Bachelor of Science in Marketing

at EDUCO - University of Nebraska - Lincoln USA

The School of Art, Art History and Design offers students the opportunity to investigate visual art through a variety of experiences. The art major enables students to attain proficiency in the practice of art and knowledge of the history of art as part of a general college education. Some may want to devote themselves to a period of intensive studio art education, while others may be interested in pursuing art for the purpose of building cultural awareness and critical thinking skills. Two undergraduate degrees are available to art majors. The student’s career goals will determine the appropriate option.

The bachelor of arts degree (BA) is a liberal arts degree with about forty-five percent of the coursework in the School of Art, Art History and Design, providing the flexibility to study various academic disciplines outside of art. The bachelor of fine arts degree (BFA) is a professional degree, the usual preparation for professional careers or graduate study in studio art, and includes about seventy percent of the coursework from the School of Art, Art History and Design. Increased studio art requirements in the BFA allow for specialization within a chosen area or a customized studio experience.

The Department of Earth and Atmospheric Sciences offers both the bachelor of science and the bachelor of arts degrees in geology. The bachelor of science program is designed for those who expect to continue in graduate work and become professional geoscientists. Undergraduate training in geology is also beneficial in many other fields such as teaching at the pre-college level, urban planning, law, civil engineering, environmental studies, and museum work. Students preparing for these or similar areas are advised to take the bachelor of arts program, which is strong in fundamental geology but does not emphasize the ancillary courses required for admission to many graduate programs.

Philosophy is the critical study of the fundamental concepts and assumptions involved in all central areas of human experience, including religion, morality, science, and art. The department offers an introduction to philosophy course designed for the general student, as well as introductory courses in logic and current issues.

The basic philosophy curriculum includes courses in the history of philosophy covering the period which begins with the development of rational inquiry by the philosophers of ancient Greece and which concludes with the construction of the modern philosophical systems of the Enlightenment as well as courses in each of the major fields of philosophical study: ethics, which is concerned with the basis of morality; metaphysics, which explores different views about what fundamentally exists; epistemology, which examines the nature and limits of human knowledge; and logic, which studies general methods of reasoned argument and analysis.

A number of courses reflect the role of philosophy in investigating the fundamental concepts and assumptions of other disciplines, including courses in medical ethics, the philosophy of law, the philosophy of science, and the philosophy of mathematics.

Other courses focus on the role of philosophy in the critical analysis of basic evaluative conceptions and assumptions. Courses in political philosophy critically examine the evaluative concepts and assumptions involved in our beliefs about government, individual liberty, and social and economic justice. Courses in the philosophy of religion do the same for beliefs about the nature and existence of God and about the relations between faith and knowledge.

The department also offers courses in aesthetics, the philosophical study of art, music, and literature understood as fundamental forms of human culture and significant expressions of the human spirit.

The interdisciplinary character of philosophy, together with its focus on evaluative issues and its unique emphasis on general methods of reasoned argument and analysis, leads to an unusually broad and intellectually sound major for students preparing themselves for such professions as law, medicine, social work, government service, and the ministry. The philosophy major is indispensable for those who wish to prepare for a career as a philosopher within a college or university setting.

Students in agricultural economics learn to apply economic and financial principles to the analysis of problems in agriculture, business, government, and other areas. The degree program offers students the opportunity to gain skills in planning, evaluation, and management that are useful in both private- and public-sector enterprises.

Latino and Latin American studies includes a major and minor in Latin American studies and a minor in U.S. Latina/Latino studies.

The major and minor in Latin American studies are designed to provide a sound basis for undergraduate students who intend to seek employment with governmental agencies and private enterprises with operations in Latin America, as well as those who decide to undertake graduate study in some academic discipline with emphasis in this area. The U.S. Latina/Latino studies minor focuses on people of Latin American origin or descent living in the U.S.

