Bachelor of Science in Marketing

at Northwest Missouri State University USA

Writing majors at Northwest learn skills and techniques in composing content that inspires, communicates, solves problems and seeks truth. Students in Northwest’s writing majors work across the spectrum of writing studies—from writing professional reports to writing poems. Northwest students are not canalized strictly into writing for news media like in a journalism program, to courses in fiction and poetry like in creative writing programs or to vocationally focused genres like technical writing programs. Rather, we’ve designed a major to help and challenge students to grow into flexible, effective, communicative writers.

When employers make hiring decisions, they seek smart people who write well. Northwest’s writing major is like cross-training for today’s job market. You will receive professional training without an expiration date—a liberal arts degree that prepares you for your first job after college and every job you decide to do after. We think studying writing is excellent preparation for life as an artist, scholar, citizen and professional—all the things that you should be when you finish a rigorous undergraduate education at a supportive university, and all the things you need to succeed in contemporary life.

A major in International Business prepares students for a profession involving international politics, economics, knowledge about information processing and computer systems, and analytical and critical thinking skills. At Northwest, this interdisciplinary program provides knowledge of successfully operating a business in the global marketplace.

International business is more globalized than ever, and is the future of business. The information students learn affects nearly every business in the country. Students receive one-on-one advising from professors who specialize in the major, have doctorates in international business, travelled to most of the locations visited, and have personal experience and contacts internationally. Additionally, Northwest links to national and international area computer networks, offering students an unparalleled chance to explore the international arena.

Finance majors at Northwest focus on three areas: financial services, corporate finance and finance management.

• Financial Services prepares students for the financial services industry. This comprises the professions of brokerage, insurance, real estate, and banking. In this business sector the students will need to understand the products customers purchase and how to relate this information to the customer.
• Corporate Finance provides students with the tools to work within the corporate structure under the chief financial officer, where accounting and financial information is used to make corporate decisions. Students will communicate with both the financial and accounting personnel and identify accounting information and financial models for decision making.
• Financial Management permits students to prepare for a position in management rather than a staff position in finance under the corporate treasurer. This option blends the knowledge of finance and management so the student is prepared to make management decisions that require an understanding of finance. Almost all decisions in business require a balance of interests from all functional business areas, using the decision-making process and the tools of finance to guide the corporation to the achievement of its goal.

Earning a Political Science degree at Northwest prepares students for multiple employment opportunities in public service and private sectors including federal, state and local government, law, criminal justice system, municipal planning, city management, urban affairs, education, non-profit administration, campaigns and elections, public policy analysis and internal development and relations.

The major has three areas of emphasis: the american institutions (formerly criminal justice) emphasis provides an understanding of legislatures, police prosecutors, public offenders and courts and corrections; the public administration emphasis focuses on the decision making process and job opportunities in public organizations and local, state, federal and international agencies; and the global affairs emphasis studies the global trends and events, and enhances intercultural understanding.

A degree in History prepares students for careers in government, public service, business industry, archives, museums and historical preservation as well as writing and research.

As a history major at Northwest, students become familiar with the human experience and determine how history fits into the context of the world. Students will study the evolution of the earliest man to the present day, as well as events and values as well as causes and effects that determine how the world has been shaped. At Northwest, students are taught to become critical thinkers who study evidence in order to obtain a conclusion and communicate that information in clear, concise methods.  

Professors offer relatively small classes and close interaction with students. Additionally, all upper-level courses are taught by University instructors rather than graduate assistants.

Chemistry Education majors at Northwest study the chemistry curriculum and learn methods to applying it in the classroom. This major prepares students to teach all chemistry courses at the secondary education level (grades 9-12).

Like all Northwest chemistry majors, students study of the science of matter and it’s transformations from one form to another. Faculty focus on providing practical laboratory experience and foundational knowledge in organic chemistry, inorganic chemistry, biochemistry, physical chemistry and analytical chemistry.

In education courses, faculty incorporate practical teaching knowledge where students learn to implement a curriculum in the classroom, create a positive classroom environment, methods of effective communication, and techniques of assessing learner’s progress in the classroom.

The Business Technology major is a unique combination of business and cutting-edge technology courses. Professors provide a strong foundation in business and technical skills that teach the most up-to-date techniques. Students complete the common professional component and high-demand courses that ultimately prepare them to be marketable and competitive for employment in a technology-driven environment.

Mathematics with an emphasis in data sciences is the study of mathematical tools to analyze data for the purposes of modeling and prediction. Students learn to

• Extract and clean data
• Manipulate data
• Visualize data
• Identify patterns in data
• Use the model for prediction and forecasting
• Use models to summarize and describe values

Spanish majors study the experience of language, life and culture through the lens of the Spanish language. Faculty focus on literary research and cultural studies ensuring students are proficient in speaking and writing in Spanish. Students gain specialty knowledge in film studies, language education and teaching, pluralism and multiculturalism, international relations and politics and language policy.

The curriculum is designed to provide the additional education necessary for students with vocational or technical non-transferable certificate/degrees to earn a bachelor's degree.