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Master of Business Administration with Concentration in Marketing

Master of Business Administration with Concentration in Marketing

at Golden Gate University USA

Overview

The Golden Gate University (GGU) MBA program will advance your leadership skills and business knowledge using an activity-based learning approach. Faculty members are seasoned professionals in their respective fields and will prepare you to lead in today's complex business environment.

GGU's MBA program builds your business acumen, leadership skills, and contextual knowledge throughout the practical degree design. It provides an integrated perspective of management, and allows you to tailor the program with one of several concentrations to meet your professional interests and goals. Concentrations include business analytics, entrepreneurship, project management and even the option to design your own.

Since launching the MBA program more than half a century ago, GGU has pioneered evening and online programs for working professionals to achieve their career objectives. You can proceed at your own pace in deciding how many courses to take in a given trimester and study fully in-person, completely online or a combination of both.

Students in the program come from the San Francisco Bay Area, the United States and more than 50 countries around the world. With our location in the heart of San Francisco's thriving business community, strong connections to Bay Area business leaders, and a distinguished community of more than 70,000 alumni, the educational experience and the networks available to you are unparalleled.

Marketing - Concentration
A fundamental graduate concentration designed to prepare MBA students for success in the rapidly changing marketing field.

Often considered the central discipline of business, the challenges and practices of marketing are evolving along with the changes in the contemporary business environment. This concentration prepares students to manage the marketing function inside private or public sector business organizations. General management and marketing techniques, such as market research and market planning, are covered along with the current trends and techniques in the field like digital marketing, social media, and the increasing mobile marketing trends.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

24

Duration

Golden Gate University

Location

Master of Business Administration with Concentration in Marketing Assistant Fee

$29500

Tuition Fee

$0

Average Cost of Living

$65

Application Fee

Master of Business Administration with Concentration in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor's Degree.

 

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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

24

Duration

Study Visa

English Test Requirement

6.5

Minimum Overall Score

79.0

Minimum Overall Score

57.0

Minimum Overall Score

Other Courses by Golden Gate University,USA

Business & Management

Master of Science in Taxation

Golden Gate University's Master of Science in Taxation (MST) is one of the most prestigious tax programs in the country, having earned a reputation for providing the most comprehensive and practical education available. The curriculum stresses real-world content that prepares students to be knowledgeable tax professionals. Courses cover general and specialized tax subjects, including: estate and gift tax; partnerships; C corporations; LLCs and S corporations; California and multi-state tax; international tax; retirement plans; tax issues for individuals; and tax research.

Students can choose to complete the degree in-person or web-conference, as part of an Accelerated MST Day Cohort?, or take courses online at a pace that convenient for them.

The program provides thorough and current knowledge of tax concepts, trends and practices in an environment that promotes the development of analytic and communication skills.

Learning Outcomes

Graduates of the Master of Science in Taxation program will:

  • Demonstrate the ability to identify tax issues, determine the applicable relevant primary authority, analyze relevant primary authority and apply the authorities to reach well-reasoned oral or written conclusions.
  • Demonstrate basic knowledge and understanding of IRS practice and procedure and be able to represent a client in a tax controversy.
  • Demonstrate knowledge of the ethics and standards of professional responsibilities applicable to tax practitioners.

24 month

Duration

$ 18750

Tuition

Golden Gate University is located at the nexus of finance and technology in San Francisco's business district. As the finance industry rapidly invents new paradigms in the face of economic change, GGU prepares students to be leaders in the global business world. The Masters of Science in Financial Analytics degree will equip you with the business analytics skills you need to address the challenges of today’s technology-intensive finance industry.

The MS in Financial Analytics is a specialized, technical program that provides in-depth exposure to principles and practices of corporate finance and business analytics. You’ll learn programming, data analysis, business valuation and financial modeling. You’ll leave the program with a highly developed and practiced ability to make strategic decisions using the latest tools in technology, data analysis, business and finance.

Our hands-on faculty are leading practitioners in the fields of business, finance, and technology from the Bay Area and beyond. Our current roster of adjunct faculty hold day jobs at Wells Fargo, J.P. Morgan, Facebook, BridgeBio, RGB Spectrum, and B. Riley FBR, Inc.

