Bachelor of Science in Marketing

at EDUCO - University of Nebraska - Lincoln USA

We aim to develop both the mindset and skillset that will make our graduates outstanding global citizens who are effective in one of six functional areas, namely: business administration (i.e., general international business), economics, finance, management, marketing, and supply chain management and analytics. Our international business (IB) major is designed to give students a combination of skills in a functional area (i.e., a specialization) and global business.  Therefore, international business graduates pursue careers in one of the six areas they choose to specialize in.

To succeed in international business, one must thrive in unfamiliar and dynamic conditions. Cultural and language barriers, socioeconomic diversity, geopolitical tensions, and unstable legal regimes are some of the constant challenges we prepare our students to face. These conditions are present in domestic and international markets.

Excelling within such conditions requires a high level of understanding, patience, judgment and other social skills.  International Business students are well-grounded and confident even when they face being wrong in order to get it right. Their quest for understanding breeds good judgment and intuition to lead through empathy.

We push students to become aware of cognitive biases that permeate all human interaction and impede understanding and decision making. We give them tools to control their own biases using mindfulness practice. We also nurture skills for framing discussions to avoid biases in others. We study techniques developed in international diplomacy for negotiation in the international context. The ethical dilemmas common to international business and how they appear in everyday dealings are examined.

Our rigorous coursework draws on practical academic disciplines that prepare students to perform different business functions. In addition, we constantly strive to develop students’ skills and feed their intellectual curiosity. We require students to advance their foreign language skills, not simply for practical reasons but to develop empathy and neuroplasticity; and we require an international internship or practicum to develop character and experience. Finally, students immerse within the global context to challenge and develop their skills through our global immersion programs where they work on multidisciplinary projects in established markets (e.g., parts of Europe) as well as in frontier markets, including Africa, Asia, and South America.

What you will learn
The international business major combines the solid base of a bachelor of arts in business administration with advanced language study, international experience and academic studies in international business. Students in international business study the business practices of other nations and learn how international trade laws affect the world economy. They also learn about the culture and management methods that differ around the globe.

The College of Architecture also administers the interior design program. The four-year interior design program consists of a one-year foundational (d.ONE) program and a subsequent three-year bachelor of science in design (BSD-Interior Design) major. After completing d.ONE, students apply for admission into the College of Architecture’s interior design program. This interior design program is fully accredited by the Council for Interior Design Accreditation (CIDA). The interior design program also offers a post-professional MS degree through the Graduate College.

What you will learn
Creative, exciting, challenging, ever-changing: Interior Design is a creative profession working for the benefit of the individual and society. Using a combination of art, psychology, and science, interior design adds to our quality of life.

Ethnic studies involves the exploration and examination of factors that bear on the lives and experiences, both past and present, of ethnically diverse peoples. The Institute for Ethnic Studies is interdisciplinary and intercollegiate and focuses on the experiences of individuals and groups who are of African, African-American, Latino/a, Latin American, or Native origin of descent both in the United States and elsewhere.

Fisheries and wildlife (F&W) professionals are responsible for the conservation, protection, regulation, and management of our nation’s fish and wildlife resources. Their management strategies must provide for both consumptive (hunting, fishing) and non-consumptive uses (bird watching, non-game species enhancement, threatened and endangered species protection, conservation biology, zoo management, and others).

This specialization is a joint program between the Department of Textiles, Merchandising and Fashion Design and the College of Journalism and Mass Communications. The student combines a background in textiles including coursework in textile science, textile and apparel design and merchandising, with the advertising area of journalism.

The global studies major at the University of Nebraska–Lincoln prepares students for a changing and complex world by increasing their knowledge of global issues and developing their skills in critical thinking, communication, and logical analysis. The interdisciplinary program is designed to help students understand the growing connectedness and diversity of interactions at the global level. Global studies provides students with a range of classroom, community, and co-curricular activities both domestically and internationally. It is built on the framework of:

• Being a dynamic and well-integrated interdisciplinary academic program for student learning opportunities and an active partner in the College’s internationalizing the curriculum strategic plan;
• Providing students a variety of well-vetted academic and international/experiential learning opportunities that will enhance their depth of global understanding;
• Collaborating with other internationally-focused programs at UNL to promote interest in and understanding of global events and structures; and
• Developing strong, mutually-beneficial partnerships with relevant community groups and individuals.

