Undergraduate Academic Accelerator Pathway (2-Term) - Bachelor of Business Administration in Marketing

at Shorelight Group - Cleveland State University USA

Studying marketing provides students with the basis to understand the art of developing, communicating, and delivering an offering that consumers find attractive. The goal of marketing is to persuade, earn, and keep customers, clients and partners through carefully articulating the value of your product or service. Studying marketing develops creativity, strategic problem solving, and a deep understanding of consumer behavior and motivation.

Special tracks within the Marketing Major include: consumer marketing, business-to-business marketing, international marketing, database marketing and digital marketing.

What do we know when we know a language? How do we learn it? What does language reveal about our culture and identity? These are the central questions explored by linguists. The goal is to gain a scientific understanding of the nature of language that can be applied in many areas, such as linguistics, anthropology, speech & hearing, language teaching, computational linguistics, and cognitive science. Linguists also systematically compare human language to animal communication systems. Linguistics majors will get a thorough training in the core areas of linguistics, such as Phonetics, Phonology, Morphology and Syntax; and learn how linguists find evidence for their hypotheses and what are the cutting edge topics in the field today.

The Linguistics program is an undergraduate interdisciplinary program of the College of Liberal Arts and Social Sciences, offering a MAJOR and a MINOR in Linguistics. The areas of Anthropology, English, and Speech & Hearing are well represented in the program, and students majoring in any of these fields would be able to “double count” many credits toward Linguistics and their other majors. The program also includes courses from Communication, Education, Modern Languages and Psychology.

The Environmental Studies program is designed for students who are interested in working in environmental planning and analysis for business, industry or government. The program also provides an educational foundation for students who want to pursue an advanced degree in law or business.

Students examine major issues dealing with sustainable development, air and water pollution and hazardous substances. Groundwater protection, wetlands, solid waste disposal, pollution prevention, toxic land contamination, and the treatment of wastewater are some of the many topics addressed.

Today, without doubt, the crucial need for businesses competing in the global marketplace to be successful and sustainable requires competence and expertise in the areas of operations and supply chain management. The operations and supply chain management responsibilities include sourcing, procurement, distribution and transportation, process scheduling and improvement, both within and across companies.

Biology is a diverse discipline, ranging from the molecular biology and biochemistry of individual cells to the functioning of organisms and entire ecosystems. The Biology major at Cleveland State University provides education in the fundamentals of all the major areas of modern Biology and training in current laboratory skills, while at the same time allowing students some freedom to tailor an individual plan of study.

The mission of the Black Studies Program is to foster academic excellence and success for all students at Cleveland State University and to provide the greater Cleveland metropolitan area with opportunities to acquire knowledge and appreciation of the history and culture of people of African descent.

The Black Studies Program seeks to promote academic excellence, success for all students, and knowledge to foster multiracial, multiethnic, and multicultural partnerships within larger society. The Black Studies Program offers academic opportunities, activities, and services for the enrichment and education of Cleveland State University’s students, faculty, and staff, as well as the greater Cleveland metropolitan area.

The interdisciplinary major is administered by the Department of History and is primarily intended for students seeking secondary licensure. It provides comprehensive training in History and related social-studies fields taught in Ohio secondary schools. The primary mission of the Social Studies major is to provide students with the content competency to teach Social Studies in secondary schools. A Social Studies teacher is expected to teach students how to make informed and reasoned decisions as citizens in a culturally diverse, democratic society. The degree forms the content knowledge basis for students to pursue teaching professions and to
provide the necessary critical thinking, analytical reasoning, and academic judgment skills upon which to embark on a lifetime of intellectual growth. Students pursuing a degree in Social Studies must also fulfill a minor in secondary education, which is administered by the College of Education and Human Services.

The Bachelor of Arts (BA) in Music degree is designed for students whose interests are not fully encompassed by any of the more specialized degree tracks. Students have the same core requirements as other students in Music theory, Musicianship, Piano skills, and History, but have fewer applied requirements. It is usually the case that students in this degree program have other interests that will shape their studies. These may include business, arts management, psychology, communications, or any other field of study. The BA in music is designed to accommodate this diversity while still providing a thorough grounding in fundamental musical skills.

The Communication Studies major provides students with a critical understanding of the complex, vital role that communication plays in contemporary life. Course-work offers students a host of intellectual, problem-solving, and career-related skills. In contemporary society, which is characterized by a dazzling array of new technologies, rapid social change, instant messaging, and dynamic interpersonal relationships, it is imperative that students appreciate the ways communication influences everyday life. Students who obtain a major in communication will take classes from a nationally ranked faculty and gain an appreciation for the social scientific study of communication.

There are two tracks in the major. The Communication Management track focuses on understanding and improving communication processes in a variety of contexts, including doctor-patient interactions, organizations, teams, families, interpersonal relationships, negotiation and mediation settings, and communication between persons from different cultures, genders, and ethnicities. The Communication track supports students who have widely ranging interests or who need maximum flexibility in scheduling. In addition to the areas mentioned above, students in this track may take coursework in journalism and public relations.

Information Systems (IS) as an academic discipline encompasses two broad areas:

• Acquisition, deployment and management of Information Technology (IT) resources and services
• Development of IS infrastructure to support the organization’s processes

A Bachelor of Business Administration (BBA) in Information Systems prepares you for a career in information systems by focusing on the use of current information technology within the context of an organization. Information Systems as an academic discipline encompasses three broad areas:

• Acquisition, deployment, and management of Information Technology (IT) resources and services
• Development of IS infrastructure to support the organization’s processes
• Development of business-oriented application software

Graduates of the Information Systems major have the necessary managerial skills to solve business problems in functional areas, but also the technical knowledge to develop and support information systems of any scope. Information Systems majors have gone on to careers such as: Systems Analyst, Business Analysts, Software Developer, Software Implementation Specialist, Database Administrator, Information Security Analyst, IT Support, IT Project Manager, Systems Administrator and Web Developer.