Learning Outcomes

Graduates of the MS in the Financial Analytics degree program will have the knowledge and skills to:

  • Evaluate and explain financial decisions regarding the firm’s investment and long- and short-term financing strategies by applying financial theory, quantitative decision-making tools, and analytical methods.
  • Apply economic analysis to the firm’s decision-making, considering the impact of markets, institutions, and international trends on these decisions.
  • Define and measure business and financial risk. Describe the relationship between risk and return, and distinguish between expected and required returns. Explain how risk affects the valuation of real and financial assets, and describe techniques for managing risk.
  • Interpret and analyze individual business problems using data, selecting the best analytic approach and appropriate tools for extracting value from the data available. Use visual outcomes of analytics to communicate effective messages and recommendations for management teams.

24 month

Duration

$ 16350

Tuition

In the MSADA and certificate programs, students can gain essential skills that in-demand accounting professionals need in today's data-rich environment. The MSADA offers concentrations in CPA applied accounting, advanced analytics for accountants, essentials of leadership, or taxation. The Advanced Analytics for Accountants Concentration is a STEM-designated degree program.

Plus, graduate certificates are available in Accounting Data & Analytics, Accounting Foundations, Advanced Analytics for Accountants, and CPA Applied Accounting.

This MSADA program satisfies the 150-hour education requirement to become a licensed Certified Public Accountant (CPA) and the CPA Applied Accounting Concentration offers live instruction to guide students through the CPA exam.

Financial Life Planning Concentration

Financial planning has the power to transform lives for the better and much of that power is found in the personal, internal realm. Research in psychology and behavioral finance has given us insights into what it takes to facilitate positive change in clients' lives. This is the new frontier for financial planners and our innovative, research-based program is designed to equip you with the tools necessary to become an effective change agent in your clients' lives. You will survey the landscape and meet the innovators who have been developing the tools and perspectives of financial life planning over the past 20 years. From financial therapy, to coaching skills, positive psychology, therapeutic interviewing, and behavioral finance, you'll expand your knowledge and gain the ability to apply these powerful insights to your work with clients.

24 month

Duration

$ 16350

Tuition

In the MSADA and certificate programs, students can gain essential skills that in-demand accounting professionals need in today's data-rich environment. The MSADA offers concentrations in CPA applied accounting, advanced analytics for accountants, essentials of leadership, or taxation. The Advanced Analytics for Accountants Concentration is a STEM-designated degree program.

Plus, graduate certificates are available in Accounting Data & Analytics, Accounting Foundations, Advanced Analytics for Accountants, and CPA Applied Accounting.

This MSADA program satisfies the 150-hour education requirement to become a licensed Certified Public Accountant (CPA) and the CPA Applied Accounting Concentration offers live instruction to guide students through the CPA exam.

Declaring Concentration

Students may declare concentrations when they have completed the coursework required for their desired concentrations, or after the “Last Day to Drop Course without Tuition Charge” (per the Academic Calendar) for their final terms, if they will be able to complete their concentrations in their final terms.

To be eligible to declare concentrations, students must have already completed the required concentration coursework, or be able to complete it in their final terms without requiring waivers, substitutions, or directed study courses, unless they are approved in advance by the department chair, program director, or dean.

Students may declare up to two concentrations in a given degree program. Students seeking to declare more than two concentrations will be required to appeal to the dean or vice president of academic affairs for approval. Students’ diplomas will list the concentrations that they had successfully completed at the time their degrees were conferred. Students may not declare additional concentrations after their degrees have been conferred.

24 month

Duration

$ 16350

Tuition

This degree program provides students with the academic and clinical training required to practice relationally informed clinical work and to prepare alumni for employment in a variety of mental health settings, including community mental health agencies, hospitals, schools, and private practice. Our students learn to practice from a stance of cultural humility and to maintain ethical and best practice standards.

Golden Gate University offers a license-eligible Master of Arts in Counseling Psychology. The program maintains a strategic partnership with the Psychotherapy Action Network, an organization that aims to organize, formulate initiatives, and collectively advocate for mental health policy that is based on the complexity of the individual and not simply on the identification of discrete symptoms. This is consistent with our program philosophy, which envisions psychotherapy as a complex process of individual growth and change and the therapeutic relationship as a key element in successful treatment.

