Bachelor of Music

at Enrollment Advisory Group - University of Bridgeport USA

Known for offering an education for the careers of tomorrow, the University of Bridgeport is pleased to announce a new undergraduate program in Digital Marketing Communication. The innovative program is offered in a face-to-face setting with close student-faculty collaboration.

You will gain first-hand experience in developing digital marketing plans and integrate marketing, advertising, public relations, sales, and logistics strategies across physical and digital channels. This includes instruction in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing and web analytics.

Today’s marketing world is vastly different than in past decades when you focused on just one skill. You may apply your skill set to multiple tasks daily from creative conceptualizing, to writing for social, to funneling conversion strategy, to directing a photo shoot for an advertorial, to sourcing materials, to meeting with vendors, and more.

Digital marketing careers enjoy better-than-average job growth. The Bureau of Labor Statistics estimates job demand will increase 10 percent by 2026.

The average entry-level wage for a digital marketing specialist or digital manager is $40,453-$44,156,* with a range of $86,575- $124,207 for more experienced digital marketing managers.

The accounting curriculum provides an opportunity for students with varied interests to obtain a broad-based understanding of the role of accounting in the measurement and communication of financial and economic data. In the Bachelor's Degree in Accounting - BS program, a number of interdisciplinary courses have been designed for those students wishing a maximum overview of multinational issues in accounting and taxation as well as for those students who intend to pursue more advanced studies in accounting. Accounting students who expect to take the Certified Public Accountant professional examinations should select elective courses with the approval of and in consultation with the Chair of the Accounting Department.

Learning Outcomes

• Students acquire the knowledge necessary for the understanding of business data and will master accounting concepts, principles, and theories.
• Students will develop technical skills necessary to measure, analyze, and interpret economic data.
• Students will understand internal accounting systems, controls, reports for decision making and will learn how to effectively communicate economic data.
• Students will study professional and regulatory requirements. Additionally students will acquire the accounting foundation that enables them to pursue advanced study required for the successful completion of the CPA exam.
• Students will pursue internships.
• Students will have the opportunity to apply to the Volunteer Income Tax Assistance (VITA) program where they will gain hands-on, real world experience.

The Master's in Science Chinese Herbology (MS-CH) program joins the MS-Ac degree program and the MS-TCM degree program within the Acupuncture Institute and is a part of the Health Sciences Division which also includes physician assistant, nutrition, naturopathic medicine, chiropractic, and dental hygiene.

The MS-CH program will be primarily residential with students completing 50% of their course work and 100% of their clinical rotations in residence. The Asian/Chinese Herbology (ACH) courses will be offered in the blended format with 50% of the didactic program offered online and 50% during 4 weekends each semester, and an additional 3 weekends each summer for a total of 11 weekends a year. Students will participate in an online environment to complete their Asian/Chinese Herbology studies.

The MS-CH is limited to those who currently hold licensure or registration as healthcare professionals. The MS-CH program will not expand graduates’ scope of practice. There is no independent licensing for Chinese herbal practitioners in the US. Please consult your state’s licensing authority regarding state-specific scope of practice for licensed health practitioners in the area of herbal prescribing.

The MS-CH degree can be used as preparation for the national board exams in Chinese herbology only by those who have accredited acupuncture degrees. Only upon passing the requisite NCCAOM exams in Chinese Herbology, practitioners may use the title “Diplomate in Chinese Herbology.

Learning Outcomes

Upon successful completion of the Chinese Herbology M.S. program, the graduate will have the ability to:

• Demonstrate competency in utilizing the four examinations to identify Chinese Herbology diagnoses
• Formulate and skillfully implement the safe and effective clinical application of Chinese medicine modalities based upon a total assessment of the patient
• For the Chinese Herbology M.S. : Formulate and skillfully implement safe and effective acupuncture, moxibustion, Chinese herbal medicine, qi cultivation, tui na, and other adjunctive techniques
• Adapt diagnosis and treatment strategies as needed for diverse patient populations
• Evaluate patient care from biomedical, pharmacological, and Asian perspectives in order to understand the medical context in which patients present, make appropriate treatment and consultation decisions in various healthcare settings as part of a collaborative health care team, and make timely referrals when appropriate
• Value patients’ dignity and confidentiality
• Apply knowledge and skills necessary to provide patient-centered care in a variety of settings in order to optimize patient health and coordinate care with other healthcare practitioners

Three degree programs are offered through the UB General Studies program: Associate in Arts (AA), Associate in Science (AS.) and Bachelor of Science (BS) in General Studies. These degrees offer maximum flexibility to explore curricula of the different undergraduate programs at the University.

In the BS in General Studies program, students work with an academic advisor to design an academic program tailored to their specific needs and goals. For example, one might combine a Business Studies concentration that focuses on Marketing and Management with a minor in Mass Communications, or combine a Social Sciences concentration that focuses on Psychology and Sociology with a Human Services minor. The Natural Sciences and Mathematics concentration is frequently used to fulfill the science prerequisites for graduate study in the health professions, leaving a student room to explore the undergraduate curriculum in the Humanities, Social Sciences, and Human Services.

