Undergraduate Extended Accelerator Pathway (3-Term) - Bachelor of Science in Business Administration - Marketing

at Shorelight Group - Auburn University at Montogomery USA

A teacher’s influence can last a lifetime. Positively shape the lives of young people with a career in the classroom. Students in grades 6 through 12 need committed educators dedicated to enriching their lives and helping them master the secondary school curriculum. You’ll get a dual degree: one in your content area of expertise — English, math, history/social science, or science— and one in Secondary Education. An internship will give you practical experience in the classroom.

A Secondary Education General Science degree prepares students to teach general science courses in the areas of chemistry, earth and space science, physics, and biology at the middle, junior, and senior high school levels (grades 6-12).

At the most basic level of ability, managers must understand the fields of finance, accounting, marketing, strategy, IT, economics, operations, and human resource management. In later stages of a manager’s development into the executive ranks, he or she needs to understand how organizational processes interrelate and occur within a context. Executives must be able to make sense of societal changes, political drivers, social values, global interaction, and technological change.

Every organization needs educated, skilled leaders who can build effective teams and shepherd projects to completion. AUM’s Management concentration within the Bachelor of Science in Business Administration degree is a solid foundation for a life-long career in business. You’ll learn about organizational behavior and develop the interpersonal and decision-making skills that will allow you to flourish in a variety of business environments. With your degree, you’ll be prepared to work for businesses of all sizes, from small local firms to large multinational organizations. Internships will give you vital real-world experience.

The photographer Garry Winogrand famously said, “The problem of the artist is to state the problem.” In other words, the artist wants you to speculate and examine problems, not solve them. At AUM, we want you to learn how to think like a fine art photographer. It’s not simply a matter of receiving instruction in how to take a technically proficient image, but rather how to communicate a concept to the viewer in a compelling manner. The Department of Fine Arts offers the Bachelor of Fine Arts degree with a Photography concentration. Photography students will receive a foundation in film that will serve as the basis of all future photo and video courses. Why film? Will Fenn, Chair and Associate Professor in Photography at AUM, believes the limited number of frames available to a photographer with film encourages a person to learn how to carefully construct and compose an image. This results in a photographer being able to capture what he or she wants more economically. In the Photography program at AUM, you’ll receive practical, hands-on experience in both film and digital photography. Class sizes tend to be small which promotes student and faculty interaction.

As one of the concentrations in the Sociology bachelors’ degree program, the Pre-Social Work program provides an academic foundation for a career in social work. The National Association of Social Workers (NASW) defines social work as

“The professional activity of helping individuals, families, groups or communities enhance or restore their capacity for social functioning or creating societal conditions favorable to that goal.” 

Social workers with a bachelor’s degree meet this goal by serving the community in a number of ways, including helping people cope with life challenges such as adopting a child or being diagnosed with a terminal illness. They also work with groups, community organizations, and policymakers to develop or improve programs, services, policies, and social conditions.

Careers in broadcasting, journalism, public relations, videography, multimedia production, documentary filmmaking and other communication fields start with AUM’s bachelor’s degree in Communication. You can choose from three concentrations: Communication Studies, Journalism, and Public Relations.

In the Communication Studies track, you’ll learn about media law and ethics, media writing and researching, and the purposes, functions and effects of the mass media on individuals, institutions, culture and social structure. The Journalism track allows you to dive deeper to develop your writing and editing skills, along with learning digital video production. For those who would like to have a career in public relations, this track helps you understand PR programs and planning, along with developing your writing, editing and research skills specific to the profession.

Environmental scientists use their knowledge of earth’s systems to protect the environment and human health. They do this by cleaning up contaminated areas, making policy recommendations, or working with industry to reduce pollution and waste. Soil and plant scientists, and ecologists often work in remediation efforts, for a sanitation company, in manufacturing, at a university, or for a not-for-profit organization. Other environmental scientists are engaged in environmental policy, planning, and management for local governments, performing research-intensive work. Some professionals in this field have careers at the Environmental Protection Agency, the National Park Service, the United States Geological Survey and other agencies.

