Bachelor of Science, Major in Advertising

at San Jose State University USA

The Master of Science in Accountancy, offered by the Lucas College and Graduate School of Business, is a flexible 30-unit degree program designed for both accounting and non-accounting undergraduates who aspire to a profession in accounting. Coursework includes advanced financial reporting, auditing, taxation, IT auditing, and financial statement analysis. Students with an undergraduate degree in accounting enroll in a course of study to earn a master’s degree that fulfills the 30 additional units required for CPA licensure. Ambitious, highly motivated people with undergraduate degrees in liberal arts, sciences, or business will need to complete the intensive Certificate in Accounting Fundamentals summer program before they can be admitted into the MSA degree program.

Students in the MSAE Program can specialize in sustainable aviation concepts, aerospace structural design, astrodynamics, space systems engineering, hypersonics or propulsion.  They have opportunities to work with AE faculty and NASA engineers to design, build, test, and launch microsatellites like the TechEdSat, participate in the design, building, and testing of our brand new hypersonic facility, learn how to use machine/deep learning for structural health monitoring, optimize spacecraft trajectories or explore the potential of electric and hybrid propulsion systems for general aviation, commuter, and large air transports.  In addition, students can participate in exciting extra-curricular projects, such as the High-Altitude Rocket Project (HARP). MSAE students present their work in professional conferences such as the American Institute of Aeronautics and Astronautics SciTech, the International Planetary Probe Workshop, and the International Symposium on Sustainable Aviation.

Students select a faculty advisor who helps structure a program of study that meets individual needs and addresses areas of interest. While working closely with a faculty advisor, each student completes a thesis or a project that results from an in-depth study of a particular research topic of interest.

The B.S. Recreation Degree Program offers a specialized concentration in Recreation Management. This concentration will help prepare students to take entry level supervision positions in recreation organizations in the public, nonprofit and private sectors.

Students completing the degree are eligible to take the National Recreation and Park Association’s certification exam to earn the Certified Park and Recreation Professional (CPRP) certification as well as the California Board of Recreation & Park Certification (CBRPC) exam to hold the title - Recreator Certified (RC).

Employment is secured through many types of agencies and settings. One could work in Federal, State, County, and/or City recreation agencies/parks. Other exciting and varied employment can be found at College unions and Campus Recreation centers; Non-profit/volunteer agencies; Armed forces; For-profit recreation companies – such as in Resorts or Theme parks, Camp and Outdoor Education recreation programs; Tourism enterprises; Corporate Recreation and Employee Wellness Programs; and in Event planning and management.   

The concentration is comprised of core classes (accredited by COPART), targeted units of specialized recreation management classes and flexibility within approved elective units. Check out the variety of our course offerings by accessing the degree from the link titled “Recreation Management course Requirements” from the Recreation Management home page.

The goal of ISE is to ensure that a manufacturing or service organization's systems are efficient, productive, safe, and well designed against cumulative injury, and that the systems incorporate the right tools and equipment. Types of activity involved in ISE include:

• Developing quality metrics for the organization's products or services and performance measures for its internal operations.
• Collecting data to measure and monitor the quality and performance.
• Improving the performance and hence the quality.
• Utilizing the latest computer-based analytical, modeling, and design technologies.

The MS Industrial and Systems Engineering curriculum prepares engineers for these activities and helps achieve the goal of ISE in a manufacturing or service organization. The curriculum prepares students to bridge the gap between operations and management with courses ranging from operations planning and control, quality assurance and reliability, human factors and ergonomics, human-machine interaction, information engineering, and cost-effectiveness analysis, to organizational development and total quality management.

Student Outcomes

• Student will be able to apply discipline knowledge and provide effective leadership to derive solutions to problems/challenges within an organization.
• Student will be able to effectively and productively participate in teams.
• Student will be able to recognize organizational processes and behaviors.
• Student will have an advanced level ability in collecting, analyzing, and interpreting data
• Student will have an advanced level ability in synthesizing and designing solutions for unstructured problems
• Student will have an advanced level ability in evaluating the impact of these solutions in the broader context of the organization and society.
• Student will have an advanced level ability in effectively communicating solutions in the form of written, oral and electronic media.
• Students will have an advanced level Knowledge of methodological and computational skills with which able to operate (apply) effectively.
• Student will be able to develop skills to support life-long learning within the field of profession of ISE

The undergraduate program in Justice Studies provides students with an interdisciplinary curriculum that engages in critical analysis of justice issues. Core classes focus on theory and empirical research that addresses the relationship between law, justice, the justice system, and society. Electives address a number of more specialized and topical justice-related issues.

