Bachelor of Science in Business Administration - Marketing Option (Pre-Business)

at California State University - Fresno USA

The Management Option develops skills, knowledge, attitudes, and abilities necessary for effective leadership in a wide variety of organizations. Graduates are prepared for entry-level leadership positions in today's rapidly-changing workplace through a dynamic curriculum combining theory, skill development, and practical experience, including internships in the student's area of interest. Courses develop those leadership abilities demanded by employers that include written, oral, analytical, and people skills. The option also provides a strong foundation for the M.B.A. Students may choose one of the following three tracks:

Organizational Leadership - Courses in this track prepare students for positions as project leaders, team leaders, and business managers. Courses emphasize leadership issues such as self-directed work teams, performance improvement, negotiating, vision and goal setting, and change management.

Production/Logistics Management (PLM) - This track provides students with a foundation for a variety of management career opportunities in manufacturing and distribution. With total quality management as a common basis, the PLM curriculum combines the two integrated disciplines of production/operations (transformation of resources into high quality products and services) and logistics (management of supply and distribution activities). Emphasis is placed on complementing the student's knowledge of PLM subject matter with hands-on, industrial experience gained through internship programs with local firms.

Special Management Applications - This track is designed for Management Option students who have a professional interest in a particular industry chosen by the student (agriculture, fashion merchandising, health science, industrial technology, recreation, theater, etc.) Students take business and organizational leadership courses and then, with approval of the department chair, select courses in their specific areas of interest.

The Industrial Technology program at California State University, Fresno is geared towards preparing students for managerial and leadership roles in the industry. The program equips students with the necessary skills to use and manage state-of-the-art technologies in the fields of agricultural information systems, manufacturing, processing and packaging, quality systems and transportation. A blend of lectures, online instruction and hands-on lab activities together with engaged faculty and staff provides students with an environment that nurtures critical thinking and encourages innovation. The undergraduate curriculum includes technical concentrations in the areas of automotive technologies, food processing, and packaging, manufacturing quality and spatial technology which build on the strong foundations of our technology and management core courses.

The program for the Bachelor of Science in Industrial Technology is accredited by the Association of Technology Management and Applied Engineering (ATMAE). The department was awarded the highest possible accreditation, six years which is valid until 2024.

The Department of Finance and Business Law offers three options (areas of emphasis) within the Bachelor of Science in the Business Administration degree program.

The Finance Option stresses the financial structure of businesses through a common set of courses and specialized courses directed at various applications. It is designed to provide students with the basic skills required to plan, supervise, and control the financial activities of business organizations. These include understanding the trade-off between risk and return, the time value of money, and the magnifying effect of leverage. Students also gain the skills related to evaluating the financial needs of a business, obtaining the funds required by the firm, and using these funds in such a way that the company's goals are met.

The Department of Art and Design offers many exciting and creative opportunities for students to nurture and expand their artistic and design senses. Entering the 21st century, the department provides a broad range of experiences that prepare its graduates for art- and design-related career opportunities and artistic endeavors. Students study and produce works that include state-of-the-art computer applications, conceptual art, graphic design, and interior design. The department has fine arts as its core and foundation, while offering areas of study that allow for occupational preparation in a variety of areas. The award-winning faculty is committed to the idea that a foundation in the crafts of art and design is an essential prerequisite to the production of works that show sophistication both conceptually and visually.

The Master of Arts degree in Applied Behavior Analysis is a two-year, full-time graduate program that meets the degree, coursework, and experience requirements needed in preparation for national certification as a Board Certified Behavior Analyst (BCBA). Students are required to take 44 units of coursework, including 3 thesis units and 4 practicum units. Students are also able to acquire the required number of supervised experience hours over the two years of the program. Students must apply for admission to the M.A. in Applied Behavior Analysis during the graduate application process.

This degree program, particularly the practicum, emphasizes behavior analytic applications with typically developing and developmentally disabled children and adults.

The M.S. in Clinical Rehabilitation and Mental Health Counseling is a 60-unit CORE accredited program that aims to prepare professionals who are culturally competent, and able to provide rehabilitation and mental health counseling to individuals with disabilities in an ethical manner while adhering to the Code of Professional Ethics and Scope of Practice for the profession. Students have the ability to pursue certification as a Certified Rehabilitation Counselor and National Certified Counselor, as well as undergo requirements that position them for the Licensed Professional Clinical Counselor credential. The program has earned top rankings in the nation by U.S. News and World Report, and is a national leader in hands-on, real world rehabilitation in California and beyond.

The Department of Counselor Education and Rehabilitation offers three master’s degrees and one credential program for post-baccalaureate students seeking careers in the counseling and rehabilitation profession. All academic offerings utilize the services and facilities of community agencies and school districts within the university service area and throughout the Central Valley. Emphasis is placed on preparing highly trained, culturally competent, well-rounded professionals who are civic-minded in their service and leadership to clients and communities.

Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester long internships. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.

Mathematics and related subjects play important dual roles in our culture. On the one hand, mathematics is a study in its own right; on the other hand, it is an indispensable tool for expressing and understanding ideas in the sciences, engineering, and an increasing number of other fields. As a consequence, employment opportunities for mathematicians have been expanding in recent years. The courses offered by the department are designed to develop skills in, and an appreciation and understanding of, both roles.

Because there are so many different areas in which a trained mathematician can find employment or continue studies, the department offers a large number of electives within the mathematics major. By selecting appropriate courses, students have considerable flexibility to accommodate their individual interests. Students should consult with a department adviser for specific recommendations as to which electives are suited to their career paths.

Electives in statistics and probability provide a foundation for students planning to work as statisticians for industry or government agencies. They also can enhance employment opportunities in the bioscience and health-related fields. Statistics courses (in addition to MATH 75 [or 75A and B], 76, and 77) are essential for the first two Actuarial Examinations offered by the Society of Actuaries.

Join the leader in science, technology, and management. Students majoring within the Department of Food Science and Nutrition are prepared for a wide range of professions in the food industry — the largest single industry in the United States. California State University, Fresno is centered in the greatest food production and processing area in the world.

Some of the largest and best dairy and food companies cooperate with the university to provide students with a view of commercial realities in this industry. There is strong demand for dietitians and nutritionists by the health care and food­ service industries.

The Department of Mathematics offers a Master of Science (M.S.) in Mathematics. A bachelor's degree is required in order to be admitted to a graduate program at California State University, Fresno.

In order to be admitted to classified graduate standing, applicants must have undergraduate preparation comparable to a California State University, Fresno mathematics major and have a 3.0 grade point average in their upper-division mathematics courses. Applicants lacking the above preparation may be admitted conditionally. These students will become classified after meeting additional requirements as set by the graduate coordinator. Coursework taken to achieve classified standing may not be applied towards credits for the graduate program.