Bachelor of Business Administration in Marketing

at Shorelight Group - Cleveland State University USA

A student who has completed French course work in high school or at another institution and who wishes to continue the study of that language must begin course work for credit at the level consistent with her or his academic background. A placement test is required for all students with less than three years of high school French or the equivalent. Students who have had three or more years of previous study must consult with an adviser in the Department of World Languages, Literatures, and Cultures to determine the appropriate level.

The programs in the Department of Political Science are designed to teach students the fundamentals of contemporary public policy, the importance of politics and democracy, and the means by which government can be influenced to respond to collective needs.

Mathematicians use theory, computational techniques, algorithms and computer technology to solve problems in various fields, including basic sciences, engineering, computer science, economics, business, finance, and social sciences. The study of mathematics is traditionally divided into pure (theoretical) mathematics, which involves discovering new mathematical principles and relationships, and applied mathematics, which develops mathematical techniques for solving practical problems. Statistics is a sub-field of applied mathematics that focuses on data analysis.

Information Systems (IS) as an academic discipline encompasses two broad areas:

• Acquisition, deployment and management of Information Technology (IT) resources and services
• Development of IS infrastructure to support the organization’s processes

A Bachelor of Business Administration (BBA) in Information Systems prepares you for a career in information systems by focusing on the use of current information technology within the context of an organization. Information Systems as an academic discipline encompasses three broad areas:

• Acquisition, deployment, and management of Information Technology (IT) resources and services
• Development of IS infrastructure to support the organization’s processes
• Development of business-oriented application software

Graduates of the Information Systems major have the necessary managerial skills to solve business problems in functional areas, but also the technical knowledge to develop and support information systems of any scope. Information Systems majors have gone on to careers such as: Systems Analyst, Business Analysts, Software Developer, Software Implementation Specialist, Database Administrator, Information Security Analyst, IT Support, IT Project Manager, Systems Administrator and Web Developer.

Information Systems (IS) as an academic discipline encompasses two broad areas:

• Acquisition, deployment and management of Information Technology (IT) resources and services
• Development of IS infrastructure to support the organization’s processes

A Bachelor of Business Administration (BBA) in Information Systems prepares you for a career in information systems by focusing on the use of current information technology within the context of an organization. Information Systems as an academic discipline encompasses three broad areas:

• Acquisition, deployment, and management of Information Technology (IT) resources and services
• Development of IS infrastructure to support the organization’s processes
• Development of business-oriented application software

Graduates of the Information Systems major have the necessary managerial skills to solve business problems in functional areas, but also the technical knowledge to develop and support information systems of any scope. Information Systems majors have gone on to careers such as: Systems Analyst, Business Analysts, Software Developer, Software Implementation Specialist, Database Administrator, Information Security Analyst, IT Support, IT Project Manager, Systems Administrator and Web Developer.

The Mechanical Engineering curriculum prepares students for a wide variety of technical and professional fields having their roots in mechanical engineering - areas as diverse as aeronautics, aerospace, power generation, energy conversion and conservation, transportation, manufacturing, product design, robotics and controls, and others. Furthermore, because of the breadth of the mechanical engineering curriculum, graduates have the adaptability and flexibility to become part of the newest and most exciting technologies. Additionally, graduates of the program may use their educational background as preparation for a career in research and development, business, management, law, etc., in combination with suitable graduate education.

The School of Communication offers a Journalism and Promotional Communication (JPC) major with the two different sequences that provides specialization in journalism and promotional communication.

Journalism Sequence Students in the journalism sequence learn knowledge and skills essential to succeed in a digital newsroom, including hands-on training in digital tools used in reporting, writing, data analysis, multimedia content production, and audience engagement via social media. The theory courses focus on learning and understanding the relationship among news media, society, politics and economy. Promotional Communication Sequence: Promotional Communication students develop expertise in a wide range of strategic communication techniques. Our majors are well-versed in diverse communication specialties including advertising, public relations, visual communication, digital metrics, social media and content marketing. They learn social scientific theories that inform persuasion strategies and campaigns.

The ability to adapt and thrive in diverse business environments is more crucial than ever before in today’s increasingly interdependent global economy.

Studying international business provides students an opportunity to learn and think about the world of business on a global scale. Students gain knowledge and skills required for international business careers while developing an understanding of the political, cultural and regulatory environments that shape international business and trade. International business students learn necessary accounting, finance, supply chain, marketing and management skills that prepare them to succeed in managing multi-national corporations as well as large national firms, medium- and small-sized business expand into international markets.

The Design concentration provides students with a strong foundation for careers in Graphic Design and other creative fields. Design students begin their studies with introductory courses in Typography and Visual Technology, and continue into advanced courses and electives that include Web Design, Motion Graphics, 3D Modeling, Corporate Identity, Data Visualization, Information Design, Illustration, and Photography. The Design faculty collaborate with a wide range of organizations to bring real-world experiences into their courses and many Design students do internships with employers throughout the city of Cleveland.

The Master of Science in Electrical Engineering program integrates theory and applications. Courses are typically scheduled in the late afternoon and early evening to serve the needs of both full-time and part-time students. The program is suitable for students planning to continue their studies at the doctoral level, as well as those who do not plan formal studies beyond the master's degree. Each student plans a program of study in consultation with an advisor appointed by the Department of Electrical Engineering and Computer Science. The program includes required courses and an integrated selection of courses in the student's field of interest. The following areas of specialization are offered for graduate study and research:

• Communication Systems
• Computer Systems
• Control Systems
• Power Electronics and Power Systems
• Nanobiotechnology