at California State University - Fresno USA
Overview
Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester long internships. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.
30
Application Processing Days
Under Graduate
Program Level
Full Time On Campus
Study Mode
48
Duration
California State University - Fresno
Location
$16100
Tuition Fee
$0
Average Cost of Living
$70
Application Fee
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Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.
It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.
A student can participate in three types of Optional Practical Training (OPT):
30
Application Processing Days
Full Time On Campus
Program Intensity
Under Graduate
Program Level
48
Duration
Agriculture, Forestry & Animal Sciences
Master of Science in Agricultural Science
Prepare for the future in agricultural sciences, technology, and management with a degree in animal sciences or agricultural education. The Department of Animal Sciences and Agricultural Education offers options in agricultural communications, teacher preparation, science, and production management. The science option has career specialization in the areas of preprofessional animal science and preveterinary medicine. The production management option offers career specialization in the areas of dairy science, equine science, meat technology and livestock, and poultry management. Courses integrate animal evaluation, behavior, disease, environmental management, genetics, health, marketing, muscle biology, nutrition, physiology, production, and reproduction.
The agricultural education major is designed to equip students for careers as agricultural communication specialists or secondary agriculture teachers. Specializations may be developed in agricultural business, animal sciences, plant sciences, or mechanized agriculture.
24 month
Duration
$ 15200
Tuition
Agriculture, Forestry & Animal Sciences
Bachelor of Science in Agricultural Education - Teacher Preparation
Prepare for the future in agricultural sciences, technology, and management with a degree in agricultural education. The Department of Animal Sciences and Agricultural Education offers options in agricultural communications, teacher preparation, science, and production management. The science option has career specialization in the areas of preprofessional animal science and preveterinary medicine. The production management option offers career specialization in the areas of dairy science, equine science, meat technology and livestock, and poultry management. Courses integrate animal evaluation, behavior, disease, environmental management, genetics, health, marketing, muscle biology, nutrition, physiology, production, and reproduction.
The agricultural education major is designed to equip students for careers as agricultural communication specialists or secondary agriculture teachers. Specializations may be developed in agricultural business, animal sciences, plant sciences, or mechanized agriculture.
48 month
Duration
$ 16100
Tuition
Audiology, speech-language pathology, deaf education and interpreting are concerned with many issues related to speech, healing, and language. Professionals in audiology and speech-language pathology ?elds are devoted to providing diagnostic, rehabilitative, and educational services to children and adults with communicative challenges. Professionals in deaf education and interpreting ?elds are devoted to providing educational services and community-related services to children and adults who communicate in American Sign Language and/or other communication modalities.
The Bachelor of Arts degree in Communicative Sciences provides the students with a liberal arts foundation integrated with courses designed to provide a basic understanding of speech, language, and hearing development and communicative problems. Students pursuing deaf studies have three options: deaf education, deaf studies, and sign language interpretation. Students majoring in deaf education and speech-language pathology can continue their options in our graduate program.
Deaf Education. Our deaf education program gives you a broad background in bilingual-bicultural education, total communication, and cued speech philosophies along with speech, language, auditory training, deaf culture, and American Sign Language. This program includes all of the essential elements of a good education for deaf and hard-of-hearing children. The program is nationally accredited by the Council of Education of the Deaf (CED).
48 month
Duration
$ 16100
Tuition
Social Sciences
Bachelor of Arts in Women Studies
Women's, Gender, and Sexuality Studies is an approach that places women in the center of inquiry. The primary mission of Women's, Gender, and Sexuality Studies is to analyze gender. Students acquire both a local and global perspective on gender. Attentiveness to diversity, privilege and power, and women's unique creative contributions to human experience are central aspects of this training. More than simply a body of knowledge, Women's, Gender, and Sexuality Studies encourages students to apply their learning to transform their lives and their communities. Women's, Gender, and Sexuality Studies offers a vital perspective everywhere gender impacts our world.
48 month
Duration
$ 16100
Tuition
Engineering & Technology
Bachelor of Science in Industrial Technology
The Industrial Technology program at California State University, Fresno is geared towards preparing students for managerial and leadership roles in the industry. The program equips students with the necessary skills to use and manage state-of-the-art technologies in the fields of agricultural information systems, manufacturing, processing and packaging, quality systems and transportation. A blend of lectures, online instruction and hands-on lab activities together with engaged faculty and staff provides students with an environment that nurtures critical thinking and encourages innovation. The undergraduate curriculum includes technical concentrations in the areas of automotive technologies, food processing, and packaging, manufacturing quality and spatial technology which build on the strong foundations of our technology and management core courses.
The program for the Bachelor of Science in Industrial Technology is accredited by the Association of Technology Management and Applied Engineering (ATMAE). The department was awarded the highest possible accreditation, six years which is valid until 2024.
