Bachelor of Science in Marketing

at EDUCO - University of Nebraska - Lincoln USA

The Department of Biochemistry offers studies leading to bachelor of science (BS) in biochemistry. There are two options available for the undergraduate program: Standard Biochemistry Option, which is the traditional biochemistry major, and the Computational and Systems Biochemistry Option, which integrates concepts and skills from the core biochemistry requirements with additional study in mathematics, statistics, and computer science. The training offered through both options is suitable for a professional career in biochemistry, which may lead to employment in various industries involved in the manufacture or processing of chemicals, foods, feeds, and pharmaceuticals or federal agencies such as the Food and Drug Administration, U.S. Department of Agriculture, U.S. Public Health Service, and Environmental Protection Agency. Both options are suitable as preparation for graduate studies leading to academic careers in biochemistry and professional careers in medicine, dentistry, veterinary medicine, and health-related fields. The Computational and Systems Biochemistry Option aims at preparing students to address questions using quantitative and multidisciplinary approaches in fields such as health, agriculture, and biotechnology. The Department is accredited by the American Society of Biochemistry and Molecular Biology (ASBMB), meaning seniors who sit for the ASBMB certification exam are recognized as earning a certified degree if they receive a qualifying score.

What you will learn
Biochemistry is the study of chemical reactions within a living cell. We study the molecules that make up life. Our students take a variety of biology, chemistry, physics, and math courses in addition to very specific biochemistry classes. Students can do actual research in faculty labs or pursue internships at local biomedical companies.

An actuary is a mathematically-oriented business person who will most likely be a manager or supervisor at some point in his/her career. Thus, a course of study culminating in a bachelor of science degree in business administration with a major in actuarial science is an excellent educational background for prospective actuaries.

The actuarial science program is designed to prepare students for the current industry demands. Because the demands change on a regular basis, oftentimes the number of hours, the sequencing of courses, and the specific requirements change for this major. Students should continue to consult with the department for the appropriate selection and listing of course requirements.

The actuarial science program is proud to have been named one of the first Centers of Actuarial Excellence by the Society of Actuaries.

What you will learn
The work of an actuary typically involves analyzing the various contingencies (birth, death, marriage, retirement, sickness, and losses due to accidents or negligence), which face society, and their impact on the many types of financial security arrangements, both public and private. A creative aspect of actuarial work lies in the forecasting of events. Actuaries are frequently called upon to make decisions that affect the fiscal soundness of financial security programs well into the future. Quality actuaries are in high demand resulting in a high job placement rate and high starting salaries.

The environmental studies major is designed for students who want to make a difference and contribute to solving environmental challenges on a local to global scale. Solutions to challenges such as climate change, pollution, and resource conservation require individuals who have a broad-based knowledge in the natural and social sciences, as well as strength in a specific discipline. The environmental studies major will provide the knowledge and skills needed for students to work across disciplines and to be competitive in the job market. The environmental studies program uses a holistic approach and a framework of sustainability. This framework recognizes the necessity of meeting current resource needs without compromising the environment or the ability of future generations to meet their needs.

The merchandising option is planned for those students interested in the buying and selling of textile and apparel products at the manufacturing and retail levels, as well as product development, promotion, and visual merchandising. The program emphasizes textiles and product development and provides an understanding of fashion theory, as well as basic skills and techniques in the apparel and textiles industry and distribution of textiles and apparel in the global society.

The field of marketing includes many different career opportunities such as advertising, distribution, marketing research, customer relationship management, merchandising, marketing communication, retailing, product management, professional selling, and sales management. The management of activities related to the flow of both goods and services from producer to consumer has become increasingly important in this age of consumer-oriented production. This importance has increased the demand for well-qualified persons, both as specialists in technical aspects of marketing and as general marketing managers. New developments are appearing in quantitative analysis of marketing problems, use of social media, in studies of consumer behavior, in international marketing, and in the social responsibilities of marketing. These developments hold exciting promise for the future.

Academic preparation for some careers is best achieved by combining marketing courses with courses in other departments of the University. For this reason it is important for the student to consult with a faculty member in the Department of Marketing before deciding on a particular course of study. Courses within the department include those from the following disciplines: Marketing, Marketing Communication, Distribution Channels, Retailing, Sales Management, Marketing Research, Professional Selling, Marketing Information Systems, Digital Marketing, Consumer Behavior, and International Marketing. Outside the College, courses in psychology, sociology, journalism, mathematics, communication studies, art, and geography may be helpful.

A degree in agricultural education is designed to prepare students with the necessary communication and interpersonal skills, leadership training, and knowledge of technical agriculture to be a teacher of agricultural education at the secondary or postsecondary level, or accept employment in agribusiness leading to positions in training and/or development. The degree provides good preparation for work in agricultural extension, positions in foreign service, and agricultural educators in business and industry. Many students graduate with a dual degree in agricultural education and another degree in the College. Agricultural education students may elect to follow the teaching options or the leadership option.

A national leader in collegiate athletics, the University of Nebraska–Lincoln attracts many students who have a strong interest in sports. The sports media and communication major provides students a unique opportunity to fulfill their aspirations of pursuing a career in sports without being a competitive athlete. Students start by creating a strong foundation of sports knowledge and skills from a variety of perspectives, including journalism, broadcasting, advertising, public relations, and marketing. Students then have the ability to add depth in their upper-level electives.

The college has offered sports courses for decades, including courses in sports broadcasting, sports writing, and sports media relations and promotion, and it has produced highly successful alumni working in sports for major media organizations across the United States. Faculty have built relationships with sports media organizations that provide special learning opportunities for students, such as ESPN, FOX Sports University, BigTen Network, Special Olympics, as well as local stations and agencies.

The sports media and communication major offers a plethora of employment opportunities for students, including jobs in sports journalism, sports announcing, sports information, sports marketing, sports event planning, sports community relations, graphic and Web design in sports, multimedia storytelling in sports, and sports media entrepreneurship.

Chemistry deals with the analysis, structure, properties, and synthesis of matter ranging in size from single atoms to biologically-active small molecules to DNA and proteins. A degree in chemistry prepares students for many career options: industry (research, analysis, production), teaching, graduate studies, or professional schools. Chemistry is also a valuable second major for students completing degrees in a number of science, math, or engineering disciplines.

The field of agronomy encompasses the sciences related to crops and soils. It includes crop production, crop breeding, seed production and certification, weed science, range and pasture management, soil management and irrigation, and soil conservation. The agronomy degree program is designed for students who are interested in plants and soils as they relate to economic crop production and environmental protection.

Horticulture requires a broad education including knowledge of production, management, improvement, distribution, processing, and utilization of fruits, vegetables, ornamentals, and turf. Horticulture relies on an understanding of the basic sciences and involves competence in communication, aesthetic appreciation, and an awareness of consumer needs.

What you will learn
Horticulture is the science and art of growing and using trees, shrubs, flowers and other landscape plants, along with fruits and vegetables to enhance our living environment and to diversify human diets. It includes landscape design, organic farming, entrepreneurship, research, and crop production in greenhouses, fields, and nurseries.