Bachelor of Science in Merchandising

at EDUCO - University of Nebraska - Lincoln USA

The field of marketing includes many different career opportunities such as advertising, distribution, marketing research, customer relationship management, merchandising, marketing communication, retailing, product management, professional selling, and sales management. The management of activities related to the flow of both goods and services from producer to consumer has become increasingly important in this age of consumer-oriented production. This importance has increased the demand for well-qualified persons, both as specialists in technical aspects of marketing and as general marketing managers. New developments are appearing in quantitative analysis of marketing problems, use of social media, in studies of consumer behavior, in international marketing, and in the social responsibilities of marketing. These developments hold exciting promise for the future.

Academic preparation for some careers is best achieved by combining marketing courses with courses in other departments of the University. For this reason it is important for the student to consult with a faculty member in the Department of Marketing before deciding on a particular course of study. Courses within the department include those from the following disciplines: Marketing, Marketing Communication, Distribution Channels, Retailing, Sales Management, Marketing Research, Professional Selling, Marketing Information Systems, Digital Marketing, Consumer Behavior, and International Marketing. Outside the College, courses in psychology, sociology, journalism, mathematics, communication studies, art, and geography may be helpful.

The merchandising option is planned for those students interested in the buying and selling of textile and apparel products at the manufacturing and retail levels, as well as product development, promotion, and visual merchandising. The program emphasizes textiles and product development and provides an understanding of fashion theory, as well as basic skills and techniques in the apparel and textiles industry and distribution of textiles and apparel in the global society.

A major in management at the University of Nebraska–Lincoln equips students with the essential skills to effectively manage people and resources in today’s business systems and organizational structures. Our management curriculum prepares students for careers in leadership and supervision of employees in the workplace, project management, starting up and managing a business, and utilizing the critical role of information in strategy and operations of the business world.

What you will learn
Management and entrepreneurship are critical to the future of the United States and other nations around the world. At the University of Nebraska–Lincoln, we equip students with the essential skills to effectively manage people and resources in today's business systems and organizational structures. Our curriculum prepares students for careers in leadership and supervision of employees in the workplace, starting and managing business ventures and analyzing information and data to create effective business strategies.

The textile science option emphasizes textiles and biofibers, textile production, and issues concerning the global textile industry. Professional support in related sciences and business is required. The program is planned for students interested in sales, research, or management in the textile industry. It is also recommended for students who plan to go on to graduate school in either textiles or related sciences. Students are eligible to receive a minor in chemistry from the College of Arts and Sciences.

The University of Nebraska–Lincoln agribusiness program is nationally recognized for its innovation and quality. The program is designed to meet the agribusiness industry’s needs for professionals and entrepreneurs who have the educational background to become successful decision-makers in the rapidly changing agribusiness world. Agribusiness students interact with agribusiness professionals through learning and work-related opportunities, both in and out of the classroom.

Majoring in the agribusiness program prepares students for many agribusiness careers, such as:

• Agribusiness Management
• Finance and Lending
• Real Estate Management and Investment
• Commodity Trade and Analysis
• Grain Merchandising
• Market Planning and Analysis
• International Marketing
• Entrepreneurship and New Business Development
• Sales Management
• Information Technology and Analysis
• Production Management
• Food Marketing and Industry Organization

What you will learn
Agribusiness is taking a mix of courses in business and agriculture that provides students with the decision-making framework of business and the technical aspects of agriculture and food systems. This also prepares students for a career in the diverse, rapidly changing agribusiness industry.

The Department of Modern Languages and Literatures offers courses in Arabic, German, Japanese, the Romance Language group (French, Spanish), and the Slavic group (Czech, Russian). Whenever possible, the courses are conducted in the language that is studied. The aim of instruction is reading, writing, aural and oral proficiency, and an understanding of the life, literature, and culture of the country. Lectures and films in the language studied are offered during the school year for the benefit of the students in the department. Language laboratories supplement class work.

The applied science degree program will prepare students for professions that involve the application of science in society, rather than the practice of science and scientific research.  The goal is to provide an integrated understanding of how basic and applied science benefit and impact us, from the individual to the biosphere.

