Bachelor of Science, Major in Marketing

at Northeastern Illinois University USA

The Marketing major is designed for those who wish to develop a thorough understanding of how to find what customers or potential customers think, how to get products across and appealing to potential customers, and how to close a deal when products and customers meet.

The College of Business and Management has a set of well-established Program Learning Goals and Learning Objectives across all programs that are assessed on a periodic basis. The College of Business and Management is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and is among the top five percent of the worldwide business schools offering degree programs. See the Dean’s Welcome for four compelling features to study in the College of Business and Management.

The curriculum for the Marketing major is designed to provide students with a foundation of marketing theory and practice in all types of business and organization. Modern developments in technology (e.g., social media, digital media, and internet) are emphasized in the Marketing curriculum.

Successful completion of the Marketing major will enable you to approach a marketing situation from a problem-solving perspective: abstract key issues to be addressed in the situation, identify relevant marketing knowledge and options suitable for the situation, critically analyze these options and make a clear written and oral recommendation.

The Accounting MS Program prepares students for the changing accounting profession of the new millennium. The Accounting MS Program provides students with a balanced, rigorous, and in-depth core-course exposure that covers financial accounting, managerial accounting, auditing, income taxation, and research methodology. The Accounting MS program also exposes students to non-accounting fields so that graduates from the program can make decisions in multi-disciplinary business environments. In addition, the program enables students to meet the 150 credit hours requirement for the CPA exam in the states which have enacted this legislation. The program consists of curricular studies of 30 credit hours in the Accounting Core and Elective Curriculum.

Northeastern Illinois University offers a two-phase Master of Science in Accounting program.

• The first phase consists of a set of foundation courses, some or all of which may be waived depending on your prior academic preparation. If your bachelor's degree is not in accounting, you will also need to show proficiency in six undergraduate prerequisite courses: Cost Accounting, Auditing Theory and Problems, Federal Income Tax (Individual), Intermediate Financial Accounting I, Intermediate Financial Accounting II and Business Calculus. You may demonstrate proficiency either through competent coursework or by passing a proficiency examination. Please note that these six courses are program prerequisites. They are not part of the M.S. in Accounting program and cannot be applied to the degree requirements.
• The second phase is made up of 30 hours of advanced core courses and is required of all students in the program. Among these advanced courses are six hours of accounting elective classes and nine hours of non-accounting elective classes.

Northeastern Illinois University's B.S. in Accounting is one of the six largest accounting programs in the state of Illinois.

Accounting is the language of business. It’s essential that all small and large organizations have employees who understand basic accounting principles and can employ them for best business practices. In corporate, government, nonprofit and public accounting, the knowledge of debits and credits, financial statements and accounting information systems is basic for all business activities.

The College of Business and Management has a set of well-established Program Learning Goals and Learning Objectives across all programs that are assessed on a periodic basis. The College of Business and Management is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and is among the top five percent of the worldwide business schools offering degree programs. See the Dean’s Welcome for four compelling features to study in the College of Business and Management.

This graduate program is designed to provide advanced study of communication research and the principles and practices of communication, media and theatre, for teachers of communication at the secondary level, elementary school teachers, candidates for teaching positions in higher education, students interested in positions in business and industry, and as a preparation for further graduate study. All newly admitted students begin coursework in the fall semester.

Northeastern Illinois University offers the Master of Arts in Educational Leadership degree.

• School Leadership (PreK-12);

Program objectives for the concentrations have been designed to develop exemplary administrative leaders and to foster their continuing growth and effectiveness. Specifically, students in the School Leadership (PreK-12) concentration develop competencies related to effective leadership, educational management practices, and staff development at the school level. This concentration leads to The State of Illinois Principal Endorsement.

The Human Resource Development (HRD) program offers courses of study leading to an undergraduate degree in Human Resource Development, which prepares professionals who will be responsible for the training, education, and development of adults in settings such as business, industry, health care, social service, and government. Students in the program will be provided opportunities to develop the knowledge and competencies necessary to meet the increasing needs that organizations have for HRD professionals. Competencies that have been identified by professional organizations have been carefully considered in the development of specific objectives for the course work in the program.

