Master of Science in Marketing and Brand Management

at University of Stirling United Kingdom

Britain seeks to be a world leader in renewable energies and its generating potential is recognised globally, but it is equally renowned for the quality of its natural environment. This creates the potential for conflict. As a result, we need to better understand the various environmental costs associated with 21st-century energy technologies, whether renewable or non-renewable, and how these costs can be evaluated, managed and mitigated.

Our Masters course in Environmental Management (Energy) builds on the success of our respected and long-running Environmental Management course, which has over 600 graduates. The course draws on our existing expertise and research strengths in environmental impact assessment, carbon trading, planning and impacts of wind, hydro and nuclear power, as well as our expertise in energy management and environmental economics.

The division of Biological and Environmental Sciences, which runs this course, specialises in studies of human interactions with the environment. Their key strengths are in environmental assessment and management.

You’ll also benefit from employability skills training, a residential field skills course and the chance to carry out an environmental management related dissertation project which may include working collaboratively with a business.

The Master of Research in Humanities offers you the opportunity to pursue a bespoke, one-to-one programme of Masters study in a structured, interdisciplinary and research-driven environment. In it, you will undertake an extended piece of research within a programme of study designed together between you and your supervisor(s). The MRes can be pursued for personal or career development, or as a stepping-stone to doctoral study (PhD) and is available across a broad range of disciplines in the Faculty of Arts and Humanities including Communications, Media, and Culture, English literature, Film and cinema, History, Law, Linguistics, Philosophy, Politics, Religion, Scottish literature. We have particularly strong offerings in the following areas, among others:

• Eighteenth-Century Studies
• Gothic studies
• History of the Book / History of Reading
• Renaissance studies
• Scottish studies
• Translation

The University of Stirling’s MSc Media Management course is constantly evolving in order to keep up with the rapidly changing global media landscape. It also prepares media managers to meet the challenges posed by unprecedented change and increased competition across the media environment.

As a student, you’ll benefit from being taught by highly qualified, international-standard tutors, and will graduate with strong management skills and an analytical perspective on the media industry. You’ll also develop a firm understanding of the evolving regulatory and policy environment in which the media operates.

This course provides a theoretical and case-study-based foundation in media economics, finance and business strategy – with advanced study in contemporary media, cultural theories and training in appropriate research methodologies.

Economics is the study of how people interact with others and their surroundings, and here at Stirling we look at Economics in a rich and varied way: from artificial intelligence in the labour market to addressing climate change, and from behavioural economic insights in decision making to tackling global poverty and inequality. An Economics degree from Stirling empowers you with sharp analytical tools, from experts in their field, with an ever-present emphasis on intellectual curiosity.

Our introductory teaching is delivered in a revolutionary new way of learning Economics through our commitment to the CORE Project – “Economics for a Changing World”. In using real-world data to answer real-world questions from the very beginning of your studies, you will understand global issues with historical and philosophical context.

• We focus on real-world theory instead of textbook-simple theory, which is rigorously challenged with data and evidence.
• Our specialisms of environmental economics, behavioural economics, and public policy analysis are embedded throughout the course.
• The internationally-renowned Behavioural Science Centre within the Economics Division contributes two modules in behavioural and experimental economics to our degree.
• Strategic thinking is one of the central pillars of the course, and you will be introduced to decision and game theory as part of this through a bespoke module in year three.
• The course includes a dissertation, which arms students with cutting-edge research methods, and challenges you to produce publication-quality research. The best pieces are published in our in-house journal, the Stirling Student Economic Review.
• We foster a strong staff/student community, emphasising collaboration and ensuring you’re a name and not a number from the outset.

Our expert staff will give you an insight into professional practices through their cutting-edge research, teaching practice, and links to industry. You’re also free to combine your studies with one of eight other courses, sharpening your focus on a specific area that complements your growing knowledge of economics.

Our Masters degree in Gender Studies examines the history, context and development of key debates around gender, sexuality and identity, exploring commonalities and differences in the ways they have played out in a range of contemporary, historical and global cultures.