What you will learn
The Applied Science major allows students to select from a broad range of courses across the College of Agricultural Sciences and Natural Resources to make the degree fit their career goals.

Agricultural engineering (AGEN) is one of two engineering degree programs offered in the Department of Biological Systems Engineering. AGEN students emphasize coursework in one of three engineering areas: machine design, test, or soil and water resources. Thus, some agricultural engineers are involved in the analysis and design of field machinery systems and machine components through study of the principles of mechanical design, joining techniques, hydraulics, controls, ergonomics, and safety. Others are evaluating machine or mechanical system functional performance based on study of test procedure standards, measurements, data acquisition, electronic communication and statistics, and practical experience gained at the Nebraska Tractor Test Laboratory. Still others are analyzing and designing soil and water management-related infrastructure as aided through study of irrigation, drainage, erosion and runoff control techniques, crop tillage and cultivation practices, and natural resources management. Job opportunities for graduates are available in industry, public agencies, consulting, and private practice.

What you will learn
Do you like to invent new and better ways to make things work?

Are you interested in designing and testing machinery, working with nature, or managing natural resources?

If you enjoy challenges and solving problems, consider agricultural engineering. Our engineering program is ranked among the top programs in the nation and provides numerous learning and research opportunities for students in the areas of:

• Machine design
• Soil and water resources
• Sensors and controls

Construction management (CNST) is a complete undergraduate degree program available to students within the Charles W. Durham School of Architectural Engineering and Construction located at Nebraska Hall on the Lincoln City Campus and at the Peter Kiewit Institute (PKI) on the Scott Campus in Omaha. Construction is one of the largest and most diversified industries in the country, accounting for approximately four percent of the U.S. gross domestic product (GDP). The key professional in this vast enterprise is the “constructor,” a term given to leaders and managers in the construction industry who are responsible for planning, scheduling, and building the projects designed by architects and engineers. These highly-specialized efforts are indispensable in meeting the country’s growing need for new structures, infrastructure and environmental controls that are of high quality and are cost effective, efficient and sustainable.

Construction firms vary in size from large corporations to small proprietorships and partnerships. These are often classified according to the kind of construction work they do—general contractors, heavy and highway contractors, specialty contractors—including mechanical and electrical—and residential builders and developers. Many firms engage in more than one category of work. Some larger companies incorporate the architectural and engineering design functions as part of their role as a design/build firm. Collectively, constructors manufacture our entire built environment—buildings for housing, commerce and industry, highways, railroads, waterways, airports, power plants, energy distribution systems, military bases and space center complexes. Thus, the construction management field is broad, requiring a unique educational background for its professional practitioners.

Although the range of construction activities appears wide and diverse, the general education requirements for construction management are universal regardless of a particular firm’s area of specialization. Since construction is primarily a business enterprise, the graduate must have a sound background in business management and administration as well as an understanding of the fundamentals of architecture and engineering as they relate to project design and the actual construction process in the field. Professional expertise lies in the fields of construction science, methods and management. A working knowledge of structural design, mechanical and electrical systems, methods and materials, soil mechanics and construction equipment is also essential.

What you will learn
Professionals in construction management make up the most diversified industry in the nation. As constructors, these individuals provide leadership for managing, coordinating, and supervising the construction processes during the concept development, design, and construction and facility management stages. Students will spend time at a building site as well as managing the contracts, execution of the building plans, and quality assurance. As part of the college's Durham School of Architectural Engineering and Construction, students will also enjoy innovative research and hands-on opportunities outside the classroom. There is a high demand for UNL graduates in this area.

The film studies program is housed in the Department of English. The program is centered on a core curriculum of four courses in the history of film, film genre, and film directors, as well as film theory and criticism. To these core courses are added related courses, particularly those that integrate the study of moving image culture with rhetoric, philosophy, literary criticism, ethnic literature, and visual cultures of all types. The program is designed for students who wish to ultimately work in academic film studies and also for students who wish to understand film better as an art form, as popular culture, and as a major medium of communication.