Bachelor of Science in Mass Media - Broadcasting and Production

at Northwest Missouri State University USA

Comprehensive communication majors emphasizing in public relations learn methods to understanding targeted audiences, and explaining products, services and missions to a specific audience. Faculty focus on oral, written and verbal communication skills as well as problem-solving skills to effectively meet the needs of management and the targeted audience.

All faculty members teaching public relations classes have professional experience, providing practical knowledge as well as professional contacts in the field.

The curriculum is designed to provide the additional education necessary for students with vocational or technical non-transferable certificate/degrees to earn a bachelor's degree.

Agronomy: Horticulture majors at Northwest gain a broad knowledge of agriculture, and are also exposed to many diverse greenhouse and nursery production, fruit and vegetable culture as well as landscape and turf fabrication.

Faculty focus on five core areas: greenhouse management and production; vegetable and fruit production methods; post-harvest technology along with food safety and local production issues; landscape, plants, design and maintenance; and sustainability in today’s horticulture industry.

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

The Bachelor of Arts degree in Music (comprehensive) is for students who desire a broad approach to their Music education, including applied study, ensemble experiences, music composition, history and theory.

The B.A. in Music can also be paired with an emphasis area, which can include Audio Production, Business or Wellness. The B.A. in Music with Emphasis is intended to provide students with the same broad experience in Music that, when paired with the emphasis area, can lead to careers in Music Production, Arts Management/Administration, Entrepreneurship, Counseling, Studio Teaching and other Music-enhanced careers.

A comprehensive major in Geography: Geographic Information Science (GIS) prepares students for a job in  science, technology, engineering and mathematics (STEM) fields, as well as humanities and social sciences.

At Northwest, students work directly with geography faculty who specialize in GIS. The interdisciplinary program is designed for students interested in spatial technology careers, including urban planning, precision agriculture, remote sensing, cartography and global positioning systems. Additionally, students have access to several state-of-the-art computer labs and the latest versions of industry-standard GIS software packages to ensure they are competitive in the job market.

Radiologic science is the study of obtaining and interpreting medical images for medical diagnosis, assessment and treatment of disease. At Northwest, faculty focus on teaching students basic principles of anatomy, the positioning and function of bones and muscles and their relationships within the human body; physiology, the study of interrelationship between organs and organ systems; basic pharmacology and clinical and patient techniques.

With radiologic technologist positions requiring a degree, Northwest offers a unique two-year program that provides students with the foundation knowledge in requirements for the admission to radiologic schools. Students then attend a radiology school for an additional two years to complete a bachelor’s degree.

Geography is a holistic discipline that studies the relationship between humans, the unique cultures of construct and the environments in which they live. This major prepares students for a wide range of careers in varied areas of geography and culture. This major offers three different areas of focus:

• Culture and Society
• Environmental Geography
• Geographic Information Science

Each emphasis allows students to specialize in one of these fields and tailor classes within that emphasis to fit their interest beyond the core courses within the program.

As a student majoring in geography at Northwest, you learn the importance and impacts of space, the uniqueness of places and regions, and how humans and environment interact.

The major focuses on culture and regional geography with a wide range of tropical and regional courses available. Students will develop physical geography expertise in areas like geomorphology, atmospheric processes and sustainability. The major also teaches skills in analyzing, planning and critical thinking to prepare you for success in your career.

A major in Agricultural Media with an emphasis in journalism focuses on the development of stories that are relevant to the agriculture community. Students learn to advocate for agriculture by explaining science, technologies and complex agricultural issues through various platforms. Coursework includes classes in agricultural science, advertising, marketing, journalism and media.

The biomedical science major emphasizing the chiropractic track is designed for students who want to enter the chiropractic field.

With more chiropractic schools requiring a bachelor’s degree, Northwest offers a unique program that provides students with foundational knowledge in biomedical sciences for three years. During the fourth year, students attend a chiropractic school, gain hands-on experiences, and return to Northwest to finish their bachelor’s degree. Northwest has articulation agreements with Palmer College of Chiropractic in Davenport, Iowa, and Logan University in Chesterfield, Mo.

Northwest faculty focus on teaching students human anatomy, the positioning and function of bones and muscles, and their relationships within the human body; human physiology, interrelationship between organs and organ systems, and the fundamentals of physical and life sciences.