Bachelor of Arts in Mass Communication and Journalism - Advertising and Public Relations Option

at California State University - Fresno USA

Fashion Merchandising Degree. The Fashion Merchandising program focuses on preparing students for a wide variety of careers related to marketing, management, buying, and selling of fashion goods. It combines product and industry knowledge with business, communication, and computer skills. Job opportunities include buyers, merchandisers, store managers, product developers, and fashion consultants, as well as other positions in today's competitive and global environment. The curriculum is built upon the Mega Goals for Four-Year programs developed by the International Textile and Apparel Association (ITAA) and recommendations from fashion industry experts.

Chicano and Latin American Studies (CLAS) is an interdisciplinary department that has been successful in presenting a highly informed, active, and challenging view of the Chicanx/Latinx experience in the United States, Latin America, and U.S./Latin American relations. Chicano and Latin American Studies provides an opportunity for a pluralistic exchange of ideas in an interdisciplinary academic setting, where faculty, students, and visiting scholars can share experiences and create a dynamic, intellectual environment.

The Chicano and Latin American Studies Department is designed to meet the following objectives:

1. to promote an awareness of the historical and cultural roots of Chicanx/Latinx people in the United States
2. to enhance an understanding of Latin America
3. to cultivate an appreciation of ethnic and national differences among all people
4.  to critically analyze the Chicanx and the Latin American experience in terms of significant issues, theories, current problems, and solutions, and
5. to provide students with a set of important professional skills to be utilized as they interact creatively and constructively with Chicanx/Latinx communities and multicultural society at large.

The department emphasizes an interdisciplinary approach to the study of family life, history, politics, culture, and the arts of Chicano and Latin American communities. The courses reflect an integrated approach in providing students with greater knowledge and understanding of the social reality and diversity of Chicanxs and Latin Americans.

Contemplating a vibrant career in media, communications or journalism? Check out the MCJ Department. An exciting array of options awaits students, including advertising, broadcast journalism, film and media arts, digital journalism and public relations.

Graduates of the MCJ Department work for many of America’s leading print and digital news outlets, radio and television stations, broadcast and film production companies, advertising agencies, public relations firms, corporations, government agencies, and community-based organizations.

Film and media arts. Have a story to tell? Film and media arts students are creative storytellers who communicate through writing, photography, video, audio, and the web. Graduates are on all the staffs at local television stations and multiple production companies. Some are working on network television shows such as Survivor.

The Bachelor of Science in Environmental Sciences offers an interdisciplinary approach to the natural sciences with an emphasis on biology, chemistry, and geology. This degree is designed for students interested in areas such as pollution abatement, water resources, ecosystem protection, restoration, or management.

Audiology, speech-language pathology, deaf education and interpreting are concerned with many issues related to speech, healing, and language. Professionals in audiology and speech-language pathology ?elds are devoted to providing diagnostic, rehabilitative, and educational services to children and adults with communicative challenges. Professionals in deaf education and interpreting ?elds are devoted to providing educational services and community-related services to children and adults who communicate in American Sign Language and/or other communication modalities.

The Bachelor of Arts degree in Communicative Sciences provides the students with a liberal arts foundation integrated with courses designed to provide a basic understanding of speech, language, and hearing development and communicative problems. Students pursuing deaf studies have three options: deaf education, deaf studies, and sign language interpretation. Students majoring in deaf education and speech-language pathology can continue their options in our graduate program.

Deaf Education. Our deaf education program gives you a broad background in bilingual-bicultural education, total communication, and cued speech philosophies along with speech, language, auditory training, deaf culture, and American Sign Language. This program includes all of the essential elements of a good education for deaf and hard-of-hearing children. The program is nationally accredited by the Council of Education of the Deaf (CED).

Mathematics and related subjects play important dual roles in our culture. On the one hand, mathematics is a study in its own right; on the other hand, it is an indispensable tool for expressing and understanding ideas in the sciences, engineering, and an increasing number of other fields. As a consequence, employment opportunities for mathematicians have been expanding in recent years. The courses offered by the department are designed to develop skills in, and an appreciation and understanding of, both roles.

