Bachelor of Science in Mass Media - Broadcasting and Production

at Northwest Missouri State University USA

Biology/Psychology majors at Northwest study the brain and how it functions and controls human behavior. Faculty focus on three areas: genetics, evolution and neuroscience or the study of the brain. Genetics courses concentrate on the inherited factors that influence behavior such as mental illness and behavioral traits; evolution courses emphasize the significance and benefits of the size of the brain; and courses about the brain focus on the functions, malfunctions and brain disease.

Biology Education majors at Northwest study the curricular content as well as methods to apply it into a classroom. This major prepares students to teach all biology courses at the secondary education level (grades 9-12).

Students take courses in the biology curriculum that focus on botany, zoology, physiology, cell (molecular) biology or bio-chemistry, evolution and diversity, genetics and ecology. Faculty incorporate practical teaching knowledge where students learn to implement a curriculum in the classroom, create a positive classroom environment, methods of effective communication, and techniques of assessing learner’s progress in the classroom.

Students majoring in agricultural media with an emphasis in advertising focuses on the promotion of agriculture businesses.  The major focuses on advocating for agriculture by explaining science, technologies and complex agricultural issues within society while promoting products and services from agricultural companies, businesses and organizations. Coursework includes classes in agricultural science, advertising, marketing, journalism and media.

Recreation majors at Northwest is the study of play and leisure in an individual’s life and methods to improve quality of life. Student can emphasize in:

• Recreation and Park Management which prepares students for program leadership and development, and budget and facility management;
• Corporation Recreation/Wellness which involve programs related to a person’s physical well-being;
• Therapeutic Recreation which prepares students with the skills to assess and evaluate the needs for individuals with special needs; and
• Sport Management prepares students for leadership roles in professional, collegiate and community sports organizations.

Media studies majors at Northwest learn skills to communicate clearly and effectively. Faculty focus on teaching students theories and ensuring students are proficient in written and oral communication and the ability to think critically. With broad-based knowledge of how mass media functions, this major prepares students to advance their education in graduate school.

Wildlife ecology and conservation majors at Northwest study wildlife populations to understand patterns of distribution and abundance, and how these patterns may be used to manage and conserve populations. Faculty focus on ensuring students understand the natural history and ecology of mammals, birds, fish, reptiles and amphibians; gain the ability to conduct scientific experiments and surveys to monitor wildlife populations; learn techniques used to manage and conserve wildlife populations; and balance the needs of populations with people’s needs.

Psychology majors at Northwest learn the scientific study of a person’s thoughts and behaviors. Northwest faculty help students understand three core areas: scientific research methods that enhance critical thinking skills, evidence and claims knowledge; insight of an individual’s personal behavior, motives and thought processes; and the understanding of the biological and social factors that contribute to human development, cognitive skills, relationships and personality.

The digital media major at Northwest is an interdisciplinary program involving an emphasis in computer science, art or mass media. Courses offer a cross-section of skills in design as well as written and visual communication. The major produces graduates who are proficient in art, photography, design, communication, computer programming and legal or ethical considerations as they relate to media.

Students majoring in digital media with an emphasis in visual imaging learn to create computer programs and the visual appearance of internet graphics as well as enhance experience of the web users.

Northwest’s Master of Science in Information Systems is a 16-month program that focuses on information systems analysis and design, cybersecurity, database design and development, human-computer interaction, financial decision making for information systems, business intelligence and management of IT projects. Additional coursework provides students with hands-on experience in today’s major platforms including Java, modern database engines and current project management tools.

A capstone Information Systems Development project is designed to expose the students to real world IT practices, enhancing their communication skills and preparing them to enter the job market.

Photography majors study and apply visual elements of art and develop an artistic direction through photography. Faculty focus on teaching students proper techniques and methods of creating and printing photographs digitally, non-traditionally and through a darkroom. Students spend many hours working in the studio gaining hands-on experiences and preparing projects for presentation.