Bachelor of Science in Marketing

at Concordia University, St. Paul USA

In the business program, students will learn to think about the overall picture of a business’s operations and how it interacts with larger market forces. A business management major at Concordia St. Paul will develop business skills in leadership, team-building, and project management. They will explore core business principles in marketing, finance, management, law, economics, and accounting with an emphasis on international perspectives and ethics.

Students studying business management develop crucial business skills in project management, team-building, HR management, and negotiations to enter the broad field of management. Using core business principles in marketing, finance, management, economics and entrepreneurship, develop a personal management style, learn motivation tactics, and utilize strategic planning skills with an emphasis on ethics. Investigate various dimensions of business decisions by delving into case studies and working as a consultant with area businesses to develop strategies for competitive advantage and growth.

Students in Sport Communication are introduced to a variety of communication focused career opportunities in the sports industry. Students will gain valuable skills in sports public relations campaigns, social media outreach for sports teams, as well as in working with specialty sports agencies and planning sports events for organizations. Careers in sport communication are varied.  Existing opportunities in sport communication include coaching/managing teams, event management and marketing, sports venue management, public relations representative, service and marketing coordination, digital and print media specialist, education, and recreation management.

This intensive 80 credit program is designed to prepare students at the highest level for creative professions like graphic design and other communications-related fields that rely on visual imagery. Students will gain an understanding of design theories and practices related to production in all areas of graphic design for traditional and emerging digital formats. The addition of substantial advanced studio, theory, and contextual work beyond the BA means that upon completion of the program students will understand professional level craft, theory, process, and technical skills, and an ability to produce thoughtful and informed work in such areas as institutional branding and identity, new media, web development and interactivity, package design, publication design, advertising, illustration, signage and exhibition design, sustainability, spirituality, and social change.

The Community Arts program fosters students’ involvement, engagement, and service within the local arts community. In this interdisciplinary program, students learn both traditional and new media techniques, grounding them in practical applications. In the classroom, they gain a foundation in western and global art history and are introduced to community arts history and concepts. The program emphasizes social justice through arts applications. The 45-credit major starts with core studio requirements that familiarize students with various materials and concepts used to understand the nature of visual language. Students then take studio courses to enable a general and versatile art skill base. Students are also encouraged to add electives in theatre, graphic design, or specialize within studio arts. All community arts majors at Concordia take the foundational community arts class and during their final year, complete 8 credits of an internship. Students will be prepared to pursue a variety of career options upon graduation, from advanced degree in the arts to a variety of art-centered careers within community development and engagement. As a community arts major, you will be taught by an experienced faculty of active professionals with close ties to the vibrant Twin Cities art community. You will have complete facilities for ceramics, photography, digital art, printmaking, sculpture, as well as painting and drawing.

The public relations major provides students with the concepts, skills, and expertise needed to help organizations build mutually beneficial relationships with the diverse public. The knowledge and tools students develop through the P R curriculum prepare students in fields such as corporate communication, social media, government affairs, and public relations firms. The professional internship experience, coupled with graduate and elective coursework, provide opportunities for students to practice and refine their skills.

Biology majors develop a strong foundation in biology by exploring cell biology, genetics, molecular biology, chemistry, evolutionary theory, scientific methodology, and laboratory techniques in our core curriculum.  Students then have the opportunity to tailor their degree with various electives including immunology, microbiology, human anatomy and physiology, and human gross anatomy, in which students have access to a human cadaver lab. The coursework pushes students to sharpen their critical thinking, scientific reasoning, and laboratory skills. 

The study of History at Concordia University is not only about the past – it is also about the present and the future. A student in this program will learn to think critically about change over time and how contemporary society has been shaped by all those who came before. The program stresses both global and community education. The program offers students the global knowledge they will need to compete in the 21st century. At the same time, students can experience and witness local history first-hand. The History major will allow students to develop skills in both research and content knowledge. The program offers courses that focus on the entire globe. Students get a mix of political, social, economic, and diplomatic history. The major requires a senior research project, where students do an original research paper, as well as a senior readings course. The remaining classes are electives, with the stipulation that at least one of those courses has a global focus. History majors are also required to do an internship, which helps them prepare for their careers and the job market.

The 36-hour Master of Science in Information Technology Management program is designed for IT workers seeking to advance a career in information technology and/or individuals seeking to deepen their business and IT management skills and knowledge. Students will learn to be effective leaders within the technology environment and gain a firm understanding of how to grow and manage resources in a responsible and ethical manner.

The M.S. in Information Technology Management program prepares students with the business leadership skills needed to successfully lead teams in the information technology workplace. Integrating business management and technical skill development, the coursework prepares graduates with in-demand skills and competencies. Through experience-based learning, students critically explore and apply leadership theory, business strategy, data analytics, information security, project management, IT innovation and ethics.

The English major is an excellent choice for people who enjoy reading and writing. Contrary to popular belief, an English major does not doom graduates to a life of starvation or menial labor. In fact, our graduates go on to find success in a variety of occupations, including journalism, marketing, magazine writing, creative writing, public relations, web content creation, technology, management, and more. English majors also go on to graduate school in a variety of areas, including education, business, literature, creative writing, law, library science, and fashion history.

In the English major, students will gain broad-based knowledge of literature from all periods and from around the world. They will learn to write clearly and persuasively, think independently, create original works, present alternative viewpoints, and solve problems. Students can choose from four emphasis areas within the English major: literature, creative writing, journalism, or professional writing.

This program is designed to prepare students for creative professions like graphic design and other communications-related fields that rely on visual imagery. Students will gain an understanding of design theories and practices related to production in all areas of graphic design for traditional and emerging digital media. Upon completion of the program, students will have advanced craft, theory, process, and technical skills, and the ability to produce thoughtful and informed work in such areas as institutional branding and identity, new media, web development and interactivity, package design, publication design, advertising, illustration, signage and exhibition design, sustainability, spirituality, or social change.