Bachelor of Science in Business Administration, with Major in Management

at MSM Group - University of Charleston USA

Sport Media is an interdisciplinary major blending general education, integrated communication, digital media design, business administration, and sport business courses to prepare the graduate for media/communication opportunities in the sport industry. Classes also provide practicum opportunities, service learning and internship experiences that allow the student to work and gain experience with sport media organizations. The program will culminate in a bachelor’s degree in Business Administration with a major in Sport Media. The program is located in Charleston, WV and is closely aligned with UC athletics and the Sports Information Director (SID) in offering the student an experiential education throughout the four-year plan.

• In the last semester of the senior year, the student will complete an internship in the field of Sport Media.
• Practical-based instruction from academic professionals with experience in the sport industry. Experiential opportunities are included to gain applied experience outside the classroom.
• Class assignments that prepare studentsfor the work that is required in the sport industry
• In-class work isfocused on the application of knowledge gained.
• A 45-credit core for the Business Administration degree (BSBA) that prepares students for successful management, administrative and leadership roles in sport business and business administration.
• An option for a Sport Business minor that consists of 18 hoursin Sport Business courses as specified in the Sport Business Minor section.

The Sport Media program blends communications, digital media design, business administration, and sport business with internship/practicum experiences in a curriculum designed to prepare graduates for sport-related career opportunities, including:

• Sports Information Director (SID)
• Assistant Athletic Director in Media and Communication
• Sports Broadcasting
• Sports Journalism
• Director of Sports Programming
• Media Relations Director
• Social Media Director
• Producer for Sports Programming

The Sport Media major is an in-seat residential program on the Charleston campus.

The mission of the Political Science program is to prepare graduates for employment, scholarship, or further study in the areas of law, public policy, or criminal justice in service to their professional disciplines and social communities.

• The Criminal Justice Concentration focuses on developing the skills needed to pursue careers in law enforcement, criminology, homeland security, or corrections with a focus on those skills needed in management positions. Students are also prepared to pursue graduate studies in Criminal Justice. The program structure encouragesstudentsto double major in other fieldssuch as Psychology, English, or Business. Prestigious internship opportunities with local and state government agencies provide valuable field-work experience in the discipline. Opportunities to present student research at state, regional and national meetings provide students with real world skills and allow them to network with professionals in the field. Students work with experienced and engaged faculty who are published authors and have taught at both the undergraduate and graduate levels.

The Education program at the University of Charleston (UC) prepares students who will be committed educators, lifelong learners, and community servants. More specifically, the education faculty provides students with the opportunity to develop the knowledge, skills, and dispositions to become an effective educator.

To be more marketable in the teaching field, teacher candidates will often pursue more than one teacher certification, which allows them to teach in different areas. This double major provides you with two certifications: K-6 Elementary and K-6 Multi-categorical Special Education.

You’ll learn to reduce barriers to learning, provide appropriate supports for all learners, and acquire methods and strategies to accommodate the needs of diverse learners through adaptations, modifications, and proper assessment.

The Exercise Science Program at the University of Charleston offers students interested in pursuing a career in fitness/wellness, strength & conditioning, and rehabilitation sciences as an interdisciplinary approach to healthcare. Academic coursework in biology, exercise physiology, motor development, movement analysis, fitness, kinesiology, psychology, and strength & conditioning provide students a strong educational foundation followed by real-world, hands-on experience.

• Exercise Science focuses on the understanding and promotion of human movement and a healthy lifestyle.
• A strong health science emphasis provides students with a robust Exercise science foundation.
• Students will have the opportunity to work in collaboration with Strength & Conditioning Coaches and Human Movement Specialists from the University of Charleston and the surrounding area during practicum experiences and immersed internships.
• Exciting and practical immersed internship experiences.
• Eligible for certifications through the American College of Sports Medicine (ACSM), the National Strength and Conditioning Association (NSCA), and the National Academy of Sports Medicine (NASM).
• Enrolled students have opportunities to work with clientele of all ages, athletic ability, and motivation.

Exercise Science graduates will acquire the skills and knowledge for a wide range of career opportunities. Sample jobs titles include:

• Strength & Conditioning Coach/Specialist
• Fitness Personal Trainer
• Corrective Exercise Specialist 300 Return to Table of Contents
• Health & Fitness Educator
• Wellness Coordinator

Exercise Science graduates will have the foundation to pursue graduate programs in the following areas (additional prerequisites may be required)

• Athletic Training
• Exercise Physiology
• Occupational Therapy
• Health and Fitness
• Physical Therapy

The Management major will provide you with a comprehensive understanding of the principles, processes, and practices involved in the management of people and organizations. Areas of emphasis include human resource management, small business management, leadership, and team development.

Program Highlights

• The program is designed to provide a well-rounded foundation in management principles with the flexibility to pursue individual interests.
• The program integrates professional preparation certifications and experiences throughout the core and major courses.
• Professional certification options are available for Microsoft Office and Google Analytics, as well as internships within the major.
• You can minor in areas of business or other fields such as communication or political science to focus on your career goals.

Our major in Digital Marketing is designed to appeal to learners with an interest in applying marketing principles to digital technology in order to improve business and marketing decision making. The digital marketing major studies the history of Marketing as a discipline with special attention to 21st century digital marketing trends. Foundational material, history, theory, applied simulation, and professional marketing certifications will combine to produce a skilled, market-ready, marketing practitioner.

The Digital Marketing program is designed to produce a work-ready marketing manager for 21st century employment. Through application the students will research, create, and execute a digital marketing campaign. The rapid growth of social media and digital media is fostering growth in the number of employment opportunities for graduates with the skill set and experience in the application of digital technology in marketing. This interdisciplinary program utilizes two courses from Digital Media Design and integrates professional preparation certifications, an internship experience, and a digital marketing strategy capstone experience to better prepare students with the digital marketing skills desired by employers.

The History-Political Science dual program produces graduates who lead our governmental and legal institutions. Students are prepared for a life of productive work in governmental agencies, in legal careers (after law school), and in higher education. They are prepared for a life of enlightened living through integration of the University's General Education Outcomes throughout the curriculum. They are prepared for a life of community involvement through an internship and a Senior Thesis tied to the internship.

History-Political Science Program Learning Outcomes
The graduate will:

• Evaluatepolitical phenomenausing politicalscience concepts and theories.
• Apply historical and global perspectives to political problems and policy issues;
• Formulate research hypotheses using current social science research tools; and
• Demonstrate a breadth of historical knowledge with depth in a limited area.

From amateur sports to professional leagues, sports announcing to event planning, our Sport Business degree will prepare you for a wide range of career possibilities. The program consists of core business classes and a diverse selection of sport business classes to focus your career goals within the sports industry. The design of the program also encourages you to complete a second major or a minor in another field, enhancing your marketability in the job field.

Program Highlights

• Classes provide practicum opportunities, service-learning, and internship experiences that allow students to work and gain experience with a sports business organization.
• You’ll learn valuable life lessons from professionals in the industry.
• Small class sizes allow personal attention from faculty with sports industry experience.
• The program is based on the Commission on Sport Management Accreditation (COSMA) standards.

The mission of the Political Science program is to prepare graduates for employment, scholarship, or further study in the areas of law, public policy, or criminal justice in service to their professional disciplines and social communities.

• The Public Policy Concentration emphasizes the interconnectedness of political science, policymaking, and specific policy areas. This concentration is appropriate for those who want to pursue positions working directly or indirectly with government. It is also appropriate for those who wish to continue their education with graduate studies in social sciences, such as Political Science, History, or Sociology.