Bachelor of Arts in Marketing - Advertising and Integrated Marketing Communications

at Kaplan Group - Pace University - Westchester Campus USA

Pace University’s MS in Cybersecurity will train you to join the tech workforce of the future. Become a skilled cybersecurity professional with the foundational knowledge and project-based experience needed to protect individuals, businesses, government, and not-for-profit organizations from hackers, phishing scams, data theft, and more.

As an international student, you might need, or benefit from, a pathway course that prepares you for degree study. Sometimes a pathway course is necessary due to differences in national education systems, or to help you improve your academic or language qualifications to the level needed.

Build your future by studying in the USA, with a pathway course through Kaplan. If you’ve completed high school with good grades, but don’t meet the entry requirements, this pathway program will help you progress to a bachelor’s degree at Pace University.

BBA Marketing: Advertising and Integrated Marketing Communications
With a BBA in Advertising and Integrated Marketing Communications from Pace’s Lubin School of Business, you can rise above the competition at the largest and most innovative agencies, firms, and publishing houses in the world—many of which have headquarters right here in New York. As an advertising and integrated marketing communications professional, you'll have both the conceptual background and tools to plan marketing campaigns that will lead to the success of your organization and your own career.

As an international student, you might need, or benefit from, a pathway course that prepares you for degree study. Sometimes a pathway course is necessary due to differences in national education systems, or to help you improve your academic or language qualifications to the level needed.

Build your future by studying in the USA, with a pathway course through Kaplan. If you hold a bachelor’s degree or equivalent, but don’t meet the entry requirements, this pathway program will help you progress to a master’s degree at Pace University.

MS Mental Health Counseling
With our 60-credit master’s in mental health counseling, you’ll be ready to flourish as a licensed practitioner in mental health counseling to provide clinical services to clients at agencies, hospitals, and private practices.

A Growing Job Market

• An integration of the understandings of cognitive-behavioral, existential-humanistic, and developmental counseling approaches
• The opportunity to develop a range of skills that will serve students in the variety of situations they will encounter professionally.
• An emphasis on hands-on skill development, as students become active participants in their education through training groups, role-playing, the observation of video vignettes of counseling sessions, and taping of practice sessions.

With your BS in Criminal Justice, you can build a career path in private sector security or law enforcement—two fields that are always growing. Pace’s program equips you with a solid foundation in criminal justice and other related disciplines that give you the opportunity to concentrate on either law enforcement or courts and correction.

As an international student, you might need, or benefit from, a pathway course that prepares you for degree study. Sometimes a pathway course is necessary due to differences in national education systems, or to help you improve your academic or language qualifications to the level needed.

Build your future by studying in the USA, with a pathway course through Kaplan. If you’ve completed high school with good grades, but don’t meet the entry requirements, this pathway program will help you progress to a bachelor’s degree at Pace University.

BA Psychology
Whether you want to help children and adults lead happier, more productive lives, or apply your knowledge of human behavior in a business setting, our BA in Psychology will provide you with the academic and practical skills you need to achieve a fulfilling and successful career.

As an international student, you might need, or benefit from, a pathway course that prepares you for degree study. Sometimes a pathway course is necessary due to differences in national education systems, or to help you improve your academic or language qualifications to the level needed.

Build your future by studying in the USA, with a pathway course through Kaplan. If you’ve completed high school with good grades, but don’t meet the entry requirements, this pathway program will help you progress to a bachelor’s degree at Pace University.

BBA Marketing: Sports Marketing
With a BBA in Sports Marketing, you will find yourself at the center of a high-profile industry—interning or working at top sports companies, negotiating sponsorship deals for Fortune 500 companies, or working on new product ventures for professional teams like the New York Knicks, New York Mets, and Brooklyn Nets. Through unique courses in sports marketing, sports sponsorship, and special events marketing, you’ll build on a broad-based marketing core curriculum and develop the knowledge and skills necessary for this unique field, as well as gain insight into marketing’s relationship to the sports industry.

As an international student, you might need, or benefit from, a pathway course that prepares you for degree study. Sometimes a pathway course is necessary due to differences in national education systems, or to help you improve your academic or language qualifications to the level needed.

Build your future by studying in the USA, with a pathway course through Kaplan. If you’ve completed high school with good grades, but don’t meet the entry requirements, this pathway program will help you progress to a bachelor’s degree at Pace University.

BA English
Our BA in English fosters the development of strong communications skills and can serve as a solid foundation for graduate professional study. This program will also prepare you for exciting and challenging careers in many fields: communications, publishing, public relations, education, human resources, and industry, as well as government and the not-for-profit sector.

The BA in American Studies is an interdisciplinary and individualized degree in the social and cultural analysis of the United States and its borderlands. Through coursework and independent projects, you will learn to exercise the freedom to develop your own areas of expertise and pursue answers to your own questions about American ideals and contradictions.

This self-directed, “do-it-yourself” major equips students with strong analytical and rhetorical skills, the ability to integrate knowledge about diverse fields and subjects, and the capacity for civic and community engagement that signifies leadership in a variety of professional fields not limited to: politics and government, economics, social work, education, journalism, business, psychology and counseling, law, digital and print media, non-profit work, theater, the arts, and activism.

As an international student, you might need, or benefit from, a pathway course that prepares you for degree study. Sometimes a pathway course is necessary due to differences in national education systems, or to help you improve your academic or language qualifications to the level needed.

Build your future by studying in the USA, with a pathway course through Kaplan. If you hold a bachelor’s degree or equivalent, but don’t meet the entry requirements, this pathway program will help you progress to a master’s degree at Pace University.

MS Information Systems
Good business is founded on good decision-making—and good decisions are informed by data. When you study information systems, you get the best of both worlds. Learn how to understand complex systems to analyze data before applying it to strategic decisions that bring the best results.

As an international student, you might need, or benefit from, a pathway course that prepares you for degree study. Sometimes a pathway course is necessary due to differences in national education systems, or to help you improve your academic or language qualifications to the level needed.

Build your future by studying in the USA, with a pathway course through Kaplan. If you hold a bachelor’s degree or equivalent, but don’t meet the entry requirements, this pathway program will help you progress to a master’s degree at Pace University.

MPA Public Administration: Government Management
Our Master of Public Administration (MPA) program is designed to train you to acquire strong analytical and administrative skills, and gain the management expertise you will need to succeed in the most rewarding and demanding areas of the national economy: government, healthcare, and nonprofit administration. The program’s mission is to prepare our students to become value-driven public service leaders, managers, and analysts by offering you the knowledge of roles, values, skills, and practices that will help you become competent global professionals capable of ethical, innovative, and creative leadership in public service, government, health care, and nonprofit organizations. The interdisciplinary curriculum enables you to occupy public service management and analyst positions across sectoral boundaries, as the program takes into account career and industry sector flexibility.

Government Management
The Government track is ideal for pre-service and in-service professionals interested in pursuing a public service career in the local, state, and federal government. This track is also suitable for individuals who are interested in pursuing political careers. Our Government Management track graduates are employed as municipal and assistant municipal managers, chiefs of staff, school district business leaders, elected officials, budget analysts, and directors, as well as executive and program directors and coordinators in various public sector agencies.