Master of Business Administration with Specialization in Digital Marketing

at Global University Systems (GUS) - Concordia University Chicago USA

At Concordia University Chicago, our small political science class sizes make it easy for students to get to know their professors. Professors are easily accessible to answer students’ questions and informally chat about class discussions or a wide variety of related issues.

We’re proud that approximately 90 percent of our students are employed or enrolled in graduate programs in their fields within six months of graduation. We educate students to be faithful, civic minded individuals who will actively engage and change the world through their careers and/or their volunteer efforts. Some political science majors continue their education in graduate school in political science or another social science discipline or go on to law school.

For this major, you will be required to take the introductory American government and politics course and then select your remaining coursework from a variety of electives. Past offerings have included The Politics of the Middle East, Global Terrorism and International Security in addition to:

• Political Theory
• The American Presidency
• State and Local Government
• Constitutional Law
• Public Policy
• American Foreign Policy
• Comparative Politics
• International Relations

The Master of Arts in Early Childhood Education has achieved National Recognition by the National Association for the Education of Young Children (NAEYC), thereby meeting standards as one of the top graduate degree programs in the country. The MA in ECE program prepares candidates for a variety of leadership roles in early childhood education and is relevant for early childhood teachers, administrators, public policy and advocacy specialists, and scholars. This program is designed to provide candidates with a strong background in child and language development, family and community relationships, assessment, research, theory and practice, of birth through age eight programs within a variety of educational settings: public and private centers and schools, adult and community-based educational settings, and other for- and non-profit organizations.

The MA in ECE program does not lead to licensure, but is intended for early childhood educators who have had at least two years of experience with young children. Upon completion of the program, candidates who have an Illinois Educator’s teaching license may choose to study further and take additional coursework to obtain endorsements in Special Education and/or English as a Second Language (ESL). After receiving their degrees, our graduates will be ideal educators in the design and implementation of early childhood curriculum and programs in centers, home child care, schools and districts, and other settings, and contribute their leadership to various early childhood organizations.

The Concordia-Chicago MBA program is designed to assist you with business knowledge for your entire career. You can customize the speed and program that you need for your career goals.

The MBA program is established in a turn-key, cohort format. The specialization courses are set up in an open enrollment. You are able to enroll in the specialization courses at any time during your MBA program or after you have completed all of your courses.

Four Pillars of Knowledge
All of our courses integrate our Four Pillars of Knowledge into the curriculum. By cultivating these essential principles in an academic setting, the Concordia-Chicago MBA gives you a competitive edge as you move forward in your career.

• Ethics and Social Responsibility
• Critical Thinking and Entrepreneurial Mindset
• Communication and Human Relations
• Global Interconnectedness and Inclusiveness

Biology is the study of life, which can be studied through molecular, organismal, cellular and ecological perspectives. There is growing demand in the workforce for biology expertise; the job outlook is very promising.

Concordia University Chicago offers a Biology program in which you can earn either a Bachelor of Arts or Bachelor of Science degree. As a member of the program, you will be encouraged to supplement your classroom learning through independent study in the Department of Natural Sciences.

Concordia University Chicago's MBA specialization in digital marketing provides you with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions. The four courses within this specialization are designed to help you understand digital marketing strategy and planning, mobile marketing and social media strategies as well as digital marketing analytics. Your organizations are demanding that you understand important and appropriate digital metrics and how to use them to analyze and improve digital marketing initiatives and marketing ROI. Graduates will successfully champion digital marketing campaigns while achieving their organization’s growth initiatives.

Specialization Outcomes

• Synthesize concepts from various business disciplines to develop effective digital marketing strategies and strategic plans.
• Develop a refined management and leadership framework to evaluate ethical issues in digital marketing and social media strategies.
• Understand current developments in social media, the potential impact on marketing strategies, and selection of appropriate information technologies to develop business solutions and improve performance.
• Integrate a global interconnectedness perspective into a business philosophy and practice.

Across all industries, there is a need for proficient managers and leaders. The focus of this major is to graduate students who are confident leaders and managers. Students will sharpen their critical and creative thinking skills and build their business acumen. These abilities and skills are integral to sustaining business success. Students will learn from industry experts and study topics such as ethical decision-making, strategic thinking, leadership and management, marketing, accounting, human resources, operations management, and finance.

Graduates of the BA in Business Administration with a major in management find positions as production supervisors, account executives, human resources administrators, and more.

Faculty and staff are dedicated to providing students with a well-rounded learning experience by using the latest technology and engaging them with real-world business scenarios and hands-on learning exercises. Many courses are offered online, although the traditional 16-week face-to-face format is available.

The CIS program at Concordia-Chicago provides a theoretical and practical foundation that is hands-on and adaptable to rapid changes in the field.

A quality computer information systems program must include a professional component. Students also must have a theoretical foundation that provides flexibility in a rapidly changing field. CUC’s courses provide for both. The introductory classes emphasize hands-on exercises. In our advanced classes, students work in project teams to gain experience working cooperatively on a complex computer system.

Your coursework will include foundation courses, which will be built upon with supplementary courses as you progress through your degree track. Other courses will focus on hardware and operating systems, analysis and design, database management, programming and troubleshooting, electronic business and management information systems.

Our rigorous but flexible degree programs build students’ critical knowledge of business and business issues. Faculty and staff are dedicated to providing students with a well-rounded learning experience by using the latest technology and engaging students with real-world business scenarios and hands-on learning exercises.

The Bachelor of Arts in marketing degree, which requires 48 semester hours of study, is for students who want a broad liberal arts foundation with an emphasis in business. If you have questions, a counselor with our Office of Admission can help as you decide on the Concordia-Chicago degree program that best matches your strengths and career interests.

Several popular classes focus on research, providing students with opportunities to conduct original work under the guidance of a faculty member.

Recent research projects have focused on the homeless, the dynamics of congregations, family interactions, labor unions, the assimilation of minority groups and criminal justice.

There are many electives to choose from to complete your degree requirements. Electives cover areas such as the sociology of gender, human rights, criminology, social movements and more.

Students have an opportunity to complete an internship as part of their coursework and to integrate their academic learning with work experiences. They also can participate in the Sociology and Law and Justice Club, a recently formed chapter at CUC.

Our rigorous but flexible degree programs build students’ critical knowledge of business and business issues. Faculty and staff are dedicated to providing students with a well-rounded learning experience by using the latest technology and engaging students with real-world business scenarios and hands-on learning exercises.