Bachelor of Science (Honours) in Economics with Placement Year

at University of Westminster - Marylebone Campus United Kingdom

Marketing lies at the heart of every successful business. By engaging with and understanding the customer’s needs, marketing managers influence the development of products and services, providing advice on the best point of sale and recommending the most competitive price. They identify and make sure the target market knows what’s on offer – in increasingly more creative and dynamic ways.

You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM) – our status as a CIM Graduate Gateway institution entitles you apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Marketing Essentials module.

Top reasons to study with us

• Professionally focused course with chance to gain additional professional qualifications from the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM)
• Digital Marketing Essentials module incorporates a professional Award in Digital Marketing from the IDM
• Marketing degrees share a common first year, giving greater flexibility when choosing your specialism
• Option to spend one semester or one year studying abroad at one of our partner institutions, gain valuable work experience, or a combination of both. For example, one previous student worked as a marketing executive for ICG Medical
• Opportunity to study a foreign language as an optional module in each year of study: one of our students chose to learn Japanese and spent a year studying at Waseda University and working as an intern at SMEJapan in Tokyo
• Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain professional experience working for Westminster Business Consultants
• Guest lectures from industry practitioners have previously included speakers on the use of Google Analytics, and speakers from IBM, Tableau, Coca Cola and LinkedIn
• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals

Sound and ethical financial management lies at the heart of every successful business: to generate sufficient income, optimise resources, reduce risk and gain a good return on investments. On this course, you’ll learn to strategically plan, organise, direct and control finances in a rapidly evolving global financial sector.

Our Finance and Business Management degree has been purposefully designed to meet the educational requirements of the Chartered Institute for Securities and Investment (CISI). Although exemptions are not available, our Course will provide you with the necessary set of skills to sit several professional exams.

With an emphasis on learning through practice, it provides a solid foundation of finance theories, systems and procedures, developing your skills for complex modelling and analysis. Gaining a greater appreciation of strategic financial decision-making with a specific focus on ethics and sustainability, you’ll be prepared for a fast track and rewarding career in the international financial services sector or in management.

You will learn to analyse financial markets to forecast financial performance, using real data – live and historic – in our Finance Markets Suite (FMS) with its replica trading floor. You’ll also hear directly from current professionals through guest speakers, field trips to financial institutions and professional training sessions.

Business School graduates have gone on to work for large banks and other financial institutions, including Vanguard, Standard Chartered, Citibank, Société Générale and Paribas, and governmental agencies, such as the World Economic Forum.

Buying and renting property for professional or personal purposes is one of the most important – and expensive – decisions for a business or individual to make. Real estate offers a dynamic and exciting career requiring a skillset combining economic, interpersonal, management, planning, public policy and sales expertise.

Accredited by the Royal Institution of Chartered Surveyors (RICS), our degree covers all aspects of real estate, including buying and selling, valuing, developing, planning, managing and investing in various property markets – commercial, industrial and residential.

Our professionally oriented course has been designed with input from major employers, capitalising on our excellent industry contacts, which include Barrett Homes, Savills and British Land. With the headquarters of many major property firms close by, our central London location enables us to invite a wide range of professionals to give guest lectures and regularly contribute to the course. They provide work placements, content for coursework and help with assessment, providing a valuable practitioner perspective.

We arrange various site visits, so you can experience real-life estate strategies and see developments from construction through to completion. In the past, for example, students visited Lendlease’s nearby Elephant Park development, part of a £2.3 billion regeneration programme on 28 acres of land in the centre of Elephant and Castle. There are also optional international field trips, which have previously included visits to Brookfield Properties and Cushman and Wakefield in New York, as well as Savills in Malaysia and Hong Kong.

The course will allow you to complete the academic requirements of membership status of the Royal Institution of Chartered Surveyors. There are opportunities to enhance your CV by attending our Employer evenings and you can choose to undertake a year’s placement after your second year.

Recent graduates have found work within large and small property companies, local authorities, developers, health trusts, investment firms, landed estates and many other property-related areas.

Core management skills are in high demand in our rapidly changing environment. Successful managers need to know how people behave, the nature of leadership and sources of power and influence within the workplace. They must also plan, prioritise, develop new processes and identify new opportunities. That’s why our MA provides a broad understanding of business – from finance and people management to operations, communications and marketing. You’ll graduate with the all-round expertise and decision-making capabilities required to lead modern organisations.