Traineeship is an integral part of our program, providing an opportunity for students to apply the skills learned in class to the clinical encounter. Students are required to complete 300 face-to-face clinical hours under clinical supervision and to concurrently attend our practicum seminar over the course of at least three trimesters.

Our curriculum meets the MFT licensure requirements as set forth by section 4980.36 of the California Business and Professions (Cal. B&P) code. The program satisfies all the educational requirements set by the California Board of Behavioral Science Examiners and provides some hours of supervised experience fulfilling part of the practical experience requirements. Our curriculum also meets the educational requirements for Licensed Professional Clinical counselor (LPCC) licensure as required by section 4999.33 of the California Business and Professions (Cal. B&P) code. The curriculum also meets the educational requirements for MFT and/or LPCC licensure in some other states. If you intend to pursue licensure outside the state of California or are completing the program, including the traineeship, outside the state of California, speak with a faculty member in the Department of Psychology to discuss the licensure requirements in your state of interest prior to beginning the program.

Learning Outcomes
Graduates of the Master of Arts in Counseling Psychology will possess the skills and knowledge to:

  • Demonstrate comprehensive and integrative knowledge of the field of counseling psychology relevant to mental health professionals, including human development, psychopathology, and group, family, couple, and individual dynamics.
  • Demonstrate knowledge of ethical and best practice standards that exist for professionals in their field.
  • Demonstrate the capacity and willingness to practice psychotherapy from a stance of cultural humility.
  • Demonstrate the capacity to practice individual, couple, family, and group psychotherapy from a relational and systemic lens.
  • Demonstrate knowledge of research designs and parameters of psychological research, particularly within the field of counseling psychology, and the capacity to critically assess psychological research.

24 month

Duration

$ 32700

Tuition

The Master of Science in Human Resource Management degree program is recognized as being fully aligned with the curriculum guidebook of the Society for Human Resource Management. Our students learn how to consider the perspectives of employees and employers, the ways to effectively manage people, and the importance of employee engagement and development. Students study trends that managers and employees are likely to face in the future, and learn about legal requirements in dealing with employees.

Some students in the program choose to take an internship in Human Resources Management, in lieu of one course, which allows them to gain meaningful "hands-on" HR experience. In some cases, these internships parlay into a job offer upon completion of the degree.

Learning Outcomes

Graduates of the Master of Science in Human Resource Management will be able to:

  • Craft strategic solutions that align stakeholders, HR practices and business needs for successful organizational performance.
  • Build ethical, sustainable and scalable partnerships with organizational business units that support enhanced employee satisfaction, efficiency and effectiveness.
  • Identify and apply relevant federal, state and local laws and regulations to prevent and solve problems and ethically minimize risk.
  • Assimilate, manage and analyze demographic and business data and metrics using Human Resource Management Systems (HRMS) to enable effective human-capital recommendations and decision-making.
  • Promote and facilitate inclusion and employee engagement as a means of expanding and improving people’s contributions.

24 month

Duration

$ 14720

Tuition

In the MSADA and certificate programs, students can gain essential skills that in-demand accounting professionals need in today's data-rich environment. The MSADA offers concentrations in CPA applied accounting, advanced analytics for accountants, essentials of leadership, or taxation. The Advanced Analytics for Accountants Concentration is a STEM-designated degree program.

Plus, graduate certificates are available in Accounting Data & Analytics, Accounting Foundations, Advanced Analytics for Accountants, and CPA Applied Accounting.

This MSADA program satisfies the 150-hour education requirement to become a licensed Certified Public Accountant (CPA) and the CPA Applied Accounting Concentration offers live instruction to guide students through the CPA exam.

Taxation Concentration

A customizable graduate degree concentration designed to prepare CFP-certificated students for success in taxation.

Students who undertake the concentration in taxation will gain expert knowledge of taxation practices and policies. Paired with tax courses are a number of finance classes, which will provide students with a solid base in financial analysis and planning. Paired together, these course offerings allow graduates a firm grasp of both finance and taxes, so that they can implement a financial plan and understand exactly how taxation factors into all the varied aspects.

24 month

Duration

$ 16350

Tuition

The Golden Gate University (GGU) MBA program will advance your leadership skills and business knowledge using an activity-based learning approach. Faculty members are seasoned professionals in their respective fields and will prepare you to lead in today's complex business environment.