Upon completion of the major, students will demonstrate:

• Knowledge of different organizational settings in which training and learning occur;
• Knowledge of the training, educational and development needs of organizations;
• Skills in task analysis, program planning, and program design that are in keeping with organizational needs;
• Ability to apply principles of learning and motivation as a basis for decisions regarding instructional programs for adults;
• Sensitivity to the psychological and cultural needs of diverse populations needed for adaptation of training/educational planning; and
• Competency in the use of methods and technology appropriate for the instructional/learning needs of organizations.

Global Studies is an interdisciplinary undergraduate program that offers a major leading to the B.A. in Global Studies. The program provides students with the opportunity to investigate and analyze the globalized world and the transnational interconnections that are its hallmark. The innovative curriculum includes required core courses housed in Global Studies as well as cross-listed courses drawn from across the university. Through critical analysis of the contemporary world, carried out in coursework and through hands-on research and internship opportunities, students in the program accrue knowledge, scholarly abilities, and practical skills that will prepare them as informed global citizens and members of the 21st century workforce. The program will prepare students to pursue graduate education and careers in a wide range of fields, including international business and law, applied social sciences, community resources management, social services, and international development.

The Global Studies Program at Northeastern Illinois University is an interdisciplinary undergraduate program that offers a major leading to the Global Studies B.A. as well as a minor.
 
In Global Studies classes, students investigate and analyze life in a globalized world from cultural, economic, political, and other perspectives. 

The program is organized around five thematic tracks:

• Culture, Society and Identity
• Language, Knowledge and Representation
• Nature, Technology and the Body
• Power, Movements and Political Economy
• Violence, Resistance and Resolution

These tracks transcend traditional disciplinary, topical, and theoretical borders, providing opportunities for creative thinking, critical debate, and novel scholarship.  
 
Through critical analysis of the contemporary world, carried out in coursework and through hands-on research and internship opportunities, students in the program accrue knowledge, scholarly abilities, and practical skills that will prepare them as informed global citizens and members of the 21st century workforce. 

The Early Childhood Education Program offers a course of study leading to the Bachelor of Arts degree. The major in Early Childhood Education consists of 51 credit hours, including two 100-hour clinical experiences
at different age levels of early childhood. Each clinical includes a 3-credit weekly lecture to provide more in-depth examination of field experiences and on time field relevant topics.

In addition, students are required to pursue endorsement in TESL or BLBC (please contact the TESL program advisor or ECED program advisor for BLBC endorsement requirements)

Students who complete this program qualify for Early Childhood licensure. Upon licensure, they are eligible to teach early childhood (birth-2nd grade).

Students enrolled in this Music major will earn the Bachelor of Music (B.M.) in Performance or Education.

Enrolled students choose an emphasis:

• Vocal performance
• instrumental performance
• K-12 music education: vocal
• K-12 music education: instrumental

The B.A. in Physical Education K-12 Licensure prepares students to be a certified teacher in the state of Illinois. The degree program covers the most up-to-date scientific and pedagogical content knowledge relevant to the daily activities of a physical education teacher. The program combines lecture-based courses with hands-on practical clinical experiences in a variety of diverse setting throughout the program. Based on these quality experiences, students will be able to teach in urban and suburban schools. Finally, the program will allow students to create, communicate and utilize unique ideas in K-12 Physical Education.

The Physical Education K-12 bachelor's degree is accredited by the National Association for Sport and Physical Education.

Students in the program will be able to:

• Interact with faculty who are known for their expertise in physical education pedagogy, motor behavior, fitness, and adapted physical education
• Gain experience in diverse field settings within the Chicago area
• Access laboratory settings and gain experience in exercise science and motor behavior
• Utilize a variety of resources, including faculty, peers, facilites, and equipment

Physical Education majors, upon successful completion of the program and graduation from Northeastern Illinois University, are entitled to the Illinois Professional Educator License (PEL), endorsed in Physical Education K-12. Students are encouraged to complete the minor program in Health Education.