Bachelor of Arts (Honours) in Digital Marketing

at University of Westminster - Marylebone Campus United Kingdom

Attitudes to money management have changed since the credit crisis, the emphasis now is on understanding enterprise and broader risks, and managing these appropriately. With its practical focus, our MSc responds to the increased global demand for talent in both investment and risk management. You’ll develop a strong sense of market awareness from weekly updates on current market conditions drawn from the same commercial research used by several investment banks and hedge funds.

The course provides a thorough theoretical and practical grounding in the key aspects of investment and risk finance, developing sound analytical, numerical and technological skills. Suitable for experienced financial management practitioners who wish to advance their knowledge and those seeking front or middle office careers, the highly practical nature of the course, together with the unique access to professional insight and input, are key strengths.

In a turbulent, rapidly changing business environment, the demand for HR professionals who can strategically manage and develop staff potential – while overcoming issues such as redundancy, flexible working and the recent challenges of furloughed staff and social distancing – has never been more fundamental to business success.

Our career-focused MA is fully accredited by the Chartered Institute of Personnel Development (CIPD), the only professional body in the world that can award Chartered status to HRM or Learning and Development professionals. It is designed to build your understanding of the theory, practices and policies associated with evidence-based Human Resource Management (HRM) as they relate to real-world situations, equipping you with the knowledge, competencies and analytical skills to effectively manage organisational strategy and operations from an HR perspective.

Our problem-based approach to teaching means you’ll get to apply what you learn to management problems through assignments and projects based on actual situations. We’ll draw on everyday HR issues in the news, case studies and current examples, at times addressing some of our own students’ workplace experiences. You’ll learn to collect and analyse relevant data and information, developing your ability to identify, evaluate and propose the most appropriate solutions looking at issues ranging from flexible working to employee engagement, managing change or reward management.

This exciting specialist accounting degree is designed specifically to meet the needs of a talent pool for the changing accounting services sector. Education in this subject area is in high demand in a wide variety of sectors and industries where accounting specialists manage budgets, prepare financial and annual reports and also are involved at Board level to inform the development of strategy and guide business decisions. Our degree is the first step to becoming a qualified accounting professional with potential to develop a rewarding career in large and small firms as a consultant or in a business start-up.

This professionally accredited degree offers a rounded business education designed to develop your understanding of accounting theories and practice, together with the business acumen, team-working, problem-solving, communication skills and the commercial awareness needed in a complex global financial world.

Raising your awareness of the global, social and ethical professional environment within which the accounting profession operates, you’ll learn to appreciate accounting issues within the wider business context, able to guide decisions on anything from cost-cutting and outsourcing to operational planning and environmental policy, for example.

Taught by academics with professional experience as accountants and managers, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. You’ll develop practical skills, receiving hands-on training in specialist accounting software such as Sage, Bloomberg and SPSS. In our state-of-the-art Financial Markets Suite (FMS), you’ll also have access to live and historical financial reports, experiencing the same Bloomberg platform used by leading global investment banks.

Changes in technology and regulation mean that the accounting industry is constantly evolving. On our course, you’ll have the chance to focus your studies from the start, blending a conceptual theoretical framework with practical 'real-world' application as the curriculum progresses from basic to more specialised and advanced applications. Upon completion, you will be part-qualified, eligible to apply up to nine exemptions with ACCA (Association of Chartered Certified Accountants) and up eight exemptions with CIMA (Chartered Institute of Management Accountants).

Our programme will equip you with the required skills and attributes needed for an engaging and successful career in accounting or related fields in the private, public and not-for-profit sectors. It will assist you in developing excellent conceptual knowledge and technical skills in financial accounting, management accounting, corporate finance, taxation, auditing, and financial analysis, as well as the required attributes to excel in the modern global business environment. Past graduates have gone on to a range of accounting and other professional posts in the private and public sectors, including ACCA and Institute of Chartered Accountants in England and Wales (ICAEW) training contracts, and finance posts in the public sector.

Whether caused by politics, environmental issues or world health crises, the global economy is ever changing and of growing concern to businesses. Monitoring and predicting the impact of economics on business is now a top priority, raising the demand for graduates who understand how markets work and how local and international issues can affect competition and performance.

Combining the study of economics with general business management, this degree is designed to equip you with the skills and knowledge to analyse individual company and industry performance within the context of global economics. Using live and historical data in our state-of-the-art Financial Markets Suite (FMS), you’ll apply economic theory and practice to real-world businesses, learning how to plan, evaluate economic trends and become better placed to help firms make effective business decisions. 

To help you support future business and management decisions, we’ll examine how and why businesses emerge, exist and expand – studying their global environment, relationship and interactions with employees, providers of capital, customers, competitors, government and other regulatory bodies. You’ll gain a deeper understanding of the economic, qualitative and quantitative techniques and ideas used to analyse and solve business problems in a global marketplace. 

Taught by academics with substantial business experience across the range of business disciplines, through consultancy or knowledge exchange, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction and problem-solving, as well as a sound grasp of analysis, presentations and negotiation techniques.

You’ll be capable of holding positions of significant responsibility and authority in public companies, private businesses and government agencies. Past Business Management graduates have found successful employment as management, marketing and advertising trainees, as trainee accountants and brand managers, recruitment consultants, retail managers and as assistants in market research, PR and global branding.

Our design-led Architectural Technology BSc will give you the skills you need to launch your career in design and development. 