Many students who major in Latin American studies carry a double major with Spanish, history, political science, economics, global studies, or international business or have chosen to minor in one of those fields.

The University of Nebraska–Lincoln and the University of Nebraska at Omaha (UNO) are cooperating with the Latin American studies major. UNO students may complete their course requirements by attending classes at the University of Nebraska–Lincoln. Nebraska students may take courses offered at UNO to meet some requirements for a major in Latin American studies. Please note that University residency requirements still apply. Students should check with their advisor for information on UNO equivalent courses or other courses that may apply to the Latin American studies major.

The merchandising option is planned for those students interested in the buying and selling of textile and apparel products at the manufacturing and retail levels, as well as product development, promotion, and visual merchandising. The program emphasizes textiles and product development and provides an understanding of fashion theory, as well as basic skills and techniques in the apparel and textiles industry and distribution of textiles and apparel in the global society.

The goal of any financial system is to allocate monetary resources to those individuals, companies, and governmental units that have the best ideas for usage. The study of finance focuses on the organization and development of capital markets and financial institutions in achieving the optimal usage of funds. As a finance student, you might want to examine how conflict of interest affects managerial performance, how risk influences investment decisions, or how investor psychology can impact the price of stocks and bonds. The finance faculty offer strong support for the exploration of such topics and the curriculum is designed to prepare students in areas of high employment demand.

The finance major offers coursework in the following areas of specialization:

• Banking and Risk Management
• Investments
• General Finance

Finance students must declare one of these specializations as a formal option within their major. Multiple options cannot be chosen. Students are encouraged to meet with their Business Advising and Student Engagement (BASE) advisors on a regular basis. The department chair is also available to answer questions regarding the selection of courses or other questions related to the finance curriculum.

What you will learn
Students will learn to apply the principles and techniques of time value of money, quantify and interpret risk/reward relationships using a variety of metrics, estimate the fundamental value of traded and non-traded assets, identify resources of risk and implement appropriate risk management techniques and analyze market conditions for strategic planning.

The degree program in water science is designed to educate students in basic and applied sciences related to water resources. The goal is to educate individuals to gather and synthesize information from several disciplines, to formulate rational and broadly informed solutions to complex water related problems, and to effectively implement various water-based programs.

The curriculum is designed to meet the needs of students who intend to pursue careers in public and private organizations that conduct scientific water research or manage water resources, in private consulting companies that offer water research or management services, in agencies that form or implement water related policy, and in a broad range of nonprofit institutions that are interested in water resources. The program also provides students the opportunity to prepare for graduate study in water/hydrological sciences and water resources.

The plant biology major is designed to provide a flexible entry for undergraduate students that have an interest in the plant sciences. Once enrolled in the program, students will take a core of classes that will allow them to continue in the plant biology major or would also allow them to easily transfer to other Life Sciences programs. Students will have the opportunity to interact with the faculty of the Center for Plant Science Innovation as well as other departments and schools for advising and research opportunities.

The goal of the plant biology program is to offer a field of study to students who are interested and talented in the basic sciences and mathematics and who:

• May never have considered applying this knowledge to plants.
• Have always dreamed of this field of study.
• Have always had an interest in plants but are uncertain that this field of study is right for them.

Studying plant biology will allow students to explore and understand plants at molecular, cellular, physiological, organismal, population, and community levels and by taking ecological, evolutionary, agricultural, and horticultural perspectives. This is accomplished through required courses in different scientific fields (e.g., biology, biochemistry, chemistry, agronomy, horticulture) and through different options in the major (ecology and management option and biotechnology option).

The design and technical production option is for those desiring concentrated training/education in scenic, lighting, sound, and costume design, as well as technical theatre production. The training the student receives in this program allows him or her to seek an entry-level position in professional theatre, television or film industries, or pursue further education at a graduate school or internship program. It is the goal of the faculty to give the student the classroom instruction, practical experience, and individual attention needed to form clear goals pertaining to a career in technical theatre.