Bachelor of Arts in Communication

at California State University - Fresno USA

The Bachelor of Science in Architectural Studies is a new pilot program starting in the Fall of 2020. Students in this program are being prepared for a career in the architectural design field. Our program incorporates interdisciplinary courses that not only provide students with a solid understanding of architectural design concepts but with a firm understanding of design graphics, urban studies, city and regional planning and constructability to make them competitive in the architecture industry.

Prepare for the future in agricultural sciences, technology, and management with a degree in animal sciences or agricultural education. The Department of Animal Sciences and Agricultural Education offers options in agricultural communications, teacher preparation, science, and production management. The science option has career specialization in the areas of preprofessional animal science and preveterinary medicine. The production management option offers career specialization in the areas of dairy science, equine science, meat technology and livestock, and poultry management. Courses integrate animal evaluation, behavior, disease, environmental management, genetics, health, marketing, muscle biology, nutrition, physiology, production, and reproduction.

The agricultural education major is designed to equip students for careers as agricultural communication specialists or secondary agriculture teachers. Specializations may be developed in agricultural business, animal sciences, plant sciences, or mechanized agriculture.

The department offers a Bachelor of Science degree in Recreation Administration for individuals who are committed to the recreation and leisure services profession. The major in Recreation Administration prepares students with the knowledge, understanding, ability, and skill necessary to successfully function in professional positions related to the major.

Curriculum
Accredited by the Council on Accreditation of Parks, Recreation, Tourism, and Related Professions, the department offers a B.S. and a Minor in Recreation Administration.

Students in the recreation administration major complete a core of courses. These courses are designed to assist students in acquiring competencies related to the principles of recreation, leadership, group dynamics, and leisure behavior. Courses also cover legal and financial aspects of recreation service, advanced program planning, organization and administration of leisure services, evaluation, and professionalism.

Students develop specific skills in the areas of communication, human behavior, youth services, entrepreneurism, and adventure-based recreation and tourism, finance, management, marketing, funding, resources, program planning and supervision, and facility management.

Under the guidance of a practitioner, students in recreation administration are encouraged to acquire 1,000 hours of paid or voluntary hands-on experience in a variety of recreation, clinical, or leisure services agencies. In addition, they complete full-time internships with commercial recreation and tourism enterprises, public recreation agencies, nonprofit organizations, park-oriented agencies, hospitals, rehabilitation centers, and other service organizations.

The Bachelor of Science in Geology prepares students for employment in petroleum geology, mineral exploration, land-use planning, environmental assessment, hydrology, and engineering geology, or for teaching earth science or physical science at the secondary level. The Master of Science program provides a graduate degree for students who want to work in industry or government on the professional level, for students who want to teach earth science in junior college, or for students who wish to pursue further graduate study.

The faculty members continue to be recognized for quality hands-on education as well as scholarly contributions to their academic disciplines. Each student is assigned to a faculty adviser to maximize the student's educational experience at California State University, Fresno. The faculty are noted for cooperation and activity within each industry to prepare and place graduates in their chosen career.

The world of the 21st century is a place where there are very complex interactions between an increasingly fragile environment and the people who make up the many varied and diverse cultures on it. Geographers are uniquely trained to "see the big picture" so that they can more fully understand these complex interactions of the environment and the many cultures of humankind.

The Geography Department offers a Bachelor of Arts degree in geography, a minor in geography, a minor in meteorology, and an interdisciplinary minor in urban studies. The geography course offerings support undergraduate preparation for careers in environmental study, teaching, weather, regional and urban planning, and preparation for graduate work.

Central to geographic inquiry is a concern with the human occupancy of the earth, the character of the human environment, and the interrelationships that link humans and the physical world. In sum, geography seeks to provide a broad understanding of the world, its people, and its problems. Geography seeks to provide applied specializations and technical skills that can address economic, social, and environmental problems at scales that range from local to global by employing a spatial framework for organizational purposes analogous to the chronological framework employed in history.

Geography integrates much information from the natural and social sciences and because of the diversity of subject matter from which it obtains data, offers a broad, liberal education applicable to many fields of employment.

The department offers a variety of courses that allow students to address different objectives. First, we provide, for both majors and non-majors alike, a greater understanding of the world as an element of a liberal education which has become an increasingly important component of a complete university education. Second, we provide courses that assure a depth of knowledge in subject matter and technique for majors and minors in geography. Third, we serve those students in related disciplines who wish to strengthen programs of study through a selection of courses in geography. 

The Entrepreneurship Option offers students a comprehensive academic experience in entrepreneurship that starts with the classroom and links to the community. It integrates core business concepts around the formation, start-up, and growth of an entrepreneurial firm. By taking a select group of entrepreneurship courses, the students learn how to launch their own business idea.

Students can facilitate their learning experience through active involvement in the Lyles Center for Innovation and Entrepreneurship, Craig School's Small Business Institute, and the Institute for Family Business.

The mission of the Liberal Studies Program is to provide rigorous and relevant subject matter preparation for elementary teaching that is committed to equity and social justice.

The Liberal Studies Program has received an Elementary Subject Matter Authorization from the California Commission on Teacher Credentialing. This authorization permits graduates from the program to satisfy the Subject Matter Proficiency requirement for the Multiple Subject Credential Program through completion of required coursework.

The Bachelor of Science in Environmental Sciences offers an interdisciplinary approach to the natural sciences with an emphasis on biology, chemistry, and geology. This degree is designed for students interested in areas such as pollution abatement, water resources, ecosystem protection, restoration, or management.

Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester long internships. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.