analytics tools and critical thinking abilities. This allows for better and informed decision making in your management career. There’s an emphasis on entrepreneurship, innovation and strategic management. You’ll also develop an appreciation of corporate social responsibility, ethical decision making and managing change.