Learning Outcomes
At the end of the Bachelor of Science degree in Justice Studies in the Department of Justice Studies, students will be able to:

• Explain the major concepts, theories, and historical trends within studies of crime, law, and social justice at all levels, from local to global.
• Describe and apply ways to gather valid information and conduct research to answer questions about crime, law, and social justice issues.
• Understand and critically analyze individual, institutional, and societal responses to crime, law, and social justice issues.
• Employ interdisciplinary perspectives on systems of inequality and concepts of justice to
• propose grounded, informed, and sustainable solutions to social problems in communities
• and/or institutions.
• Articulate compelling, reasoned, and empirically-informed positions on issues of justice to
• diverse audiences. Students will value empirical evidence, tolerate ambiguity, act ethically, and recognize their role and responsibility as a member of society.

Established over thirty years ago, the main objective of the Industrial Design Program is twofold: first, for students to understand the evolving needs of humanity; and second, for students to address those needs by giving form to solutions. Graduates will emerge from the program prepared to design sustainable solutions to world problems. They will be trained in designing for and from all perspectives and to take into account the diversity of human existence. In our program, students will get to put their concepts into practice from the convenience of our Seid Lab, funded by an alumni and holding the most cutting edge fabrication equipment, available strictly to Industrial Design students.

Our distinguished faculty recognizes that, to become impactful industrial designers, students must have a firm comprehension of all things related to the human experience. As such, the program takes full advantage of the university setting by collaborating with SJSU’s Anthropology, Business, and Engineering programs. Additionally, because of our ideal location at the center of Silicon Valley, guest speakers from local tech companies and design studios are often invited to give talks, as well as critique student work.

Industrial design is not just the design of objects that facilitate everyday living; it’s also the design around experiences and services. With the world in constant flux, we aspire to equip future industrial designers with essential tools—a balance of theory, skill, and practice—necessary to become global citizens and effect change throughout the world.

The BA Political Science, offered by the Department of Political Science, provides students with an understanding of politics and the political process and prepares them for their lifelong responsibilities as citizens, as well as furthering their skills in critical analysis and communication. The major in political science may lead to a wide variety of careers, including teaching, the law, business, and public service.

The MSE degree is an interdisciplinary program with the primary objectives of offering the practicing engineer the opportunity to develop a wide range of knowledge and skills needed to function in today's complex industrial environment.

The program is designed to provide flexibility for students who need coursework that is interdisciplinary and not available through the other engineering programs in the college. The MSE program typically includes courses from at least three different programs in the College of Engineering, and may also use courses in the College of Science or the College of Business.

Program Learning Outcomes
Students completing the Master’s of Science General Engineering Program will be able to:

• Evaluate and apply advanced engineering principles, methods, and tools to solving  problems or improving efficiency.
• Design and implement a component, system, or process to meet design specifications and objectives.
• Understand and advance the frontiers of emerging technologies.
• Understand the social, economic and political context of contemporary engineering practice and its ethics; understand the impact of engineering solutions on society and the environment.
• Communicate effectively in both oral and written forms.

The Master of Science program in Biological Sciences with a concentration in Molecular Biology and Microbiology, offered by the Department of Biological Sciences, offers students training in the pursuit of rigorous scientific investigation with an emphasis on discovering the molecular mechanisms that underlie biological processes such as behavior, cell biology, immunology, microbial diversity, microbial engineering, pathogenesis, and neural development. During their research experience, students acquire the skills necessary to successfully address a variety of research questions under the guidance of faculty.

In addition, students with our degree will have gained experience in critical thinking, problem-solving, research methodology (e.g., experimental design, sampling techniques, and analysis), and both written and oral communication. Our alumni are successful applicants for doctoral degree programs and generally attain high level academic and non-academic positions in both the private and public sectors.

The Bachelor of Arts in Dance offers a well rounded education in dance technique, theory, choreography, and performance. With concentrations offered in modern and jazz, students are encouraged to pursue their own unique talents and grow as artists, supported by professionally active faculty and special guest artists. The BA program strives to challenge students with technical practice in various dance techniques, theoretical study in several areas, and ample performance opportunities.