The B.S. in General Studies is an excellent option for transfer students since it allows the maximum number of free electives permitted by the university. Program graduates have attended business, law, and medical school. Many have gone on to careers in education, human services, and community service. This program is offered at our main Bridgeport campus, as well as the Waterbury Center location.

Learning Outcomes
By completing the program in General Studies, students will:

• be able to communicate effectively in writing so that one may advance professionally and apply to graduate programs.
• be able to comprehend, analyze, and interpret texts in a variety of disciplines.
• be able to present orally one’s own thoughts and plans.
• be able to recognize a problem and devise a plan of action to solve it.
• be able to show mastery of several disciplines within an academic area of concentration.
• demonstrate an ethical mindset and exercise professional responsibility in a global context.

The UB Bachelor of Science degree program in Finance provides an integrated view of the theoretical and practical aspects of finance for those who are preparing for careers in financial management, financial institutions, financial markets, law, government service, and related fields.

Essential skills in problem-solving are developed with an emphasis on wealth maximization. Financial problems are viewed from both their micro-financial and macro-financial aspects.

The Finance major includes the subject areas of corporate financial management, banking, and investments. The program provides an integrated view of the theoretical and practical aspects of Finance for those who are preparing for careers in financial management, financial institutions, financial markets, law, government service, and related fields.

Learning Outcomes
Students will have a solid theoretical framework and knowledge of all core business disciplines including financial management.

• Students will have effective oral and written communication skills.
• Students will have the analytical ability to develop and utilize accounting data, financial data, and other information to solve complex and unstructured business problems.
• Students will be critical thinkers and problem solvers, with the ability to find evidence and viewpoints for finance-related issues and make rational assumptions, identify implications, and formulate conclusions.
• Students will understand the impact and the opportunities offered by information technology in finance-related disciplines and develop effective technology-use skills.
• Students will have a deep understanding of concepts in finance and be comfortable using these concepts in practical applications.
• Students will be aware of the ethical dimensions in the discipline of finance and will develop a personal ethical decision-making framework.

The Master of Science in Mechanical Engineering, MS degree program prepares the student for a successful professional career through advanced study in design, development, analysis, manufacturing, and maintenance of mechanical systems for a wide range of industries, including transportation, automation, medical, energy generation, electronic, sports and aerospace.

The program combines core mechanical engineering courses with technical electives that enable the student to increase his/her knowledge and competence in essential skills for Mechanical Engineering while affording sufficient freedom to provide in-depth study in both traditional and contemporary curriculum tracks and explore emerging interdisciplinary areas.

The technical areas supported by the department include General Mechanical Engineering, Design Engineering, Manufacturing Engineering and Management, Mechanics and Materials, Thermal Fluid Systems and Sustainable Energy, Biomechanical Engineering, Mechatronics and Automation, and Sports and Aeronautical Engineering.  The student is required to design an individualized program of study with the help and approval of his/her faculty advisor to meet his/her academic and career goals.

Customized study plans also allow receiving the Mechanical Engineering M.S. degree while pursuing another M.S. degree in Computer Science, Computer Engineering, Electrical Engineering, Technology Management, and MBA.  Two degree students in these two programs should consult their respective advisors to work on their individualized plans.

The department is the home of the CNC Mini Milling Machine Laboratory, Computer Aided Engineering and Rapid Prototyping Laboratory, the Applied Computational Fluid Dynamics Laboratory, and the Electronics Thermal Management Laboratory. Students can also access the other laboratories in the School of Engineering. Some classes are taught by adjunct faculty from local industries and faculty from other engineering departments at UB.

Learning Outcomes
Students in the M.S. Mechanical Engineering Program will be able to:

• demonstrate the ability to design or analyze a system, component or process to meet desired needs within realistic, contemporary constraints such as health and safety, ethics, performance, sustainability, and economics
• develop specialized advanced skills in mechanical engineering fields including fluid mechanics, heat transfer, material science, dynamics, vibrations, numerical methods, design, and manufacturing
• demonstrate the ability to use techniques, skills and modern engineering tools necessary for engineering practice
• demonstrate the ability to create, adapt, transfer and integrate existing and emerging technologies into new products, processes, and services
• develop decision making, risk assessment and problem-solving skills considering both economic and other constraints
• develop both technical and management oral presentation and written communication skills

A Master of Science Degree in Electrical Engineering (MSEE) will provide the student with the knowledge and skills needed to pursue many new and different careers in modern society, including careers that have yet to be invented.