Whether you aim to be self-employed heading your own company, work for private businesses, or not-for-profits or government agencies, this course is designed to develop the necessary management skills to succeed in a rapidly changing economic environment. This course will therefore open flexible career avenues or will enable you to take the next step to progress your career.

Blending theory and practice, our teaching is designed to equip you with the knowledge, competencies, analytical and problem-solving skills around the management of organisations and how to apply these to management problems and situations. As the course progresses, you will study operational, tactical and a more strategic approach to management.

Do you have the ideas, imagination and creativity to spot market opportunities, predict the next big thing and develop engaging communications that cut across the thousands of marketing messages that bombard us 24/7? As advancements in technology generate new marketing channels and trends, businesses are increasingly turning to marketing experts for answers, which is why you’ll find marketing and advertising on almost every list of the fastest growing industries worldwide.

Long gone are the days when traditional marketing was dominated by sales and advertising linked to traditional print and broadcast media. Today’s modern marketing relies on market research and consumer insights, databases and information systems, digital communications, advanced geo-demographic segmentation and a deep understanding of buyer psychology and behaviour. That’s why you’ll find all this and more on our exciting degree, which is continually reviewed to keep up with the fast pace of change in this field.

You’ll cover every aspect of marketing, from costing campaigns and managing marketing budgets to creating a new business, generating market intelligence or developing a new product development strategy. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency. It features a large touch screen and individual workstations that students can connect to, using laptops and mobile phones to present their campaigns.

You’ll also relate your learning to real-world marketing practice during a range of exciting field trips and project-based work. Past students have studied tourism marketing in Paris, the most popular city in France, while closer to home, others were tasked with creating a marketing campaign to promote the Tower of London. Expect to be given tasks based on real-life projects, such as developing the marketing plan to launch a small, independent hotel, as an example.

Past graduates within the Business School have found successful employment as management, marketing and advertising trainees, as trainee accountants and brand managers, recruitment consultants, retail managers and as assistants in market research, PR and global brand.

Our course was designed with input from a range of industry professionals from industry sectors including– retail, public relations, marketing, pharmaceuticals, government and the NHS.

Whether caused by politics, environmental issues or world health crises, the global economy is ever changing and of growing concern to businesses. Monitoring and predicting the impact of economics on business is now a top priority, raising the demand for graduates who understand how markets work and how local and international issues can affect competition and performance.

Combining the study of economics with general business management, this degree is designed to equip you with the skills and knowledge to analyse individual company and industry performance within the context of global economics. Using live and historical data in our state-of-the-art Financial Markets Suite (FMS), you’ll apply economic theory and practice to real-world businesses, learning how to plan, evaluate economic trends and become better placed to help firms make effective business decisions. 

To help you support future business and management decisions, we’ll examine how and why businesses emerge, exist and expand – studying their global environment, relationship and interactions with employees, providers of capital, customers, competitors, government and other regulatory bodies. You’ll gain a deeper understanding of the economic, qualitative and quantitative techniques and ideas used to analyse and solve business problems in a global marketplace. 

Taught by academics with substantial business experience across the range of business disciplines, through consultancy or knowledge exchange, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction and problem-solving, as well as a sound grasp of analysis, presentations and negotiation techniques.

You’ll be capable of holding positions of significant responsibility and authority in public companies, private businesses and government agencies. Past Business Management graduates have found successful employment as management, marketing and advertising trainees, as trainee accountants and brand managers, recruitment consultants, retail managers and as assistants in market research, PR and global branding.

This degree is designed to equip you with a unique set of accounting and managerial skills to analyse and evaluate company and industry trends. You’ll learn how to receive, interpret and communicate financial and other information in a globalised profession. Gaining a deeper understanding of how finances affect company performance, you’ll be better placed to help firms make effective business decisions. Upon completion of the degree, students will be eligible to apply for eight CIMA (Chartered Institute of Management Accountants) exemptions and up to six ACCA (Association of Chartered Certified Accountants). 

