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Bachelor of Arts (Hons) in Fashion Branding and Marketing

Bachelor of Arts (Hons) in Fashion Branding and Marketing

at University of West London United Kingdom

Overview

BA (Hons) Fashion Branding and Marketing can teach you important industry skills on how to create effective branding and marketing strategies with a strong emphasis on sustainability and digitalisation in the context of the global fashion, luxury and lifestyle industry, as well as how brands communicate with consumers through innovative ideas, strategic delivery and visual strategies.

On this course, you will learn how to search for consumer insight and future trends, and how to use your findings to determine potential gaps in the market. You will explore how fashion and luxury brands, from high street retailers to luxury, become distinctive and desirable by discovering how they identify their unique selling points to position themselves in the market. This course will give you 360-degree preparation for a career in fashion branding, marketing or its associated business functions or postgraduate study.

You will explore recently updated curriculum that emphasises on contemporary topics such as:

  • Sustainable luxury fashion
  • Digital luxury
  • Diversity in fashion industry
  • Omni-channel customer experience
  • Social media marketing
  • Ethics and corporate social responsibility (CSR).

You will also benefit from a range of teaching methods:

  • Design thinking for fashion business
  • Live projects-workshops with industry partners
  • Industry case studies
  • Work-based learning
  • Studio teaching/practice
  • Flexible flipped/blended learning, LinkedIn learning
  • Lectures, seminars, presentations
  • Group and individual tutorials and feedback
  • Peer and self-evaluation

If you would like to experience a career in the global fashion industry, while working on the business side rather than a design position as it requires a critical ability to mix creative flair with strategic business thinking, then this is the course for you!

Read More

30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

36

Duration

University of West London

Location

Bachelor of Arts (Hons) in Fashion Branding and Marketing Assistant Fee

$13250

Tuition Fee

$0

Average Cost of Living

$0

Application Fee

Bachelor of Arts (Hons) in Fashion Branding and Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.

 

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Where would you like to study*

Work Permit United Kingdom

There are various options through which a student can get a post study work visa in the UK. 
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea. 
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business. 
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK. 
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship. 
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.
 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

36

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

64.0

Minimum Overall Score

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On this course, you will learn how to search for consumer insight and future trends, and how to use your findings to determine potential gaps in the market. You will explore how fashion and luxury brands, from high street retailers to luxury, become distinctive and desirable by discovering how they identify their unique selling points to position themselves in the market. This course will give you 360-degree preparation for a career in fashion branding, marketing or its associated business functions or postgraduate study.

You will explore recently updated curriculum that emphasises on contemporary topics such as:

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  • Digital luxury
  • Diversity in fashion industry
  • Omni-channel customer experience
  • Social media marketing
  • Ethics and corporate social responsibility (CSR).

You will also benefit from a range of teaching methods:

  • Design thinking for fashion business
  • Live projects-workshops with industry partners
  • Industry case studies
  • Work-based learning
  • Studio teaching/practice
  • Flexible flipped/blended learning, LinkedIn learning
  • Lectures, seminars, presentations
  • Group and individual tutorials and feedback
  • Peer and self-evaluation

If you would like to experience a career in the global fashion industry, while working on the business side rather than a design position as it requires a critical ability to mix creative flair with strategic business thinking, then this is the course for you!

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