Bachelor of Science in Marketing (Digital and Integrated Marketing Communications)

at Kaplan Group - Arizona State University - Tempe Campus USA

The BS program in business data analytics prepares business students with the requisite knowledge, skills and experience to create and manage big data initiatives as well as associated business processes to facilitate large-scale business data analytics in organizations.

Students learn organizational and technical competencies to implement data gathering, cleansing, integration and modeling tasks as well as data asset analysis for business applications. The program covers data warehousing, dimensional modeling, big data analytics methods and visualization tools and techniques, and it introduces topics such as data mining and predictive analytics.

This is your opportunity to work with world-class faculty on NASA- and NSF-funded projects in state-of-the-art laboratories and in the field on any of the seven continents as you study the interior and surface of Earth and other bodies in the solar system.

The MS program in geological sciences is designed to provide fundamental graduate training in geology. Students are encouraged to cross subject boundaries and pursue new understandings of Earth and the solar system.

The MSE in construction engineering is a transdisciplinary degree program that encompasses the areas of geotechnical engineering, structural engineering, transportation engineering, construction engineering and management-related topics.

This focus on a combination of design and management prepares the student for a career at the interface of design and construction. Students who are interested in a career emphasizing construction of infrastructure find this program especially desirable.

This advanced degree program emphasizes competency in the rapidly growing fields of robotics and autonomous systems. This concentration is appropriate for students who wish to focus on applications in electrical engineering.

The electrical engineering concentration is one of four concentrations in the multidisciplinary MS program in robotics and autonomous systems, which emphasizes robotics, controls, autonomous systems, artificial intelligence and related fields.

Students in this concentration receive a solid theoretical and practical background in a variety of topics that include theory, design and implementation of control systems; signal processing; real-time and embedded systems; computer vision; and machine learning. They are exposed to state-of-the-art and emerging theories and implementations related to sensing, data processing, adaptive control, automated mobility, autonomous systems, human-machine interaction and robotic applications in various domains including public safety, manufacturing, health care, automotive and assistive technologies.

The BA program in French offers the opportunity to study the language, literature and culture of France and francophone countries.

Students gain competence in reading, writing, and oral and aural skills in the French language and take a number of related courses on topics such as:

• Art
• Cinema
• Colonization
• Government and political science
• History and civilization
• International business
• Linguistics
• Literature and theater
• Popular culture
• Religion

The BMus program in performance with a concentration in collaborative piano offers private instruction in solo and collaborative piano, faculty coaching of chamber music and art song repertoire, and ample opportunity for extensive collaborative performance experiences. Collaborative piano students regularly perform with their vocal and instrumental colleagues on concerts at ASU and throughout the valley, including concerts at the Scottsdale Center, the Kerr Cultural Center, Tempe Center for the Arts and the renowned Musical Instrument Museum.

The program focuses on the core repertoire of song, piano chamber music and selected works from opera and musical theater. Collaboration within the School of Music, Dance and Theatre involves all performance areas, including classes and opportunities with the Music Theatre and Opera program, concerts with large ensembles and choirs, duo recitals with instrumental and voice colleagues, and performances of great chamber music literature as part of the Visiting Quartet Residency program.

The MID in industrial design is a studio-based program in which students learn to design new products and service systems that solve critical global problems.

Students engage in research, brainstorming, idea visualization, prototyping and testing of creative solutions that address critical problems faced in the world today.

Graduates of this program are adept in using principles of design innovation, sustainability and systems thinking in problem-solving.

Biophysics uses the methods and theories of physics to study biological systems.

The BS in biophysics is a transdisciplinary program providing students with a working understanding of the important principles of physics, chemistry and biology that govern all scales of biological organization from the molecular processes of life to organisms and ecosystems.

The BA in English with a concentration in secondary education focuses on rigorous content in literature, composition, linguistics and secondary teaching pedagogy. This program provides extensive preparation for meeting the needs of all student populations, including attention to levels of academic performance and cultural and linguistic diversity.

Students finish the program with Arizona Department of Education certification for middle and high school English language arts. Both a fingerprint clearance and a background check are required in the second year of the program.

Students in the BA program in German study the language, literature and culture of German-speaking people and gain competence in reading, writing, and oral and aural skills in the language. The program offers thought-provoking, engaging classes and experiences led by a core of faculty eager to help students succeed in achieving their goals. German classes provide opportunities for exploring how people in German-speaking Europe:

• Understand the world through literature, film, the performing arts and other cultural practices
• Engage with the worlds of politics, economics, social justice and humanitarianism
• Think deeply about philosophy, the influence of history and the environment
• Have become global leaders in the fields of business, engineering and the natural sciences

Students are encouraged to participate in the School of International Letters and Cultures faculty-directed summer abroad program in Regensburg or in a semester or academic-year exchange program available at several German universities.