Master of Business Administration with emphasis in Marketing

at Global University Systems (GUS) - Webster University - St. Louis Campus USA

The bachelor of arts (BA) in psychology is designed to provide students with a foundation in the field of psychology. Students will gain an understanding of the complexity and diversity of human behavior and the psychological theories and concepts which help explain human behavior. Consequently, students who have successfully completed the degree may be able to apply psychological principles to become a more effective manager, supervisor or educator. In addition, some students may be able to pursue a variety of career and graduate opportunities within psychology, counseling and related fields (e.g. nursing).

Students graduating with a bachelor of arts (BA) in psychology will need to pursue a graduate degree before they are able to obtain professional licensure. Students are encouraged to check entrance requirements for any post-graduate program prior to finishing their BA at Webster in the event they need to take additional coursework.

Through the curriculum for the BA in photography at Webster University, students learn to be technically proficient, versatile, imaginative and capable of working in a variety of photographic fields and technical environments. Photography majors graduate with a solid grounding in the aesthetic and the communicative aspects of the medium. Students take courses in a variety of formats (small, medium and large), materials (black/white and color) and technical environments (chemical and digital). Students become familiar with a variety of approaches (journalistic, commercial/editorial and scientific), while concentrating on one.

Learning Outcomes
Successful graduates of this program will be able to demonstrate:

• Technical and aesthetic proficiency in the principles of photography.
• Technical proficiency with professional camera types and their applications.
• Technical proficiency with software as currently used in the profession.
• Familiarity with a variety of photographic approaches and careers.
• Expertise in the chosen field of specialization.

This curriculum is designed for individuals who are seeking a graduate degree with a broad general management and leadership perspective. The MA in management and leadership is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Learning Outcomes
Graduates of the management and leadership program will be able to:

• Demonstrate proficiency with group dynamics, collaboration, interpersonal relations and leading individuals, teams and organizations.
• Analyze and organize proficient solutions for complex business problems and demonstrate logical reasoning and idea generation for making effective business decisions.
• Demonstrate proficiency in the functional areas of business, such as finance, accounting, marketing operations and human resources, as well as the capacity to synthesize and apply this functional knowledge.
• Construct solutions to management problems using facts, concepts, principles and analytical techniques, quantitative skills and theories used in the study of management.

The Educational Studies major focuses on both the art and science of instruction across a broad range of contexts. The influence of philosophy, sociology and psychology are examined to understand their impact on community engagement in today's world. This degree does not lead to K-12 teacher certification but focuses on a scholarly examination of learning and informal learning environments in classrooms, as well as informal educational settings within the larger community. This major is also appropriate for individuals interested in pursuing an emphasis in sustainability studies, international human rights, entrepreneurship or leadership.

Learning Outcomes
Upon completion of the program, students should be able to:

• Demonstrate familiarity with the major philosophical and sociological perspectives concerning schooling.
• Understand and apply principles of developmental psychology to learners in formal and informal educational settings.
• Demonstrate familiarity with current issues in education.
• Understand and use research to evaluate educational practices.
• Explore options for applying their educational knowledge and skills in professional/occupational pursuits.

The public relations major combines a strong base in academic study with opportunities to test concepts through projects with actual clients. Writing proficiency is a necessary element of the major, as writing and knowledge of target audiences form the basic foundation of good public relations.

Students learn theories and gain hands-on experience in creating strategic information programs, internal communications plans, media relations and special events as they build their professional portfolios using all available formats of media (print, video, radio and television, and social media, digital and electronic applications).

Students learn from practicing professionals who are their professors, lecturers, mentors and clients, bringing real-world substance to the major. Internships augment the experience.

