Bachelor of Business Administration in Marketing

at Shorelight Group - Cleveland State University USA

The Bachelor of Arts (BA) in Music degree is designed for students whose interests are not fully encompassed by any of the more specialized degree tracks. Students have the same core requirements as other students in Music theory, Musicianship, Piano skills, and History, but have fewer applied requirements. It is usually the case that students in this degree program have other interests that will shape their studies. These may include business, arts management, psychology, communications, or any other field of study. The BA in music is designed to accommodate this diversity while still providing a thorough grounding in fundamental musical skills.

The Design concentration provides students with a strong foundation for careers in Graphic Design and other creative fields. Design students begin their studies with introductory courses in Typography and Visual Technology, and continue into advanced courses and electives that include Web Design, Motion Graphics, 3D Modeling, Corporate Identity, Data Visualization, Information Design, Illustration, and Photography. The Design faculty collaborate with a wide range of organizations to bring real-world experiences into their courses and many Design students do internships with employers throughout the city of Cleveland.

Electrical engineers design, develop, test, and supervise the manufacturing of electrical equipment, such as electric motors, radar and navigation systems, communications systems, and power generation equipment. Electronics engineers also design and develop electronic equipment, such as broadcast and communications systems—from portable music players to global positioning systems (GPSs).

The English major equips students to understand the historical, cultural, and social context of literature, as well as to excel in their own writing. Studying literature fosters critical thinking, oral and written communication skills, and an understanding of how language shapes our world, from daily interactions, workplaces, to the creative arts.

Studying marketing provides students with the basis to understand the art of developing, communicating, and delivering an offering that consumers find attractive. The goal of marketing is to persuade, earn, and keep customers, clients and partners through carefully articulating the value of your product or service. Studying marketing develops creativity, strategic problem solving, and a deep understanding of consumer behavior and motivation.

Special tracks within the Marketing Major include: consumer marketing, business-to-business marketing, international marketing, database marketing and digital marketing.

Information Systems (IS) as an academic discipline encompasses two broad areas:

• Acquisition, deployment and management of Information Technology (IT) resources and services
• Development of IS infrastructure to support the organization’s processes

A Bachelor of Business Administration (BBA) in Information Systems prepares you for a career in information systems by focusing on the use of current information technology within the context of an organization. Information Systems as an academic discipline encompasses three broad areas:

• Acquisition, deployment, and management of Information Technology (IT) resources and services
• Development of IS infrastructure to support the organization’s processes
• Development of business-oriented application software

Graduates of the Information Systems major have the necessary managerial skills to solve business problems in functional areas, but also the technical knowledge to develop and support information systems of any scope. Information Systems majors have gone on to careers such as: Systems Analyst, Business Analysts, Software Developer, Software Implementation Specialist, Database Administrator, Information Security Analyst, IT Support, IT Project Manager, Systems Administrator and Web Developer.

The Bachelor of Arts in Organizational Leadership is a multidisciplinary program of study for those interested in leadership theory and practice. The program prepares students to assume leadership roles in organizational settings in the public, private and nonprofit sectors.

Anthropology is the study of the human being: anthropo. Our cultural and biological diversity has developed over human history. In this discipline, we study how humans have come to be who and what we are today- our physical development and the effects of nutrition and diseases, the ways we organize ourselves in groups, the beliefs and values shared within and across cultures, the ways we mark our identity with the languages we speak.

Biology is a diverse discipline, ranging from the molecular biology and biochemistry of individual cells to the functioning of organisms and entire ecosystems. The Biology major at Cleveland State University provides education in the fundamentals of all the major areas of modern Biology and training in current laboratory skills, while at the same time allowing students some freedom to tailor an individual plan of study.

The Chemical Engineering curriculum prepares the student for a successful career in a dynamic and progressive profession. A chemical engineer may pursue a wide scope of projects. Chemical engineers are responsible for the design and operation of processes that accomplish chemical changes. Examples of such processes are the production of antibiotics, detergents, drugs, paints, plastics, petrochemicals, advanced materials, and synthetics. A chemical engineer may also work on the research and development preceding or accompanying a given process design, or the management of a plant or an entire enterprise. The Cleveland State University chemical engineering curriculum provides a strong foundation to work in energy conservation and utilization, environmental pollution control, as well as the petrochemical industry and many other chemical-related industries. Consistent with mission of the university, college and department, this program has been designed to provide an attractive avenue for students interested in chemical engineering.