Because there are so many different areas in which a trained mathematician can find employment or continue studies, the department offers a large number of electives within the mathematics major. By selecting appropriate courses, students have considerable flexibility to accommodate their individual interests. Students should consult with a department adviser for specific recommendations as to which electives are suited to their career paths.

Electives in pure mathematics prepare students for the pursuit of graduate studies leading to advanced degrees and employment at the college or university level, or research in industry or for government agencies.

The term kinesiology means "the study of movement," and the academic discipline of kinesiology comprises the subdisciplines of exercise physiology, biomechanics, sport and exercise psychology, athletic training and sports medicine, sports administration, physical education, and fitness and health promotion. The overall objective of the programs in kinesiology is to improve the lives of students by providing insight, education, and practical experience in exercise, sport, and physical activity. Programs in kinesiology open doors to relevant and rewarding professional careers.

The Department of Kinesiology is composed of a cohesive, creative, and dynamic group of well-educated faculty with a wealth of practical and professional experience. Students are engaged in educational and clinical research programs and practical experiences which incorporate leading-edge technology and best practices. The curriculum and associated instruction provide a solid foundation for future learning and professional growth. The program incorporates many opportunities for professional certification through prestigious national organizations and governing bodies. Students become experts in exercise, fitness, performance, and wellness.

The Exercise Science Option provides a foundation in the movement sciences which fully prepares students for graduate study and professional careers in fitness, wellness, health promotion, human performance, and preventive and rehabilitative sciences. The exercise science option also prepares students for professional certifications from internationally recognized health/fitness organizations. Flexible and personalized educational and career development strategies are hallmarks of this program. Exercise science faculty provide instruction and advising that is based upon theories and principles as well as practical and professional experience.

The Bachelor of Science in Biochemistry is intended for students who plan to pursue a career in biochemical research, chemistry research, and suitable for a student pursuing health professions (medical, pharmaceutical, dental, and other clinical and health professions). The B.S. program is a comprehensive, multi-disciplinary program to prepare students for graduate study in pursuit of a Master of Science (M.S.) or Doctor of Philosophy (Ph.D.) in areas related to biochemistry.

The Chemistry and Biochemistry Department provides (1) undergraduate training in chemistry for students planning professional careers in chemistry, biochemistry and allied professions, and for those contemplating graduate work for advanced degrees; (2) undergraduate training in chemistry for those planning careers in professions such as medicine, chiropractic, dentistry, pharmacy, etc.; (3) participation in the preparation of teachers of chemistry and the other physical sciences in the teaching credential programs; (4) teaching of the basic chemical sciences required by students majoring in related fields such as physics, biology, nursing, engineering, geology, agriculture, home economics, and criminology; (5) stimulation of interest in and understanding of the achievements and contributions of chemistry to our civilization for non-science students, as a part of General Education; and (6) graduate instruction in chemistry for the Master of Science degree for students who intend to enter the chemical industry, pursue further advanced study, or who wish to improve their qualifications as teachers in secondary schools and community colleges. The multi-disciplinary forensic science degree program prepares students for continued success by integrating instruction with active forensic research, collaboration with local crime laboratories, and real world experiences.

The Master of Science degree program in Computer Science is designed to offer the advanced principles, applications, and current topics in computer science. Students who obtain the M.S. will be ready to do significant developmental work in the computer industry or in an important application area and will also be well qualified to pursue a Ph.D.

Master of Arts is a very effective strategy for career advancement. At the master's level, the Department of Kinesiology offers options in Exercise Science, Sport Administration, and Sport Psychology, and curricular emphases in physical education. There are 13 graduate faculty members in the department. The exercise science and sport psychology labs are fully equipped with research-standard technology. Graduates of this program have achieved remarkable success in professional careers as well as in doctoral programs in prestigious universities.

A degree in kinesiology can lead to very bright career prospects in health care, sports and athletics, education, and other professional avocations.