Developed by specialists who are passionately engaged with gender, feminist and queer issues, the strength of our programme lies in its interdisciplinary curriculum which branches across multiple fields ranging from: film, media and literary studies, sociology, history, philosophy, curation and politics.  

Through core modules like Understanding Gender, Researching Gender and Key Feminist Thinkers, you’ll explore a range of theoretical and methodological approaches for studying gender. You’ll also delve into the ways in which academic debate informs, is shaped by and is at times distanced from how gender actually ‘works’ in true situations.

The course places the application of learning to real-world contexts at the heart of its teaching. You’ll have the opportunity to apply your learning on a research placement. The course team has established links with potential placement providers from the third sector, as well as with a number of organisations who are committed to gender equality as part of their work in arts, culture and sport.

This course will provide you with the core professional skills required for a rewarding career in digital media management and production. This interdisciplinary offering, bringing together Stirling’s internationally recognised strengths in media, film, and communication studies, is distinctive from competitors in offering you the unique opportunity to develop analytical, creative, and production skills; underpinned by important sociocultural understanding of human behaviour and communication in the digital context, and the complex factors influencing people’s behaviours.

Business Analytics focuses on understanding the data generated by individual organisations, and how it can be used to improve business practices.

As a conversion course developed in close partnership with industry, we welcome students from any academic discipline and you will learn to use powerful visual programming and scripting tools, such as Orange, R, Power-BI and Python. These tools will enable you to learn how to deploy statistical analysis, predictive analytics, text analytics and data-mining tools to provide clear actionable solutions for business leaders and influence business strategy.

This exciting MSc Data Science for Business is the first in Scotland to be developed with inputs from SAS, a global leader in business analytics solutions; leading financial services organisation HSBC and The Data Lab to ensure it meets industry needs.

This MSc course provides you with a deep understanding of the industrial and scientific relevance of advanced analytics and their application in strategic and operational decision-making. The course addresses the acknowledged shortage of business leaders and managers with a detailed working knowledge of data analytics. As a graduate you’ll have a highly sought-after blend of data analytics, business acumen and advanced management skills.

You can develop specialist skills by choosing elective modules from finance, computing science and management. You’ll work on real life consultancy-style projects alongside industry leaders in data analytics. Our extensive network of external organisations across all sectors provides opportunities to build your knowledge, skills and experience for a successful career in business analytics roles.

Our MSc Business and Management course gives you the knowledge and skills you need to be an inspiring, effective and resilient manager. We combine management theory with development of practical skills, and our course is taught by internationally recognised subject experts.

The course focuses on operations and strategic management, and explores the need for managing limited resources effectively, with maximum business impact. This is the ideal Masters if you're looking to take your first steps into management. We cover the major functions of organisations – accounting, marketing, operations, people and talent management. Finance and economics are integrated through our strategic orientation.

We aim to create industry leaders, managers and entrepreneurs, who're confident in the use of business analytics tools and critical thinking abilities. This allows for better and informed decision making in your management career. There’s an emphasis on entrepreneurship, innovation and strategic management. You’ll also develop an appreciation of corporate social responsibility, ethical decision making and managing change.

Big data is increasingly important in today’s commercial landscape. As a data scientist specialising in big data, you’ll help companies make sense of large amounts of structured and unstructured data, providing rapid insights that enable them to make better, quicker decisions.

The MSc Big Data is a taught advanced Masters degree covering the technology of Big Data and the science of data analytics. You’ll gain practical skills in big data technology, advanced analytics and industrial and scientific applications.

The course will teach you how to collect, manage and analyse big, fast moving data for science or commerce. You’ll learn skills in cutting-edge technology such as Data Analytics, R, Hadoop, NoSQL and Machine Learning. At the same time, you’ll delve into important maths and computing theory, and learn the advanced computational techniques you need to develop your career in data science.

Our MSc has been developed in partnership with global and local companies who employ data scientists. Since the course was launched in 2012 we have developed a great relationship with employers who are looking for the skills that we teach.