Bachelor of Science in Mass Media - Applied Advertising

at Northwest Missouri State University USA

Agronomy: Horticulture majors at Northwest gain a broad knowledge of agriculture, and are also exposed to many diverse greenhouse and nursery production, fruit and vegetable culture as well as landscape and turf fabrication.

Faculty focus on five core areas: greenhouse management and production; vegetable and fruit production methods; post-harvest technology along with food safety and local production issues; landscape, plants, design and maintenance; and sustainability in today’s horticulture industry.

Students in the mathematics major will recognize, represent, and use patterns to creatively address problems in a wide variety of settings. At Northwest, students will see and explore the beauty and utility of mathematics from a diverse faculty of highly qualified and nationally recognized mathematicians.  Upon graduation, students will be able to compete successfully for jobs in business, industry, and government or continue in graduate studies.

Northwest’s Master of Science in Information Systems is a 16-month program that focuses on information systems analysis and design, cybersecurity, database design and development, human-computer interaction, financial decision making for information systems, business intelligence and management of IT projects. Additional coursework provides students with hands-on experience in today’s major platforms including Java, modern database engines and current project management tools.

A capstone Information Systems Development project is designed to expose the students to real world IT practices, enhancing their communication skills and preparing them to enter the job market.

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

The first of its kind in Missouri and the region, Northwest’s Data Science major is an interdisciplinary program with four areas of emphasis: computer science, business, molecular biology and geographic information systems.

The business emphasis is designed for students interested in analyzing data and projecting the best option for a client. Faculty focus on ensuring students have tools to analyze big data and make proper business decisions.

English majors tend to be readers or writers. Many are both. Through coursework in literature, writing, linguistics and the history of the English language, students explore a diverse range of texts with the goal of becoming thoughtful and knowledgeable readers, writers, thinkers, communicators and artists.

In addition to reading and writing, students are introduced to the principles of linguistics, writing pedagogy, community literacies, publishing, workplace writing and creative writing. They read and engage in discussions about literary works, participate in literary criticism, write in a variety of analytical argumentative and creative genres, and are challenged to view language through artistic, social and scientific lenses.

Radiologic science is the study of obtaining and interpreting medical images for medical diagnosis, assessment and treatment of disease. At Northwest, faculty focus on teaching students basic principles of anatomy, the positioning and function of bones and muscles and their relationships within the human body; physiology, the study of interrelationship between organs and organ systems; basic pharmacology and clinical and patient techniques.

With radiologic technologist positions requiring a degree, Northwest offers a unique two-year program that provides students with the foundation knowledge in requirements for the admission to radiologic schools. Students then attend a radiology school for an additional two years to complete a bachelor’s degree.

Agronomy majors at Northwest gain fundamental training in the study of crop and soil management. Faculty focus on three core areas to ensure student success: fundamental principles of producing healthy, bountiful and sustainable crops; science of soil as a natural resource and component of agro ecosystems; and methods of determining and implementing solutions to crop and soil management systems.

This major offers three different areas of focus:

• Crop Science
• Horticulture
• Soil Science

Art majors with an emphasis in printmaking gain skills and techniques in many areas of printmaking such as monoprinting, intaglio, relief and digital processes. Faculty ensure students have experience with all methods of printmaking and the ability to print editions in each medium.

Business Economics majors at Northwest develop analytical, critical thinking and decision-making skills in preparation of evaluating the decisions made by businesses, consumers and government while gaining the fundamental knowledge of business management, accounting, marketing and finance.