Bachelor of Arts in Liberal Studies

at Shorelight Group - Cleveland State University USA

Studying marketing provides students with the basis to understand the art of developing, communicating, and delivering an offering that consumers find attractive. The goal of marketing is to persuade, earn, and keep customers, clients and partners through carefully articulating the value of your product or service. Studying marketing develops creativity, strategic problem solving, and a deep understanding of consumer behavior and motivation.

Special tracks within the Marketing Major include: consumer marketing, business-to-business marketing, international marketing, database marketing and digital marketing.

Philosophy addresses fundamental questions about human knowledge and existence from constructive and critical perspectives. Students examine important historical and contemporary theories concerning ethics, social justice, reality and the nature and extent of knowledge. Logic is also central to philosophy, since the critical evaluation of the reasons given for ideas is as important as the study of the ideas themselves. For this reason, philosophy classes are well known for the presentation of philosophical problems and issues in a manner that stimulates questions, discussion, and a general appreciation for the pursuit of truth.

A philosophy major or minor is excellent preparation for fields such as law and business, which rely on skills of critical thinking, as well as for fields such as medicine and social work, where practitioners face ethical dilemmas in their work. Though useful in many careers, the study of philosophy can be expected to enrich a person's life beyond the rewards of the marketplace, through a deeper understanding of important beliefs and their foundations.

Psychology is a field of study that covers a broad spectrum of topics that have real-world applications. As one of the university’s most popular majors for undergraduate students, Psychology serves as an excellent foundation for careers in healthcare, business, sales and marketing, social service, and education. Of course, the study of Psychology at the graduate level also serves as a gateway to, and preparation for, careers in research or applied Psychology.

Virtually everywhere one finds evidence for human societies, both historically and geographically, one finds evidence of religion. Religions identify and describe transcendent forces said to give shape to the world and thus to humanity’s experience within it. By explaining the past and imagining what is to come in the future, religions identify the meaning and purpose of present experience, and even of existence itself, for the groups and individuals who adhere to them. Consequently, religions have been and remain fundamental to the way people construct cultures, organize societies, determine “truths,” define values, and imagine themselves in relation to others. Perhaps most remarkably, different religious cultures do all this with an incredible and frequently conflicting variety of beliefs and practices.

The Bachelor of Business Administration (BBA) in General Business provides students a breadth of knowledge in business concepts such as accounting, finance, operations, marketing, management, selling and entrepreneurship. This major is ideal for working professionals and business owners.

The School of Communication offers a Journalism and Promotional Communication (JPC) major with the two different sequences that provides specialization in journalism and promotional communication.

Journalism Sequence Students in the journalism sequence learn knowledge and skills essential to succeed in a digital newsroom, including hands-on training in digital tools used in reporting, writing, data analysis, multimedia content production, and audience engagement via social media. The theory courses focus on learning and understanding the relationship among news media, society, politics and economy. Promotional Communication Sequence: Promotional Communication students develop expertise in a wide range of strategic communication techniques. Our majors are well-versed in diverse communication specialties including advertising, public relations, visual communication, digital metrics, social media and content marketing. They learn social scientific theories that inform persuasion strategies and campaigns.

The Bachelor of Business Administration (BBA) in Accounting prepares students for careers in business, government and public accounting. It offers a background in business law, information systems and tax issues, giving students a solid foundation for leadership positions in business and industry.

Our students work in public accounting as auditors or tax specialists, at banking and financial institutions and in large Fortune 500 companies as cost accountants, controllers. or internal auditors. Some to provide accounting services to non-profit or governmental entities.

Computer hardware engineers research, design, develop, and test computer systems and components such as processors, circuit boards, memory devices, networks, and routers. These engineers discover new directions in computer hardware, which generate rapid advances in computer technology. Computer network architects design and build data communication networks, including local area networks (LANs), wide area networks (WANs), and intranets. These networks range from small connections between two offices to next-generation networking capabilities such as a cloud infrastructure that serves multiple customers. Computer systems analysts study an organization’s current computer systems and procedures and design information systems solutions to help the organization operate more efficiently and effectively. They bring business and information technology (IT) together by understanding the needs and limitations of both. Computer and information research scientists invent and design new approaches to computing technology and find innovative uses for existing technology. They study and solve complex problems in computing for business, medicine, science, and other fields.

The Women’s & Gender Studies (WGS) program address a wide-ranging selection of issues, not only women’s issues, but issues related more broadly to gender and sexuality. WGS courses examine how categories of identity (e.g., sexuality, race, class, gender, age, ability, etc.) and structures of inequality are connected and should be examined and understood in relationship to one another. You will explore the diversity of women’s lives, their distinctive roles and contributions in society, and the social constructions of gender. You become aware of the diversity of our social experiences of gender as well as the systems of inequality in which we live.

Why study Women’s & Gender Studies?
Employers are looking for critical thinking, writing, presentation and problem-solving skills. A major or minor in Women’s and Gender studies gives you transferable skills for future job(s). Women’s and Gender Studies students may find employment in a variety of areas depending on their skills and experience. Some students find work
in the area of advocacy or social services-related positions, community development, business, and government. Others find work in education, health care, and/or law.

The School of Health Sciences offers an undergraduate degree program in Speech and Hearing for students who wish to enter the professions of speech-language pathology and/or audiology. These professions are concerned with the identification and treatment of communication disorders across the life span. Speech and Hearing are interrelated fields concerned with speech and language acquisition, and require knowledge of biology, psychology, sociology, and linguistics. Because of interdisciplinary connections, many students find it manageable to minor or double major in Linguistics or Psychology.

An integral aspect of the Speech and Hearing program is the Cleveland State University Speech & Hearing Clinic, an on-campus clinic providing assessment and intervention for individuals across the life span with speech-language-cognitive and audiological concerns.