Learning Outcomes
Successful graduates of this program will be able to:

• Apply research practices and methodologies to gather information that informs public relations target audience analysis and organizational public relations problem solving and decision making.
• Create public relations plans that use defined goals, measurable objectives, strategies, tactics and evaluations.
• Create, package and edit public relations message content and distribute it through appropriate media to select target audiences of business and non-profit organizations.
• Evaluate the effectiveness of public relations plans in meeting their defined goals and objectives.
• Conduct themselves with professionalism in project management, client relationships, portfolio development, presentations and work relationships.

The bachelor of science (BS) in accounting is designed to provide students with the core knowledge, skills and tools necessary to successfully enter the profession of accounting. The accounting curriculum will allow students to explore and appreciate the career opportunities in public accounting, corporate accounting and other related areas. The program is also designed to offer the student a general, diversified business background that is significantly important to the accounting professional in today's technology driven, global business environment. However, the focus of the Webster University accounting program is to prepare students for the Certified Public Accounting examination.

The Master of Science (MS) in forensic accounting program is designed to provide students with the skills necessary to be successful in the growing and exciting field of forensic accounting. The curriculum for this degree includes courses in criminal and civil investigation, legal procedure, management of evidence, cyber forensics, substantive law, valuation, economic damages and internal auditing. An important element of the courses is the integration, in the course activities, of a variety of cases and role playing exercises. Another important element is the faculty with their extensive backgrounds in forensic accounting, both from an academic and practical standpoint, who will both challenge and educate the students. Successful graduates of the program will have the ability to conduct successful investigations and be able to effectively communicate in writing and orally both in and out of the courtroom with respect to a variety of criminal and civil financial matters. Graduates of this program will be well prepared for a career in this interesting mix of accounting, investigation, valuation and law known as forensic accounting.

Learning Outcomes

• Students will be able to identify and apply the law, the rules of procedure and evidence and ethics that relate to forensic accounting.
• Students will be able to identify, investigate and discover fraud and other improper accounting activities.
• Students will be able to, orally and in writing, effectively communicate matters related to forensic accounting.

The graduate program offers a master of science in biomedical sciences degree through which students can pursue multiple career opportunities (medical, dental, veterinary, pharmacology, etc). The program, built on graduate core requirements, is designed with consideration of the individual career goals of the student in health science and research programs.

Education at the graduate level is an expansion of the knowledge attained from undergraduate studies. Graduate education at Webster University encourages the development of theoretical knowledge and critical thinking skills. The sciences are dynamic and require a dedication to continued educational endeavors to stay abreast of current theory and changes presented through research.

Quality Outcomes
Upon completion of the program, students should be able to:

• Demonstrate a deep and integrated understanding of the biological sciences and their implication to the advancement of health and biomedical science.
• Employ critical analysis and reasoning skills and the application of these skills to the design and execution of scientific inquiry relevant to specific biomedical disciplines.
• Generate and effectively communicate scientific knowledge relevant to specific biomedical disciplines (medical, dental, pharmaceutical, etc).
• Develop a commitment to life-long learning and career pursuits within health and biomedical science disciplines.
• Foster a commitment to health equity and ethics.

Mathematics is a powerful tool used in the natural and social sciences for understanding and predicting the world around us. It also has a beauty of logic and structure within itself, as well as being useful for a wide variety of applications. Students interested in the natural and social sciences are encouraged to have a second major or a minor in mathematics. Graduates with a major in mathematics would be employed anywhere there is a need to solve numerical and logical problems.

Advance your business skills to develop and implement value-creating ideas and solutions in today's worldwide economy. The innovative MBA program at Webster University is designed for professionals who want to shape their own career, upgrade credentials, and be strategic players in the world of business.

Why Choose the Webster MBA?

• A focus on creating value in an ESG (environmental, social, governance) framework consistent with modern business practice.
• A competency-based program that builds your skills in 18 business and nine personal effectiveness areas. 
• A "flipped classroom" option with two hours of in-class experiential learning each week.
• Gain international perspective by working with students from across the Webster network.
• Specialize with 10 areas of emphasis, and 12 dual-degree options.
• Annual flat-rate textbook fee for all MBA designated courses.