Bachelor of Science in Marketing

at Northwest Missouri State University USA

The Human Services major at Northwest is designed to meet human needs through interdisciplinary knowledge, focus on prevention as well as remediation of problems, and maintain a commitment to improving the overall quality of life. Faculty focus on preparing students to effectively serve individuals, families, groups and communities in the human services field; communicate efficiently with clients and professionals; and develop culturally competent skills.

A career in the human service profession promotes improved service by refining accessibility, accountability and coordination among professionals and agencies in service delivery.

The Bachelor of Arts degree in Music (comprehensive) is for students who desire a broad approach to their Music education, including applied study, ensemble experiences, music composition, history and theory.

The B.A. in Music can also be paired with an emphasis area, which can include Audio Production, Business or Wellness. The B.A. in Music with Emphasis is intended to provide students with the same broad experience in Music that, when paired with the emphasis area, can lead to careers in Music Production, Arts Management/Administration, Entrepreneurship, Counseling, Studio Teaching and other Music-enhanced careers.

Special Education majors at Northwest are eligible to teach special education in kindergarten through twelfth grade, elementary education (first through sixth grade) and all student with disabilities. Faculty focus on teaching students the characteristics of children with disabilities in order to determine appropriate evidence-based teaching strategies to benefit their learning; methods to collaborate with teachers to meet the needs of student to include co-teaching; and an in-depth knowledge of content areas.

The Bachelor of Arts degree in Music (comprehensive) is for students who desire a broad approach to their Music education, including applied study, ensemble experiences, music composition, history and theory.

The B.A. in Music can also be paired with an emphasis area, which can include Audio Production, Business or Wellness. The B.A. in Music with Emphasis is intended to provide students with the same broad experience in Music that, when paired with the emphasis area, can lead to careers in Music Production, Arts Management/Administration, Entrepreneurship, Counseling, Studio Teaching and other Music-enhanced careers.

Clinical laboratory science is the study of medical samples during the diagnosis and treatment of diseases. Northwest’s unique 3+1 program provides students with pre-requisite courses in general education, math, chemistry and biology for three years; during the program’s fourth year, students attend one of three affiliated hospitals: St. Luke’s Hospital in Kansas City, North Kansas City Hospital or Mercy Medical Center in Des Moines, Iowa, for a year of hands-on clinical training.

While at Northwest, students learn human biology, organic chemistry, analytical chemistry and biochemistry. Human biology courses teach students the methods in which a normal, healthy body functions; organic chemistry and analytical chemistry teaches students how to identify and quantify the substances found in a sample; biochemistry teaches students the fundamental molecules and pathways of the body.

Comprehensive communication majors emphasizing in rhetoric at Northwest learn to research, create and deliver persuasive messages and listen critically to these messages. In this major, students study the core areas of communication theory, public speaking, writing, group behavior, persuasion and interpersonal communication. Additional areas of study include intercultural communication, argumentation and classical, modern and postmodern rhetorical theory and method as applied to an American issue.

Professionals in the field are civically engaged, critically analyze how people develop persuasive messages as well as how those messages affect public perception of the subject. They identify logical and ethical problems within persuasive messages, or with their effects on particular groups or communities and intervene to increase awareness and understanding.

Spanish majors study the experience of language, life and culture through the lens of the Spanish language. Faculty focus on literary research and cultural studies ensuring students are proficient in speaking and writing in Spanish. Students gain specialty knowledge in film studies, language education and teaching, pluralism and multiculturalism, international relations and politics and language policy.

A major in Business Management at Northwest teaches students methods for managing and leading professional employees, motivating people on the job, producing quality products, scheduling maximum efficiency, and managing financial entanglements among companies. Students develop skills and knowledge in critical thinking, analyzing and effective communication techniques in a career. Hands-on approaches are utilized in preparation for a career in business while working in teams, learning negotiation skills, conflict resolution, operations of running a business, and presentation skills in upper level courses.

Geography is a holistic discipline that studies the relationship between humans, the unique cultures of construct and the environments in which they live. This major prepares students for a wide range of careers in varied areas of geography and culture. This major offers three different areas of focus:

• Culture and Society
• Environmental Geography
• Geographic Information Science

Each emphasis allows students to specialize in one of these fields and tailor classes within that emphasis to fit their interest beyond the core courses within the program.

As a student majoring in geography at Northwest, you learn the importance and impacts of space, the uniqueness of places and regions, and how humans and environment interact.

The major focuses on culture and regional geography with a wide range of tropical and regional courses available. Students will develop physical geography expertise in areas like geomorphology, atmospheric processes and sustainability. The major also teaches skills in analyzing, planning and critical thinking to prepare you for success in your career.

Writing majors at Northwest learn skills and techniques in composing content that inspires, communicates, solves problems and seeks truth. Students in Northwest’s writing majors work across the spectrum of writing studies—from writing professional reports to writing poems. Northwest students are not canalized strictly into writing for news media like in a journalism program, to courses in fiction and poetry like in creative writing programs or to vocationally focused genres like technical writing programs. Rather, we’ve designed a major to help and challenge students to grow into flexible, effective, communicative writers.

When employers make hiring decisions, they seek smart people who write well. Northwest’s writing major is like cross-training for today’s job market. You will receive professional training without an expiration date—a liberal arts degree that prepares you for your first job after college and every job you decide to do after. We think studying writing is excellent preparation for life as an artist, scholar, citizen and professional—all the things that you should be when you finish a rigorous undergraduate education at a supportive university, and all the things you need to succeed in contemporary life.

Students may choose to earn a bachelor's degree in writing with an emphasis in professional writing or creative writing and publishing