Bachelor of Business Administration in Marketing

at Shorelight Group - Cleveland State University USA

The Art History concentration exposes students to a wide range of artistic forms and traditions and to a broad diversity of cultures and issues. Art History students begin with introductory survey courses in Western, Asian, and African Art, and continue with courses in these areas along with Modern, American, AfricanAmerican, and Islamic Art. Advanced seminars in Art History draw on the faculty’s research interests: recent topics include Jewish-American Artists, Medieval Artistic Materials and Processes of Making, and Center and Periphery in African Art. As well as preparing students for graduate study in Art History and related fields, the Art History program provides students with the skills that employers want in college graduates including critical thinking, problem solving, information gathering, and effective oral and written communication.

The Chemical Engineering curriculum prepares the student for a successful career in a dynamic and progressive profession. A chemical engineer may pursue a wide scope of projects. Chemical engineers are responsible for the design and operation of processes that accomplish chemical changes. Examples of such processes are the production of antibiotics, detergents, drugs, paints, plastics, petrochemicals, advanced materials, and synthetics. A chemical engineer may also work on the research and development preceding or accompanying a given process design, or the management of a plant or an entire enterprise. The Cleveland State University chemical engineering curriculum provides a strong foundation to work in energy conservation and utilization, environmental pollution control, as well as the petrochemical industry and many other chemical-related industries. Consistent with mission of the university, college and department, this program has been designed to provide an attractive avenue for students interested in chemical engineering.

Mathematicians use theory, computational techniques, algorithms and computer technology to solve problems in various fields, including basic sciences, engineering, computer science, economics, business, finance, and social sciences. The study of mathematics is traditionally divided into pure (theoretical) mathematics, which involves discovering new mathematical principles and relationships, and applied mathematics, which develops mathematical techniques for solving practical problems. Statistics is a sub-field of applied mathematics that focuses on data analysis.

The Urban and Regional Studies major entails the study of America's cities, metropolitan areas, and their people. Students learn about the cultural, political, and historical aspects of urban living and the influence of these factors on the growth and decline of businesses and neighborhoods. Urban Studies is an interdisciplinary program that includes a foundation in urban geography, urban economic and political systems, and social issues.

Concentrations are offered in:

Urban and Regional Planning
Urban planners use their skills in research, design, and development to effect social goals in cities. The urban and regional planning track helps students use the heritage of urban planning to influence urban and regional development. Planners analyze a range of data regarding an area—the economic base, the needs of the people, the available resources, and the effects of change—and make recommendations for action.

Public Management
Public managers develop budgets, strategic plans, policies, and programs for a variety of public and private organizations. The public management track gives students basic management techniques and analytic skills necessary to manage effectively in an urban environment.

Environmental Policy and Management
This track is designed to give students an understanding of the economic, political, and social changes necessary for improving the quality of the physical environment in cities. Courses focus on domestic environmental policies and programs, environmental design, and issues related to sustainable development.

Geographic Information System
A Geographic Information System (GIS) is a computerized database management system used for the capture, storage, retrieval, analysis, and display of spatial data. GIS is useful to every discipline that utilizes geographic data and is one of the most exciting and rapidly growing computer technologies.

GIS has spread widely into fields such as land use, transportation, utility management, emergency services, natural resource management, environment, demographics, public safety and public health, market and business location, housing, and real estate. With digital representation of spatial entities and their spatial relationships in GIS database, GIS are used to improve services, assist in managing resources, and provide support for better decision-making and policy-planning activities.

Mathematicians use theory, computational techniques, algorithms and computer technology to solve problems in various fields, including basic sciences, engineering, computer science, economics, business, finance, and social sciences. The study of mathematics is traditionally divided into pure (theoretical) mathematics, which involves discovering new mathematical principles and relationships, and applied mathematics, which develops mathematical techniques for solving practical problems. Statistics is a sub-field of applied mathematics that focuses on data analysis.