Environmental scientists are problem solvers. They research environmental and health problems to determine their causes and come up with solutions. They also use what they learn to make recommendations and develop strategies for managing environmental problems. From wading through swamps studying the impact of encroaching human populations on endangered species, to monitoring pollution levels in lakes and rivers, graduates of AUM’s Environmental Science program get the training needed for a fascinating and rewarding career.

The Environmental Biology concentration in the Environmental Science bachelor’s degree program helps students prepare for a graduate degree program from another university or for potential job titles such as:

• Water Quality Technician
• Air Quality Technician
• Wildlife Biologist
• Environmental Consultant
• Park Ranger
• Environmental Planner
• Environmental Educator
• Outdoor Educator
• Environmental Scientist

AUM’s BSBA in Finance offers a mix of applied and theoretical courses with an emphasis on applying practical knowledge and skills in the workplace. Through the successful completion of courses in the Finance core, you will garner the terminology, tools and skills necessary for a career in the financial services industry or functional area of financial management, as well as for graduate study. The program requires completion of a broad core of lower division courses that comprise the AUM core curriculum and an upper division business core that emphasizes a common body of knowledge and tools underlying the successful practice of business administration.

In this program you’ll learn to determine the value of businesses, help new businesses find the capital they need to succeed or assist a young couple in planning for a comfortable retirement. You’ll get a solid foundation in financial institutions, financial planning, and financial management before choosing to concentrate in one of these areas or select advanced courses in finance, accounting or economics.

Environmental scientists use their knowledge of earth’s systems to protect the environment and human health. They do this by cleaning up contaminated areas, making policy recommendations, or working with industry to reduce pollution and waste. Soil and plant scientists, and ecologists often work in remediation efforts, for a sanitation company, in manufacturing, at a university, or for a not-for-profit organization. Other environmental scientists are engaged in environmental policy, planning, and management for local governments, performing research-intensive work. Some professionals in this field have careers at the Environmental Protection Agency, the National Park Service, the United States Geological Survey and other agencies.

Environmental scientists are problem solvers. They research environmental and health problems to determine their causes and come up with solutions. They also use what they learn to make recommendations and develop strategies for managing environmental problems. From wading through swamps studying the impact of encroaching human populations on endangered species, to monitoring pollution levels in lakes and rivers, graduates of AUM’s Environmental Science program get the training needed for a fascinating and rewarding career.

Geographic Information System (GIS) is a very important skill for many environmental scientists. This concentration gives students an extensive skill set in GIS that they can use in the job market or as an entry point into graduate school. We also offer the Environmental GIS and GIS double major program so students can earn two degrees, in Environmental GIS and GIS, by taking one additional semester.

The importance of marketing is amplified by the fact that marketing activities consti­tute one-half of the total cost of an average product and that a marketing orientation is linked with the purpose of any business or organization; that is, serving customer needs. The program of study in marketing provides the knowledge students need to successfully create customer value in a dynamic environment. Creating customer value requires a balance between thinking logically and creatively, and the marketing special­ization challenges students to do both. Students also have opportunities to develop interpersonal and communication capabilities, and valuable skills in demand by local, national and international employers.

The global economy continues to rapidly expand, and therefore the demand for international business education is higher than ever. Educated individuals who have an understanding of the global diversity existing in the corporate world today are valuable participants in global business ventures. Today companies need individuals who can understand how to work within a setting surrounded by different languages, and who can take into account the broader perspective of trade regulations of different governing bodies. The BSBA integrated curriculum helps students to:

• Demonstrate an understanding of the environmental aspects of international business in a variety of contexts, including socio-cultural, political, financial, and economic.
• Critically synthesizing, analyzing, and interpreting data to use in effective decision-making.
• Gain an understanding of the international dimensions of business functions, including marketing, finance, management, and operations.
• Critically analyze and communicate complex business issues in multinational markets.