Undergraduate Academic Accelerator Pathway (2-Term) - Bachelor of Business Administration in Operations and Supply Chain Management

at Shorelight Group - Cleveland State University USA

This program leading to the Bachelor of Science degree provides a strong foundation in the fundamentals of chemistry, physics, and mathematics, and meets the requirements for professional certification by the American Chemical Society.

This program provides the broad fundamental knowledge most suited to students planning to become professional chemists or planning to pursue graduate training.

Studying marketing provides students with the basis to understand the art of developing, communicating, and delivering an offering that consumers find attractive. The goal of marketing is to persuade, earn, and keep customers, clients and partners through carefully articulating the value of your product or service. Studying marketing develops creativity, strategic problem solving, and a deep understanding of consumer behavior and motivation.

Special tracks within the Marketing Major include: consumer marketing, business-to-business marketing, international marketing, database marketing and digital marketing.

• Spanish is the world's third most spoken language, after Mandarin Chinese and English, and ranks second in terms of native speakers.
• At the end of the 19th century, 60 million people spoke Spanish. Today, almost 500 million people worldwide speak Spanish!
• Spanish is the mother tongue of approximately 350 million people in 21 countries (Mexico: 98 million, Spain: 39 million, USA: 39 million, Argentina: 35 million, Colombia: 36 million, Venezuela: 22 million, Peru: 20 million…) It is also widely spoken in many more where it is not an official language.
• Hispanic consumers are the fastest-growing market segment in North America. Their population in the USA has grown by 60% in just one decade and their buying power is expected to exceed $926 million by 2007.
• Spanish is the second most used language in international communication, and an official language of the UN and its organisations.
• 29 million US residents above the age of 5 speak Spanish at home. That's approximately 1 of every 10 US residents, an enormous consumer and business-to-business market.
• "The world is rapidly becoming multilingual and Arabic and Spanish are both key languages of the future" said language researcher David Graddol, commenting on a recent report presented to the British Council.
• No one aware of the changing tides of business could fail to notice that we increasingly operate in global markets. Foreign language fluency is a significant asset for job seekers, as more and more companies trade internationally.
• The US Census Bureau reports that the nation's Hispanic population is expected to jump to 49.3 million from 38.2 million by 2015. The 39 million Hispanics currently living in the USA make up 12.5% of the total population. This population growth has increased demand for Spanish language media: radio, television, newspapers, magazines...
• Latin American countries are experiencing strong economic growth and becoming important global commercial partners. Newly created MERCOSUR and the existing free trade agreements between Hispanic countries and North America (ALADI, the Andean Community, CACM, NAFTA, G3), are expected to bring further growth to Latin American economies.
• Latin culture continues to have a global influence on architecture, art and literature. Who isn't familiar with Cervantes 'Don Quijote de la Mancha, the second most translated book after the Bible, which marked its 400th anniversary in 2005 with worldwide celebrations? Who hasn't heard that the most expensive painting ever sold is a Picasso?
• Spanish architect Santiago Calatrava continues to make his mark worldwide, with recent and current projects in Sweden, Ireland, Germany, the Olympic campus in Athens and the site of the world trade centre in New York, among others.
• Spanish language authors like Gabriel Garcia Marquez and Isabel Allende continue to lead global best seller lists and win international critical acclaim.

The Bachelor of Business Administration (BBA) in Accounting prepares students for careers in business, government and public accounting. It offers a background in business law, information systems and tax issues, giving students a solid foundation for leadership positions in business and industry.

Our students work in public accounting as auditors or tax specialists, at banking and financial institutions and in large Fortune 500 companies as cost accountants, controllers. or internal auditors. Some to provide accounting services to non-profit or governmental entities.

The School of Communication offers a Journalism and Promotional Communication (JPC) major with the two different sequences that provides specialization in journalism and promotional communication.

Journalism Sequence Students in the journalism sequence learn knowledge and skills essential to succeed in a digital newsroom, including hands-on training in digital tools used in reporting, writing, data analysis, multimedia content production, and audience engagement via social media. The theory courses focus on learning and understanding the relationship among news media, society, politics and economy. Promotional Communication Sequence: Promotional Communication students develop expertise in a wide range of strategic communication techniques. Our majors are well-versed in diverse communication specialties including advertising, public relations, visual communication, digital metrics, social media and content marketing. They learn social scientific theories that inform persuasion strategies and campaigns.

This major is designed to give students the opportunity to engage in a multidisciplinary study of the variety of subjects concerned with international affairs. International Relations is the study of interactions among the various actors that participate in international politics, including states, international organizations, nongovernmental organizations, and multinational corporations. Career opportunities include employment in government, think tanks, global businesses, and nongovernmental organizations. An International Relations major also provides excellent preparation for graduate school in the field or in law.

The Art History concentration exposes students to a wide range of artistic forms and traditions and to a broad diversity of cultures and issues. Art History students begin with introductory survey courses in Western, Asian, and African Art, and continue with courses in these areas along with Modern, American, AfricanAmerican, and Islamic Art. Advanced seminars in Art History draw on the faculty’s research interests: recent topics include Jewish-American Artists, Medieval Artistic Materials and Processes of Making, and Center and Periphery in African Art. As well as preparing students for graduate study in Art History and related fields, the Art History program provides students with the skills that employers want in college graduates including critical thinking, problem solving, information gathering, and effective oral and written communication.

The Nonprofit Administration major is designed for students aspiring to enter the fields of nonprofit management and human services and for those currently employed in these areas. It provides management skills and training directed toward mobilizing community assets and capacity building.

The Nonprofit Administration Major is designed to:

• Develop leadership skills necessary to create positive social change.
• Prepare students to engage and manage volunteers and professionals.
• Teach strategies for the analysis of complex issues affecting nonprofit organizations.

Mathematicians use theory, computational techniques, algorithms and computer technology to solve problems in various fields, including basic sciences, engineering, computer science, economics, business, finance, and social sciences. The study of mathematics is traditionally divided into pure (theoretical) mathematics, which involves discovering new mathematical principles and relationships, and applied mathematics, which develops mathematical techniques for solving practical problems. Statistics is a sub-field of applied mathematics that focuses on data analysis.

History is the essential foundation of knowledge. It provides the context for a liberal education, the tools to understand ourselves and our contemporary world, and the skills for an educated person to live a more fulfilled and gratifying life in a wide range of careers.

Because of these various functions, we study history for many reasons:

• To better understand our society and the times in which we live
• To better understand ourselves; to place our own society in historical perspective
• To balance present-mindedness with historical memory
• To acquire skills such as conducting research, communicating effectively through writing or oral communication, critical thinking, evaluating evidence, and problem-solving
• To understand the roles which individuals and groups have played in shaping their worlds
• For the enjoyment of examining societies very different or very similar to our own

This is possible because history at the university level is far more than a collection of facts, names, and dates. The emphasis is on accessing and analyzing information, the critical use of historical sources, learning to communicate the results, and the excitement which comes from exploring important ideas. To study history is to enter a time machine to explore the far reaches of the human experience from classical times to the present; from the lives of great thinkers and kings to that of average people; from dramatic moments such as the Civil War to the routine. The past becomes the universe, all corners of which can be explored.

The department offers coursework in European, U.S., African, Latin-American, and East Asian history and thematic foci on social and urban history and the History of the African Diaspora. The major program not only prepares students for teaching and for graduate study in history but many students have found history an appropriate preparatory foundation for careers in law, library science, international work, the foreign service, the ministry, business, government and archival and museum work.