The Master of Science in Electrical Engineering program integrates theory and applications. Courses are typically scheduled in the late afternoon and early evening to serve the needs of both full-time and part-time students. The program is suitable for students planning to continue their studies at the doctoral level, as well as those who do not plan formal studies beyond the master's degree. Each student plans a program of study in consultation with an advisor appointed by the Department of Electrical Engineering and Computer Science. The program includes required courses and an integrated selection of courses in the student's field of interest. The following areas of specialization are offered for graduate study and research:

• Communication Systems
• Computer Systems
• Control Systems
• Power Electronics and Power Systems
• Nanobiotechnology

The Communication Studies major provides students with a critical understanding of the complex, vital role that communication plays in contemporary life. Course-work offers students a host of intellectual, problem-solving, and career-related skills. In contemporary society, which is characterized by a dazzling array of new technologies, rapid social change, instant messaging, and dynamic interpersonal relationships, it is imperative that students appreciate the ways communication influences everyday life. Students who obtain a major in communication will take classes from a nationally ranked faculty and gain an appreciation for the social scientific study of communication.

There are two tracks in the major. The Communication Management track focuses on understanding and improving communication processes in a variety of contexts, including doctor-patient interactions, organizations, teams, families, interpersonal relationships, negotiation and mediation settings, and communication between persons from different cultures, genders, and ethnicities. The Communication track supports students who have widely ranging interests or who need maximum flexibility in scheduling. In addition to the areas mentioned above, students in this track may take coursework in journalism and public relations.

Cleveland State University's Master of Science in Engineering Mechanics program objective is to train students in the analytical and computational methods of structural mechanics, the analysis of the mechanical behavior of solids, the fundamentals of material science, and the processing of materials. Recent advances in computational solid mechanics with computer-based algorithms have revolutionized the ability to simulate intelligently both linear and nonlinear structural phenomena. The engineering of advanced materials requires expertise ranging from stress analysis to materials science. Due to this diversity, the program is interdisciplinary in nature with contributions from the Chemical, Civil and Environmental, and Mechanical Engineering graduate programs. It also prepares students for continued study in the Doctor of Philosophy in Engineering program.

Two areas of specialization are available:

• Structural Mechanics
• Mechanics and Materials

The Structural Mechanics track considers analytical and computational approaches to mechanics and materials. It emphasizes numerical formulations and computer simulations of basic structural and material phenomena from a stress/strain viewpoint. The Mechanics and Materials track concentrates on the material science aspects of materials, including the laboratory testing and development and investigation of new engineered materials. All students must complete a common set of core courses specified.

The ability to adapt and thrive in diverse business environments is more crucial than ever before in today’s increasingly interdependent global economy.

Studying international business provides students an opportunity to learn and think about the world of business on a global scale. Students gain knowledge and skills required for international business careers while developing an understanding of the political, cultural and regulatory environments that shape international business and trade. International business students learn necessary accounting, finance, supply chain, marketing and management skills that prepare them to succeed in managing multi-national corporations as well as large national firms, medium- and small-sized business expand into international markets.

Information Systems (IS) as an academic discipline encompasses two broad areas:

• Acquisition, deployment and management of Information Technology (IT) resources and services
• Development of IS infrastructure to support the organization’s processes

A Bachelor of Business Administration (BBA) in Information Systems prepares you for a career in information systems by focusing on the use of current information technology within the context of an organization. Information Systems as an academic discipline encompasses three broad areas:

• Acquisition, deployment, and management of Information Technology (IT) resources and services
• Development of IS infrastructure to support the organization’s processes
• Development of business-oriented application software

Graduates of the Information Systems major have the necessary managerial skills to solve business problems in functional areas, but also the technical knowledge to develop and support information systems of any scope. Information Systems majors have gone on to careers such as: Systems Analyst, Business Analysts, Software Developer, Software Implementation Specialist, Database Administrator, Information Security Analyst, IT Support, IT Project Manager, Systems Administrator and Web Developer.