Communication studies is a social science and humanistic field of study, research, and application. Communication competencies are among those most highly desired in professional, personal, organizational, and civic arenas. The mission of the Department of Communication Studies is to examine human symbolic activity as it shapes and is shaped by relationships, institutions, and societies. This work concerns how, why, and with what effects people communicate through verbal and nonverbal messages. Through research, teaching, and service, the Department devotes particular attention to understanding the ways in which communication erodes and sustains collaboration within and among local, national, and global communities.

A degree in communication studies will focus broadly on the production and influence of messages across the contexts of public, personal, and professional life. In this course of study, students are immersed in mastering the intellectual capacities to advocate, negotiate, and relate. Students who major in communication studies can choose to fulfill the general requirements of the major or they can opt to complete courses in one of three major emphasis areas: communication, health, and well-being; diversity, culture, and global communication; or communication, public advocacy, and civic engagement.

Economics is a popular major for undergraduates because the content taught has broad application to decisions made by individuals, businesses, government agencies, and nonprofit organizations. An economics major also helps students understand major economic issues that are discussed and debated at the local, state, national, and international levels of society. In addition, an economics major offers sound preparation in analytical thinking and quantitative methods for students planning to enter professional and graduate programs, particularly those in law, business, finance, public policy, and international relations. Professional economists are employed at colleges and universities as teachers and academic researchers; in many branches of governments as policy analysts and data scientists; and in businesses of all types as economic experts, consultants, and applied researchers. Economists study a wide range of topics that include competition in markets, technology and innovation, public finance (taxes and spending), labor and education, environmental issues, income distribution, money and monetary policy, and international trade and finance.

The women’s and gender studies (WGS) major is a multidisciplinary academic program with courses that focus on knowledge relating to women, gender, and sexuality.

The program is designed to help students to learn about the historical and contemporary contributions of women and to analyze the construction and representation of gender in the arts, literature, history, psychology, education, contemporary culture, politics, and society. Students are challenged to examine critically assumptions about women and gender held by academic disciplines and to evaluate them based on current research and individual experience. Students also explore sex roles, gender systems, and sexuality in various cultures as they change over time.

The Department of Civil and Environmental Engineering offers a complete undergraduate program to students on the Lincoln and Omaha campuses of the University of Nebraska. Curriculum requirements are nearly identical on both campuses. The goal is to prepare students for entry into the civil engineering profession immediately after graduation or to pursue graduate-level studies.

The general educational objectives of the University of Nebraska–Lincoln civil engineering undergraduate program are to prepare our graduates so that, with a University of Nebraska–Lincoln BSCE degree, a few years beyond graduation, alumni will:

• Be employed in civil and environmental engineering or a closely related field; or, graduates will be pursuing an advanced degree in civil and environmental engineering or a closely related field.
• Contribute to society and address societal and environmental needs through engagement in professional, community, or service organizations.
• Agree that the civil engineering program prepared them for success in their careers in terms of knowledge and skillsets as embodied in the program and the Complete Engineer ™ Initiative.

As a professional discipline, civil engineering is closely related to the total human environment. In all professional endeavors, the civil engineer must consider ecological effects as well as the social, economic, and political needs of people. The civil engineer designs systems to control and manage our water resources to provide electric power, agricultural irrigation, flood control, recreation, water supplies, and wastewater treatment systems for our urban and industrial needs.

The civil engineer plans, designs, and constructs our transportation systems—including highways, railroads, waterways, and airports—to connect rural, urban, and industrial areas. The civil engineer also designs and constructs housing and facilities for recreational, industrial, and commercial complexes, which comprise the urban environment. It is the responsibility of civil engineering to minimize air, water, and land pollution and protect the environment.