GGU's MBA program builds your business acumen, leadership skills, and contextual knowledge throughout the practical degree design. It provides an integrated perspective of management, and allows you to tailor the program with one of several concentrations to meet your professional interests and goals. Concentrations include business analytics, entrepreneurship, project management and even the option to design your own.

Since launching the MBA program more than half a century ago, GGU has pioneered evening and online programs for working professionals to achieve their career objectives. You can proceed at your own pace in deciding how many courses to take in a given trimester and study fully in-person, completely online or a combination of both.

Students in the program come from the San Francisco Bay Area, the United States and more than 50 countries around the world. With our location in the heart of San Francisco's thriving business community, strong connections to Bay Area business leaders, and a distinguished community of more than 70,000 alumni, the educational experience and the networks available to you are unparalleled.

Business Analytics - Concentration
Business analytics has exploded in the last few years, offering many new opportunities for managers who understand business operations and are able to evaluate massive amounts of data. The Business Analytics Concentration is designed for the MBA student who must be able to apply data analytics tools and techniques to both structured and unstructured data, extracting information that the organization can use for strategic decision-making. Students taking this concentration will be introduced to specialized analytics tools and technologies.

24 month

Duration

$ 29500

Tuition

The Golden Gate University (GGU) MBA program will advance your leadership skills and business knowledge using an activity-based learning approach. Faculty members are seasoned professionals in their respective fields and will prepare you to lead in today's complex business environment.

GGU's MBA program builds your business acumen, leadership skills, and contextual knowledge throughout the practical degree design. It provides an integrated perspective of management, and allows you to tailor the program with one of several concentrations to meet your professional interests and goals. Concentrations include business analytics, entrepreneurship, project management and even the option to design your own.

Since launching the MBA program more than half a century ago, GGU has pioneered evening and online programs for working professionals to achieve their career objectives. You can proceed at your own pace in deciding how many courses to take in a given trimester and study fully in-person, completely online or a combination of both.

Students in the program come from the San Francisco Bay Area, the United States and more than 50 countries around the world. With our location in the heart of San Francisco's thriving business community, strong connections to Bay Area business leaders, and a distinguished community of more than 70,000 alumni, the educational experience and the networks available to you are unparalleled.

Human Resource Management - Concentration
In the competitive global marketplace, effective management of human resources is necessary for success. Students learn to understand the human resource issues brought about by technology and the international business environment, and how to apply their knowledge as a human-resources professional in organizations. Students will choose among courses to learn how to hire, train, develop, retain, compensate and ethically manage a workforce.

24 month

Duration

$ 29500

Tuition

The Golden Gate University (GGU) MBA program will advance your leadership skills and business knowledge using an activity-based learning approach. Faculty members are seasoned professionals in their respective fields and will prepare you to lead in today's complex business environment.

GGU's MBA program builds your business acumen, leadership skills, and contextual knowledge throughout the practical degree design. It provides an integrated perspective of management, and allows you to tailor the program with one of several concentrations to meet your professional interests and goals. Concentrations include business analytics, entrepreneurship, project management and even the option to design your own.

Since launching the MBA program more than half a century ago, GGU has pioneered evening and online programs for working professionals to achieve their career objectives. You can proceed at your own pace in deciding how many courses to take in a given trimester and study fully in-person, completely online or a combination of both.

Students in the program come from the San Francisco Bay Area, the United States and more than 50 countries around the world. With our location in the heart of San Francisco's thriving business community, strong connections to Bay Area business leaders, and a distinguished community of more than 70,000 alumni, the educational experience and the networks available to you are unparalleled.

Public Administration - Concentration
A progressive graduate concentration designed to prepare MBA students to navigate the bureaucracy of the public sector.

Outsourcing of public sector services to business and nonprofit organizations has increased the need for private sector managers who understand how the government bureaucracy works. This concentration provides students with the necessary skills and Knowledge to be successful at public management, applying what they learned to approach the public sector with the mindset of a private sector manager. Students will learn to manage finances in a not-for-profit company, labor practices in the public sector, and running a business amid all the legal red tape that can come along with public administration.

24 month

Duration

$ 29500

Tuition

View All Courses by Golden Gate University, USA

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