Bachelor of Science in Marketing

at Kaplan Group - University of Connecticut - Storrs Campus USA

The Sustainable Plant and Soil Systems major, with concentrations in Environmental Horticulture, Sustainable Agriculture, and Turfgrass Science, focuses on the science and practices associated with sustainable plant production and/or use within managed systems. Courses emphasize practices and concepts related to reducing environmental impact during production and in managed land use systems.

Click here to view all of the Sustainable Plant and Soil Systems (SPSS) course offerings.

Concentrations focus on the production of ornamental and edible crops in controlled environments, greenhouses, nurseries and on farms; management practices for built landscapes and surfaces used for recreational and sporting activities, and the selection and management of ornamental trees, shrubs, grasses, native species, and plants and soils that perform ecosystem services in recreational, urban, and suburban settings to meet functional and aesthetic requirements. The program emphasizes hands-on learning, and developing and applying knowledge to solve contemporary problems in individual and team approaches. Students have the opportunity to gain real-world experience through internships

The Environmental Studies major is an interdisciplinary program designed to provide students with the knowledge, skills, and perspectives needed to understand the interactions between human society and the environment. Understanding the ethical and cultural dimensions of our relationship with the environment, as well as the challenges of protecting it, requires insights from multiple perspectives, including the humanities, the social sciences, and the natural sciences. Core courses in the major ensure familiarity with basic principles from these three areas. With this shared core of knowledge, majors will focus their studies on an area of special interest, taking electives and related courses that allow greater specialization. Among the many possibilities are environmental sustainability, issues concerning public policy and environmental justice, and the literary and philosophical legacy of human encounters with the non-human world. A capstone course will allow each student to research a distinct perspective on a contemporary environmental issue. A major in Environmental Studies might lead to a career in a variety of fields, including public policy, environmental education, eco-tourism, marketing or consulting, journalism, or advocacy.

The major leads to a Bachelor of Arts degree in the College of Liberal Arts and Sciences (CLAS) or the College of Agriculture, Health and Natural Resources (CAHNR). The student’s choice of colleges should be made in consultation with faculty and advisors based upon the student’s interests and career goals.

This B.S. program is suitable for students with interests that integrate the organismal, cellular and subcellular levels of biology, including the areas of biochemistry, cell biology, developmental biology, genetics and genomics, and microbiology, as well as their applications in biotechnology and medical science.

Many opportunities for independent research projects in these areas are open for undergraduates. BIOL 1107 is required in addition to the general CLAS requirements for the B.S. degree.

The Arabic and Islamic Studies major requires a minimum of 24 credits of Arabic (ARAB) and Arabic and Islamic Studies (ARIS) courses, plus a minimum of 12 credits of related courses from programs other than Arabic and Islamic Studies. A minimum of 12 major credits must consist of Arabic and Islamic Studies courses taken in residence. Only six may be transfer credits. AP credits may not be used toward the major.

Anthropology studies human beings of all times and places. It examines human biological, cultural and social similarities and differences, and tries to explain them. Because of its broad perspective — which stresses writing, critical thinking, and social analysis — anthropology provides an excellent preparation for a variety of professional and business careers. Anthropology can also be an integral part of the training for life that is the goal of the University’s liberal arts program.

The Natural Resources undergraduate major encompass interdisciplinary sciences that prepare students to protect, conserve, and manage the environment. Courses span the breadth of natural resources and the environment. Including a focus on biological and ecosystem sciences courses that teach students about life and nature on earth, physical science courses that emphasize the processes and nutrients that sustain a healthy planet and courses in human dimensions that provide an understanding of the diverse perspectives of stakeholder groups involved in natural resource management. 

Geographic Information Science (GIScience) is the scientific discipline that conducts spatial analysis to examine economic, environmental, physical, and social phenomena. The study of spatial data structures and computational techniques to capture, represent, process, and analyze geographic information are essential to GIScience. GIScience overlaps with and draws from many research fields such as computer science, statistics, mathematics, and psychology, and contributes to progress in those fields. GIScience also supports research in many academic disciplines such as natural resource management, environmental science and engineering, geosciences, agriculture, marine sciences, sociology, history, public health, business, and anthropology.

Courses in GIScience enable students to develop capability in spatial thinking and gather in-depth knowledge in geospatial technology. Geospatial technology is a term used to describe the range of modern tools contributing to the geographic mapping and analysis of the Earth and human societies, e.g. geographic information systems (GISystems), remote sensing, the global positioning system (GPS), spatial statistics, web mapping and navigation technologies.

According to the U.S. Department of Labor, graduates with skills in geospatial technology are in extremely high demand and are one of the highest growth areas in the federal government. Students have employment opportunities in many corporate and government entities. Students with an undergraduate degree in GIScience are also prepared to move on to graduate school to pursue M.A, M.S., and Ph.D. degrees in many fields that enable them to pursue academic jobs or to secure higher ranking positions in the public and private sectors.

Undergraduate education in business is designed to impart a broad base of general knowledge within which students pursue additional knowledge to become exceptional managerial and business leaders. The curricula seek to expand capacities, perspectives, and skills of students who wish direct preparation for careers in either business firms or the public service.

In addition to the business programs leading to the Bachelor of Science, a Management and Engineering for Manufacturing bachelor’s degree program is offered jointly with the School of Engineering and is described at the end of the list of business majors in this section of the Catalog.

The B.S. degree in Mathematics-Physics may be completed by following either track A, which has a physics emphasis, or track B, which has a mathematics emphasis. Students in track A should choose an advisor from the Physics Department, and those in Track B should choose an advisor from the Mathematics Department. In either track, the writing in the major and information literacy competencies are met using PHYS 2501W.

The Communication major leads to a bachelor of arts degree. The major examines communication at multiple levels of society and in different settings, including interpersonal, nonverbal, organizational, intercultural, and international communication, while also considering the roles of media and technology in communication processes. Training in the basic theories, principles, best practices, and current research methods of communication can qualify students for a variety of communications and media industry positions in business, advertising, public relations, marketing, digital media production, government/politics, and promotion.

The department of Communication offers courses that span the discipline, enabling students to acquire breadth and depth in their education and training. A variety of focal areas are identified in the COMM curriculum, and students may focus their coursework in one or more of these areas to further their academic and professional goals.