In this fast-changing business world, there is a shortage of graduate talent with both accounting and business management education and skills. Our course covers management accounting, business and management education, and financial strategy. Generating value for the organisations you work in, you’ll look to the future, analysing the performance of business, advising or creating strategies to solve problems, adapt to changing circumstances and market conditions. 

Taught by academics with professional experience as accountants and managers, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction and problem-solving, as well as a sound grasp of analysis, presentations and negotiation techniques.

People are arguably an organisation’s most important (and expensive) resource in a global knowledge economy. To successfully adapt to the fast-paced, competitive environment, businesses must deploy staff effectively, developing their full potential.

Accredited by the Chartered Institute of Personnel Development (CIPD), this exciting, stimulating and challenging degree aims to provide a solid grounding in business, alongside specialist skills in people management, leadership and development. Benefiting from the shared experiences of staff and students, many of whom continue to work in this profession, you’ll learn to appreciate the organisational, commercial and societal factors that shape company and individual behaviour.

With an emphasis on learning through practice, we consider how human resources (HR) fits into the structure of businesses and management with the functions and systems needed to support these. You’ll hear direct from practitioners currently working in industry. For example, previously lectures have been given by a representative from Save the Children UK and the general secretary of NAPO, the trade union for probation and family court staff.

You’ll develop key human resource skills in planning, organisation and control, gaining hands-on experience of common business computing and software used by HR professionals. Using specialist software in the HR Analytics module, you’ll interpret real-life data, looking for correlations around diversity or absence, for example, as you would in the workplace.

Top reasons to study with us

• Learn to understand human behaviour and how to drive a successful business through its people
• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals
• Excellent industry links and opportunity to undertake an internship which has enabled previous students to gain experience with Disney, Warner Bros, London Fire Brigade, Goldman Sachs, Accenture, HSBC, L'Oréal, Enterprise Rent a Car, McDonalds Head Office, Debenhams, start-ups and charities including Marie Curie and Cancer Research
• Opportunities to participate in field trips to see work in practice, with past students visiting Mintel
• Outstanding facilities and access to the software widely used in industry: Bloomberg, NVivo and SPSS
• Past graduates have secured jobs as HR officers and managers within the retail and leisure sectors, among others

As globalisation encourages companies to operate and trade in multiple locations, and provides more opportunities for staff to work abroad, managing and developing people has never been more critical – or complex. On our MA, you’ll learn to appreciate the unique challenges of international HRM – from the cultural, legal and economic differences to remote relationship building.

Our problem-based approach to teaching means you’ll get to apply what you learn to management problems through assignments and projects based on actual situations. We’ll draw on everyday HR issues in the news, case studies and current examples, at times addressing some of our own students’ workplace experiences. Demonstrating evidence-based HRM, you’ll learn to collect and analyse relevant data and information, developing your ability to identify, evaluate and propose the most appropriate solutions, looking at issues ranging from expatriate employment, employee engagement, managing change and reward management.

Each year, our annual HRM conference offers you the chance to hear direct from a range of guest speakers, who have previously covered issues such as immigration and labour supply, and the impact of EU legislation on employee relations post-Brexit. You’ll also have the opportunity to develop essential HR practitioner skills through a series of practical workshops in areas such as finance, employment law, interviewing, disciplinary and grievance handling, counselling and negotiating. Working in teams, you might simulate dealing with a disciplinary hearing, for example, or conducting a job evaluation exercise. When studying people resourcing, you may participate in an assessment centre or practise your interviewing skills.

Construction management is integral to the success and smooth running of a construction project, from effectively tracking development and staying on budget, to improving communication across all levels of the project. Fully accredited by the Chartered Institute of Building (CIOB) and the Chartered Association of Building Engineers (CABE), our degree incorporates real-life professional practice from the outset with the opportunity to learn direct from industry professionals and experience projects first-hand.

You will learn about the technologies of domestic, industrial and commercial building, construction processes, planning and programming, construction health and safety, and project life cycle assessment. Our rounded curriculum means that you will also gain the knowledge of people management, leadership and the business management of construction that organisations need to succeed in this dynamic profession.

Top reasons to study with us

• Courses are professionally oriented, producing graduates capable of dealing with the technological and managerial processes associated with the production and post-construction life of buildings
• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals
• Opportunities for internships and/or a placement year. For example, one student recently worked at Barratt Homes