Electronics Design and Nanotechnology

The EE department has an electronics design program that is state-of-the-art, with emphasis on very large scale integrated circuits design (VLSI) on a microscopic scale and with a new emphasis of VLSI design on a nanometer-scale as well. A series of VLSI courses (i) design (Analog and Digital VLSI, radio frequency VLSI, low power VLSI), (ii) fabrication (microelectronic fabrication and nanotechnology), and (iii) testing (VLSI testing) are available. A closely related field is mirco- and nano-technology MEMS (microelectromechanical systems). Micro-MEMS designs systems of electronics and motion the size of microns. The smaller nano-MEMS builds systems the size of individual molecules. Nano-MEMS is used to create the next generation of VLSI components, including single-electron-transistors, nano-wires, and quantum computers.

Our department has a strong concentration in signal analysis, including the analysis of human speech vs. noise and the transmission of signals via satellite or cable or cell tower.

The EE department has a large PLC lab. Programmable Logic Control consists of 2 parts. You build an assembly line to move products and to do things to these products; for example, a robot arm will sort products or load them on to a platform. To control this assembly line, you need to implement the necessary computer code.

Students in the M.S. Electrical Engineering Program will be able to:

• Demonstrate the ability to use techniques, skills and modern engineering tools necessary for engineering practice
• Demonstrate the ability to plan and conduct laboratory experiments and interpret and report results
• Demonstrate the ability to identify and apply concepts of engineering economics and project planning
• Demonstrate knowledge of contemporary global and societal issues and their relationship and exercise strong oral and written communication skills including those needed for technical writing

The Bachelor of Science degree program in Business Analytics and Intelligence provides course work from the School of Business with a special emphasis in the application of data analytics to business problems. Course offerings emphasize those analytic and critical thinking skills presently needed by business professionals. With the constant development of new technologies, there is a need to efficiently collect and store vast amounts of digital data.

Students in this program will acquire a set of practical data analytic skills. Additionally, students will develop the necessary skills to extract, analyze, organize and present data in a manner that is useful for organizational decision making. The program will require students to develop a high level of quantitative and technological skills. It utilizes the courses from the undergraduate business core, existing courses from the School of Business, and specialized courses in the area of Business Analytics and Intelligence.

Learning Outcomes

• Effectively evaluate and frame the business problem and acquire knowledge and skills of statistical tools available to analyze business problems such as the Business Intelligence Concepts of Online Analytical Processing and Data Mining.
• Utilize critical thinking strategies to evaluate problems, and solutions and make recommendations based on client needs utilizing appropriate analytical tools.
• Demonstrate effective information literacy and communication with valid and reliable research as it relates to the field of Business Analytics and Intelligence.
• Apply the ethical standards as required by professionals in the Business Analytics and Intelligence field.

Psychology is the science of behaviors, mental and emotional processes, development, and social interactions. As you pursue your psychology degree in CT at UB, you will learn about the theories, researchers, and research findings related to how humans think and behave, and how we as a field try to describe, explain, predict, and influence human behavior and mental processes.

The University of Bridgeport offers a Bachelor of Science in Psychology in three unique formats:

• Traditional, on-campus
• Accelerated, online
• Accelerated Degree Completion, on-campus

The Bachelor of Science degree in Psychology prepares students for work that requires liberal arts training as well as psychological knowledge and skills, while also preparing the student for success in future graduate studies. The major provides students with a detailed awareness of the field of psychology, including its historical background, paradigms, methods, research findings, and applications. The major addresses the general areas of developmental, personality, social, cognitive, and abnormal psychology. It fosters the development of verbal, quantitative, analytical, and technological skills that are useful for work in psychology and related fields.

Pursue your passion with a Bachelors in Sport Management from the University of Bridgeport.

The world of professional sports is a multi-billion dollar industry, expanding every year. The BS in Sport Management prepares graduates for careers in athletics from athlete management, team branding, sports marketing and more. A comprehensive curriculum includes legal, ethics, finance, event management and psychology for the sports industry, as well as a business core with courses in accounting, marketing and economics, that will prepare students for a rewarding career in the field of sports management. Students may also have the opportunity to intern within the university athletics department, providing an invaluable experience in a collegiate setting.

Learning Outcomes
Students will learn to:

• Explain the application of cultural traditions, social values, and psychological engagement that shape the field of sport management.
• Prepare research and interpret data to be used for Sport Marketing, Finances, Operations.
• Demonstrate knowledge of the concepts of management and leadership and describe the various skills, roles, and functions of sport managers.
• Explain the concepts of ethics and moral behavior as they apply to sport management.
• Apply essential marketing concepts to the Sport industry, understand the uniqueness of the sport product and unique aspects of sport consumer and sport product markets.
• Apply and evaluate principles of interpersonal communication, mass communications, and public relations, particularly as they are related to sport organizations.
• Explain the importance of budget and finance to sport-related industries and evaluate micro- and macro-economic principles as they related to the Sport industry.
• Explain legal concepts within the sport workplace, understand basic risk management issues applied to the conduct of sport, and evaluate the role of sport governing bodies including their authorities, organizational structure, and functions.