48 month
Duration
$ 16100
Tuition
Natural Sciences & Mathematics
Bachelor of Science in Mathematics - Pure Math Option
Mathematics and related subjects play important dual roles in our culture. On the one hand, mathematics is a study in its own right; on the other hand, it is an indispensable tool for expressing and understanding ideas in the sciences, engineering, and an increasing number of other fields. As a consequence, employment opportunities for mathematicians have been expanding in recent years. The courses offered by the department are designed to develop skills in, and an appreciation and understanding of, both roles.
Because there are so many different areas in which a trained mathematician can find employment or continue studies, the department offers a large number of electives within the mathematics major. By selecting appropriate courses, students have considerable flexibility to accommodate their individual interests. Students should consult with a department adviser for specific recommendations as to which electives are suited to their career paths.
Electives in pure mathematics prepare students for the pursuit of graduate studies leading to advanced degrees and employment at the college or university level, or research in industry or for government agencies.
48 month
Duration
$ 16100
Tuition
Arts & Humanities
Master of Science in Interdisciplinary Studies
At California State University, Fresno, the interdisciplinary studies major under either the Master of Science (MS) degree is available to qualified graduate students when there is a need for advanced study in subject matter that is multidisciplinary and that is not reasonably available through existing graduate degree programs. In such instances, a formal proposal for an Interdisciplinary Studies major (see Section II) that includes a cohesive curriculum with interrelated coursework and graduate experiences from two or more departments may be submitted for approval. Proposals that could be accommodated by an existing master's degree or option, as in the use of elective courses, are not approved.
The MS in Interdisciplinary Studies is awarded for programs that include breadth of scientific knowledge as well as attainment of specific professional competencies in scientific research methodologies and data-driven analysis. MS degrees are appropriate for those who wish to engage in professional science-related careers that cross over several traditional specializations.
24 month
Duration
$ 15200
Tuition
Business & Management
Bachelor of Science in Business Administration - Computer Information Systems Option (Pre-Business)
The Department of Information Systems and Decision Sciences prepares students for the rapidly growing fields of Information Systems and Technology and Data Analytics for Decision-Making. Producing new intelligence from raw data, collected by computer-based information systems, can help businesses enhance products and services, and organizations to meet their strategic goals. Computer-based data analysis and information-sharing lead to better, more informed decisions. In addition to traditional methods of classroom instruction and guest speakers, students in these options are exposed through hands-on experiences to new developments in computer technology, software, and applications.
Computer Information Systems (CIS) is the practice of developing and maintaining systems to support operations, management, and decision-making. It combines technology, people, and business organizations in a single field. An information system can collect, store, process, analyze, and distribute information with an enterprise-wide view and make it available to all users across functional departments and across organizations to support their business operation and decision-making processes. Topics covered in this option include computer programming, database design, systems analysis and design, computer networks, project management, cloud computing, cybersecurity, mobile and Web application development, business intelligence, and artificial intelligence.
48 month
Duration
$ 16100
Tuition
Arts & Humanities
Bachelor of Arts in Deaf Studies - Deaf Education Option
Audiology, speech-language pathology, deaf education and interpreting are concerned with many issues related to speech, healing, and language. Professionals in audiology and speech-language pathology ?elds are devoted to providing diagnostic, rehabilitative, and educational services to children and adults with communicative challenges. Professionals in deaf education and interpreting ?elds are devoted to providing educational services and community-related services to children and adults who communicate in American Sign Language and/or other communication modalities.
Bachelor of Arts
The Bachelor of Arts degree in Communicative Sciences provides the students with a liberal arts foundation integrated with courses designed to provide a basic understanding of speech, language, and hearing development and communicative problems. Students pursuing deaf studies have three options: deaf education, deaf studies, and sign language interpretation. Students majoring in deaf education and speech-language pathology can continue their options in our graduate program.
Deaf Education. Our deaf education program gives you a broad background in bilingual-bicultural education, total communication, and cued speech philosophies along with speech, language, auditory training, deaf culture, and American Sign Language. This program includes all of the essential elements of a good education for deaf and hard-of-hearing children. The program is nationally accredited by the Council of Education of the Deaf (CED).
48 month
Duration
$ 16100
Tuition
Arts & Humanities
Bachelor of Arts in English - Literature Option
English is a general major or minor designed to give proficiency in skills that traditionally have been among the most highly prized by society: an ability to read with comprehension and critical judgment; to communicate accurately and clearly both orally and in writing; to grasp difficult ideas and think logically; to do research and organize materials; to make ethical and moral judgments from an historical and humanistic framework; and to appreciate literature and the arts.
The core of the English major consists of four basic kinds of courses in the upper division: literary history courses, literary genre courses, literacy seminars, and writing courses. The masterpiece courses apply to the minor and may meet General Education requirements. The department also offers courses in mythology and folklore, methods of research, film, and women's studies.
The Subject Matter Program for teaching credential candidates contains a number of specific prerequisites and special required courses, some of which are outside the Department of English. For specific program requirements, consult with the credential adviser each semester.
48 month
Duration
$ 16100
Tuition
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