From architectural composition and technical analysis to the business and management skills you'll need for contract procurement, we'll teach you how to apply technical decision-making to real-life design challenges.

Learning in our dedicated Architectural Technology studio and working on real design briefs, you’ll develop a sound understanding of the processes of design and construction and the management tools, particularly CAD, for communicating design information.

You'll gain an understanding of the multidisciplinary and collaborative nature of the modern construction industry, and will have the chance to work alongside students from all construction courses in Year 1.

Studying the Architectural Technology BSc will give you the framework to practise privately, or — on successful MCIAT chartership — run a business in the architectural and construction industries. 

All of our courses are delivered using an enquiry-based blended learning approach involving workshops, lectures, tutorials and independent study. We assess your learning through a variety of methods including project work, essays and exams.

Informed by our extensive commercial and professional partnerships within the property sector, this practical Master’s course will prepare you to adapt and excel within the complex and ever-changing real estate market – from valuation and appraisal to the strategic management and development of commercial and residential property assets.

Accredited by the Royal Institution of Chartered Surveyors (RICS), it aims to provide a challenging, stimulating and professionally relevant course of study that is directly related to the valuation, management and development of real estate property. Capitalising on our excellent industry contacts, course content is informed by leading firms such as Barratt Homes and British Land, as well as Savills and Cushman and Wakefield, who regularly send their own staff to train with us.

Taught by staff who will share their own experiences as surveyors and planners, you'll gain a detailed understanding of the property development and appraisal process, encompassing the financial, physical, legal and social aspects. You’ll also develop the latest management skills and techniques to successfully deliver projects to meet client expectations taking account of any external constraints.

Underpinned by company visits, field trips and the chance to tackle real-life business challenges, our exciting Master’s programme provides a practice-driven understanding of the global business environment. You’ll study in the heart of London, one of the world’s major cities and international business hubs.

Our comprehensive curriculum will equip you with the competencies, analytical, professional and problem-solving skills needed to successfully manage operations, tactical activities and direct strategy within organisations that are based overseas or trade globally.

You’ll develop your knowledge of a broad range of business and management disciplines in the context of international cultural perspectives, challenges and global contemporary business and commerce practices. Topics covered include economics, finance, international trade, branding, corporate social responsibility, strategy and sustainability, marketing and digital communication, leadership and managing people. The course is ideally suited for recent graduates and ambitious early-career professionals who may not have a business education background, but who are determined to pursue business and management careers.

Our teaching focuses on experiential learning, integrating theory with practice and real-world problem-solving. You’ll interact directly with businesses and be exposed to ‘live’ business situations through field trips, case studies, business simulations, special talks and seminars given by leading business practitioners.

Underpinned by company visits, field trips and the chance to tackle real-life business challenges, our exciting Master’s programme provides a practice-driven understanding of the global business environment. You’ll study in the heart of London, one of the world’s major cities and international business hubs.

Our comprehensive curriculum will equip you with the competencies, analytical, professional and problem-solving skills needed to successfully manage operations, tactical activities and direct strategy within organisations that are based overseas or trade globally.

You’ll develop your knowledge of a broad range of business and management disciplines in the context of international cultural perspectives, challenges and global contemporary business and commerce practices. Topics covered include economics, finance, international trade, branding, corporate social responsibility, strategy and sustainability, marketing and digital communication, leadership and managing people. The course is ideally suited for recent graduates and ambitious early-career professionals who may not have a business education background, but who are determined to pursue business and management careers.

Our teaching focuses on experiential learning, integrating theory with practice and real-world problem-solving. You’ll interact directly with businesses and be exposed to ‘live’ business situations through field trips, case studies, business simulations, special talks and seminars given by leading business practitioners.

With momentum around the United Nation’s (UN) sustainable development goals and the rise of a collaborative effort to reduce or eliminate poverty in developing countries, never has there been a more exciting time to get involved with international development.

Whether your future lies in practical aid, emergency response, fundraising, research, education or policy development, this Master’s degree will build your knowledge and expertise in a range of development disciplines. It will give you a firm understanding of development theory in an international context, with a particular focus on how to bring theory into practice deriving solutions to issues or problems for developing nations. That’s one of many reasons why we attract students from countries around the world including Ghana, Nigeria, Uganda, Brazil, Columbia and the Philippines.

Experienced field practitioners working in international development organisations and NGOs contribute regularly to course content. You will learn from examples across the globe, studying real-life case studies, using official project materials and survey data from the World Bank, International Monetary Fund and other development agencies. You also have a unique opportunity to participate in a study visit to the United Nations (UN) in Geneva, where you will hear from experts and discuss topics, such as international trade policy, migration and poverty reduction.

The Architecture MA offers a unique opportunity for graduates interested in the intersection of architectural design, theory and research, encouraging students to develop their own positions and identities as creative practitioners and thinkers. A range of thematic and contextual concerns are offered and explored through the course using unconventional and imaginative methods of design, research and representation. These include cultural identity, architecture and society, political architecture, contested landscapes and digital design. These diverse fields of inquiry and their impact on our cities are underpinned by integrating ‘other’ voices such as post-colonialism, critical theory, feminist theory and race studies. The course promotes methodological and representational innovation, with participants using techniques such as social mapping, interactive installations, film and conceptual modelling to stimulate projects towards high-levels of spatial, material and formal resolution.